Domaine Guillot Gonin

What Domaine Guillot Gonin does

Domaine Guillot Gonin is a family-owned wine estate (propriétaire-récoltant) based in Villié-Morgon, in France's Beaujolais region, operating continuously since 1805 across five generations. The estate controls 35 hectares of vines across multiple Beaujolais crus — Morgon, Juliénas, Moulin à Vent, Chénas, Fleurie, Brouilly, Chiroubles, and Saint-Amour — plus a small Burgundian footprint in the Mâconnais, producing approximately 20 red, white, and rosé cuvées using reasoned viticulture, hand harvesting, indigenous yeast fermentation, and aging in stainless steel, cement, and oak. The estate also produces a limited-edition premium French whisky branded MADDAM, distilled in Beaujolais by Master Distiller Pascal Nalin and aged 3 years in former Bourgogne Chardonnay French oak casks from the domain's own vines.

The business is run jointly by Corinne Gonin (focused on nature-driven viticulture) and Jean-Philippe Guillot (focused on human relationships and commercial links), supported by a small team of 8 employees. Revenue is generated almost entirely through direct-to-consumer sales at the on-site cave boutique in Villié-Morgon (open 7 days a week), supplemented by direct delivery to local bistros and Bouchons Lyonnais in Lyon — a channel inherited from the founders in the 1950s. No e-commerce platform, third-party distributor relationships, or social media presence are disclosed. The trilingual website (French, English, German) functions as a product catalog and lead-generation tool rather than a transactional channel. No external investors, parent company, or public listing are present.

Name

Domaine Guillot Gonin

Legal name

Domaine Guillot et Gonin

Website

https://domaine-guillot-gonin.fr

Company type

Private

Founded year

1805

Operating status

Operating

Headcount range

1–10 employees

Short description

Domaine Guillot Gonin is a fifth-generation family-owned wine estate in Villié-Morgon, Beaujolais, producing red, white, and rosé wines from 35 hectares across multiple Beaujolais crus plus limited Burgundy and MADDAM whisky, sold predominantly direct-to-consumer through its on-site cave boutique and historical Lyon bistro channels.

Ownership category

akta.pro rank

Product category

Beaujolais Wine Production

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Beaujolais wines
• Burgundy white wines
• Estate bottled wines
• Natural no sulphite wines
• French single malt whisky

Headquarters

HQ city

Villié Morgon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Others

Revenue model

1. Direct wine sales from estate: The estate sells wines directly to consumers through their cave boutique open 7 days a week. As a 'propriétaire-récoltant,' they produce and sell their own wines without intermediaries for the majority of their production.
2. MADDAM whisky sales: Limited edition Premium French whisky sold in small quantities with special attention to craftsmanship. Distributed through the same cave boutique channel as wines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Domaine Guillot Gonin is a family-owned Beaujolais wine estate that cultivates 35 hectares across multiple crus (Morgon, Juliénas, Moulin à Vent, Chénas, Fleurie, Brouilly, Chiroubles, Saint-Amour), produces red, white, and rosé wines plus white Burgundies, and sells them directly to consumers from its cave boutique in Villié-Morgon, with a historical direct-delivery channel to Lyon's bistros. The estate also produces a limited-edition premium French whisky, MADDAM, distilled in Beaujolais and aged in ex-Bourgogne Chardonnay French oak casks from the estate's own vines.

Product overview

Domaine Guillot Gonin is a family-owned winery producing wines from the Beaujolais and Burgundy regions. The portfolio consists of Beaujolais wines across multiple crus (Brouilly, Morgon, Chénas, Juliénas, Moulin à Vent, Chiroubles, Fleurie, Saint-Amour) available in red, white, and rosé styles, Burgundy white wines (Bourgogne Blanc Cuvée Andréa and Mon Rêve), and a premium spirits product (Whisky MADDAM). The estate manages 35 hectares across several Beaujolais crus, with Corinne Gonin focusing on terroir-driven winemaking and Jean-Philippe Guillot handling the human relations aspect. All wines are produced from vine cultivation through vinification and bottling under the winemakers' direct control.

Differentiator

Problem solved

Functional benefit

Brands

• MADDAM: Premium French whisky produced exclusively in limited editions, distilled in Beaujolais by Master Distiller Pascal Nalin and aged in French oak casks that previously held Bourgogne Chardonnay from the domain's vines.

