Domaine des Masques

What Domaine des Masques does

Domaine des Masques is a family-owned estate winery located on the Cengle plateau at 500 meters altitude in Saint-Antonin-sur-Bayon, near Aix-en-Provence in France. The estate operates 25 hectares of organic-certified vineyards producing a portfolio of wine cuvées across three tiers: Essentielle (accessible entry-level), Exception (single-variety oak-aged), and limited-edition Collection and Syrahdictive ranges, alongside an Emotion line and a no-sulfite Carbonick cuvée. Beyond wine, the estate produces organic olive oil from 5 hectares of olive groves and essential oils (lavandin, immortelle) from 2 hectares of aromatic plants.

The estate's core technical differentiation rests on its high-altitude terroir with clay-limestone and marl soils on Cretaceous limestone bedrock, producing atypical Provençal wines with freshness, minerality, and tension. Vinification is parcel-based with minimal inputs, including minimal sulfite use, carbon dioxide inerting during winemaking, and cold stabulation for whites and rosés. Aging occurs in French oak barrels (demi-muids 600L, pièces 300–350L), terracotta amphorae, and stainless steel, with a minimum one-year wood aging program. The estate is certified organic, classified as Grand Site de France, and lies within a Natura 2000 territory.

Revenue is generated through multiple channels: direct-to-consumer sales at the on-site tasting cellar (caveau), an export network of agents and wine merchants across France, Belgium, Canada, Denmark, Germany, Netherlands, Luxembourg, Switzerland, and the United States, HORECA placements, and wine tourism experiences (cave visits, tastings, themed events). The customer base spans wine enthusiasts, independent cavistes, fine-dining restaurants, and trade fair visitors. The estate is operated by owners Carl and Sophie Mestdagh, winemaker Yannick Burles, and consulting partner Yves Cuilleron, supported by a small team of seven expanded with four new hires in 2024.

Name

Domaine des Masques

Legal name

Domaine des Masques

Website

https://domainedesmasques.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Domaine des Masques is a family-owned organic winery in Provence producing high-altitude estate wines, olive oil, and essential oils, distributed through direct sales, agents, cavistes, HORECA, and exports to eight countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Antonin-sur-Bayon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales (Estate Wines): Primary revenue from estate wines produced from certified organic vines on Cengle plateau. Wines sold under IGP Méditerranée and AOP Côtes de Provence designations. Direct sales from cellar and through distribution network of agents, wine merchants, and exporters.
2. Olive Oil Production: Production of organic olive oil from three varieties (Anglandau, Salonenque, Bouteillan). Manual harvest in November, processed within 24 hours. Characterized as 'green fruity' with peppery notes.
3. Essential Oils: Production of essential oils from immortelle (Helichrysum italicum) and lavandin grown on estate. Harvested and distilled according to Ecocert organic standards. Immortelle yield: 1 ton flowers per 1kg essential oil.
4. Wine Tourism Experiences: Revenue from cave visits, tastings, and themed events at the estate. Tasting cellar open Tuesday-Saturday with commented visits of cave and panoramic views of vineyards.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Domaine des Masques produces and sells a portfolio of certified-organic estate wines from the Cengle plateau under multiple cuvée tiers (Essentielle, Emotion, Exception, Syrahdictive, Collection, Carbonick) under IGP Méditerranée and AOP Côtes de Provence designations. The estate also produces organic olive oil from three olive varieties and Ecocert-certified essential oils (Lavandin, Immortelle), with wine tourism experiences at the on-site caveau.

Product overview

Domaine des Masques is a French winery located on the Cengle plateau at the foot of Montagne Sainte-Victoire in Provence. The estate produces a portfolio of wine cuvées under three main ranges: the accessible Essentielle (Red, White, Rosé), the premium Exception (single-variety wines aged in oak), and the limited-edition Collection and Syrahdictive. Additional products include olive oil and essential oils (Lavandin, Immortelle) from their certified organic farming operations. All wines are produced from estate-grown grapes with parcel-based vinification, minimal sulfite use, and aging in carefully selected oak barrels, demi-muids, or amphorae.

Differentiator

Problem solved

Functional benefit

Brands

• Cuvées de Domaine (Estate Wines): Historical wines from the Cengle plateau, certified Organic for over 10 years, available in 3 levels: Essentielle, Exception, and Syrahdictive.
• Nos Autres Cuvées (Other Wines)

Products and services

• Essentielle wine cuvée

Quantifiable outcome

• Wine Advocate scores 90-91 points for 2025 rosés
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mosaic Wine AlliancecoreChannel Partner/ Reseller/ Distributor · 1 October 2019California-based distribution partner for US market. Domaine des Masques visited in October 2019 for tastings, constructive exchanges, and meetings with Californian clients. Represents key international market expansion.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/domainedesmasques
• Instagraminstagram.com/domainedesmasques
• LinkedInlinkedin.com/company/domainedesmasques

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine des Masques