caffè Don George Gourmetrösterei AG
caffè Don George Gourmetrösterei AG is a Swiss family-owned specialty coffee roastery founded in 1996 in Untervaz, Graubünden. It roasts signature blends and single origins, delivers coffee concepts, barista training, and private label services to gastronomy, corporate, and consumer customers across Switzerland.
- Company typePrivate
- Founded1996
- HeadquartersUntervaz, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What caffè Don George Gourmetrösterei AG does
caffè Don George Gourmetrösterei AG is a Swiss family-owned specialty coffee roastery founded in 1996 by George Steiner in Küblis, canton of Graubünden, and now headquartered in Untervaz. The company roasts coffee using long-duration traditional drum roasting under HACCP-controlled production, and offers a portfolio built around three signature blends (Don George UNO, DUE, TRE), single-origin coffees, and the regional Bündner Steibock Kaffee. Beyond roasted coffee, the company operates a multi-revenue model that includes Kaffee Konzepte (customized machine-plus-bean solutions for gastronomy, bakeries, and corporate offices with subscription-style pricing), a Private Label service for businesses wanting their own branded coffee, a Kaffee Akademie delivering barista training (Barista Level 1, Latte Art, Home Barista, Crash Course, on-the-job training) through competence centers in Untervaz and Lucerne, and a curated retail/e-commerce offering of premium third-party equipment (JURA, Eureka, Rocket Espresso, Timemore, Bialetti, Hario) and complementary products (Eilles Tea, Hochstrasser Rum Punsch).
The go-to-market is sales-led and B2B-anchored, with account managers serving HoReCa (restaurants, bars, hotels), corporate offices, and bakeries across Switzerland, complemented by a self-serve e-commerce site and a physical retail store at the Untervaz headquarters. The company positions itself on founder provenance, traditional drum roasting methodology, complete-solution bundling (product + equipment + training + service), and Swiss quality compliance. The company is a Swiss Aktiengesellschaft (AG) with no public listing, operates a lean team of 9 employees, and reports no disclosed funding rounds or revenue figures.
caffè Don George Gourmetrösterei AG firmographics
Firmographics- Name
- caffè Don George Gourmetrösterei AG
- Legal name
- caffè Don George Gourmetrösterei AG
- Website
- https://dongeorge.ch
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- caffè Don George Gourmetrösterei AG is a Swiss family-owned specialty coffee roastery founded in 1996 in Untervaz, Graubünden. It roasts signature blends and single origins, delivers coffee concepts, barista training, and private label services to gastronomy, corporate, and consumer customers across Switzerland.
- Ownership category
- akta.pro rank
caffè Don George Gourmetrösterei AG industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where caffè Don George Gourmetrösterei AG is headquartered
LocationHeadquarters
- HQ city
- Untervaz
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
caffè Don George Gourmetrösterei AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Product Sales: Sale of roasted coffee blends and single origins to gastronomy, corporate clients, and private individuals through direct sales and e-commerce. Products include Don George UNO, DUE, TRE blends as well as Bündner Steibock coffee.
- Coffee Machine Concepts: Comprehensive coffee solutions combining machine provision with ongoing coffee supply. Multiple pricing structures: monthly limits (fixed installments), per-cup concept (pay per coffee served), or per-kilo concept (all-inclusive per kg purchased).
- Kaffee Akademie (Barista Training): Professional barista courses including Barista Level 1, Latte Art, Home Barista, Crash Course, and Training on the Job. Courses delivered at Untervaz or Lucerne training centers.
- Private Label Coffee: Custom coffee brand creation for businesses and retailers who want their own branded coffee. Includes green coffee selection, custom recipes, and branded packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift Vouchers for courses or products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
caffè Don George Gourmetrösterei AG product offering
Product offeringCore offering
caffè Don George is a Swiss artisan coffee roastery that hand-roasts specialty coffee blends (UNO, DUE, TRE) and single-origin coffees in traditional drum roasters at its Untervaz facility. The company delivers end-to-end coffee solutions to gastronomy, corporate offices, and bakeries — combining coffee supply, equipment provisioning (JURA automatic machines, grinders, manual brewers), flexible payment concepts (monthly, per-cup, per-kilo), barista training through its Kaffee Akademie, and custom private-label coffee branding. It also sells directly to private consumers via an e-commerce shop and retail store.
