Dog Tag Art, LLC

What Dog Tag Art, LLC does

Dog Tag Art, LLC is a privately held e-commerce company founded in 2009 and headquartered in Candler, North Carolina, that designs and sells customizable pet identification tags for dogs and cats. The company operates an artist marketplace model featuring hundreds of designs from dozens of independent artists, organized into breed-specific collections (AKC groups for dogs and major breeds for cats), theme-based collections (Nature, Floral, Humorous, Pop Culture, Charitable), seasonal/holiday tags, medical alert tags, service animal tags, and a custom user-uploaded artwork feature. The product portfolio has expanded beyond tags into accessories: reflective safety collars with personalized name plates, Lupine-designed collars, upgrade kits with silencers and protectors, and glow-in-the-dark silencers.

The underlying technology is a self-serve customization platform built on Shopify that enables customers to upload artwork, select tag colors and fonts, and add up to four lines of custom text on the reverse of tags. Products are manufactured in the United States using durable materials (stainless steel, brass, aluminum) and are backed by a lifetime guarantee. The company operates with a small team of 9 employees and offers free shipping on orders of 4 or more tags with tracking. A wholesale/bulk ordering program is available for animal shelters and retail distributors.

The business model is direct-to-consumer e-commerce with one-time purchase unit pricing — tags typically priced at $10.99-$21.99, with the "Make It a Double" bundle offer at $10.99. Revenue is generated through unit sales of personalized pet tags, accessories, and wholesale/bulk orders. The company is bootstrapped and operates under Grace Stakeholder Investments & Individual Artists as its identified parent entity, with global shipping to over 20 countries across North America, Europe, and Asia-Pacific.

Name

Dog Tag Art, LLC

Legal name

Dog Tag Art, LLC

Website

https://dogtagart.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Dog Tag Art, LLC is a privately held, bootstrapped e-commerce company founded in 2009 that sells customizable pet ID tags for dogs and cats through a Shopify marketplace featuring hundreds of designs from dozens of independent artists, serving pet owners globally with made-in-America products.

Ownership category

akta.pro rank

Product category

Pet ID Tags

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

akta.pro secondary industries

Pet & Animal Supplies Marketplaces (CRAFABAH), Pet Supplies Inventory-led Online Retailers (CRAFADAH)

Keywords

• Custom pet ID tags
• Personalized dog tags
• Pet identification products
• Artist-designed pet tags
• Pet accessories ecommerce

Headquarters

HQ city

Candler, North Carolina

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Tag Product Sales: One-time purchase model for customizable pet ID tags. Tags are made from durable materials including stainless steel and brass. Product catalog includes hundreds of designs across multiple categories including breed-specific, themed, and custom upload options.
2. Pet Accessories and Add-ons: Sale of complementary products including pet collars (reflective safety collars with name plates), upgrade kits (silencers, protectors), and collar hardware.
3. Bulk and Wholesale Orders: Wholesale and bulk ordering options for animal shelters and potentially retail distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Dog Tag Art designs, manufactures, and sells customizable pet ID tags for dogs and cats through a direct-to-consumer Shopify storefront. Its catalog spans hundreds of artist-licensed designs organized by breed, theme, occasion, and custom artwork upload, with engraving of up to four lines of custom text on durable stainless steel, brass, and aluminum tags. The company also offers complementary pet collars, upgrade kits, and wholesale/bulk ordering for shelters and resellers.

