domo design

What domo design does

Domo design is a privately held, WBENC-certified women-owned boutique design innovation agency founded in 1997 by Deb Adams and headquartered in the Cincinnati, Ohio area, with a second office in Newtown, Connecticut. The firm employs approximately 12 people and operates as a professional services agency delivering branding, packaging design, product and packaging innovation, activation (digital, social, 3D, video), sustainable packaging transformation, and licensed design services. Its primary customer base consists of consumer packaged goods (CPG) brands across personal care, household products, healthcare, beauty, pet care, infant care, and adjacent verticals, with named enterprise clients including Alcon (Systane), Edgewell Personal Care (Schick, Wet Ones, Banana Boat, Skintimate), Purina, Playtex Baby, and Airstream Club International, alongside startup engagements such as The Natural Nipple, g2 Coffee, Galena, and Lollaland.

The firm's underlying capability is a human-centered design methodology applied across brand refresh, packaging systems adaptation across multiple SKUs and categories, sustainable packaging transformation aligned with 2030 circular economy commitments, and trademark character licensing for major entertainment properties (Disney, Nickelodeon, Hasbro). Differentiators include 25 years of continuous operation, a leadership team with P&G-veteran CPG expertise, a curated Sustainable Packaging Resource Guide, and active participation in the Ellen MacArthur Foundation Plastics Pact. Awards include the 2019 GDUSA Graphic Design Award (Wet Ones), 2019 GDUSA American Package Design Award (Playtex Gloves), 2019 Health & Wellness Design Award (Systane), and a 2025 EcoVadis Silver sustainability rating.

Domo generates revenue through project-based, custom-scoped professional services engagements with multi-year contract cadences. Pricing is not publicly disclosed and quotes are engagement-specific. Go-to-market is relationship-driven direct enterprise sales and an agency/referral network, supported by thought-leadership content, sustainability advocacy, and an SAP Ariba Network listing for procurement discovery. The firm has no external institutional funding, no parent company, and operates independently under founder-CCO Deb Adams alongside a long-tenured leadership team including VP Strategy Amy Bellamente and Director of Design Innovation Jean Silverstein.

Name

domo design

Legal name

domo.design

Website

https://domo.design

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Domo design is a 12-person, WBENC-certified women-owned boutique design innovation agency providing brand refresh, packaging design, sustainable packaging transformation, and licensed design services primarily to enterprise and mid-market CPG brands.

Ownership category

akta.pro rank

Product category

Design Agency Services (CPG Brand & Packaging Design)

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• CPG packaging design
• Brand refresh services
• Sustainable packaging design
• Licensed design services
• Product innovation consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based design engagements for CPG brands including branding, packaging design, brand refresh, product innovation, sustainable packaging transformation, and licensing services. Engagements are typically scoped per project with deliverables across creative strategy, design execution, and production.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Domo Design is a boutique design innovation agency that provides branding, packaging design, product innovation, sustainable packaging transformation, and licensed design services for consumer packaged goods (CPG) brands. The firm engages in project-based work covering brand refresh, identity systems, structural and graphic packaging design, digital and physical activation assets, and adaptation of design systems across multiple SKUs and categories, serving clients in personal care, beauty, healthcare, household, and pet care sectors.

Product overview

Domo design is a boutique design innovation agency offering a comprehensive suite of creative services centered on packaging and brand design for consumer packaged goods (CPG) companies. The agency operates across four core service areas: Branding (brand refresh, identity systems, brand standards), Packaging Design (packcepts, structural design, sustainable packaging, licensing), Product Design & Innovation (concepting, upstream innovation, sustainable products), and Activation (digital assets, 3D rendering, photography, video). Specialized offerings include Sustainable Packaging Design and Transformations services to help brands eliminate plastic and meet 2030 sustainability commitments, a Sustainable Packaging Resource Guide curated directory of eco-friendly suppliers, Licensed Design services for trademark character applications, and Adaptive Design services for packaging design system optimization. The agency is headquartered in Cincinnati, Ohio with an additional office in Connecticut.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services
• Packaging Design
• Product Design & Innovation
• Activation Services
• Innovation Consulting
• Sustainable Packaging Design
• Sustainable Packaging Transformations
• Sustainable Packaging Resource Guide
• Licensed Design Services
• Adaptive Design

Quantifiable outcome

• Systane's newly refreshed packaging out-performed prior packaging for both ease of navigation and purchase intent
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The BranderycoreStrategic or Co-development PartnerNationally-ranked brand accelerator in Cincinnati region. Domo participated as agency partner for The Natural Nipple startup in Batch 10 cohort, providing branding and packaging design for innovative infant care product.
• CogcoreStrategic or Co-development PartnerStructural engineering and packaging development partner. Collaborated with Domo on The Natural Nipple sustainable packaging and other structural packaging projects requiring engineering expertise.
• SAP Ariba NetworkminorOthersListed on SAP Ariba Network for procurement and supplier discovery purposes, enabling enterprise clients to find and engage Domo for design services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Landor: Global branding and design consultancy with deep CPG packaging expertise. Comparable to Domo through shared branding, packaging design, and brand refresh offerings, though Landor operates at significantly larger scale with WPP backing.
• Interbrand: World-leading brand consultancy offering brand strategy, identity, packaging, and naming. Shares Domo's CPG brand refresh and packaging design focus but operates globally with hundreds of consultants.
• FutureBrand: Global brand consultancy with packaging design and CPG expertise. Comparable to Domo through brand refresh and packaging offerings, though operating at significantly larger scale under Interpublic Group.

Direct peers

• BrandOpus: London-based independent brand design agency specializing in brand identity and packaging design for CPG brands. Closely comparable to Domo in boutique positioning, CPG focus, and project-based engagement model.
• Bulletproof: Independent brand packaging design agency with strong CPG and beverage portfolio. Direct competitor to Domo in the CPG packaging design space, with similar boutique scale and brand refresh expertise.
• Dragon Rouge: Independent global brand and design consultancy with strong CPG packaging practice. Comparable to Domo through packaging design, brand identity, and innovation services for consumer brands.
• Chase Design Group: Boutique design agency specializing in CPG packaging and brand design. Similar boutique positioning, CPG vertical focus, and packaging design system expertise as Domo.
• Stranger & Stranger: Specialist design agency focused on wine, spirits, and beverage packaging design. Comparable to Domo through project-based packaging design expertise for consumer brands.
• Pearlfisher: Independent creative agency specializing in brand identity and packaging design for CPG brands. Shares Domo's boutique positioning, sustainability focus, and packaging system design capabilities.

Emerging players

• WD Partners: Retail and consumer experience design firm with CPG and retail brand engagement work. Partially comparable to Domo through brand activation and packaging design services for retail-facing brands.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/domodomoimg
• LinkedInlinkedin.com/company/domodomoimg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about domo design