Doing Good

What Doing Good does

Doing Good is a Swedish non-profit association (ideell förening, organization number 769635-7826) headquartered in Gamlestaden, Gothenburg, Sweden, operating under the Doing Good Association brand since a 2021 rebrand from 'Sätt färg på Göteborg'. Originally launched as a community art project in 1993 and officially inaugurated in 2013, the organization pursues a triple mandate spanning art, climate action, and social integration, targeting populations including youth distant from the labor market, Ukrainian refugees, and other marginalized groups. Its service portfolio includes the 23 km konst public art corridor in Gothenburg (completed for the city's 400th anniversary in 2023), the Art@Climate 2030 international competition, the Cool Green Deal cool roofing program, Remake Textile circular economy training, CARE EUkraine and Care UDRC refugee integration programs, and the Klimatveckan climate education week.

The organization's core technology asset is the Coolify Global Roof Database, developed in collaboration with Chalmers University of Technology, which catalogs over 86,000 rooftops worldwide for cool roofing, green roofs, and solar panel suitability, built by 60 environmental ambassadors. Doing Good also operates digital platforms (Build Forward, TexBridge, FLEdge) and runs Sweden's first Cool Roofing vocational training program in partnership with Thermo-Logic, Vuxenutbildningen Movant, and Praktiska gymnasiet. Operations span 16 countries across Europe, North Africa, North America, and South Asia, with delivery concentrated in Gothenburg and Borås.

Doing Good's revenue model is entirely non-commercial, sustained through institutional grants from Allmänna Arvsfonden, the European Social Fund (ESF), Vinnova, and Erasmus+, supplemented by in-kind corporate partnerships (notably a 10-year AkzoNobel relationship providing paint and coatings) and a 6-person core staff. No pricing is publicly disclosed, and the organization generates no product revenue; program impact metrics include 3,500+ participants over 30 years, 100+ Swedish artworks plus international installations, and 47 cool-roofing coating students trained.

Name

Doing Good

Legal name

Doing Good

Website

https://doing-good.se

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Doing Good is a Swedish non-profit association in Gothenburg running art, climate, and social-integration programs including a 23 km art corridor, cool roofing vocational training, and refugee employment initiatives, funded by public grants and serving marginalized populations across 16 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grant Funding: Doing Good operates as a non-profit funded primarily through grants from public institutions and foundations including Allmänna Arvsfonden, Vinnova, European Social Fund (ESF), and Erasmus+.
2. Donations and Partnerships: Support through partnerships with corporations and organizations. AkzoNobel has maintained a 10-year partnership providing paint and materials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Doing Good is a non-profit social enterprise that delivers training, employment, and integration programs through three pillars: community art projects (including the 23 km konst public art corridor), climate action initiatives (Cool Roofing training and the Coolify global rooftop database), and social programs for marginalized populations including youth far from the labor market and Ukrainian refugees. Services are delivered through project-based programs funded by grants from Swedish and European public institutions, with corporate partners providing materials and expertise.

Product overview

Doing Good (formerly 'Sätt färg på Göteborg') is a non-profit organization based in Göteborg, Sweden, founded in 1993. The organization operates as a collection of social initiatives rather than a unified software product. Its portfolio includes art programs (23 km konst, Art@Climate 2030), climate initiatives (Cool Green Deal, Climate Actions for Urban and Building Sustainability, Coolify database), textile projects (Remake Textile, TexBridge), employment programs (CARE EUkraine, Care UDRC, FLEdge), and educational events (Klimatveckan). These initiatives work toward social integration and sustainable development through three main areas: art, climate, and social projects.

