Dog Training Elite
Dog Training Elite is a privately held, family- and veteran-owned U.S. dog training franchise founded in 1984, operating 100+ locations offering obedience, puppy, service, therapy, protection, and behavioral training to individual pet owners.
- Company typePrivate
- Founded1984
- HeadquartersVarious locations across multiple states, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dog Training Elite does
Dog Training Elite is a privately held, family-owned and veteran-owned dog training company headquartered in Scottsdale, Arizona, founded in 1984 and operating through a franchise network of more than 100 locations across the United States. The company offers a portfolio of seven training programs — obedience, puppy, service dog, anxiety and aggression, therapy dog, personal protection, and group classes — delivered through in-home sessions and facility-based training, with a stated emphasis on a balanced training methodology and breed-specific customization. It primarily serves individual pet owners seeking behavioral modification, basic obedience, or specialized service/therapy dog certification, with occasional institutional engagements such as therapy dog programs for first responder agencies.
The company's go-to-market is direct-to-consumer, driven by a website with free in-home assessment offers, online booking, SMS/phone contact, local SEO, Instagram presence, and customer testimonials. Revenue is generated through professional service fees for training packages; pricing is not publicly disclosed and varies by program and customization. With 27 employees at the corporate level, Dog Training Elite operates as a franchise brand-owner rather than a direct training operator at scale, collecting value through franchise fees, royalties, brand licensing, and potentially centralized services across its 100+ franchisees. The business has no disclosed external funding, no parent company, no public ticker, and no meaningful AI or technology platform layer beyond standard web booking infrastructure.
Dog Training Elite firmographics
Firmographics- Name
- Dog Training Elite
- Legal name
- Dog Training Elite
- Website
- https://dogtrainingeliteinc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dog Training Elite is a privately held, family- and veteran-owned U.S. dog training franchise founded in 1984, operating 100+ locations offering obedience, puppy, service, therapy, protection, and behavioral training to individual pet owners.
- Ownership category
- akta.pro rank
Dog Training Elite industry classification
Industry- Product category
- Pet Training Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training-Integrated Dog Daycare (Day Training) (HSANAFAE)
- akta.pro secondary industry
- Handler Training, Certification & K9 Unit Compliance Services (BPAKAKAK)
Keywords
Where Dog Training Elite is headquartered
LocationHeadquarters
- HQ city
- Various locations across multiple states
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dog Training Elite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Dog Training Services: Professional dog training services delivered through in-home sessions, facility-based training, and group classes. Revenue is generated through service fees for various training programs including obedience, puppy, service dog, therapy dog, anxiety/aggression, personal protection, and group classes. Pricing is likely structured as session packages or program packages with customization based on dog needs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dog Training Elite product offering
Product offeringCore offering
Dog Training Elite is a family-owned and veteran-owned professional dog training company operating through a franchise network of over 100 locations across the United States. It delivers in-home and facility-based training services spanning seven programs: obedience, puppy, service dog, anxiety and aggression, therapy dog, personal protection, and group classes. The company applies a balanced training methodology combined with breed-specific techniques to address behavioral issues and produce dogs trained for real-world situations.
Product overview
Dog Training Elite is a family-owned dog training company offering a portfolio of seven distinct training programs: Obedience Training, Puppy Training, Service Dog Training, Anxiety & Aggression Training, Therapy Dog Training, Personal Protection Training, and Group Classes. These programs are flexible and customized to meet each client's schedule and their dog's unique behavior, home environment, and situation. The company provides both in-home dog training and facility-based training, covering everything from basic obedience to advanced skills, along with specialized programs for Service Animals and Therapy Dogs. The programs range from basic obedience to specialized behavioral modification, and the company emphasizes creating lifelong bonds between dogs and their owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Obedience Training
- Puppy Training
- Service Dog Training
- Anxiety & Aggression Training
- Therapy Dog Training
- Personal Protection Training
- Group Classes
Quantifiable outcome
- Dogs trained to reliable obedience levels in challenging/distracting real-world environments (not just '90% obedience in easy situations')
Companies that use Dog Training Elite
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Dog Training Elite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dog Training Elite partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Dog Training Elite competitors and assessment
Company assessmentBroad incumbents
- Camp Bow Wow: Large US franchised pet care brand focused on dog daycare, boarding, and walking with training offered at many locations. Adjacent but partially overlapping service mix and franchise infrastructure.
