Familia Vineyards

What Familia Vineyards does

Familia Vineyards, operating commercially as Doghobble Wine Farm, is a privately-held, family-owned winery and working farm on the Dahlonega Plateau in North Georgia. Founded in 2020 by Sam and Robin Zamarripa, the business operates an 80-acre estate at approximately 1,500 feet elevation within the Dahlonega Plateau AVA, specializing in indigenous American and French-American hybrid grape varieties — Norton, Carlos Muscadine, Lenoir, Traminette, Chambourcin, Catawba, and Lomanto — that are naturally resistant to Pierce's Disease, downy mildew, and phylloxera endemic to the Southeast. The company's agronomic differentiation rests on its regenerative farming model, which integrates alpacas, sheep, goats, donkeys, and poultry into the vineyard ecosystem for vegetation management and soil fertilization, reducing chemical inputs and operating costs relative to conventional viticulture.

The product portfolio spans estate-grown table wines (Carlos, Chardonnay, Traminette, Lenoir, Norton, Pinot Noir, Rosé), traditional-method Sparkling Chardonnay, limited-edition Eclipse releases (Moonwobble, Saros), and upcoming flagship wines (Lomanto, Mercy). Revenue is generated through a direct-to-consumer model combining three tasting locations — the main farm in Dahlonega with two distinct venues (Trellis indoor adults-only and Pavilion on the Plateau outdoor family-friendly), Doghobble Cellars in Blue Ridge, and Doghobble at Dillard at the Dillard Farm Resort — plus an online store via Vinoshipper, a quarterly Wine Club subscription, farm-to-table dining (Chef Becca's seasonal menu, Embers wood-fired pizza, Belén de la Cruz empanadas), and private event hosting for corporate and celebratory occasions. Content marketing assets include the AI-assisted 'Uncorked' podcast and Doghobble TV YouTube series, supported by earned media coverage in The Infatuation, USA Today, and The Atlanta Journal-Constitution.

The business is bootstrapped with a small headcount of 5 employees and minimal institutional capital. Recent strategic moves include the May 2026 opening of the Dillard tasting room and an exclusive import partnership with Un Buen Año, S.A. (UBA) of Mendoza, Argentina for estate Malbec — Doghobble's first internationally sourced product. Customer segments span families with children, wine enthusiasts seeking non-mainstream varietals, corporate groups, and private event clients from the Atlanta metropolitan area and broader North Georgia tourism corridor.

Name

Familia Vineyards

Legal name

Doghobble Wine Farm

Website

https://doghobblevineyard.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Familia Vineyards (Doghobble Wine Farm) is a family-owned North Georgia winery on the Dahlonega Plateau producing estate wines from indigenous American and French-American hybrid grape varieties, selling through three tasting rooms, an online store, wine club, and private events.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Estate wine production
• Wine tasting experiences
• Vineyard hospitality services
• Wine club subscription
• Private event venue

Headquarters

HQ city

Dahlonega

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct wine sales through on-site tasting rooms (Pavilion on the Plateau and Trellis Tasting Room), online store via Vinoshipper with shipping to listed states, and satellite tasting rooms in Blue Ridge and Dillard, GA.
2. Wine Club Membership: Quarterly shipments of member-exclusive and limited-release wines with significant discounts on all purchases, complimentary tastings, priority access to new releases, and exclusive member events.
3. Food and Beverage Service: Revenue from on-site dining at the Trellis (Chef Becca's seasonal farm-to-table menu), Embers wood-fired pizza truck (Thursday-Sunday), and Belén de la Cruz empanadas. Also includes wine by the glass and bottle service.
4. Private Event Hosting: Rental and event fees for corporate events, private parties, rehearsal dinners, wedding welcome parties, birthday parties, and bridal showers at the Trellis (indoor farmhouse) and Pavilion on the Plateau venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Doghobble Wine Farm produces and sells estate-grown wines made from indigenous American and French-American hybrid grape varieties (Carlos Muscadine, Traminette, Lenoir, Norton, Chardonnay, Pinot Noir, Rosé, Sparkling Chardonnay, plus limited editions) on the Dahlonega Plateau. Customers buy wines directly through on-site tasting rooms (the Pavilion and Trellis), satellite tasting rooms in Blue Ridge and Dillard, GA, an online store, and a Wine Club subscription with quarterly shipments. The offering is paired with on-site food service (Embers wood-fired pizza, Chef Becca's farm-to-table menu, Bel\u00e9n de la Cruz empanadas) and private event venue rentals.

