Dog is Good
- Company typePrivate
- Founded2008
- HeadquartersLos Alamitos, CA, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Dog is Good firmographics
Firmographics- Name
- Dog is Good
- Legal name
- Dog is Good, LLC
- Website
- https://dogisgood.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dog is Good industry classification
Industry- Product category
- Pet Apparel & Lifestyle Merchandise
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
- akta.pro secondary industries
- Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Toys & Enrichment Retail (CRALAHAE)
Keywords
Where Dog is Good is headquartered
LocationHeadquarters
- HQ city
- Los Alamitos, CA
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dog is Good business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Dog is Good generates revenue through the direct sale of dog-themed apparel and merchandise including t-shirts, sweatshirts, hats, drinkware, home décor, pet accessories, and specialty gifts. Products are sold as one-time purchases through their e-commerce platform with pricing ranging from approximately $8.99 to $167.99.
- Wholesale Distribution: The company sells bulk products to retail stores through wholesale accounts, allowing third-party retailers to carry Dog is Good merchandise in their physical locations.
- Pop-Up Shop Program: Dog is Good licenses their brand and products for pop-up shop operations at events, festivals, markets, and community gatherings across the country.
- Affiliate Program: The company operates an affiliate partnership program where partners can earn commissions by referring customers to Dog is Good products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel (T-shirts, Shirts, Long Sleeve, Sweatshirts) |
| Unit Pricing | Pay-as-you-go | Accessories (Hats, Car Magnets, Stickers, Coasters) |
| Unit Pricing | Pay-as-you-go | Drinkware (Mugs, Tumblers, Water Bottles, Glassware) |
| Unit Pricing | Pay-as-you-go | Home Décor (Blankets, Pillows, Wall Art, Flags) |
| Unit Pricing | Pay-as-you-go | Pet Products (Bandanas, Beds, Bowls) |
| Unit Pricing | Pay-as-you-go | Gift Sets & Bundles |
| Other | Pay-as-you-go | Shipping Threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Dog is Good product offering
Product offeringCore offering
Dog is Good designs, sources, and sells dog-themed apparel, accessories, home décor, and pet products under its own brand and the Cat is Good® sub-brand. The catalog includes t-shirts, sweatshirts, hoodies, hats, sleepwear, scrub tops, drinkware, car magnets, tote bags, gift sets, pillows, blankets, wall art, garden flags, dog beds, bandanas, bowls, collars, and leashes, priced roughly from $8.99 to $167.99 and sold primarily direct-to-consumer online.
Product overview
Dog is Good is a lifestyle brand celebrating the bond between dogs and their humans, founded in 2008 by Jon and Gila Kurtz. The company offers a broad array of dog-themed products centered around apparel (t-shirts, sweatshirts, hoodies, hats, sleepwear, scrub tops), accessories (drinkware, car magnets, tote bags, stickers, gift sets), home décor (pillows, blankets, wall art, garden flags, coasters, aprons), and pet products (dog beds, bandanas, bowls, collars, leashes). The brand's mascot is BOLO, a yellow Labrador who was career-changed from Leader Dogs for the Blind. Products are sold primarily online through their Shopify e-commerce platform, with seasonal collections including Dog Days of Summer, Patriotic, Pride, Valentine's Day, and themed lines like Dog Mom, Dog Dad, Wine & My Dog, Coffee & My Dog, and Dog is My Zen. The company also supports The BOLO Project nonprofit and has expanded with the Cat is Good® sub-brand.
Differentiator
Problem solved
Functional benefit
Brands
- Cat is Good®: A sub-brand extension featuring cat-themed apparel and merchandise for cat lovers, including Cat Lover T-shirts, hoodies, hats, tote bags, mugs, and pet mats.
Products and services
- T-shirts & Graphic Tees
Quantifiable outcome
- Products available across 25+ countries worldwide with international shipping
- +1 more outcomes
Companies that use Dog is Good
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Dog is Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dog is Good partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered foundational, core and minor.
- Leader Dogs for the BlindfoundationalBOLO, the brand's mascot and soul of Dog is Good, was originally raised and trained as a Future Leader Dog puppy through Leader Dogs for the Blind. When BOLO received a 'career change' and did not meet the strict standards to become a guide dog, she came home to her founders. This origin story is foundational to the brand's identity and mission.
- The BOLO ProjectcoreDog is Good proudly supports The BOLO Project, a nonprofit organization dedicated to building confident, resilient, purpose-driven teens through the love of dogs. The program combines leadership development, mindset training, and the powerful human-dog bond. BOLO herself works with teens through this program as a therapy dog. The company provides awareness, financial, and community support.
- ShopifycoreDog is Good's e-commerce platform is powered by Shopify, which handles all online sales, inventory management, and customer transactions.
- Wholesale PartnerscoreDog is Good offers wholesale accounts for retail stores that want to carry their products. Retailers can apply through the wholesale page to access the catalog and purchase products for resale.
- Pop-Up Shop PartnersminorDog is Good offers a pop-up shop program for individuals and organizations to bring Dog is Good products to events, festivals, markets, and community gatherings. Partners receive everything needed to sell at local events.
- Affiliate PartnersminorDog is Good operates an affiliate program (Tier 3) where partners can earn commissions by referring customers to purchase Dog is Good products.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Dog is Good competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights3 records
Customer concentration
Dog is Good social profiles
Digital presenceDog is Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dog is Good leadership team
Management profileNumber of profiles
Profiles2 records
Dog is Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dog is Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dog is Good
What does Dog is Good do?
Dog is Good designs, sources, and sells dog-themed apparel, accessories, home décor, and pet products under its own brand and the Cat is Good® sub-brand. The catalog includes t-shirts, sweatshirts, hoodies, hats, sleepwear, scrub tops, drinkware, car magnets, tote bags, gift sets, pillows, blankets, wall art, garden flags, dog beds, bandanas, bowls, collars, and leashes, priced roughly from $8.99 to $167.99 and sold primarily direct-to-consumer online.
Is Dog is Good a public or private company?
Dog is Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dog is Good founded?
Dog is Good was founded in 2008. It employs 11 to 50 people.
Where is Dog is Good based?
Dog is Good is headquartered in Los Alamitos, CA, United States, in the North America region.
How does Dog is Good make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution, pop-Up Shop Program and affiliate Program.
Does Dog is Good have an API?
No public API is recorded for Dog is Good.
What industry is Dog is Good in?
Dog is Good's product category is Pet Apparel & Lifestyle Merchandise. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRAOAKAF, Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers). Its NAICS code is 45991 and its SIC code is 5600.