Product overview
caffè Don George Gourmetrösterei AG is a Swiss specialty coffee roastery based in Untervaz, Graubünden, founded in 1996. The company offers a portfolio of signature coffee blends (Don George UNO, DUE, TRE), single origin coffees, and the regional Bündner Steibock Kaffee. Supporting services include Private Label coffee branding, Kaffee Konzepte (customized coffee solutions for gastronomy, bakeries, and businesses), and the Kaffee Akademie (professional barista training including Barista Level 1, Latte Art, Home Barista, and on-the-job courses). The company also retails tea products (Eilles Tea Diamond varieties), hot beverages (Hochstrasser Rum Punsch), and a comprehensive range of coffee equipment and accessories including JURA automatic machines, grinders (Eureka, Rocket, Timemore, Anfim, Fiorenzato), manual brewers (Bialetti, HARIO V60), JURA accessories (milk coolers, water filters, cleaning products), branded tableware, and disposable coffee cups. The portfolio operates through direct sales, a retail store, and customized B2B partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Don George UNO: Coffee blend - 'Un pour tous, tous pour un' (One for all, all for one) - winner of company taste tests, suitable for various coffee preferences
- Don George DUE
- Don George TRE
- Bündner Steibock Kaffee
- Private Label
Products and services
- Don George UNO Coffee Blend
Quantifiable outcome
- Coffee sales doubled in first season at Scharmoin mountain restaurant after switching to Don George
- +2 more outcomes
Companies that use caffè Don George Gourmetrösterei AG
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
caffè Don George Gourmetrösterei AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
caffè Don George Gourmetrösterei AG partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting.
- Eilles TeasupportingExclusive tea partner supplying Eilles Tea Diamond products including 30-variety tasting sets, teas (black, green, fruit, herbal, mint, chamomile), and tea accessories (boxes, acrylic displays, strainers). Available in retail store and e-commerce.
- JURAsupportingSwiss coffee machine manufacturer partnership. Don George serves as expert center and reseller for JURA automatic coffee machines, accessories (Cool Control milk coolers, CLARIS filters, cup warmers), and cleaning products (3-phase cleaning tablets, descaling tablets, milk system cleaner).
- BialettisupportingItalian stovetop espresso maker brand. Products include Moka Induktion 2-cup and 4-cup pots in red and black colors.
- HariosupportingJapanese coffee equipment brand. Products include V60 Craft Coffee Maker sets and paper filters for pour-over brewing.
- EurekasupportingItalian coffee grinder manufacturer. Products include Mignon Libra 55, Mignon Specialita Compatto, Mignon XL 65, and Mignon Single Dose grinders.
- Rocket EspressosupportingItalian espresso machine brand. Products include Faustino V2 and New Fausto grinders available through Don George Competence Center.
- FiorenzatosupportingItalian coffee grinder manufacturer. Products include AllGround Sense Plus with integrated scale.
- AnfimsupportingItalian coffee grinder manufacturer. Products include Pratica Anfim with 1,200g bean hopper capacity.
- TimemoresupportingChinese coffee equipment brand. Products include Slim 3 hand grinder with 27g capacity, suitable for travel and AeroPress.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
caffè Don George Gourmetrösterei AG competitors and assessment
Company assessmentEmerging players
- Kimbo: Italian Neapolitan-style espresso roaster expanding into Northern European HoReCa and retail. Increasingly relevant competitor as Italian-style specialty coffee grows in Switzerland.
Others
- JURA Elektroapparate: Swiss super-automatic espresso machine manufacturer and Don George's primary equipment partner. While not a direct competitor, JURA's strategic priorities shape Don George's equipment economics and access.
