DOBRY

What DOBRY does

DOBRY (dobry.co) is a personal social-good initiative founded in 2013 by Marcel and operated out of Warsaw, Poland. It functions as a grassroots, community-led movement encouraging daily acts of kindness, smiling, and positivity rather than as a commercial enterprise. The core asset is a WordPress-based website (dobry.co) that serves as the central hub for an interconnected portfolio of creative projects, including a downloadable Dobry Graphics Pack (an 11-image "What does dobry mean" visual series), a user-submitted Smile Gallery (500+ submissions), a Heroes Gallery featuring inspirational figures, a 50-language "Dobry in Other Languages" gallery, and seasonal campaigns such as Smile Christmas Eve, Smile Easter Eggs, and Positive Vandals. The initiative also produced documentary-style content (e.g., "Why Be Good?") and, in partnership with Stowarzyszenie Uroczysko, an 18-page H2O educational comic on water conservation and waste sorting, financed by the Polish National Fund for Environmental Protection and Water Management and distributed free in elementary schools nationwide.

Underlying technology is deliberately minimal: a WordPress website supplemented by organic presence on Facebook, YouTube, Instagram, Flickr, and Google+, with founder Marcel reachable via [email protected] and a Polish phone number. There is no proprietary software, no API, no mobile app, and no commerce infrastructure. The business model is non-commercial: all content is provided free of charge, there are no pricing tiers, no products for sale, and no revenue stream. Inflows, where they exist, consist of project-specific grants from Polish government environmental authorities tied to the H2O comic initiative, rather than recurring operating revenue. Distribution is word-of-mouth and organic social, with one notable institutional channel via the school system for the H2O comic.

The customer/user base is the general public seeking positivity and community connection, horizontally segmented with no enterprise or paying-customer layer. The initiative is associated with a values-aligned partner ecosystem (Space Monkeys, Life Coherence Project, Sieć Sensownego Biznesu, Cohabitat, Mintu.me, Zupełnie Inny Świat), but these are relationship-level alliances rather than commercial customers. Headcount is reported at 7 in firmographic data but operationally centered on a single founder/operator, indicating a solo-driven personal mission rather than a scalable organization. From an investment standpoint, DOBRY is not a commercial target: there is no revenue, no growth signal beyond 2014, and no monetization pathway evident in the data.

Name

DOBRY

Legal name

DOBRY (Personal Initiative)

Website

https://dobry.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

DOBRY is a Warsaw-based personal social-good initiative founded in 2013 by Marcel, promoting daily kindness and positivity through a WordPress website, creative campaigns, photo galleries, and a free educational environmental comic distributed in Polish schools.

Ownership category

akta.pro rank

Product category

Social Movement / Community Initiative

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Social movement initiative
• Positivity campaigns
• Community engagement projects
• Creative activism
• Grassroots kindness movement

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Others

Revenue model

1. Non-commercial social initiative: DOBRY is a social movement and initiative focused on spreading goodness and positivity. It is not a commercial enterprise and does not appear to generate revenue. The project appears to be operated as a personal mission by founder Marcel, with no commercial products or services being sold.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DOBRY is a non-commercial personal social initiative that promotes daily acts of kindness, positivity, and goodness through a WordPress website hosting creative campaigns, inspirational galleries, and educational content. The platform serves as a hub for user-submitted smile photos, seasonal creative projects (Smile Christmas, Smile Easter Eggs, Positive Vandals), an 18-page H2O environmental comic distributed in Polish schools, and a directory of like-minded partner initiatives. All content is provided free of charge with no commercial products or services sold.

Product overview

DOBRY.co is a social-good movement platform built around promoting positivity, kindness, and daily acts of goodness. The core offering is the DOBRY.co website itself, which serves as a hub for inspirational content, creative campaigns, and community engagement. The product portfolio includes visual content offerings (Graphics Pack, Smile Gallery, Heroes Gallery, Simple Thoughts), educational materials (H2O Educational Comic, Dobry in 50 Languages), and seasonal campaigns (Uśmiechnij Wigilię, Uśmiechnij Jajeczka, Pozytywni Wandale, Co Daje Krowa?, Zróbmy Sobie Dobrze). The platform also features documentary-style content (Dlaczego Warto Być Dobrym Człowiekiem?) and partners with related initiatives including Life Coherence Project, Space Monkeys (creative agency), Sieć Sensownego Biznesu (business network), Cohabitat (social movement), MINTU.ME (eco marketplace), and Zupełnie Inny Świat (alternative publication). The offering is entirely free content supported by a WordPress-based web platform.