Products and services

• Beaujolais Blanc Les Larmes de Suzanne White Beaujolais from the Vavre plateau facing Juliénas, made from Chardonnay grapes on granitic sand with aromas of white flesh fruits and white flowers; bottled by the estate.
• Brouilly Corinne Gonin Red Brouilly from the Quincié commune on west-facing slopes, made from Gamay with notes of blackcurrant jam and silky tannins.
• Morgon Les Charmes Red Morgon from the Climat Les Charmes, balanced and powerful with aromas of red and black fruits.
• Morgon Les Charmes Sans Sulfites N°1 Natural red Morgon with no added sulphites, aged six months in tank, expressing full terroir character.
• Morgon La Côte du Py Premium red Morgon from south-east facing slopes of the Py hill, aged 15 months in tank with notes of blackcurrant and blackberry.
• Morgon Les Grands Cras Full-bodied red Morgon from old vines in the Climat Les Grands Cras, with aromas of violet and red fruits.
• Morgon La Benoîte Red Morgon from Climat Les Charmes, aged 12 months in oak barrel, with aromas of kirsch and a silky finish.
• Morgon Jean-Philippe Guillot Blending of several Morgon plots from Douby, Les Micouds and Corcelette Climats, aged 9 months in tank.
• Chénas Jean-Philippe Guillot Red Chénas facing east over Chénas village, made from Gamay on granitic sand with quartz crystals.
• Juliénas Les Chanoriers Red Juliénas from the hamlet Les Chanoriers on schist and disintegrated granite soil.
• Juliénas Les Chanoriers Sans Sulfites N°1 Natural red Juliénas with no added sulphites, aged 6 months in tank, from old vines on a steep hillside.
• Juliénas Clos du Fief Magnum Premium red Juliénas in Magnum format from a family monopole plot, aged 15 months in oak barrel, limited to 4.5 hectoliters.
• Moulin à Vent Jean-Philippe Guillot Red Moulin à Vent from Climat Les Bois Maréchaux around Gallo-Roman villas, positioned as the Beaujolais closest to great Burgundies.
• Moulin à Vent Fût de Chêne Red Moulin à Vent aged in French oak barrel with a spicy and complex nose, fine tannins and persistent black fruits.
• Moulin à Vent Sans Sulfites N°1 Natural red Moulin à Vent with no added sulphites, from granitic sand with manganese veins, aged 9 months in tank.
• Moulin à Vent Les Bois Maréchaux Premium red Moulin à Vent from east-facing vines on the Les Bois Maréchaux climat, aged 9 months in tank.
• Chiroubles Corinne Gonin Red Chiroubles from west-facing slopes of the Truges pass on rose granite, light and fruity with raspberry and peony aromas.
• Fleurie La Chapelle des Bois Red Fleurie from south-facing slopes on pink granite with large crystals, offering a harmony of floral notes and red fruits.
• Saint-Amour Red Saint-Amour from old steep east-facing vines, elegant with deep purple color and aromas of kirsch, spices and reseda.
• Beaujolais Rosé Friandises de Victorine Rosé from the Emeringes plateau on sandy shale soil, with red fruit aromas and a refreshing citrus finish.
• Bourgogne Blanc Cuvée Andréa White Burgundy from south of Saint-Véran, aged 12 months in oak barrel, with honey, exotic fruits and subtle woody vanilla notes.
• Bourgogne Blanc Mon Rêve White Burgundy aged 9 months in stainless steel tanks, with a golden yellow color and intense bouquet of honey and exotic fruits.
• Whisky MADDAM Premium French whisky produced exclusively in limited editions in Beaujolais by Master Distiller Pascal Nalin, aged 3 years in French oak casks previously used for Bourgogne Chardonnay from the estate's own vines, made from wash without hops.

Quantifiable outcome

• 5 generations of family winemaking heritage spanning over 218 years since 1805
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Château de Moulin-à-Vent: Long-standing Moulin à Vent estate with cru-focused, parcel-designated cuvées and a mix of oak and tank aging. Comparable in crus covered, premiumization angle, and emphasis on single-climat wines.
• Domaine des Terres Dorées (Jean-Paul Brun): Independent Beaujolais producer focused on crus such as Morgon, Fleurie, Moulin à Vent, and Bourgogne. Similar in being a small, family-owned estate with broad cru coverage and direct sales emphasis.
• Domaine Jean Foillard: Morgon-based family estate practicing natural viticulture from old vines, with similar cuvée-level fragmentation and DTC channels. Closest like-for-like on Morgon climats and minimalist winemaking.
• Domaine Joseph Duclos: Burgundy-based operation with planted holdings in Beaujolais crus, producing terroir-driven wines. Comparable to Domaine Guillot Gonin in straddling Burgundy and Beaujolais and in pursuit of terroir-driven, parcel-specific bottlings.
• Domaine du Vissoux (Pierre-Marie Chermette): Family-run Beaujolais estate covering Moulin à Vent, Fleurie, and Brouilly among other crus, with cuvée-level bottling. Directly comparable across the same portfolio of crus and small-batch, parcel-driven approach.
• Domaine Yvon Métras: Small Fleurie estate known for natural, low-sulphite Beaujolais wines with strong cult following. Comparable in scale, philosophy (no-added-sulphite cuvées, hand-harvested grapes), and DTC focus.
• Domaine Marcel Lapierre: Family Morgon estate historically led by Marcel Lapierre and now his children, a pioneer of natural/Beaujolais winemaking. Directly comparable to Domaine Guillot Gonin on geography (Morgon/Beaujolais crus), estate size, hand-harvested, low-intervention philosophy, and DTC positioning.

Broad incumbents

• Henry Fessy: Established Beaujolais house with deep coverage across multiple crus including Morgon, Moulin à Vent, and Brouilly. Relevant as a benchmark for distribution scale and pricing across the same appellations.
• Domaine Georges Duboeuf: The largest and best-known Beaujolais brand, with broad cru coverage, négociant model, and international distribution. Frames the addressable market and competitive ceiling for smaller estates like Domaine Guillot Gonin.

Emerging players

• Domaine Damien Coquelet: Small, independent Beaujolais producer working mainly in Morgon and Chiroubles with natural-viticulture practices. Comparable as a sub-ten-employee, family domaine pursuing similar philosophy on neighboring crus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/domaine-guillot-gonin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Guillot Gonin