DomotiFactory

What DomotiFactory does

DomotiFactory, trading as Domoti Group B.V., is a Netherlands-based full-service installation firm headquartered in Enter, Overijssel. The company integrates traditional building disciplines — electrical (E), mechanical/Werktuigkundig (W), HVAC, security, and ICT — with domotica smart-home automation into a single delivery capability. It operates a brand-independent model, allowing it to combine devices and modules across multiple protocols rather than locking customers to a single vendor, and frames its offer around a proprietary "Easy Living" concept that defines the end-to-end user experience across lighting, climate, audio, security, and access control. The firm also develops custom safety systems that are integrated into its installations.

The company serves two distinct customer segments. On the residential side it addresses consumers directly, supported by an Experience Center showroom in Enter that functions as a demonstration and sales venue. On the commercial side it targets professional specifiers and project owners — contractors, architects, construction managers, and project developers — typically engaging earlier in the build cycle to design the automation layer into new-build or renovation projects. Service offerings have been extended beyond core domotica into adjacent energy and mobility categories, including solar panel and EV charging station installation, and a 24/7 emergency repair service provides a post-installation retention touchpoint.

Commercially, DomotiFactory generates revenue through professional installation services sold on a project basis; no public pricing is disclosed. Its stated service area covers "heel Holland" — the entirety of the Netherlands — despite operating from a single physical site, implying a mobile-crew delivery model. The firm is also an Erkend Leerbedrijf (recognized training company), running a BBL apprenticeship and an omscholing (career-changer retraining) program to build its own specialist installer pipeline. The legal entity is Domoti Group B.V., a private company with 16 employees.

Name

DomotiFactory

Legal name

Domoti Group B.V.

Website

https://domotifactory.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DomotiFactory (Domoti Group B.V.) is a Netherlands-based full-service installer integrating electrical, mechanical, HVAC, security, and ICT systems with domotica smart-home automation under a proprietary "Easy Living" concept. The brand-independent firm serves residential consumers and commercial specifiers across the Netherlands.

Ownership category

akta.pro rank

Product category

Smart Home Installation Services

NAICS

Commercial and Institutional Building Construction (236220)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

CCTV Camera & NVR/DVR System Installation (HSAHACAA)

Keywords

• Smart home installation
• Home automation services
• Domotica integration
• Electrical installation
• HVAC installation

Headquarters

HQ city

Enter

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. E-Installation Services: Electrical installation services including wiring, lighting installation, and associated products. One of the two classic installation areas alongside W-installations.
2. W-Installation Services: Mechanical/installation work primarily covering sanitary installations such as toilets and bathrooms, as well as rainwater drainage systems.
3. HVAC Installation: Heating, ventilation, and air conditioning installation services for optimal climate control in smart living environments.
4. Security Systems: Integrated security systems connected to the central hub, enabling all smart devices to act in case of emergency. Includes smart cameras, alarm systems, and vehicle security.
5. ICT Solutions: Installation of access points for Wi-Fi coverage and ensuring internet cables are properly placed throughout the property.
6. Solar Panels and Charging Stations: Installation of solar panels and EV charging stations for residential and commercial buildings.
7. Maintenance and Repair Services: Storingsdienst (emergency repair service) for domotica systems and technical installations, available 07:00-22:00, with repairs between 07:00-17:00 on weekdays.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DomotiFactory is a full-service installer that combines traditional E-installations (electrical), W-installations (mechanical/sanitary), HVAC, security, ICT, solar panel, and EV charging station installation work with its branded 'Easy Living' smart home/domotica concept. The offering integrates lighting, climate, shading, security, garden, and audio/video systems into a single hub-controllable environment, delivered through project-based installations for residential homeowners and commercial construction stakeholders across the Netherlands.

Product overview

DomotiFactory is a full-service installation company offering Easy Living, an innovative smart home concept that integrates traditional E- (electrical), W- (mechanical), HVAC, security, and ICT installations with advanced domotica/smart home automation. The core Easy Living system connects various home systems (lighting, climate, security, garden, entertainment) allowing control via classic switches, app, voice, or sensors. Key products include Smart Lighting, Light Control/Shading, Temperature & Air Quality, Safe Living Environment, Smart Garden, and Audio & Video modules, all managed through a unified platform. Services span complete installation from electrical and mechanical systems to solar panels, EV chargers, and ICT infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Living: Innovative installation concept that automates processes and handlings in homes, allowing users to set various things and control them in multiple ways.

Products and services

• Easy Living

Quantifiable outcome

• Smart solutions are not more expensive than traditional installations and can even result in cost savings on energy bills

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loxone: European smart home automation provider selling its own miniserver-based ecosystem plus project support to certified installers. Most direct functional analog to DomotiFactory's brand-independent integration + installation model, though Loxone is also a hardware vendor.
• Fibaro (Nice Group): Polish-origin smart home system brand now owned by Nice Group, with European installer network. Sells a central hub and integrates lighting, climate, security, and shading — directly comparable to DomotiFactory's offering and referral-to-installer model.

Broad incumbents

• Unica Groep: One of the largest Dutch technical installation groups offering E, W, HVAC, security, and ICT as a full-service totaalinstallateur. Most direct Dutch scale competitor to DomotiFactory's full-service installer positioning, with national coverage and significantly larger headcount.
• Schneider Electric (Wiser / KNX): Global energy management and smart home platform provider (Wiser, KNX, EcoStruxure). Comparable at the ecosystem level — DomotiFactory integrates with Schneider-compatible devices and competes with Schneider's branded smart home solutions for residential and small-commercial projects.
• Homij Technische Installaties: Major Dutch technical installer (part of VolkerWessels) serving residential and commercial real estate developers with E, W, HVAC, and increasingly smart building solutions. Comparable B2B-heavy contractor-focused model competing for the same project developer relationships.
• Signify (Philips Hue): Global lighting leader that owns Philips Hue and provides professional smart lighting ecosystems to installers and commercial projects. Operates in the same smart lighting + integration category as DomotiFactory's Slimme Verlichting offering, at vastly larger scale.
• KNX Association: Global open standard for wired smart home/building automation with thousands of certified installers across Europe. DomotiFactory's multi-protocol integration approach overlaps directly with KNX-certified installers, who serve the same residential and small-commercial segments.
• ABB Home and Building Automation: Global industrial and smart home/building automation giant (ABB-free@home, KNX portfolio). Comparable as a supplier/ecosystem DomotiFactory integrates with, and as a larger competitor offering branded home automation through installer partners across Europe.
• Somfy: French global leader in motorized blinds, shutters, and connected home solutions with a strong installer network across Europe. Comparable in that DomotiFactory integrates Lichtwering (shading) within its smart home stack; Somfy is the dominant supplier in that specific sub-vertical.

Emerging players

• Tado: German smart home climate specialist offering smart thermostats, heating control, and air quality. Comparable to DomotiFactory's temperature/luchtkwaliteit module but largely a DIY/consumer-direct business rather than full-service installer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/domotifactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DomotiFactory