DOK
DOK (Albie's LLC) is a US-based direct-to-consumer pet products company that designs and sells engineered pet accessories including TigerToes non-slip dog socks, Dog-DOK inflatable boat ramps, and LifeLodge outdoor cat houses via its Shopify website to senior pet owners, water-activity dog owners, and outdoor cat caregivers.
- Company typePrivate
- Founded-
- HeadquartersWoods Cross, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What DOK does
DOK (legal entity Albie's LLC, dba DOK Family) is a US-based direct-to-consumer pet products company founded in 2022 by two engineers — a former materials engineer (Dominic) and a former mechanical engineer (Camron Allen) — with 20 years of collective product experience. The company designs and sells a small portfolio of engineered pet accessories through its Shopify-powered e-commerce website, dokfamily.com: TigerToes non-slip dog socks featuring a proprietary DOK-Grip EVA foam surface and patent-pending button-free straps for senior dogs with mobility issues; the Dog-DOK inflatable boat ramp built with military-grade PVC and drop-stitch construction for water access from pools, boats, and docks; and the LifeLodge insulated outdoor cat house for feral and outdoor cats. Sub-brands include TigerToes, Dog-DOK, and LifeLodge.
The business model is direct-to-consumer e-commerce with one-time unit purchases (no subscription), an AOV spanning $17.99 to $399.99, free shipping above $100, and a 30-day return policy. Revenue is sourced entirely from US domestic sales, with international shipping listed as a planned future expansion. Customer segments are horizontal across pet owner personas: senior and mobility-impaired dog owners, water-activity dog owners, and outdoor cat caregivers. Marketing relies on content (blog, customer testimonials), earned media (Canine Journal 10/10 'Best for Indoor Use' rating), and an affiliate program, with a charitable partnership with Old Friends Senior Dog Sanctuary. The company holds one granted patent (Dog-DOK) and one patent-pending filing (TigerToes), and is bootstrapped with no disclosed institutional funding, operating from a single headquarters in Woods Cross, Utah with a 10-person team.
DOK firmographics
Firmographics- Name
- DOK
- Legal name
- Albie's LLC
- Website
- https://dokfamily.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DOK (Albie's LLC) is a US-based direct-to-consumer pet products company that designs and sells engineered pet accessories including TigerToes non-slip dog socks, Dog-DOK inflatable boat ramps, and LifeLodge outdoor cat houses via its Shopify website to senior pet owners, water-activity dog owners, and outdoor cat caregivers.
- Ownership category
- akta.pro rank
DOK industry classification
Industry- Product category
- Pet Products & Accessories
- NAICS
- Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Pet Food & Treats Retail (CRALAHAB)
- akta.pro secondary industry
- Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)
Keywords
Where DOK is headquartered
LocationHeadquarters
- HQ city
- Woods Cross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DOK business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Product Sales: DOK generates revenue through direct product sales of pet accessories including TigerToes non-slip dog socks, Dog-DOK inflatable boat ramps, and LifeLodge outdoor cat houses. All products are sold as one-time purchases through their e-commerce platform with pricing ranging from $17.99 to $399.99 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TigerToes Premium Non-Slip Dog Socks - One size/color option |
| Unit Pricing | Pay-as-you-go | Dog-DOK Inflatable Dog Boat Ramp - Large size |
| Unit Pricing | Pay-as-you-go | Dog-DOK Inflatable Dog Boat Ramp - Mini size |
| Unit Pricing | Pay-as-you-go | LifeLodge Insulated Outdoor Cat House |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DOK product offering
Product offeringCore offering
DOK designs, manufactures (or sources), and sells its own branded pet safety and comfort products directly to consumers online. Its product line consists of three engineered SKUs: TigerToes Premium Non-Slip Dog Socks, the Dog-DOK Inflatable Dog Boat Ramp, and the LifeLodge Insulated Outdoor Cat House.
Product overview
DOK is a pet product company offering a portfolio of physical goods designed to solve everyday pet challenges. The product line includes TigerToes Premium Non-Slip Dog Socks (for senior dogs needing traction on slippery floors), the Dog-DOK Inflatable Dog Boat Ramp (for water-loving dogs needing safe pool/boat access), and the LifeLodge Insulated Outdoor Cat House (for outdoor cats needing shelter from harsh weather). All products are designed in the USA by two engineers with over 20 years of collective product experience, with a focus on pet-focused design and better quality.
Differentiator
Problem solved
Functional benefit
Brands
- TigerToes: Premium non-slip dog socks designed for senior dogs and mobility support, featuring 360-degree traction, button-free straps, and extra-thick grip.