Product overview

Doghobble Wine Farm is an 80-acre working vineyard and farm on the Dahlonega Plateau AVA in North Georgia. The product portfolio centers on estate-grown wines made from indigenous and French-American hybrid grape varieties (Norton, Carlos Muscadine, Traminette, Lenoir, Chardonnay, Pinot Noir, Rosé, plus limited editions like Moonwobble and Sparkling Chardonnay), complemented by a Wine Club membership offering quarterly shipments and exclusive member benefits. The farm operates two distinct tasting venues—The Trellis (adults-only indoor farmhouse experience) and The Pavilion on the Plateau (family-friendly outdoor space)—along with a Farm Table dining program featuring Chef Becca's seasonal cuisine, Embers wood-fired pizza truck, and exclusive empanadas. Additional offerings include private event venues for corporate and celebratory occasions, the Uncorked historical podcast series, and Doghobble TV video content. The integrated experience combines wine, food, farm animals, and hospitality across the property.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wines (Carlos, Chardonnay, Traminette, Lenoir, Norton, Pinot Noir, Rosé)

Quantifiable outcome

• Wines with no California equivalent due to indigenous grape focus
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Un Buen Año, S.A. (UBA)minorStrategic or Co-development Partner · 29 May 2026Exclusive import partnership bringing Mendoza Malbec from Un Buen Año, S.A., an estate producer in the El Cepidillo area of Valle de Uco, Mendoza, Argentina, to Georgia. This is a first for Doghobble, expanding their wine portfolio beyond estate-grown and local Georgia grapes to include internationally sourced Malbec.

Scale indicators4 records

Recent moves9 records

Expansion highlights11 records

Broad incumbents

• Château Élan Winery & Resort: Largest and most established winery destination in Georgia, with resort, multiple restaurants, and full wholesale distribution. Anchors the same North Georgia wine country market at significantly greater scale.

Direct peers

• Frogtown Cellars: Boutique winery also located on the Dahlonega Plateau in North Georgia with a tasting room, vineyard, and DTC sales focus. Direct regional competitor for Atlanta-area wine tourism visitors.
• Yonah Mountain Vineyards: North Georgia winery with tasting room, F&B, and event facilities near Cleveland, GA. Comparable destination-winery model with on-site dining and private events.
• Three Sisters Vineyards: Family-owned North Georgia winery in Dahlonega with tasting room, F&B, and event hosting. Comparable DTC experience model and family-friendly positioning targeting the same Atlanta-metro tourist.
• Wolf Mountain Vineyards: Dahlonega Plateau winery with estate vineyard, tasting room, and on-site dining/events program. Closely comparable in scale, destination experience, and event-driven revenue mix.
• Cavender Creek Vineyards: North Georgia boutique winery with tasting room and small-lot production near Dahlonega. Comparable size, DTC model, and reliance on regional wine tourism traffic.
• Boutier Winery: North Georgia tasting-room winery in the same Atlanta-metro tourist catchment. Comparable DTC sales motion and small-batch production profile.
• Tiger Mountain Vineyards: Small North Georgia boutique winery focused on estate-grown, terroir-driven European-style wines. Comparable in scale and DTC emphasis though operating with vinifera varieties rather than hybrids.
• Kaya Vineyard & Winery: North Georgia boutique winery with tasting room and small-lot production. Comparable in scale, DTC orientation, and Atlanta-metro tourism catchment.
• Montaluce Winery: Dahlonega Plateau winery and restaurant venue with panoramic tasting room and event hosting. Competes for the same destination-wine-tourism segment in the Dahlonega corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DoghobbleWineFarm
• Facebookfacebook.com/doghobblewinefarm
• Instagraminstagram.com/doghobblewinefarm
• LinkedInlinkedin.com/company/familia-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Familia Vineyards