Product overview

Dog Tag Art operates as a custom pet ID tag marketplace and e-commerce platform featuring hundreds of artist-created designs. The core product is customizable pet identification tags for dogs and cats, available in two sizes (small 7/8 inch for pets under 15 lbs; large 1.25 inches for pets over 15 lbs). The product portfolio includes: breed-specific tags organized by AKC groups (Sporting, Working, Terrier, Toy, Herding, Hound, Non-Sporting) and cat breeds (Persian, Siamese, Maine Coon, Ragdoll, Sphynx, Bengal); theme-based collections (Nature Inspired, Floral, Wilderness, Nautical, Sporting Life, Humorous, Pop Culture, Charitable); custom user-generated artwork tags; medical alert and service animal tags; and seasonal/holiday tags. Add-on products include pet collars (Reflective Safety Collar with Name Plate, Lupine Designed Collars), upgrade kits (large and small), glow-in-the-dark silencers, and the Make It a Double bundle for multiple pets. The company also offers a wholesale/bulk ordering program for retailers and shelters. Tags are manufactured in America with free shipping on orders of 4+ tags.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizable Pet ID Tags Customizable pet identification tags for dogs and cats featuring artist-created designs, available in two sizes with options for custom text, colors, and fonts.
• Create Your Own Custom Dog Tag User-generated custom pet tag allowing customers to upload their own transparent-background artwork and choose tag colors for a fully personalized design.
• Breed-Specific Dog Tags Dog ID tags featuring artwork for specific breeds organized into AKC groups including Sporting, Working, Terrier, Toy, Herding, Hound, and Non-Sporting.
• Cat Breed Tags Cat ID tags featuring breed-specific designs for Persian, Siamese, Maine Coon, Ragdoll, Sphynx, Bengal, and Scottish Fold cats, plus general cat designs.
• Monogrammed Pet ID Tags Elegant personalized pet tags featuring monogram designs for a sophisticated look.
• Classic Dog Name Tags Traditional simple pet name tags with straightforward designs for timeless appeal.
• Medical Alert Tags Specialized pet tags designed to communicate medical information or alert first responders about a pet's medical needs.
• Service Animal Tags Identification tags for service animals, including options for service dogs in training.
• Theme-Based Pet Tags Pet tags organized by themes including Nature Inspired, Floral, Wilderness, Nautical, Sporting Life, Humorous, Pop Culture, and Charitable causes.
• Holiday and Seasonal Pet Tags Festive pet tags for occasions and holidays including Birthday, Gotcha Day, Christmas, Halloween, Valentine's Day, Easter, Fourth of July, and Thanksgiving, plus seasonal tags for Autumn, Winter, Spring, and Summer.
• Reflective Safety Pet Collar with Name Plate Adjustable-fit reflective safety pet collar with customizable name plate for enhanced visibility and identification.
• Lupine Designed Collars Pet collars designed by Lupine, a partner brand, featuring coordinated patterns with pet tags.
• Pet Tag Upgrade Kit (Large) Upgrade kit for large pet tags ($3.99), including silencers and accessories to enhance tag functionality.
• Pet Tag Upgrade Kit (Small) Upgrade kit for small pet tags ($3.99), including silencers and accessories to enhance tag functionality.
• Glow In The Dark Pet Tag Silencer / Protector Glow-in-the-dark silencer and protector for pet tags ($1.99), providing quiet operation and nighttime visibility.
• Make It a Double! Pet Tag Bundle product allowing purchase of two matching pet tags ($10.99) for pet owners with multiple pets.
• Wholesale and Bulk Dog Tags Bulk and wholesale purchasing program for pet tags targeting retailers and animal shelters.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Whistle (by Mars Petcare): Smart pet ID/activity tracker with subscription, increasingly encroaching on traditional ID tags through tech-enabled identification and app-based pet recovery — adjacent innovation pressure.
• Found My Animal: Designer pet accessories brand offering handmade and ethically produced collars, tags, and leashes; competes in the premium/artisan segment with similar aesthetic and values-led positioning.

Broad incumbents

• PetSmart: Largest specialty pet retail chain in North America, carrying pet ID tags and offering in-store engraving services; incumbent competitor with unmatched brick-and-mortar reach.
• Etsy: Mass-market handmade/artisan marketplace hosting numerous independent sellers of custom pet ID tags; competes via marketplace aggregation and SEO reach rather than specialty focus.
• Chewy: Dominant online pet supplies retailer carrying pet tags and collars across many brands; competes via scale, traffic, and subscription-driven repeat purchases rather than niche customization.

Direct peers

• Red Dingo: Global designer and manufacturer of enamel pet ID tags and collars; most direct head-to-head competitor with overlapping premium branded product, breed-specific lines, and global distribution.
• DogIDs: Specialist in personalized, embroidered, and engraved dog collars, tags, and harnesses; offers both custom and breed-specific products in the same niche with comparable customization tooling.
• GoTags: Online direct-to-consumer retailer of customizable and engraved pet ID tags with similar personalization, sizing options, and lifetime guarantees; competes on price and configuration depth.
• Providence Engraving: Specializes in personalized and engraved pet ID tags and collars with direct online ordering; comparable small-scale D2C custom-tag retailer.
• Boomerang Tags: Custom-engraved pet ID tag manufacturer selling directly through its own e-commerce site; competes in the same small-format custom-tag segment with strong customization features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dog-tag-art-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog Tag Art, LLC