Domino's Pizza Israel

What Domino's Pizza Israel does

Domino's Pizza Israel is the Israeli franchisee operating the Domino's Pizza brand across Israel, delivering a portfolio of pizza products and event catering services to individual consumers, families, and group-order customers. The operation is built on a multi-channel direct-to-consumer model: customers can order through the dominos.co.il website, native Android and iOS applications, a dedicated phone line (1-700-70-70-70), and a WhatsApp contact channel, with fulfillment coming from a network of 30+ physical branches spanning Tel Aviv, Jerusalem, Haifa, Beer Sheva, Eilat, Netanya, Petah Tikva, Rishon Lezion, Raanana, and additional secondary cities.

The product surface is centered on pizza variants — regular, gluten-free, thin crust, kosher, family-sized, cheesy crust, personal, and vegan — together with a toppings add-on layer, a large-orders service for events and corporate gatherings, birthday/event catering, and a 'Young Chef' children's program. Technology is described as standard Domino's franchise infrastructure: an online ordering platform, mobile applications, and franchise management systems; no proprietary technology stack or AI/ML features are disclosed in the source material. Operations include a differentiated weekend (Shabbat) delivery capability, which is uncommon among Israeli competitors.

The revenue model is purely transactional (unit pricing, pay-as-you-go per order), with sales generated across dine-in, pickup, and delivery order types. Pricing is not publicly disclosed and is shown only at the point of order. Customer acquisition is supported through an active social presence on Facebook, Instagram, TikTok, and YouTube. The entity is privately held, with no disclosed parent/franchisor ownership details beyond the global Domino's brand affiliation, no disclosed revenue, no funding history, and no disclosed management team.

Name

Domino's Pizza Israel

Legal name

Domino's Pizza Israel

Website

https://dominos.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Domino's Pizza Israel is the franchisee operating Domino's pizza delivery and dine-in services across 30+ Israeli branches, serving consumers, families, and event organizers via website, mobile apps, phone, and WhatsApp ordering.

Ownership category

akta.pro rank

Product category

Quick-Service Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza delivery
• Quick service restaurant
• Pizza franchise
• Food delivery service
• Online food ordering

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pizza and Food Delivery Sales: Direct pizza sales through delivery and dine-in at franchise locations across Israel. Revenue generated from individual orders, family pizzas, and large group orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Domino's Pizza Israel operates as the Israeli franchisee of the Domino's Pizza brand, running more than 30 restaurant branches across Israel for pizza dine-in and delivery. The company offers a varied pizza menu including regular, gluten-free, thin crust, kosher, family-sized, cheesy crust, personal, and vegan pizzas, supplemented by event catering for large orders and birthdays, and accepts orders through its website, mobile apps (Android and iOS), phone hotline, and WhatsApp.

Product overview

Domino's Pizza Israel operates as a pizza restaurant and delivery service offering a diverse portfolio of pizza products and related food services. The core offering includes standard pizza delivery with various specialty pizza types including Gluten-Free, Thin Crust, Kosher, Family-sized, Cheesy Crust, Personal, and Vegan pizzas, complemented by customizable pizza toppings. The company also provides event services for large orders and birthday celebrations, operates a Young Chef children's program, and maintains a mobile application for customer ordering. Pizza offerings are available across branch locations throughout Israel including major cities such as Tel Aviv, Jerusalem, Haifa, Beer Sheva, and many others, with weekend delivery service available.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Delivery Service Core pizza delivery service delivering hot, fresh pizzas to customer locations across Israel, with ordering available via website, phone, mobile app, and WhatsApp.
• Regular Pizza Standard pizza offerings in various sizes with customizable toppings available across all Israel branches.
• Gluten-Free Pizza (פיצה ללא גלוטן) Pizza made without gluten ingredients for customers with gluten intolerance or celiac disease.
• Thin Crust Pizza (פיצה דקה) Pizza with a thin, crispy crust offered as an alternative to standard pizza bases.
• Kosher Pizza (פיצה כשרה) Pizza prepared according to kosher dietary requirements for the Israeli market.
• Family Pizza (פיצה משפחתית) Large-sized pizza designed to serve families or groups as a value-format offering.
• Cheesy Crust Pizza (פיצת צי'זי קראסט) Pizza with a cheese-filled crust edge as a premium variant.
• Personal Pizza (פיצה אישית) Single-serving sized individual pizza for solo diners.
• Vegan Pizza (פיצה טבעונית) Pizza made with plant-based ingredients without any animal products.
• Large Orders Service (הזמנות גדולות) Bulk ordering service for events, parties, and corporate gatherings, enabling customers to place large pizza orders through the dedicated Large Orders channel.
• Birthdays and Events Catering (ימי הולדת ואירועים) Event catering service offering pizza packages for birthday celebrations, parties, and special occasions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Burgeranch: Burgeranch is Israel's largest domestic QSR chain, offering a broad menu including burgers, sides, and breakfast items with delivery and dine-in across the country. While focused on burgers, it competes with Domino's Pizza Israel for the Israeli QSR delivery and dine-in customer.
• McDonald's Israel: McDonald's Israel is the Israeli franchise of the global McDonald's brand, operating a broad QSR menu including delivery across Israel. It competes with Domino's Pizza Israel for share of consumer dining occasions and delivery orders, though its core product is burgers rather than pizza.

Direct peers

• Papa John's Israel: Papa John's Israel is the Israeli franchise of the global Papa John's pizza chain, offering a comparable pizza delivery and dine-in model targeting similar customer segments with strong delivery infrastructure.
• Pizza Hut Israel: Pizza Hut Israel is the Israeli franchise of the global Pizza Hut brand, operating as a direct pizza QSR competitor to Domino's Pizza Israel with a comparable dine-in and delivery model across multiple Israeli cities.
• Agvania Pizza: Agvania Pizza is an Israeli pizza delivery and dine-in chain offering a comparable product range and direct-to-consumer delivery model, positioning it as a domestic competitor to Domino's Pizza Israel.
• Pizza Italia: Pizza Italia is an Israeli pizza chain operating dine-in and delivery locations across Israel, competing directly with Domino's Pizza Israel in the same pizza QSR category with similar menu offerings and urban branch density.
• Pizza Amore: Pizza Amore is an Israeli pizza delivery chain offering a similar pizza-focused menu and delivery service, directly competing with Domino's Pizza Israel in the Israeli pizza delivery market.
• La Pizza: La Pizza is an established Israeli pizza chain with multiple branches offering pizza delivery and dine-in, comparable to Domino's Pizza Israel in product category, service model, and target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DominosPizzaIL
• Facebookfacebook.com/DominosPizzaIsrael
• Instagraminstagram.com/dominos_israel
• TikToktiktok.com/@dominosil
• LinkedInlinkedin.com/company/domino-s-pizza-israel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza Israel