Doná Fácil

What Doná Fácil does

Doná Fácil is a Uruguayan crowdfunding and donations platform operated by Donar.uy SAS, headquartered in Montevideo with a secondary office in Salto. The platform connects individual donors, supporting companies, and social organizations across Uruguay, providing a unified suite of fundraising tools: one-time Campaigns with goal tracking, monthly Subscriptions, Tickets (event vouchers and experiences), and Doná con Premio (raffle-based donations tied to prize pools such as a $15,000 appliance package). Organizations access these through a centralized Control Panel (Panel de Control) featuring per-tool virtual wallets with real-time traceability and flexible withdrawal.

The underlying technology is a web platform with a complementary mobile application, supported by a multi-rail payment stack: PayPal for USD donations, credit/debit cards and bank transfers for local transactions, and cash collection networks (redes de cobranza) for unbanked donors. Distribution is entirely self-serve; NGOs create profiles and activate tools without upfront cost, while donors can browse and contribute without mandatory registration. Go-to-market is product-led and community-led, with viral sharing through each organization's own networks and physical activation partners (e.g., shopping center campaigns).

The revenue model is largely pass-through: 100% of most donations flow to NGOs, with monetization limited to commissions on raffle ticket sales and payment-processing fees passed to donors or organizers according to agreement. The firm reports no external venture funding, 11 employees, and an active base of 130,000+ donors, 100+ organizations, and 300+ supporting companies, positioning itself as the largest solidarity ecosystem in Uruguay.

Name

Doná Fácil

Legal name

Donar.uy SAS

Website

https://donafacil.uy

Company type

Private

Operating status

Operating

Short description

Doná Fácil is a Uruguayan crowdfunding platform that connects individual donors, companies, and NGOs through campaigns, subscriptions, tickets, and raffles, taking commissions only on raffles while passing most donations through.

Ownership category

akta.pro rank

Product category

Online Donation and Crowdfunding Platform

NAICS

Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (8132)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Crowdfunding platform
• Online donations
• Charity fundraising software
• NGO fundraising tools
• Social impact platform

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Raffle Operations: Raffles (Doná con Premio) have associated costs for prize payment. The platform charges a commission on raffle ticket sales to cover prize fulfillment.
2. Platform Commissions: In most cases, 100% of donations go to NGOs. Some specific products apply a discount associated with operations, such as raffles that have costs for prize payments.
3. Payment Processing: Bank and credit/debit card fees are charged to the donor or the Story Organizer according to their agreement. Doná Fácil makes efforts to open accounts in multiple banks and payment gateways to offer donors more options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Doná Fácil operates a web and mobile crowdfunding platform that connects individual donors and companies with Uruguayan NGOs and social organizations through multiple fundraising tools. Organizations can launch Campaigns, set up recurring Subscriptions, sell Tickets for events and experiences, and run Doná con Premio raffles, all tracked via a centralized Control Panel with virtual wallets. The platform processes donations via PayPal, credit/debit cards, bank transfers, and cash collection networks, with most donations going 100% to the NGOs.

Product overview

Doná Fácil operates as a unified crowdfunding and donations platform for Uruguayan civil society organizations. The platform offers a modular suite of fundraising tools including Campaigns (one-time fundraising campaigns with goal tracking), Subscriptions (recurring monthly donations), Tickets (event vouchers and experiences), and Doná con Premio (raffle-based donations). Organizations access all tools through a centralized Control Panel providing real-time donation tracking and fund management. The platform supports multiple payment methods including PayPal, credit/debit cards, bank transfers, and cash payment networks, facilitating donations for both individual donors and corporate partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Campañas (Campaigns)

Quantifiable outcome

• Fundación Trompo Azul reached 95% of campaign goal in one week
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• CCSUminorOthersCCSU (Cámara de Comercio y Servicios del Uruguay) - Listed as part of Doná Fácil's organizational affiliations/associations.
• AEDROSminorOthersAEDROS - Listed as part of Doná Fácil's organizational affiliations/associations.
• REIMPULSOminorOthersREIMPULSO - Listed as part of Doná Fácil's organizational affiliations/associations.
• PayPalcoreTechnology or IntegrationPayPal is used as the payment processor for USD donations on the platform. The platform integrates PayPal for digital payment processing.
• Nuevocentro ShoppingminorGTM or Marketing PartnerShopping center partnership for Fundación Trompo Azul campaign - provided physical space for one-week activation that helped reach 95% of campaign goal.
• Multiple Uruguayan BankscoreTechnology or IntegrationPlatform makes efforts to open accounts in multiple banks in Uruguay to provide donors with more payment options.
• Multiple Payment GatewayscoreTechnology or IntegrationIntegration with various payment gateways, credit/debit cards, and cash collection networks to maximize donation accessibility.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoFundMe: Global crowdfunding and donation platform that connects individuals and nonprofits with donors. Closest direct comparable to Doná Fácil's campaign, subscription, and raffle-style fundraising mechanics, though operating globally rather than Uruguay-only.
• Givebutter: US-based fundraising platform for nonprofits offering donations, recurring giving, events/tickets, and auctions in a single dashboard. Highly comparable modular product suite to Doná Fácil's campaigns, subscriptions, tickets, and raffles.
• Funraise: Nonprofit fundraising software with donation forms, recurring giving, event ticketing, and donor CRM. Comparable to Doná Fácil as a platform serving NGOs with multiple monetization formats and donor management tools.
• GlobalGiving: International crowdfunding marketplace for nonprofits, allowing organizations to launch campaigns and receive donations globally. Directly comparable model to Doná Fácil's project-based campaigns with a global reach vs. Doná Fácil's Uruguay focus.
• Benevity: Corporate CSR and employee-giving platform connecting companies, nonprofits, and donors. Closest comparable for Doná Fácil's corporate-support segment (300+ companies) and B2B CSR distribution angle.
• JustGiving: Online donation and fundraising platform primarily serving the UK and European markets. Comparable crowdfunding/recurring-giving model to Doná Fácil, but operating in different geographies.
• Classy (GoFundMe Pro): Nonprofit fundraising and donor-engagement platform with donation forms, recurring giving, events, and CRM. Comparable end-to-end fundraising stack for NGOs, now operating under GoFundMe Pro.

Broad incumbents

• PayPal Giving Fund: PayPal-operated donation marketplace and DAF sponsor that routes donations to verified nonprofits. Comparable as donation infrastructure; Doná Fácil already integrates PayPal for USD donations, making it both a partner and a potential substitute.
• Bonterra (Network for Good / CrowdRise): Suite of nonprofit fundraising and donor-management products (Network for Good, CrowdRise, Funraise-legacy). Comparable as a broader incumbent platform serving the same NGO customer segment with a wider portfolio.

Emerging players

• Patreon: Subscription-based creator monetization platform with recurring membership mechanics. Comparable recurring-payment and dashboard infrastructure to Doná Fácil's Suscripciones, although oriented to creators rather than nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doná Fácil