Domino's Pizza Danmark

What Domino's Pizza Danmark does

Domino's Pizza Danmark is the Danish operating entity of the Domino's Pizza brand, controlled by Pizza Pizza Denmark A/S (CVR 44367238) under master franchise rights acquired in 2023. The parent, Pizza Pizza Group, holds a multi-Nordic footprint of 79 stores across Denmark (3), Sweden (14), Iceland (22), and Norway (40, minority share) as of June 2024, with global Domino's operating 20,700+ stores across 90+ countries. In Denmark, the company operates 3 stores under Pizza Pizza Denmark A/S with physical presence across Roskilde (headquarters), Copenhagen/Amager, Hvidovre, Greve, Slagelse, and Rødovre, supported by named franchisees and corporate staff (7 employees in the franchise entity).

The core product is a pizza menu of 25+ varieties (build-your-own from 119 kr; specialty pizzas from 59-179 kr depending on size), augmented by sides (chicken wings, potato wedges, breads, 39-69 kr), desserts (Nutella Bread, Chocolate Lava Cake, Cinna Stix, Choc Chip Cookies at 39-49 kr), beverages (Coca-Cola family, Kildevæld, Ramløsa, Monster at 25-35 kr), and dip sauces (15 kr each). Customers order through a multi-channel stack: dominos.dk website, Android mobile app, and telephone ordering (+45 33 12 34 56). Value-added services include the Pizza Tracker (real-time order status) and Pizza Klubben (every 10th medium pizza free for registered loyalty members).

The business model is a transaction-based franchise operation with both company-operated and franchisee-run stores. Revenue mechanics include direct consumer pizza/food sales (per-order pricing with delivery fees and minimum order thresholds for delivery), franchise fees from named franchisees, and group-level royalties. Pricing is value-positioned via meal-deal bundles (Medium Meal Deal 159 kr, Large Meal Deal 199 kr, Double Deal 179 kr, Double Deal Deluxe 229 kr) targeting B2C individual consumers. Marketing relies on Instagram (@dominosdanmark), Facebook (dominospizzadanmark), TikTok (@dominos_dk), local store marketing, and consent-based email/SMS to loyalty members. All prices are quoted in Danish Krone including VAT.

Name

Domino's Pizza Danmark

Legal name

Pizza Pizza Denmark A/S

Website

https://dominos.dk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Domino's Pizza Danmark operates pizza delivery and pickup stores in Denmark under master franchise rights held by Pizza Pizza Denmark A/S, serving B2C consumers through website, mobile app, and telephone ordering across six Danish locations as part of the Nordic-wide Pizza Pizza Group.

Ownership category

akta.pro rank

Product category

Pizza Delivery Restaurants

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Pizza delivery
• Quick service restaurant
• Food delivery service
• Pizza franchise
• Restaurant chains

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pizza and Food Sales: Core revenue from direct consumer sales of pizzas, sides, beverages, and desserts through delivery and pickup orders. Transaction-based model where customers pay per order. Delivery fees may apply for home delivery orders. No minimum purchase for pickup, but minimum order required for delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Domino's Pizza Danmark operates pizza delivery and pickup restaurants in Denmark, selling a menu of over 25 pizza varieties plus sides, desserts, beverages, and dip sauces. Customers can order through the website (dominos.dk), mobile app, or telephone for home delivery or in-store pickup. The company operates 3 stores in Denmark and is part of the Pizza Pizza Group franchise network serving Nordic markets.

Product overview

Domino's Pizza Danmark, operated by Pizza Pizza Denmark A/S, is a pizza delivery restaurant chain offering a comprehensive food ordering platform. The core product is the pizza menu with over 25 varieties, supplemented by sides, desserts, beverages, and dip sauces. The company provides multiple ordering channels including website, mobile app, and telephone. Additional services include the Pizza Tracker for order monitoring and Pizza Klubben, a loyalty program offering a free medium pizza every 10th purchase. Meal deal packages (Medium Meal Deal, Large Meal Deal, Double Deal, Double Deal Deluxe, Pizza Bread Deal, Dip Deal) bundle products for value pricing. The company operates 3 stores in Denmark (Roskilde, Copenhagen/Amager, Hvidovre, Greve, Slagelse, Rødovre areas).

