Dong-A University
Dong-A University is a private South Korean higher education institution in Busan, founded in 1946, offering undergraduate, graduate, and professional degree programs across multiple disciplines on three campuses, with affiliated hospital and industry partnership operations.
- Company typePrivate
- Founded1946
- HeadquartersBusan, South Korea
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Dong-A University does
Dong-A University (동아대학교) is a private South Korean higher education institution founded in 1946 and headquartered in Busan, currently celebrating its 80th anniversary. The university operates three campuses — Seunghak (main), Gudeok, and Bumin — all located in Busan, and offers undergraduate, graduate, and professional degree programs spanning humanities, social sciences, business administration, engineering, arts and physical education, and medicine, including specialized graduate schools in law, education, social welfare, and real estate.
The institution functions as a multi-vertical academic platform with several government-designated specializations: LINC 3.0 Industry-Academia-Research Cooperation Leading University status, Software-Centered University designation, and the Glocational University consortium partnership with Dongseo University focused on regional development and internationalization. Its academic architecture includes a Major Micro-Module curriculum system supporting flexible skill-based pathways, alongside affiliated operating units such as the Industry-Academia Collaboration Division, the Lifetime Education Center, and Dong-A University Hospital. Core platforms include a CampusLock mobile application for campus access and a learning management and administrative systems stack managed by the Information Systems department.
Dong-A's revenue model is anchored in semester-based tuition collected from domestic and international students, with installment payment plans and ancillary fees (student association, alumni association). Enterprise revenue is indirect, generated through industry-academia HR collaboration, talent development forums (including the annual HR Innovation Forum hosted with 50+ Korean enterprises such as Korean Air, CJ CheilJedang, Hana Bank, and Lotte Hotel), and alumni-driven employment pipelines. The university is led by President Lee Ha-woo and employs 501-1,000 staff, with governance structured through a board of directors and a 학교법인 (school foundation) legal entity.
Dong-A University firmographics
Firmographics- Name
- Dong-A University
- Legal name
- 동아대학교 (Dong-A University)
- Website
- https://donga.ac.kr
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dong-A University is a private South Korean higher education institution in Busan, founded in 1946, offering undergraduate, graduate, and professional degree programs across multiple disciplines on three campuses, with affiliated hospital and industry partnership operations.
- Ownership category
- akta.pro rank
Dong-A University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)
- akta.pro secondary industry
- STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)
Keywords
Where Dong-A University is headquartered
LocationHeadquarters
- HQ city
- Busan
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Dong-A University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Enrollment Fees: Semester-based tuition revenue from undergraduate and graduate students. Tuition is charged per semester with options for installment payments across 4 installments per semester. Additional fees include student association fees and alumni association fees for graduating students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Semester-based tuition for undergraduate and graduate programs |
Distribution channels2 records
Marketing channels6 records
Dong-A University product offering
Product offeringCore offering
Dong-A University is a private higher education institution delivering undergraduate, graduate, and professional degree programs across humanities, social sciences, business administration, engineering, arts, physical education, and medicine. The university also operates specialized professional graduate schools in law, business administration, education, social welfare, and real estate, and runs an industry-academia-research cooperation program (LINC 3.0) and Software-Centered University initiative to support workforce talent development in the Busan region.
Product overview
Dong-A University is a higher education institution offering undergraduate and graduate programs across multiple colleges including Humanities, Social Sciences, Business Administration, Engineering, Arts & Sports, and Medicine. The university provides various academic departments and graduate schools including Law School, Business School, Education Graduate School, and Social Welfare Graduate School. The institution operates multiple campus locations in Busan (Seunghak, Gudeok, and Bumin campuses) and offers student services including learning management systems, career development centers, library services, and various administrative systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs Semester-based undergraduate degree programs delivered across multiple colleges including Humanities, Social Sciences, Business Administration, Engineering, Arts and Sports, and Medicine, available to Korean domestic and international students at three Busan campuses.
- Graduate Degree Programs General graduate school and specialized professional graduate schools covering law, business administration, education, social welfare, and real estate, available to postgraduate students.
- LINC 3.0 Industry-Academia-Research Cooperation Program Structured program connecting students with Korean enterprises for talent development, workforce training, and HR collaboration, with major partners including Korean Air, CJ CheilJedang, Hana Bank, Lotte Hotel, LH, and Busan Transportation Corporation.
- Glocational University Consortium Joint initiative between Dong-A University and Dongseo University addressing regional development and internationalization through shared glocational university activities.
Companies that use Dong-A University
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Dong-A University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dong-A University partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered moderate, minor and core.
- Korean Air (대한항공)moderateMajor Korean enterprise participating in Dong-A University's HR Innovation Forum, representing industry collaboration in talent development and workforce training initiatives.
- CJ CheilJedang (CJ제일제당)moderateLeading Korean food company participating in university HR forums and industry-academia cooperation programs.
