The Dog & Partridge Country Inn

What The Dog & Partridge Country Inn does

The Dog & Partridge Country Inn is a privately held, family-owned country inn and hotel located in Swinscoe on the Derbyshire/Staffordshire border at the edge of the Peak District National Park, in operation from a 17th-century building and under continuous family ownership since approximately 1990. The property offers en-suite guest rooms and family suites (including configurations sleeping up to 8) set in the inn's grounds with private outside entrances, supplemented by a restaurant, a traditional lounge bar serving real ales, conference and meeting facilities, a motorhome stopover, dog-friendly accommodation, a gift shop, and children's play areas.

The inn generates revenue through four principal streams: accommodation (nightly room rates ranging from £88.50 for a single to £305 for a six-person family suite), food and beverage (restaurant mains £17-£35.95, afternoon tea, Sunday roasts), seasonal packaged breaks (Christmas, New Year, Valentine's, Winter/Spring/Summer, Easter/Whit, and Alton Towers bundles), and ancillary services including conferences with 24-hour and 8-hour delegate rates, motorhome EHU at £10/night, and group activity packages. Pricing is pay-as-you-go per stay, with 72-hour cancellation terms, a £60 cancellation fee, and non-refundable deposits for festive periods.

The business operates almost entirely on a direct-to-consumer basis via its own website integrated with the HopSoftware booking engine, supplemented by telephone and email reservations and a light presence on third-party OTAs (Booking.com, Expedia) referenced in the privacy policy. Distribution is supported by partnerships with Alton Towers (discounted ticket bundles) and referrals to Yeaveley Estate for group activities, with marketing executed through the website, an email newsletter, Facebook, and X. The operating team comprises 8 employees, and revenue is not publicly disclosed.

Name

The Dog & Partridge Country Inn

Legal name

The Dog & Partridge Country Inn

Website

https://dogandpartridge.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned 17th-century country inn on the Derbyshire/Staffordshire border at the edge of the Peak District, offering en-suite accommodation, restaurant and bar dining, conference facilities, and seasonal packaged breaks to leisure travellers, families, walkers, and small corporate groups.

Ownership category

akta.pro rank

Product category

Country Inn & Hospitality

NAICS

Bed-and-Breakfast Inns (721191), Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Country Inns & Rural B&Bs (THAGAHAD)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Pet-Friendly B&Bs & Inns (THAGAHAJ), Family-Oriented Full-Service Hotels (THAGAAAF)

Keywords

• Country inn accommodation
• Pub dining services
• Peak district hotel
• Conference meeting venues
• Motorhome stopover facilities

Headquarters

HQ city

Ashbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Rooms situated in the grounds of the inn offering en-suite facilities with various configurations including standard rooms, family suites, and bunk rooms. Revenue generated from nightly stays with continental or full English breakfast included.
2. Food & Beverage: Restaurant dining, lounge bar, afternoon tea, and special event dining (Christmas, New Year). Menu includes traditional British dishes, local Staffordshire oatcakes, steaks, and vegetarian options.
3. Motorhome Stopover: Overnight stay facility for motorhomes and campervans with water, electric hook-up, and waste disposal. Free when using restaurant/bar services; £10 EHU per night.
4. Conference & Meeting Facilities: Conference rooms available for meetings, training, and team building with equipment including OHP projector, flip chart, TV, video, slide projector. Offers 24-hour and 8-hour delegate rate packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Dog & Partridge Country Inn is a family-owned country inn that sells en-suite guest rooms and family suites situated in its grounds, a full-service restaurant with traditional British and local Staffordshire oatcake dishes, a traditional lounge bar serving real ales, conference and meeting facilities with delegate packages, motorhome stopover pitches with hook-ups, dog-friendly accommodation, a reception gift shop, and children's amenities. It packages these into seasonal breaks including family, Alton Towers, Valentine's, winter, spring, summer, Christmas, and New Year programmes combining accommodation, meals, and attraction tickets.