Differentiator

Problem solved

Functional benefit

Products and services

• DOBRY.co A social-good movement platform and blog that promotes positivity, kindness, and daily acts of goodness through creative campaigns, inspirational content, and community engagement. The site serves as the central hub for various positivity initiatives and hosts galleries, stories, and calls to action for doing good deeds, accessible free of charge to the general public.
• H2O Educational Comic An 18-page educational comic about environmental protection, water conservation, and waste sorting, published free of charge and distributed in primary schools across Poland as part of the national 'Water is Life' campaign. Targeted at elementary school children and teachers as a free educational resource.

Quantifiable outcome

• Created smile gallery with hundreds of submissions
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Mintu.meminorOthers · 1 March 2014Initiative integrating ecological products and services market, promoting conscious consumer choices, healthy lifestyle and ethical business. Launched March 2014. Includes crowdfunding platform for ecological and pro-social projects. Developed by The Sustainers Sp. z o.o. under Program Operacyjny Innowacyjna Gospodarka.
• Space MonkeysminorOthersCreative agency partner specializing in branding, visual identity design, graphic design, web applications and websites. They create and refresh brands, advise on strategy, implement concepts, and design social media campaigns. The partnership supports DOBRY's visual communication and creative projects.
• Life Coherence ProjectminorOthersPersonal project focused on living in harmony with one's inner self and being authentic in relationships with the world. Led by Agata Koczowska, a Life Coherence Coach and psychologist. Shares values of personal growth and authenticity with DOBRY's mission.
• Sieć Sensownego Biznesu (Meaningful Business Network)minorOthersNetwork connecting people who want to create, develop, finance and support new ventures based on crowdsourcing, sharing economy and social entrepreneurship. Aligns with DOBRY's mission of spreading goodness through community action.
• CohabitatminorOthersSocial movement, network of people, organizations, enterprises and institutions working towards a new paradigm regarding civilization's relationship with planet ecosystems. Uses synergy to create accessible, open solutions improving local community and ecosystem health.
• Zupełnie Inny ŚwiatminorOthersAlternative magazine writing for people rather than target audiences. Focuses on substance over superficiality. Editorial team includes Marcin, Sebastian, and Agata. Conducts educational campaigns like 'Przypadkowa Kampania' (Accidental Campaign) promoting values through case declension posters.
• Stowarzyszenie UroczyskominorOthersAssociation that co-created the H2O educational comic with DOBRY. The comic teaches about environmental care, water conservation, and waste management. Published as a free resource distributed in Polish elementary schools nationwide.
• Narodowy Fundusz Ochrony Środowiska i Gospodarki WodnejminorOthersNational environmental fund that financed the nationwide H2O educational campaign 'Woda to życie' (Water is Life). Comic published as part of this initiative.
• Urząd Marszałkowski Województwa PodlaskiegominorOthersMarshal's Office of Podlaskie Voivodeship provided financial support for the H2O educational comic project.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greater Good Science Center (UC Berkeley): Research-based center at UC Berkeley producing content on happiness, kindness, and well-being. Comparable to DOBRY in thematic focus on positivity and goodness, though operating at materially larger scale with institutional backing.

Direct peers

• Random Acts of Kindness Foundation: US-based nonprofit dedicated to inspiring kindness through community campaigns, education, and resources. Directly comparable to DOBRY as a kindness/positivity movement built around community participation and creative content.
• Kindness.org: Nonprofit organization focused on using research and storytelling to promote kindness. Comparable to DOBRY in its mission focus on kindness and the use of creative content to drive community engagement.
• SoulPancake: Media company creating positive, uplifting content around kindness, gratitude, and human connection. Comparable to DOBRY in its focus on uplifting visual content and community engagement around shared values.
• Action for Happiness: UK-based movement helping people take action for a happier and more caring world, with member communities and positive-content campaigns. Highly comparable to DOBRY in mission, non-commercial structure, and community-led engagement model.
• LifeVest Inside: Global kindness movement producing films, campaigns, and community programs to inspire kindness. Comparable to DOBRY as a values-driven, content-led social movement rather than a commercial enterprise.

Emerging players

• The Happiness Project: Personal project by Gretchen Rubin exploring happiness and good habits through content, books, and community initiatives. Comparable to DOBRY as a personal-initiative-driven content platform around positivity and personal growth.

Others

• The Life Coherence Project: Partner initiative of DOBRY (not directly competitive) focused on personal coherence and authenticity. Included as a thematically adjacent peer for completeness on the personal-development ecosystem DOBRY sits within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xplus.google.com/106276001793744475155
• YouTubeyoutube.com/user/DOBRYco
• Facebookfacebook.com/194466150712087
• Instagraminstagram.com/DOBRYco
• LinkedInlinkedin.com/company/dobry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOBRY