东南新材料股份有限公司

What 东南新材料股份有限公司 does

东南新材料股份有限公司 (Dongnan New Materials Co., Ltd.) is a privately held, Fujian-based industrial materials manufacturer operating from Jiangle County in Sanming City. Its core production lines cover specialty dry mortars (特种干粉砂浆) — including tile adhesives, functional mortars, putty powders, and an integrated wall-and-floor dry mortar plus building decorative materials platform — and deep-processed heavy calcium carbonate (重质碳酸钙) sold as a functional filler, notably into synthetic leather production. The company runs an annual production capacity of 400,000 tons, which it states ranks among the largest in Fujian Province's specialty dry mortar and calcium carbonate sector.

The company's operations are organized around three pillars: production R&D supported by professional teams and dedicated equipment; a vertically integrated supply chain model combining raw materials, OEM manufacturing, and branded products; and engineering and technical service delivery through two dedicated service centers — the Light Ceramic Engineering Service Center and the Dry Mortar Engineering Technology Service Center. Operationally, the company has implemented a grid-based factory management (网格化管理) system for granular tracking of equipment, personnel, and materials, signaling an emphasis on process control rather than capacity expansion. The decorative surface portfolio is marketed under the Dongnan Light Porcelain (东南轻瓷) sub-brand across imitation granite, sandstone, wood grain, marble, and sand-porcelain series.

The go-to-market is sales-led and regional, with direct B2B distribution to construction and engineering contractors, interior and exterior decoration companies, and synthetic leather manufacturers, primarily within Fujian Province. Revenue is generated through three streams: product sales, engineering services, and technical consulting, with OEM manufacturing serving as a fourth, supply-chain-driven stream. Public disclosure is limited: no pricing tiers, no customer logos, no funding rounds, and no revenue figures are published. Leadership is concentrated under Chairman Zhang Youxiang (张有祥), who has personally driven recent company-wide operational reviews and a "100-day battle" performance campaign, suggesting an owner-operator model with direct management of performance intensification.

Name

东南新材料股份有限公司

Legal name

东南新材料股份有限公司

Website

https://dongnanpai.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

东南新材料股份有限公司 is a privately held Fujian-based manufacturer of specialty dry mortars, putty powders, and deep-processed heavy calcium carbonate, with an annual production capacity of 400,000 tons. It sells directly to construction, decoration, and synthetic leather manufacturers in Fujian through its own engineering service centers.

Ownership category

akta.pro rank

Product category

Construction Materials

NAICS

Other Concrete Product Manufacturing (327390), Cement and Concrete Product Manufacturing (3273)

SIC

Concrete, Gypsum & Plaster Products (3270), Adhesives & Sealants (2891)

akta.pro primary industry

Mortar, Grout & Masonry Cements (IMADABAL)

akta.pro secondary industries

Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH), Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB)

Keywords

• Specialty dry mortar
• Heavy calcium carbonate
• Tile adhesives
• Decorative building materials
• Synthetic leather filler

Headquarters

HQ city

三明市, 福建省

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of specialty dry mortar products and calcium carbonate to construction and engineering customers.
2. Engineering Services: Project services through the 东南轻瓷工程服务中心 and 干粉砂浆工程技术服务中心, providing technical application services for the company's materials.
3. Technical Consulting: Technical advisory services related to the application of dry mortar and decorative materials in construction projects.
4. OEM Manufacturing: Raw materials processing and OEM production for the supply chain model (原材料+OEM+品牌).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

东南新材料股份有限公司 manufactures specialty dry mortar products (tile adhesives, functional mortars, putty powders) and deep-processed heavy calcium carbonate for use in construction applications and synthetic leather manufacturing. The company also produces the "Dongnan Light Porcelain" (东南轻瓷) decorative surface material series including imitation granite, sandstone, wood grain, marble, and sand porcelain finishes, alongside integrated wall-floor dry mortar and building decorative material solutions, with annual production capacity of 400,000 tons.

Product overview

东南新材料股份有限公司 is a materials manufacturer specializing in special dry mortar (特种干粉砂浆) production and heavy calcium carbonate (重质碳酸钙) deep processing. The company operates with an integrated model combining raw materials, OEM, and branded products. Its portfolio is organized into three main product categories: calcium carbonate products, auxiliary dry powder-putty powder (辅材干粉-腻子粉), and auxiliary dry powder-special mortar (辅材干粉-特种砂浆), along with the 东南轻瓷 (Dongnan Light Porcelain) sub-brand featuring decorative surface materials including imitation granite, sandstone, wood grain, marble, and sand porcelain series. The company also produces construction functional mortars including tile adhesives, multi-functional adhesive mortars, and various putty products for interior and exterior wall applications. Annual production capacity reaches 400,000 tons, ranking among the largest in Fujian Province.