Differentiator

Problem solved

Functional benefit

Brands

• Pizza Klubben: Loyalty program offering every 10th medium pizza free for registered customers who order via app or online.

Products and services

• Pizza Menu Domino's Pizza Danmark's core offering featuring over 25 different pizza varieties including classic options like Margarita, Pepperoni Feast, and Hawaiian, as well as specialty pizzas like King Kebab series and Veggie options. Customers can also build their own custom pizza with multiple toppings and crust options.
• Sides (Tilbehør) Side dishes including Chicken Kebab Box, Chicken Combo, Cheddar Bread Bites, Bacon Bread Bites, Cheesy Pizza Bread, Creamy Cheddar Pizza Bread, Chicken Kickers, Chicken Strippers, Chicken Wings, and Potato Wedges.
• Desserts (Desserter) Dessert items including Nutella Bread, Cinna Stix, Chocolate Lava Cake, and Choc Chip Cookies.
• Beverages (Drikkevarer) Beverage offerings including Coca-Cola, Coca-Cola Zero, Fanta Orange, Sprite Zero, Monster Original, Kildevæld, and Ramløsa Original in 50cl and 150cl sizes.
• Dip Sauces (Dipsaucer) Dip sauces including Marinara Sauce, Garlic Sauce, BBQ Sauce, and Sweet Icing available in 80g cups at 15 kr each.
• Domino's Mobile App Mobile application available on Google Play Store for Android devices, enabling customers to browse menu, place orders, track deliveries via Pizza Tracker, and manage their Domino's account and Pizza Klubben loyalty membership.

Quantifiable outcome

• Every 10th medium pizza free through Pizza Klubben loyalty program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Pizza Pizza Denmark A/S (Parent Company)coreOthers · 1 January 2023Pizza Pizza Denmark A/S is the parent company holding the master franchise rights for Domino's Pizza in Denmark since 2023. The company also owns the Swedish market (14 stores), Icelandic market (22 stores), and has a minority share in the Norwegian market (40 stores) as of June 2024. Legal entity CVR: 44367238.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Just Eat: Danish/Nordic restaurant meal delivery aggregator; directly competes for the same order occasions and may carry Domino's as a partner restaurant while also featuring competitor pizza brands.
• Wolt: Leading food-delivery platform in Denmark and the Nordics; comparable as it competes for the same delivery-meal occasion and customer wallet share, and can also serve as a distribution channel for Domino's.
• Gorm's Pizza: Premium Danish pizza restaurant chain with multiple Copenhagen locations; directly competes for pizza occasions with a more upscale, dine-in-leaning positioning versus Domino's delivery-led model.
• Pizza Hut: Global pizza QSR chain with a Danish presence; competes head-to-head with Domino's in the dine-in/takeaway/delivery pizza category, sharing similar menu structure, ordering channels, and value-deal positioning.
• Papa John's: Global pizza QSR chain operating in Northern Europe; comparable product offering (pizzas, sides, online ordering, loyalty programs) and customer base of delivery-oriented consumers.

Regional players

• Joe & The Juice: Danish-origin food and beverage chain with strong retail-store presence in Copenhagen and across Denmark; comparable as a Danish-headquartered multi-location QSR-style operator building scale through physical storefronts and an app-based loyalty program.
• Dalle Valle: Danish casual dining chain serving pizzas and Italian-style meals across multiple Copenhagen-area locations; comparable as a domestically scaled multi-site restaurant competitor targeting family and group pizza occasions.
• 7-Eleven Denmark: Convenience retail chain in Denmark competing for grab-and-go food occasions; comparable as a multi-site Danish food retailer with extended operating hours and delivery/pickup convenience positioning.

Emerging players

• Telepizza: European pizza delivery franchise chain with operations in selected Nordic-adjacent markets; comparable as a delivery-led pizza franchise that competes on value and online ordering in similar European geographies.

Broad incumbents

• Domino's Pizza Inc. The global master franchisor of the Domino's brand. While not a direct Danish competitor, it is the parent brand and ultimate platform owner; comparable as the benchmark for what a scaled Domino's operation looks like globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dominospizzadanmark
• Instagraminstagram.com/dominosdanmark
• TikToktiktok.com/@dominos_dk
• LinkedInlinkedin.com/company/dominospizzadanmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza Danmark