Direct peers
- Schober Kaffee Rösterei: Swiss specialty roaster with a long heritage and similar product breadth across blends, single origins, and accessories. Competes for the same HoReCa and retail customers in Switzerland.
- La Semeuse: Long-established Swiss specialty coffee roaster from La Chaux-de-Fonds serving HoReCa and retail channels with similar roasted blends and B2B equipment concepts. Closely comparable scale and customer overlap in Swiss gastronomy.
- Blaser Café: Swiss specialty coffee roaster based in Bern with a comparable HoReCa-focused B2B motion, private label services, and a barista academy. Directly competes with Don George across gastronomy and retail in Switzerland.
- Caffè Chicco d'Oro: Swiss-Italian specialty coffee roaster (Ticino) with espresso blends, HoReCa accounts, and barista training. Direct competitor in the Italian-style artisanal positioning Don George cultivates.
Broad incumbents
- Illycaffè: Italian premium espresso roaster with global HoReCa presence and ESE pod systems. Sets the international benchmark Don George competes against in the Italian-style HoReCa segment.
- Movenpick Kaffee (JDE Peet's): Premium Swiss-positioned coffee brand now owned by JDE Peet's, sold via Coop and HoReCa. Competes at the premium end of the Swiss market with much greater scale and distribution.
- Lavazza: Large Italian coffee roaster with extensive HoReCa, foodservice, and retail programs globally. Defines the competitive ceiling for European specialty HoReCa suppliers like Don George.
- Café Royal (Migros): Mass-market Swiss coffee brand owned by Migros, distributed across all major Swiss grocery channels. Represents the incumbent shelf-share threat to Don George's retail and private label business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
caffè Don George Gourmetrösterei AG social profiles
Digital presencecaffè Don George Gourmetrösterei AG compliance and trust
Trust signalCompliance1 record
caffè Don George Gourmetrösterei AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
caffè Don George Gourmetrösterei AG leadership team
Management profileNumber of profiles
Profiles1 record
caffè Don George Gourmetrösterei AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
caffè Don George Gourmetrösterei AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about caffè Don George Gourmetrösterei AG
What does caffè Don George Gourmetrösterei AG do?
caffè Don George is a Swiss artisan coffee roastery that hand-roasts specialty coffee blends (UNO, DUE, TRE) and single-origin coffees in traditional drum roasters at its Untervaz facility. The company delivers end-to-end coffee solutions to gastronomy, corporate offices, and bakeries — combining coffee supply, equipment provisioning (JURA automatic machines, grinders, manual brewers), flexible payment concepts (monthly, per-cup, per-kilo), barista training through its Kaffee Akademie, and custom private-label coffee branding. It also sells directly to private consumers via an e-commerce shop and retail store.
Is caffè Don George Gourmetrösterei AG a public or private company?
caffè Don George Gourmetrösterei AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was caffè Don George Gourmetrösterei AG founded?
caffè Don George Gourmetrösterei AG was founded in 1996. It employs 1 to 10 people.
Where is caffè Don George Gourmetrösterei AG based?
caffè Don George Gourmetrösterei AG is headquartered in Untervaz, Switzerland, in the Europe region.
How does caffè Don George Gourmetrösterei AG make money?
Four revenue lines are on record. Coffee Product Sales are the primary driver. The others are coffee Machine Concepts, kaffee Akademie (Barista Training) and private Label Coffee.
Who are caffè Don George Gourmetrösterei AG's main competitors?
Kimbo is listed as an emerging player. JURA Elektroapparate is listed as an others. Direct peers are Schober Kaffee Rösterei, La Semeuse, Blaser Café and Caffè Chicco d'Oro. Broad incumbents are Illycaffè, Movenpick Kaffee (JDE Peet's), Lavazza and Café Royal (Migros).
Does caffè Don George Gourmetrösterei AG have an API?
No public API is recorded for caffè Don George Gourmetrösterei AG.
What industry is caffè Don George Gourmetrösterei AG in?
caffè Don George Gourmetrösterei AG's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2080.