Differentiator

Problem solved

Functional benefit

Brands

• 23 km konst: A 23 km art route stretching from Angered through the city center to Röda Sten Konsthall, featuring murals and street art.
• Art@Climate 2030
• Cool Green Deal
• Remake Textile
• CARE EUkraine
• Care UDRC
• Climate Actions for Urban and Building Sustainability
• Klimatveckan
• Miljö & Arbete

Products and services

• 23 km konst A 23-kilometer public art corridor stretching from Angered through Gothenburg city center to Röda Sten Konsthall, featuring murals and street art created through training programs that employ participants as painters. Completed in 2023 for Gothenburg's 400th anniversary.
• Art@Climate 2030 An international art competition focused on climate themes, receiving 300+ submissions from 54 countries. Ten winners each received €1,000 and had their winning artworks converted into murals worldwide.
• Cool Green Deal A two-year climate project that trained youth in Cool Roofing techniques and employed 60 environmental ambassadors who registered over 86,000 rooftops globally for climate-friendly solutions. 47 coating students were trained.
• Climate Actions for Urban and Building Sustainability (ClimaUrbanAbility) An Erasmus+-funded initiative promoting Cool Roofing technology for sustainable urban development through conferences, skill mapping, and training plan development in partnership with Italian vocational institution IIPLE.
• Remake Textile An ESF-funded project providing training and work opportunities in textile waste handling, design, and recycling for people distant from the labor market, conducted in Göteborg and Borås with 60 expected participants across three groups.
• CARE EUkraine An ESF-funded project providing Ukrainian refugees with Swedish labor market integration support including CV assistance, mentorship, green jobs, IT training, and language learning, reaching 140 participants during 5.5 months.
• Care UDRC (Ukrainian Digital Resource Center) A program creating 23 new jobs for Ukrainians in Sweden, offering IT education in coding, web design, and IT security, developing an online resource platform, and providing psychological first aid and trauma support.
• Klimatveckan (Climate Week) An annual summer event for youth focusing on sustainability education, featuring lectures and workshops on sustainable consumption, economics, diet, and biodiversity with partners including Oatly, Avanza, Lysa, WWF Youth Sweden, and the Scandinavian Green Roof Institute.
• Coolify Global Roof Database A global database for sustainable roof solutions developed in collaboration with Chalmers University. Contains over 86,000 rooftops suitable for cool roofing, green roofs, and solar panels, registered by environmental ambassadors through on-site and digital methods.
• FLEdge An initiative focused on providing education and employment opportunities in sustainable development for youth and marginalized populations.
• TexBridge An environmental initiative focused on sustainable textile solutions and circular economy practices, complementing the Remake Textile program.
• Build Forward A platform providing resources and support for sustainable construction and building practices.
• Utbildning i Anti-Korruption (Anti-Corruption Education) An anti-corruption education program as part of social sustainability efforts, training participants on ethical practices.

