Domaine de la Pépière

What Domaine de la Pépière does

Domaine de la Pépière is a French organic and biodynamic winery founded in 1984 in Maisdon-sur-Sèvre, on the Brittany–Pays de la Loire border. The estate produces Muscadet Sèvre et Maine sur Lie wines from approximately 15 hectares of vines across multiple parcels with distinct geological subsoils (granite, granodiorite, gneiss, gabbro). Its portfolio spans entry-level sur lie cuvées, single-plot wines (Briords, Gras Moutons), four communal denomination crus (Clisson, Château-Thébaud, Monnières-Saint Fiacre, Gorges), two red Vin de Pays wines (Pépie Cabernet, Pépie Côt), and specialty cuvées including La couvée (Vin Méthode Nature certified).

The technical approach emphasizes terroir expression: manual harvesting, gravity-fed pneumatic pressing without crushing, natural fermentation using indigenous yeasts in underground glass-lined vats, and extended lees aging with bâclonnage. The estate is fully certified organic (since ~2007) and biodynamic (since ~2013), with biodynamic preparations and plant-based treatments (nettle, comfrey, horsetail) sourced from the Maine river banks used in lieu of synthetic inputs. A sixth-person team is led by Rémi Branger and Gwénaëlle Croix following founder Marc's 2020 retirement.

Commercially, Domaine de la Pépière operates as a direct-to-consumer estate (visits and tastings by appointment) alongside its sister entity SARL La Pépière, which was established in 2016 to handle winemaking, distribution, and the purchase and vinification of grapes from a network of partner organic winegrowers. Distribution is internalized — no third-party retail or wholesale channels are disclosed — and revenue is generated through one-off bottle sales and estate experiences. The customer base consists of wine enthusiasts seeking terroir-expressive, organically certified Muscadet.

Name

Domaine de la Pépière

Legal name

SARL La Pépière

Website

https://domainedelapepiere.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Domaine de la Pépière is a six-person French organic and biodynamic winery founded in 1984 in Maisdon-sur-Sèvre, producing terroir-driven Muscadet Sèvre et Maine wines sold direct-to-consumer through estate visits and its sister distribution entity, SARL La Pépière.

Ownership category

akta.pro rank

Product category

Organic Muscadet Winery

NAICS

Wineries (312130)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Muscadet wine production
• Organic winemaking
• Biodynamic viticulture
• Estate bottled wines
• Loire Valley wines

Headquarters

HQ city

Maisdon-sur-Sèvre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct wine sales: Domaine de la Pépière and its distribution entity SARL La Pépière sell wines directly to end consumers through direct-to-consumer channels. Sales are conducted at the estate (visits and tastings by appointment) and presumably through direct ordering. The domain also purchases harvested grapes from partner winegrowers, vinifies them, and commercializes the resulting wines through SARL La Pépière.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Domaine de la Pépière is a French estate winery producing organically and biodynamically farmed Muscadet wines from the Muscadet Sèvre et Maine appellation in the Loire Valley. The estate cultivates its own vineyards and bottles a portfolio of wines, including parcel-specific cuvées and a sparkling méthode traditionnelle wine, sold directly to consumers and through independent retail and on-trade channels.

Product overview

Domaine de la Pépière is an organic and biodynamic winery in Brittany, France, founded in 1984. The estate produces Muscadet Sèvre et Maine sur Lie wines from the Melon B. grape variety, with products organized into several categories: standard Muscadet cuvées (Domaine de la Pépière, La Pépie, La Pépie Muscadet), single-plot wines (Gras Moutons, Briords), four communal denomination crus (Clisson, Château Thébaud, Monnières-Saint Fiacre, Gorges), two red Vin de Pays wines (Pépie Cabernet, Pépie Côt), and special cuvées (La couvée, Le Repos du Mouton, Merci). Distribution is handled by SARL La Pépière, created in 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Château Thébaud: A premier cru from parcels on hillsides overlooking the Maine river, produced from granodiorite subsoil, with 30 months of aging on lees.
• Clisson
• Gorges
• Monnières – Saint Fiacre
• Briords
• Gras Moutons
• Domaine de la Pépière
• La Pépie
• Pépie Côt
• Pépie Cabernet
• Merci
• La couvée
• Le Repos du Mouton
• La pépie muscadet

Quantifiable outcome

• Minimum 2-year aging on lees for all communal denomination wines, with Château-Thébaud aged 30 months on lees

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Confrères Vignerons (Partner Winegrowers)minorStrategic or Co-development PartnerDomaine de la Pépière works in partnership with fellow winegrowers (confrères vignerons) who share the same ideas and approach: organic or in-conversion vineyards. The partner plots are chosen for their qualities of subsoil, soil, and exposure. At ideal maturity, the domain's own team of pickers harvests the grapes, and the winemaking process in the cave is identical to that used for the domain's own grapes. The SARL La Pépière buys harvested grapes from these partners, then vinifies and commercializes the resulting wines.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Domaine Mosse: Biodynamic Anjou producer with comparable natural-wine positioning, old-vine parcels and DTC appointment-based visits; targets the same on-trade natural-wine buyers in Europe and abroad.
• Château de Fosse-Sèche: Biodynamic estate in nearby Saumur (Loire) producing natural wines from old vines on similar schist/limestone terroirs; comparable philosophy but in a different appellation, making it more of a cross-appellation natural Loire peer than a direct Muscadet competitor.
• Clos du Tue-Boeuf: Pioneering natural-wine estate in Touraine (Loire) with similar low-intervention winemaking, old-vine sourcing and natural-wine distribution channels; shares the same end consumer and importer ecosystem rather than the same appellation.

Direct peers

• Domaine de la Louvetrie: Biodynamic Muscadet estate on similar Maine-river hillsides in Maisdon-sur-Sèvre/Le Landreau area; same appellation and farming approach, making it a direct neighbor and competitor.
• Domaine de l'Ecu: Loire-Atlantique estate specializing in Muscadet with a similar organic/biodynamic philosophy and direct-to-consumer ethos; closest direct peer on appellation, certification and scale.
• Domaine de la Haute Févrie (Michel Ollivier): Muscadet Sèvre et Maine producer with old-vine parcels and sur lie aging; comparable size and artisanal positioning targeting the same natural-wine audience.
• Luneau-Papin: Family-run Muscadet Sèvre et Maine producer with comparable terroir-driven cuvées (including Le L d'Or and village-level wines) and similar sur lie aging approach — directly competes for the same natural-wine consumer.
• Domaine de l'Espinaulterie: Small Muscadet estate in the same Sèvre et Maine zone with a similar DTC, terroir-focused profile and modest scale.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/domainedelapepiere/?hl=fr
• LinkedInlinkedin.com/company/domaine-de-la-p%C3%A9pi%C3%A8re

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine de la Pépière