Product overview

The Dog & Partridge Country Inn is a family-owned hospitality business offering a portfolio of accommodation and dining services. Core offerings include guest rooms and family suites in the grounds (with en-suite facilities, TV, DVD), restaurant dining (lunch, dinner, Sunday roast, afternoon tea), and a lounge bar with real ales. Supporting facilities encompass conference/meeting rooms, motorhome stopover with hook-ups, dog-friendly accommodation, a gift shop, and children's amenities. The business packages these services into seasonal offers including family breaks, Alton Towers packages, Valentine's romance packages, and comprehensive Christmas/New Year celebration programmes. Online booking is managed through HopSoftware integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Rooms Standard en-suite accommodation rooms situated in the grounds of the inn with private parking, flat-screen Freeview TV, DVD player, tea/coffee facilities, and clock radio. Available in single, double, triple, quad, and quint configurations.
• Family Suites Extended en-suite accommodation suites sleeping up to 8 guests, including Standard Family Suites with lounge area and bunk rooms, Suite 12 with bunk room and bedroom, Suite 14 with three bedrooms, and Suite 25 with double and family rooms.
• Restaurant Dining Full restaurant service offering lunch, evening dining, Sunday roast, Table d'Hote menu, and afternoon tea. Features local Staffordshire oatcakes, traditional British dishes, vegetarian, vegan, and gluten-free options.
• Lounge Bar Traditional pub bar with olde worlde character, log fire, and a dog-friendly dining area. Serves real ales including Nemisis, Oblivion, Black Sheep, Adnams, Theakston's Best Bitter, and Peak Stone Brewery products.
• Conference Facilities Conference and meeting rooms set up in Theatre or Boardroom style with syndicate rooms, equipment including OHP projector, flip chart, TV, video, and slide projector. Offers 24-hour and 8-hour delegate rate packages including accommodation, meals, and refreshments.
• Motorhome Stopover Overnight stopover pitches for motorhomes and campervans with water, electric hook-up, waste disposal, and toilet access, plus on-site bar and restaurant access. Free when using restaurant or bar; £10 per van per night for EHU supplement.
• Dog Friendly Hotel Dog-friendly accommodation offering dedicated dog-friendly rooms, walking access in all directions, dog food available on site, dog-friendly bar dining area, and a dog walking service when guests are out.
• Gift Shop Reception-based gift shop specialising in teddy bears (Steiff and Gund), plus jams, chutneys, fudge, chocolate, toffee, oils, vinaigrettes, biscuits, walking books, bags, purses, scarves, candles, and trinkets.
• Family Breaks Family accommodation packages including Easter, Whitsun, and Summer 2026 holidays with early bird offers for school periods (3 nights for 4 people from £465), Scare Fest breaks from £505, with breakfast and optional Alton Towers tickets.
• Alton Towers Breaks Accommodation packages combined with discounted Alton Towers theme park, water park, and golf tickets. The inn is located 10 minutes from the theme park.
• Valentine's Break Romantic 1-3 night packages for February 12-14, 2026 including en-suite room, sparkling cream tea on arrival, 4-course Valentine's dinner, continental breakfast, and optional room upgrades.
• Winter, Spring & Summer Special Breaks Midweek seasonal accommodation packages from January through July including en-suite room, continental breakfast, 2-course dinner, and (in summer) a glass of sparkle. Winter from £79.50pp for 1 night; Spring from £99pp for 2 nights; Summer from £89.50pp for 1 night.
• New Year Break 1-5 night New Year celebration packages including cream tea with bubbly, daily dinners, full English breakfast, New Year's Eve party, and activities. Standard room from £215 to £620 per person across multi-night stays.
• Christmas Breaks 3-7 night Christmas packages from 24th December including cream tea on arrival, Christmas lunch, evening buffets, boxing day dinner, treasure hunt, and full programme. Standard room from £595 to £980 per person.
• Christmas Day Lunch Full Christmas Day dining experience at £108.50 per person with £55 deposit required. Features traditional turkey, salmon, beef stroganoff, vegetarian options, and Christmas pudding. Children's menu available at £45.
• Festive Afternoon Tea Christmas-themed afternoon tea served 1pm-4pm from 24th November to 23rd December, including sandwiches, homemade cakes, scones with jam and cream, and tea selection. Early booking offer at £22 per person with a complimentary glass of fizz.
• New Year's Eve Dinner Special New Year's Eve dining menu at £95 per person including breads, olives, starters, main courses (Steak Balmoral, Chicken Forrestier, Pork Mustard, Veggie Pie, Curry), cheese selection, coffee, and chocolates.
• Group Bookings Customised group accommodation arrangements with various room combinations, meals, and activity bookings (archery, golf, horse riding, quad bikes, fishing, clay pigeon shooting, cycling, and paintballing) for celebrations and activity groups.
• Children's Facilities