Quantifiable outcome

• Over 3,500 participants have engaged with Doing Good programs over 30 years
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• AkzoNobelcoreStrategic or Co-development Partner · 1 January 201310-year partnership since official inauguration of Sätt färg på Göteborg in 2013. AkzoNobel provides paint and coating materials for art projects including the 23 km konst corridor. Partnership anniversary celebrated in 2023.
• Chalmers Tekniska Högskola (Chalmers University of Technology)coreTechnology or IntegrationCollaboration on developing automated registration of rooftops for the Global Coolify database. Chalmers Digital Twin Cities Center works on making global roof registration possible for cool roofing applications.
• Thermo-LogiccoreStrategic or Co-development PartnerGothenburg-based company providing Cool Roofing coating training. Developed Sweden's first Cool Roofing training program. Participated in Cool Green Deal project and Climate Actions for Urban and Building Sustainability.
• IIPLE (Istituto Istruzione Professionale Lavoratori Edili della Provincia di Bologna)coreStrategic or Co-development PartnerVocational training institution in Bologna, Italy. Partner in Erasmus+ funded 'Climate Actions for Urban and Building Sustainability' project. Developing competency mapping and training plans for cool roofing sector.
• Textilhögskolan i Borås (University of Borås)coreImplementation/ SI/ Consulting PartnerTeaching Remake Textile participants about textile materials and basic sewing skills. Providing hands-on training in their lab facility as part of the textile recycling project.
• CoompanionminorImplementation/ SI/ Consulting PartnerSupporting development of social enterprises within Remake Textile project. Focus on business development including upcycling business startups to support participant integration into labor market.
• F/ACT Movement/GöteborgsregionenminorGTM or Marketing PartnerDisseminating project results to municipalities in Västra Götaland region. Organizing workshops on sustainable consumption and circular wardrobe practices.
• Help Ukraine GothenburgcoreStrategic or Co-development PartnerPartnership in CARE EUkraine project providing integration support for Ukrainian refugees. Organized summer camp for 22 Ukrainian children in Sweden.
• Skyddsvärnet i GöteborgcoreStrategic or Co-development PartnerOfficial collaboration partner in CARE EUkraine project. Working together to support Ukrainian refugees in Gothenburg area.
• MOAS (Migrant Offshore Aid Station)coreStrategic or Co-development PartnerMalta-based refugee organization. Collaborated on Art@Climate 2030 mural project for refugee learning center. Hosted mural workshop with refugee community participation.
• HigabminorStrategic or Co-development PartnerProperty company in Gothenburg. Partner in pilot project to apply cool roofing coating to buildings for one year.
• ICA FastigheterminorStrategic or Co-development PartnerProperty company participating in pilot project for cool roofing coating applications.
• Vuxenutbildningen MovantminorImplementation/ SI/ Consulting PartnerAdult education provider in Gothenburg. Partner in Cool Roofing training delivery.
• Praktiska gymnasietminorImplementation/ SI/ Consulting PartnerVocational high school providing building painting training. Partner in Cool Roofing education program.
• Göteborg & CocoreStrategic or Co-development PartnerOfficial organizer of Gothenburg's 400th anniversary celebrations. Partner in 23 km konst project completion.
• Stadsmiljöförvaltningen (City Environment Administration)coreStrategic or Co-development PartnerMunicipal department collaborating on 23 km art corridor project in Gothenburg.
• Gårdstens BostäderminorStrategic or Co-development PartnerHousing company in Gårdsten, Gothenburg. Partnership for sustainability work and community development.
• OatlyminorGTM or Marketing PartnerPartner in Climate Week 2023 events. Sustainability Manager Lena Lölfing spoke on sustainable diet theme.
• Avanza BankminorGTM or Marketing PartnerPartner in Climate Week 2023. Sustainability Officer Johanna Kull spoke on sustainable economy theme.
• LysaminorGTM or Marketing PartnerPartner in Climate Week 2023. Presented sustainable personal finance and savings through fund robot.
• PlickminorGTM or Marketing PartnerSwedish secondhand platform partner in Climate Week 2023. Presented on sustainable fashion and consumption.
• WWF Sweden YouthminorGTM or Marketing PartnerPartner in Climate Week 2023. Presented on biodiversity and ecological footprint topics.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Textilhögskolan i Borås (University of Borås): Swedish university providing textile education and research. Active partner in Doing Good's Remake Textile project and comparable in the textile circular-economy training space.
• Cool Roofs Inc. U.S. cool roofing services and coating provider. Comparable to Doing Good's Cool Green Deal and Coolify program mission of expanding cool roof adoption, though operating as a commercial entity rather than NGO.

Direct peers

• Novare (Yrkesdörren / Novare Potential): Swedish staffing and inclusion-focused group operating programs for newcomers and people far from the labor market. Comparable business model of linking training to employment outcomes.
• Mitt Liv: Swedish non-profit supporting integration and employment of newcomers and underrepresented groups through mentorship and network programs. Mirrors Doing Good's refugee employment and integration work in the Swedish context.
• Fryshuset: Swedish non-profit foundation working with youth on social inclusion, employment, and engagement through arts, sports, and culture. Directly comparable to Doing Good's youth far from labor market programs and is explicitly listed as a partner.
• Scandinavian Green Roof Institute: Sweden-based research institute promoting green roofs and blue-green infrastructure. Direct peer in cool roofing and green roof domain, and an active partner of Doing Good via webinars.
• Coompanion: Swedish non-profit supporting social enterprises and cooperative business development. Direct peer to Doing Good's social enterprise and circular economy work, and is an active partner in the Remake Textile project.

Broad incumbents

• Stadsmissionen: Large Swedish social services non-profit providing housing, employment, and integration support across multiple cities. Represents a broader, more established counterpart to Doing Good's social integration work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UCyCn9OWI1jiM7uXNaJ3Y4xQ
• Facebookfacebook.com/sattfargpa
• LinkedInlinkedin.com/company/doing-good-se
• Instagraminstagram.com/sattfargpa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doing Good