FRANKTON LIMITED

What FRANKTON LIMITED does

FRANKTON LIMITED operates the Domino's Pizza business in New Zealand under master franchise rights held by Domino's Pizza Enterprises Ltd (ASX: DMP), an Australian publicly listed company. The entity's stated headcount is 9 employees, indicating it functions as a thin corporate or franchise-holding layer rather than the operating store network itself. The website domain (dominos.co.nz) and the app presence confirm the operation is part of the globally recognized Domino's Pizza brand, which was founded in 1960 in the United States and holds master franchise rights across multiple countries.

The core product is pizza, sold through three fulfillment options: home delivery (with a $22 minimum order), in-store pickup, and self-serve digital ordering. The technology surface is a consumer-facing e-commerce stack consisting of a web ordering platform (order.dominos.co.nz) and native mobile applications for iPhone and Android, augmented by features such as Zero Contact Delivery, Instagift digital gift cards, and a store finder. Marketing is executed through organic social channels (Facebook, YouTube, X, Instagram), a coupons and voucher program, and blog/newsroom content. The menu spans Value, Extra Value, Traditional, Vegetarian Plant-Based, Vegan, and Gourmet categories, with customization surcharges and dietary options for vegan, vegetarian, and gluten-free consumers.

The business model is direct-to-consumer, unit-priced, and pay-as-you-go, with revenue generated entirely from one-time pizza sales through the app, website, and physical store network. The customer base is horizontal — individual consumers and families seeking convenient pizza delivery or pickup — with no enterprise or B2B segment indicated. Distribution is single-country (New Zealand), and there are no disclosed partnerships, certifications, patents, or AI/ML capabilities in the source data.

Name

FRANKTON LIMITED

Legal name

Domino's Pizza Enterprises Ltd

Website

https://dominospizza.co.nz

Company type

Public

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

FRANKTON LIMITED operates Domino's Pizza in New Zealand under master franchise rights held by Domino's Pizza Enterprises Ltd (ASX: DMP). It serves individual consumers and families through pizza delivery, in-store pickup, and a mobile/web ordering platform.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant / Pizza Delivery

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Pizza delivery service
• Online food ordering
• Mobile pizza ordering
• Quick service restaurant
• Pickup and delivery

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pizza Sales - Delivery and Pickup: Revenue generated from direct pizza sales to consumers through online ordering, mobile app ordering, and in-store pickup. Customers order through order.dominos.co.nz or mobile apps for home delivery or store pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FRANKTON LIMITED operates Domino's Pizza in New Zealand, selling pizzas and related menu items directly to consumers through online ordering (order.dominos.co.nz), the Domino's mobile app for iPhone and Android, in-store pickup, and home delivery. The menu spans Value, Extra Value, Traditional, Vegetarian Plant-Based, Vegan, and Gourmet pizza categories, with customization options for crusts, toppings, and dietary requirements, plus an Instagift digital gift card offering.

Product overview

Domino's operates as a pizza delivery and pickup service with a unified mobile ordering platform. The core offering consists of the Domino's App for iPhone and Android, supported by Delivery and Pick Up services. Additional features include Instagift for digital gift cards, along with vouchers and coupons for customer promotions. The menu offers various pizza types with customization options including crust varieties, toppings, and dietary options (vegetarian, vegan, gluten-free).

Differentiator

Problem solved

Functional benefit

Products and services

• Domino's App Mobile application for ordering Domino's pizzas online, available on Apple App Store (iPhone) and Google Play Store (Android), for delivery and pickup orders across New Zealand.
• Delivery Service Pizza delivery service allowing customers to order pizzas online for home delivery via order.dominos.co.nz or the Domino's app, with a minimum order of $22 and Zero Contact Delivery option.
• Pick Up Service In-store pickup service allowing customers to order online and collect from local Domino's stores across New Zealand using a store finder.
• Instagift Digital gift card offering from Domino's allowing users to send Domino's gift cards to others for use on pizza orders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dominos_nz
• YouTubeyoutube.com/dominospizzanz
• Facebookfacebook.com/DominosNZ
• Instagraminstagram.com/dominos_nz
• LinkedInlinkedin.com/company/frankton-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANKTON LIMITED