- Dog-DOK
- LifeLodge
Products and services
- TigerToes Premium Non-Slip Dog Socks
Quantifiable outcome
- 400,000+ paws covered by TigerToes products
- +3 more outcomes
Companies that use DOK
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
DOK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DOK partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Old Friends Senior Dog SanctuaryminorDOK supports Old Friends Senior Dog Sanctuary, a non-profit organization dedicated to senior dogs, as a charitable partner. The sanctuary is listed on DOK's website under their Company section, indicating a community support relationship.
- ShopifycoreDOK's e-commerce platform is built on Shopify, utilizing their e-commerce infrastructure, payment processing, and website hosting services for the dokfamily.com website.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
DOK competitors and assessment
Company assessmentDirect peers
- Ruffwear: Premium outdoor/performance dog gear brand (boots, harnesses, life jackets, trail accessories). Comparable to DOK because it shares a premium DTC positioning, an engineering-led product design philosophy, and a focus on rugged/adventure use cases that overlaps directly with the Dog-DOK inflatable ramp and Outdoor TigerToes lines.
- Kurgo: Brand of outdoor and travel dog gear including harnesses, seat belts, and trail accessories. Comparable to DOK as a DTC-first pet accessory brand with engineering-led design and an active/outdoor positioning adjacent to Dog-DOK.
- Ultra Paws: Manufacturer of dog boots and protective footwear for traction and outdoor use. Direct competitor to TigerToes' core function of giving dogs grip on slippery or rough surfaces, with overlapping senior dog and mobility customer segments.
- Wild One: Premium DTC pet accessories brand selling harnesses, leashes, bowls, and travel goods. Comparable to DOK on business model (Shopify DTC, premium positioning, design-led brand) and target customer (modern, urban pet owners willing to pay for quality).
- K&H Pet Products: Manufacturer of outdoor heated beds, insulated cat houses, and weatherproof pet shelters. Most direct comparable to the LifeLodge Insulated Outdoor Cat House on product function (cold-weather shelter, weatherproofing, predator escape features).
- Pawz: Maker of disposable and reusable non-slip dog booties sold primarily through DTC and Amazon. Directly competes with TigerToes on the traction-sock use case (indoor floor grip, senior dog mobility), targeting a similar price-point customer.
Broad incumbents
- Outward Hound: Broad-line pet accessories brand covering toys, outdoor gear, and water/swim products. Comparable to DOK on the active/outdoor dog category, particularly water-access products that overlap with Dog-DOK, but at much larger scale and broader assortment.
- BARK (BarkBox): Public DTC pet brand best known for subscription boxes, but also sells toys, treats, and accessories direct-to-consumer. Comparable to DOK as a DTC-first pet brand with strong content marketing and a focus on pet parent emotional connection.
- Chuckit!: Mass-market pet toy and outdoor fetch/accessory brand owned by Petmate. Comparable to DOK on the broader outdoor-active pet category, especially water-adjacent products, though distributed through mass retail rather than DTC.
- PetSafe: Large, established pet product brand covering training, containment, outdoor, and wellness categories. Operates as a broad incumbent in the same pet specialty space DOK targets, with overlapping solutions for senior pet mobility and outdoor access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DOK social profiles
Digital presenceDOK financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOK leadership team
Management profileNumber of profiles
Profiles2 records
DOK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOK
What does DOK do?
DOK designs, manufactures (or sources), and sells its own branded pet safety and comfort products directly to consumers online. Its product line consists of three engineered SKUs: TigerToes Premium Non-Slip Dog Socks, the Dog-DOK Inflatable Dog Boat Ramp, and the LifeLodge Insulated Outdoor Cat House.
Is DOK a public or private company?
DOK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DOK founded?
DOK was founded in -1. It employs 1 to 10 people.
Where is DOK based?
DOK is headquartered in Woods Cross, United States, in the North America region.
How does DOK make money?
One revenue line is on record: product Sales.
Who are DOK's main competitors?
Direct peers on record are Ruffwear, Kurgo, Ultra Paws, Wild One, K&H Pet Products and Pawz. Broad incumbents are Outward Hound, BARK (BarkBox), Chuckit! and PetSafe.
Does DOK have an API?
No public API is recorded for DOK.
What industry is DOK in?
DOK's product category is Pet Products & Accessories. Its primary akta.pro industry code is CRALAHAB, Pet Food & Treats Retail, with a secondary code of CRALAHAL, Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters). Its NAICS code is 459910.