- PetSmart Dog Training (Petsmart): National pet retail chain offering in-store group dog training classes across the US. Competes for entry-level obedience customers and benefits from significant retail foot traffic.
- Petco Dog Training (Petco): Major US pet retailer providing group dog training classes across its store footprint. Competes in the basic obedience and puppy training segments where Dog Training Elite also participates.
Direct peers
- Off Leash K9 Training: Franchised dog training brand specializing in obedience and behavioral modification with multiple US locations. Closely comparable in service mix (obedience, aggression, puppy) and franchise go-to-market.
- Bark Busters Home Dog Training: Established franchised in-home dog training network with global footprint, focused on obedience and behavioral issues. Directly comparable business model, customer segment, and trainer-driven delivery.
- Dogtopia: US franchised dog daycare, boarding, and spa provider with training add-ons at many locations. Overlaps on training services and franchise scale, though primary offering is daycare rather than training.
- Sit Means Sit: National franchised dog training company offering obedience, service dog, and aggression programs across the US. Operates a similar franchise-driven, in-home and facility-based model as Dog Training Elite.
- Zoom Room Dog Training: US franchised dog training and agility concept with facility-based group classes and private lessons. Comparable franchise model, training curriculum, and consumer target market.
- The Dog Wizard: Franchised dog training provider offering obedience, puppy, and aggression programs across multiple US states. Similar service portfolio and franchise operating model to Dog Training Elite.
Regional players
- Heaven Can Wait Animal Haven / Noble Beast Training: Independent and regional dog training operators delivering obedience and behavior modification services in specific US metros. Compete on local reputation and pricing rather than at the national franchise level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Dog Training Elite social profiles
Digital presenceDog Training Elite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dog Training Elite leadership team
Management profileNumber of profiles
Dog Training Elite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dog Training Elite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dog Training Elite
What does Dog Training Elite do?
Dog Training Elite is a family-owned and veteran-owned professional dog training company operating through a franchise network of over 100 locations across the United States. It delivers in-home and facility-based training services spanning seven programs: obedience, puppy, service dog, anxiety and aggression, therapy dog, personal protection, and group classes. The company applies a balanced training methodology combined with breed-specific techniques to address behavioral issues and produce dogs trained for real-world situations.
Is Dog Training Elite a public or private company?
Dog Training Elite is a private company. It is classified as family owned and is currently operating.
When was Dog Training Elite founded?
Dog Training Elite was founded in 1984. It employs 11 to 50 people.
Where is Dog Training Elite based?
Dog Training Elite is headquartered in Various locations across multiple states, United States, in the North America region.
How does Dog Training Elite make money?
One revenue line is on record: dog Training Services.
Who are Dog Training Elite's main competitors?
Broad incumbents on record are Camp Bow Wow, PetSmart Dog Training (Petsmart) and Petco Dog Training (Petco). Direct peers are Off Leash K9 Training, Bark Busters Home Dog Training, Dogtopia, Sit Means Sit, Zoom Room Dog Training and The Dog Wizard. Heaven Can Wait Animal Haven / Noble Beast Training is listed as a regional player.
Does Dog Training Elite have an API?
No public API is recorded for Dog Training Elite.
What industry is Dog Training Elite in?
Dog Training Elite's product category is Pet Training Services. Its primary akta.pro industry code is HSANAFAE, Training-Integrated Dog Daycare (Day Training), with a secondary code of BPAKAKAK, Handler Training, Certification & K9 Unit Compliance Services. Its NAICS code is 81291 and its SIC code is 8200.