- Hana Bank (하나은행)moderateMajor Korean financial institution engaged in HR collaboration and talent development with Dong-A University.
- Lotte Hotel (롯데호텔)moderatePremium hospitality company participating in university career development and HR networking initiatives.
- LH (한국토지주택공사)moderateGovernment-affiliated public institution participating in HR forums and industry-academia partnerships.
- Busan Metropolitan City and Related OrganizationsmoderateMunicipal government and associated organizations providing sponsorship and support for university HR innovation forums and workforce development initiatives. Partners include Busan Chamber of Commerce and Industry, Busan Business Leaders Association, Busan Regional Employment and Labor Agency, and Busan Economic Promotion Agency.
- Busan Transportation Corporation (부산교통공사)minorRegional public enterprise participating in university-industry collaboration programs.
- Korea Southern Power (한국남부발전)minorState-owned power generation company engaged in HR and talent development partnerships.
- Sungwoo HiTech (성우하이텍)minorRegional technology company participating in industry-academia cooperation and talent recruitment.
- Alumni Enterprises (동문기업)moderateCompanies founded or led by Dong-A University alumni, including Kyungryung Construction and Eunsan Aviation, forming a dedicated network for mutual collaboration and student employment opportunities.
- Dongseo University (동서대학교)corePartner institution in the Dong-A Dongseo Glocational University consortium, representing the university's flagship strategic partnership for regional development and internationalization initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Dong-A University competitors and assessment
Company assessmentBroad incumbents
- Sungkyunkwan University: Historic Seoul-based private research university with strong industry partnerships and a Samsung-linked medical center. Comparable in scale, comprehensive programming, and corporate linkage model.
- Konkuk University: Seoul-based private university with a hospital, medical school, and broad program portfolio. Comparable in private structure, hospital subsidiary, and multi-disciplinary scope.
- Kyung Hee University: Large Seoul-based private university with comprehensive programs, professional schools, and a hospital system. Comparable in structure and breadth, but with stronger national brand and Seoul location.
- Chung-Ang University: Seoul-based private comprehensive university with strong programs in business, arts, and engineering. Comparable in private-university profile and multi-disciplinary footprint, with broader national brand.
- Hanyang University: Major Seoul-based private research university with strong engineering programs and a hospital. Comparable in multi-disciplinary scope and private-university positioning, with greater national reach.
Direct peers
- Kyungsung University: Private Busan-based comprehensive university offering multi-disciplinary undergraduate and graduate programs. Direct competitor for the same Busan student pool and employer partnerships.
- Silla University: Private Busan-based comprehensive university competing for the same regional student base and employer partnerships. Similar multi-disciplinary profile.
- Inje University: Private Korean university with main campus in Gimhae (Busan metro area) offering comprehensive programs including engineering, medicine, and business. Comparable in scope and regional competition.
- Dongseo University: Private Busan-based university with a comprehensive multi-disciplinary offering. Direct local peer and explicit consortium partner in the Glocational University Initiative, nearly identical in mission, scale, and geographic profile.
- Pusan National University: Major public research university in Busan offering a comprehensive range of undergraduate and graduate programs across most disciplines. Closest public-sector comparator in the same metro area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dong-A University social profiles
Digital presenceDong-A University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dong-A University leadership team
Management profileNumber of profiles
Profiles2 records
Dong-A University subsidiaries and ownership
Company hierarchySubsidiaries6 records
Dong-A University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dong-A University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dong-A University
What does Dong-A University do?
Dong-A University is a private higher education institution delivering undergraduate, graduate, and professional degree programs across humanities, social sciences, business administration, engineering, arts, physical education, and medicine. The university also operates specialized professional graduate schools in law, business administration, education, social welfare, and real estate, and runs an industry-academia-research cooperation program (LINC 3.0) and Software-Centered University initiative to support workforce talent development in the Busan region.
Is Dong-A University a public or private company?
Dong-A University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dong-A University founded?
Dong-A University was founded in 1946. It employs 501 to 1,000 people.
Where is Dong-A University based?
Dong-A University is headquartered in Busan, South Korea, in the Asia region.
How does Dong-A University make money?
One revenue line is on record: tuition and Enrollment Fees.
Who are Dong-A University's main competitors?
Broad incumbents on record are Sungkyunkwan University, Konkuk University, Kyung Hee University, Chung-Ang University and Hanyang University. Direct peers are Kyungsung University, Silla University, Inje University, Dongseo University and Pusan National University.
Does Dong-A University have an API?
No public API is recorded for Dong-A University.
What industry is Dong-A University in?
Dong-A University's product category is Higher Education. Its primary akta.pro industry code is EDAHABAA, Comprehensive Doctoral Research Universities (Multi-Disciplinary), with a secondary code of EDAHABAB, STEM-Focused Research Universities (Engineering & Applied Sciences). Its NAICS code is 6113 and its SIC code is 8200.