Dong-A University

What Dong-A University does

Dong-A University (동아대학교) is a private South Korean higher education institution founded in 1946 and headquartered in Busan, currently celebrating its 80th anniversary. The university operates three campuses — Seunghak (main), Gudeok, and Bumin — all located in Busan, and offers undergraduate, graduate, and professional degree programs spanning humanities, social sciences, business administration, engineering, arts and physical education, and medicine, including specialized graduate schools in law, education, social welfare, and real estate.

The institution functions as a multi-vertical academic platform with several government-designated specializations: LINC 3.0 Industry-Academia-Research Cooperation Leading University status, Software-Centered University designation, and the Glocational University consortium partnership with Dongseo University focused on regional development and internationalization. Its academic architecture includes a Major Micro-Module curriculum system supporting flexible skill-based pathways, alongside affiliated operating units such as the Industry-Academia Collaboration Division, the Lifetime Education Center, and Dong-A University Hospital. Core platforms include a CampusLock mobile application for campus access and a learning management and administrative systems stack managed by the Information Systems department.

Dong-A's revenue model is anchored in semester-based tuition collected from domestic and international students, with installment payment plans and ancillary fees (student association, alumni association). Enterprise revenue is indirect, generated through industry-academia HR collaboration, talent development forums (including the annual HR Innovation Forum hosted with 50+ Korean enterprises such as Korean Air, CJ CheilJedang, Hana Bank, and Lotte Hotel), and alumni-driven employment pipelines. The university is led by President Lee Ha-woo and employs 501-1,000 staff, with governance structured through a board of directors and a 학교법인 (school foundation) legal entity.

Name

Dong-A University

Legal name

동아대학교 (Dong-A University)

Website

https://donga.ac.kr

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dong-A University is a private South Korean higher education institution in Busan, founded in 1946, offering undergraduate, graduate, and professional degree programs across multiple disciplines on three campuses, with affiliated hospital and industry partnership operations.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industry

STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate professional schools
• Industry-academia research
• Career development services

Headquarters

HQ city

Busan

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Enrollment Fees: Semester-based tuition revenue from undergraduate and graduate students. Tuition is charged per semester with options for installment payments across 4 installments per semester. Additional fees include student association fees and alumni association fees for graduating students.

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

Dong-A University is a private higher education institution delivering undergraduate, graduate, and professional degree programs across humanities, social sciences, business administration, engineering, arts, physical education, and medicine. The university also operates specialized professional graduate schools in law, business administration, education, social welfare, and real estate, and runs an industry-academia-research cooperation program (LINC 3.0) and Software-Centered University initiative to support workforce talent development in the Busan region.

Product overview

Dong-A University is a higher education institution offering undergraduate and graduate programs across multiple colleges including Humanities, Social Sciences, Business Administration, Engineering, Arts & Sports, and Medicine. The university provides various academic departments and graduate schools including Law School, Business School, Education Graduate School, and Social Welfare Graduate School. The institution operates multiple campus locations in Busan (Seunghak, Gudeok, and Bumin campuses) and offers student services including learning management systems, career development centers, library services, and various administrative systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Semester-based undergraduate degree programs delivered across multiple colleges including Humanities, Social Sciences, Business Administration, Engineering, Arts and Sports, and Medicine, available to Korean domestic and international students at three Busan campuses.
• Graduate Degree Programs General graduate school and specialized professional graduate schools covering law, business administration, education, social welfare, and real estate, available to postgraduate students.
• LINC 3.0 Industry-Academia-Research Cooperation Program Structured program connecting students with Korean enterprises for talent development, workforce training, and HR collaboration, with major partners including Korean Air, CJ CheilJedang, Hana Bank, Lotte Hotel, LH, and Busan Transportation Corporation.
• Glocational University Consortium Joint initiative between Dong-A University and Dongseo University addressing regional development and internationalization through shared glocational university activities.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered moderate, minor and core.