Quantifiable outcome

• Located 10 minutes from Alton Towers Theme Park
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Peak Walking (peakwalking.co.uk)minorGTM or Marketing PartnerPartnership with peakwalking.co.uk to provide walking route information on the inn's website. Features a 9-mile walk visiting Tissington and Dovedale with details about terrain, length, and points of interest along the route.
• Alton Towers Theme ParkcoreGTM or Marketing PartnerStrategic partnership offering discounted Alton Towers tickets bundled with accommodation packages. Property is located 10 minutes from the theme park and actively markets combined stay-and-play packages.
• Yeaveley EstateminorGTM or Marketing PartnerReferral partnership for activity bookings including archery, golf, horse riding, quad bikes, fishing, clay pigeon shooting, cycling, and paintballing. Listed as recommended activity provider for group bookings.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Others

• Yeaveley Estate (Activity Partner): Adjacent activity provider offering archery, golf, horse riding, quad bikes, fishing, and paintballing for group bookings. Strategic referral partner enabling activity-led group bookings at the inn.

Direct peers

• Losehill House Hotel & Spa: Boutique Peak District country house hotel with restaurant and conferencing in Hathersage area. Comparable scale, dining proposition, and Peak District leisure-traveler focus.
• Splash Landings Hotel at Alton Towers: Waterpark-themed family hotel at Alton Towers, competing directly for family theme-park-break packages. Same Alton Towers bundling dynamic and family-room configuration.
• The Izaak Walton Hotel: Country house hotel in Dovedale, Peak District, similar 30+ room scale with restaurant, bar, and country-inn positioning. Closest geographic peer for walkers, families, and Dovedale-bound tourists.
• Biggin Hall Country House Hotel: Independent country house hotel near Ashbourne in Peak District with similar scale, restaurant, and Peak District leisure-tourist positioning. Closely comparable independent-family business model.
• Peak Edge Hotel: Family-run Peak District hotel with restaurant, bar, and conferencing in Chesterfield area. Comparable independent, family-operated country-inn business model and segment mix.
• CBeebies Land Hotel at Alton Towers Resort: Themed family hotel at Alton Towers targeting under-7s and family market identical to The Dog & Partridge's family-segment focus. Direct competitor for Alton Towers family-break packages.
• The Maynard Arms: Peak District country pub with rooms and restaurant in Grindleford, combining accommodation, dining, and bar in a similar independent format. Comparable Peak District leisure-traveler target market.
• Callow Hall Hotel: Country house hotel near Ashbourne in the Peak District offering similar boutique scale, restaurant dining, and Peak District walker/tourist positioning. Comparable family-owned country-inn heritage.
• Alton Towers Hotel: On-site Merlin Entertainments hotel at Alton Towers, the primary direct competitor for theme park bundling and family-break demand. Comparable family-suite configuration but with captive on-park location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DogPartridgeInn
• Facebookfacebook.com/The-Dog-Partridge-Country-Inn-with-rooms-100063661234123
• LinkedInlinkedin.com/company/the-dog-&-partridge-country-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dog & Partridge Country Inn