DOMICILE CLEAN FRANCE

What DOMICILE CLEAN FRANCE does

Domicile Clean France is a French home services franchise network founded in 2006, operating over 100 franchise agencies nationwide with approximately 322 employees. The company delivers household services including home cleaning, ironing, and gardening, and has extended into adjacent verticals through dedicated sub-brands: Zen Seniors Services (senior care), Domicile Kids (childcare), and BtoB Clean (enterprise office cleaning). The network holds Service à la Personne (SAP) licensing, which enables end-clients to claim a 50% tax credit on eligible services, a structural demand lever in the French market.

The business model is asset-light franchising. New franchisees pay a €12,000 entry fee plus an estimated €35,000 launch budget, then operate under a continuing royalty and marketing contribution of 3.5% and 1.5% respectively on agency revenue. Each franchised agency is independently operated and employs its own field staff (housekeepers, gardeners, childcare providers), with the franchisor providing brand, training, lead generation, and administrative support. The company reports an addressable market of approximately 6 million French households and references a €22 billion household services sector.

The stated technology footprint is conventional: franchise operations are supported by standard scheduling and CRM tooling rather than a proprietary platform. The franchise model itself is the primary scaling mechanism, with new agency openings in 2025 (notably Massy, Sainte-Maure-de-Touraine, and Aubagne) extending geographic coverage. The capital base is modest (€7,700 share capital), consistent with a privately-held, founder-controlled operator. The company is led by CEO Cyril Erisse and ranked N°1 in Capital Magazine's 2026 SAP housekeeping category.

Name

DOMICILE CLEAN FRANCE

Legal name

DOMICILE CLEAN

Website

https://domicile-clean.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Domicile Clean France is a French home services franchise network operating 100+ agencies nationwide, delivering household cleaning, ironing, gardening, childcare, and senior care services under SAP licensing that enables clients to claim a 50% tax credit.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Janitorial Services (561720)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Whole-Home One-Time Cleaning (HSAEAFAA)

akta.pro secondary industry

Single-Family Home Turnover Cleaning (HSAEACAD)

Keywords

• Home cleaning services
• Household ironing services
• Gardening maintenance
• Childcare services
• Franchise home services

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Home Services Revenue: Domicile Clean generates revenue by providing home services (cleaning, ironing, childcare, gardening) to residential clients. The company acts as employer of the service provider and bills clients directly for the services rendered. This is the primary revenue stream for both the franchise network and individual agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

DOMICILE CLEAN FRANCE is a French home services franchise network that delivers household cleaning, ironing, gardening, and childcare services to residential clients. The company acts as the legal employer of the service professionals (intervenants) it dispatches to clients' homes, handling all administrative and payroll obligations. Services are eligible for the 50% Service à la Personne tax credit under Article 199 sexdecies of the French General Tax Code, with the immediate advance (avance immédiate) option available.

Product overview

DOMICILE CLEAN FRANCE is a home services provider offering a unified portfolio of in-home services structured around four core offerings: household cleaning (ménage à domicile), ironing (repassage), gardening (jardinage), and childcare for children over 3 years old (Domicile Kids). The company operates as a service aggregator model where it serves as the employer of contracted service workers and handles all administrative formalities. Services include regular and occasional (punctual) cleaning, window cleaning, spring cleaning, and move-in/move-out cleaning as add-on modules. The company also provides quality monitoring features including communication logbooks and intervention reports. All services are eligible for 50% French tax credits (crédit d'impôt) as Services à la Personne. The network operates through a franchise model with local agencies across France.

Differentiator

Problem solved

Functional benefit

Brands

• Domicile Kids: Childcare service brand for children over 3 years old, offering at-home childcare solutions.

Products and services

• Home Cleaning (Ménage à domicile) Regular household cleaning including floor cleaning, bathroom and kitchen maintenance, dusting, tidying, and window cleaning performed by rigorously selected cleaning assistants employed by Domicile Clean. Delivered to residential clients across France.
• Home Ironing (Repassage à domicile) Professional ironing and laundry folding services delivered at the client's home by trained employees, with care taken to respect client habits and garment preferences. Delivered to residential clients across France.
• Gardening (Jardinage) Garden maintenance services including lawn mowing, hedge trimming, upkeep of beds and pathways, leaf collection, brush clearing, plant watering, and green waste disposal. Delivered to residential clients across France.
• Domicile Kids (Childcare for Children Over 3) At-home childcare services for children over 3 years old, including school transport, snack preparation, activity organization, homework help, meal preparation, hygiene care, and supervision. Operated as a specialized sub-brand of DOMICILE CLEAN with PAJE (Caisse d'Allocations Familiales) administrative support.
• Occasional Cleaning (Ponctuel) One-time/occasional cleaning services for residential clients who do not need a recurring contract, including spring cleaning, pre-move-in or post-move-out cleaning, and occasional window cleaning.
• Window Cleaning (Vitres) Professional window cleaning services delivered to residential homes and apartments.
• Spring Cleaning (Ménage de printemps) Deep occasional cleaning service for a thorough home refresh, typically offered as a seasonal or one-time service to residential clients.
• Move-in / Move-out Cleaning (Déménagement emménagement) Professional cleaning services delivered before moving into or after moving out of a residential property.

Quantifiable outcome

• 50% of annual service spend is recoverable as tax credit
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AXEO Services: Established French home services franchise covering ménage, repassage, jardinage, and garde d'enfants under SAP accreditation. Operates with a comparable nationwide franchise structure and residential household focus.
• Centre Services: French franchise network specializing in household cleaning, ironing, and home services. Comparable franchise GTM, similar recurring-subscription pricing, and direct overlap in SAP-credited residential cleaning services.
• Shiva: French household cleaning franchise network (part of Viasphère) with strong regional presence. Directly comparable subscription-based home cleaning franchise model targeting residential households under the SAP tax credit framework.
• Maison & Services: French franchise brand focused on home cleaning and household services across multiple regions. Operates with a similar local-agency franchise model and SAP accreditation, serving the same residential customer base.
• All4home: French franchise network providing household cleaning, childcare, gardening, and senior care services. Comparable SAP-credited franchise model with a similar broad household-services portfolio.
• O2: Leading French home services franchise brand (part of APEF/O2 Care Services) offering ménage, garde d'enfants, and senior assistance under the SAP framework. Directly comparable franchise model, service portfolio, and target customer base to Domicile Clean.
• Domaliance (Les Bienveillants): French home services franchise offering ménage, repassage, garde d'enfants, and assistance to seniors. Comparable subscription-based model, SAP accreditation, and franchise-driven geographic coverage to Domicile Clean.
• ADHAP Services: National French franchise network providing home cleaning, ironing, gardening, and personal assistance services. Operates under the SAP accreditation and competes head-to-head with Domicile Clean across French territories.

Broad incumbents

• Petits-fils: Largest French franchise network dedicated to in-home senior assistance. Overlaps with Domicile Clean's Zen Seniors Services subsidiary and operates under the same SAP regulatory framework, though narrower in vertical focus.

Emerging players

• Help Confort (formerly AVA): French home services provider offering household cleaning and small maintenance services. Compares as a smaller, regional-flavor competitor in the SAP market with overlap in recurring residential cleaning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/domicilecleanfr
• LinkedInlinkedin.com/company/domicile-clean-france
• Instagraminstagram.com/domicileclean_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOMICILE CLEAN FRANCE