• Korean Air (대한항공)moderateStrategic or Co-development PartnerMajor Korean enterprise participating in Dong-A University's HR Innovation Forum, representing industry collaboration in talent development and workforce training initiatives.
• CJ CheilJedang (CJ제일제당)moderateStrategic or Co-development PartnerLeading Korean food company participating in university HR forums and industry-academia cooperation programs.
• Hana Bank (하나은행)moderateStrategic or Co-development PartnerMajor Korean financial institution engaged in HR collaboration and talent development with Dong-A University.
• Lotte Hotel (롯데호텔)moderateStrategic or Co-development PartnerPremium hospitality company participating in university career development and HR networking initiatives.
• LH (한국토지주택공사)moderateStrategic or Co-development PartnerGovernment-affiliated public institution participating in HR forums and industry-academia partnerships.
• Busan Metropolitan City and Related OrganizationsmoderateStrategic or Co-development PartnerMunicipal government and associated organizations providing sponsorship and support for university HR innovation forums and workforce development initiatives. Partners include Busan Chamber of Commerce and Industry, Busan Business Leaders Association, Busan Regional Employment and Labor Agency, and Busan Economic Promotion Agency.
• Busan Transportation Corporation (부산교통공사)minorStrategic or Co-development PartnerRegional public enterprise participating in university-industry collaboration programs.
• Korea Southern Power (한국남부발전)minorStrategic or Co-development PartnerState-owned power generation company engaged in HR and talent development partnerships.
• Sungwoo HiTech (성우하이텍)minorStrategic or Co-development PartnerRegional technology company participating in industry-academia cooperation and talent recruitment.
• Alumni Enterprises (동문기업)moderateStrategic or Co-development PartnerCompanies founded or led by Dong-A University alumni, including Kyungryung Construction and Eunsan Aviation, forming a dedicated network for mutual collaboration and student employment opportunities.
• Dongseo University (동서대학교)coreStrategic or Co-development PartnerPartner institution in the Dong-A Dongseo Glocational University consortium, representing the university's flagship strategic partnership for regional development and internationalization initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sungkyunkwan University: Historic Seoul-based private research university with strong industry partnerships and a Samsung-linked medical center. Comparable in scale, comprehensive programming, and corporate linkage model.
• Konkuk University: Seoul-based private university with a hospital, medical school, and broad program portfolio. Comparable in private structure, hospital subsidiary, and multi-disciplinary scope.
• Kyung Hee University: Large Seoul-based private university with comprehensive programs, professional schools, and a hospital system. Comparable in structure and breadth, but with stronger national brand and Seoul location.
• Chung-Ang University: Seoul-based private comprehensive university with strong programs in business, arts, and engineering. Comparable in private-university profile and multi-disciplinary footprint, with broader national brand.
• Hanyang University: Major Seoul-based private research university with strong engineering programs and a hospital. Comparable in multi-disciplinary scope and private-university positioning, with greater national reach.

Direct peers

• Kyungsung University: Private Busan-based comprehensive university offering multi-disciplinary undergraduate and graduate programs. Direct competitor for the same Busan student pool and employer partnerships.
• Silla University: Private Busan-based comprehensive university competing for the same regional student base and employer partnerships. Similar multi-disciplinary profile.
• Inje University: Private Korean university with main campus in Gimhae (Busan metro area) offering comprehensive programs including engineering, medicine, and business. Comparable in scope and regional competition.
• Dongseo University: Private Busan-based university with a comprehensive multi-disciplinary offering. Direct local peer and explicit consortium partner in the Glocational University Initiative, nearly identical in mission, scale, and geographic profile.
• Pusan National University: Major public research university in Busan offering a comprehensive range of undergraduate and graduate programs across most disciplines. Closest public-sector comparator in the same metro area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dongauniv
• YouTubeyoutube.com/@dongauniversity
• Facebookfacebook.com/dongauniversity
• LinkedInlinkedin.com/school/dong-a-university
• Instagraminstagram.com/donga_university

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dong-A University