Differentiator

Problem solved

Functional benefit

Brands

• 东南轻瓷: Light ceramic product series manufactured by the company, part of their construction materials product line.

Products and services

• Calcium Carbonate (碳酸钙) Heavy calcium carbonate (重质碳酸钙) deep processing product used as an inorganic filler in synthetic leather production to reduce costs, improve mechanical strength, wear resistance, dimensional stability, pH regulation, durability, toughness, and softness while enhancing environmental performance. Targeted at synthetic leather manufacturers and other industrial users.
• Tile Adhesive (瓷砖胶) Tile adhesive product for ceramic tile installation in construction applications. Sold to construction companies, contractors, and renovation firms.
• Building Functional Mortar (建筑功能砂浆) Special functional mortar product for building construction applications. Targeted at construction and engineering firms requiring specialty mortar for building projects.
• Yijiao Mortar / Multi-functional Adhesive Mortar (益胶泥) Multi-functional adhesive mortar product for construction applications, used in tile fixing and other bonding applications.
• Putty Powder Series (腻子粉) Auxiliary dry powder category including multiple putty powder variants: moisture-proof and mildew-proof surface putty (防潮防霉面层腻子), bottom layer crack-resistant leveling putty (底层抗裂找平腻子), exterior wall special coarse base putty (外墙专用粗底腻子), and exterior wall special standard putty (外墙专用标准腻子). Used for wall surface preparation and finishing in interior and exterior construction.
• Dongnan Light Porcelain Decorative Materials (东南轻瓷) Light porcelain decorative material sub-brand featuring five imitation surface series: imitation granite (仿花岗岩), imitation sandstone (仿石砂岩), imitation wood grain (仿木纹), imitation marble (仿大理石), and imitation sand porcelain (仿砂瓷). Used as wall and floor decorative surface materials integrated with dry mortar systems for residential and commercial buildings. Targeted at interior and exterior decoration companies.
• Specialty Mortar Series (特种砂浆) Auxiliary dry powder category including specialty mortar products for specialized construction applications, such as tile adhesives, functional mortars, and adhesive mortars.
• OEM Manufacturing and Raw Material Processing Raw materials processing and OEM production services as part of the company's raw materials + OEM + brand supply chain model. Provides contract manufacturing for partners requiring specialty dry mortar and calcium carbonate production capacity.
• Engineering Services and Technical Consulting On-site engineering services and technical consulting delivered through the Light Ceramic Engineering Service Center (东南轻瓷工程服务中心) and Dry Mortar Engineering Technology Service Center (干粉砂浆工程技术服务中心). Includes technical application support for the company's specialty dry mortar and decorative materials in construction projects, provided to construction and engineering clients.

Quantifiable outcome

• Annual production capacity of 40万吨 (400,000 tons), ranked among the largest in Fujian Province

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 三棵树 (SKSHU Paints): National decorative coatings and putty manufacturer (603737.SH) with adjacent putty powder, mortar, and decorative product lines. Overlaps with 东南新材's exterior putty and decorative finishing categories but with a much broader national footprint.
• 立邦中国 (Nippon Paint China): Dominant decorative paint and putty brand in China. Competes in the downstream wall finishing category where 东南新材's putty powder, decorative mortars, and 轻瓷 surfaces are applied.
• 北京东方雨虹 (Oriental Yuhong): China's largest waterproofing, tile adhesive, and construction chemical group (002271.SZ). Overlaps directly with 东南新材's tile adhesive (瓷砖胶) and functional mortar products but operates nationally with a far larger product portfolio.

Regional players

• 嘉宝莉 (Carpoly): Major Chinese decorative coatings group with wall putty and integrated finishing product offerings. Competes with 东南新材's decorative surface and wall preparation products, primarily in southern and eastern China.
• 美涂士 (Maydos): Guangdong-based decorative coatings and wall finishing manufacturer with putty and integrated wall system products. Comparable product mix to 东南新材's putty and decorative surface lines but concentrated in southern China.

Direct peers

• 亚士创能 (Asia Cuanon): Building energy-saving decorative coatings and functional putty/mortar maker (603378.SH). Directly competes with 东南新材's exterior wall putties, decorative surface systems, and integrated wall-floor mortar offerings.
• 垒知集团 (Leizhi Group): Fujian-based construction materials and concrete admixture maker (002398.SZ) with technical service center distribution and a comparable mix of functional mortars and admixture products. Highly comparable business model and geography to 东南新材.
• 江西广源集团: Large-scale calcium carbonate manufacturer supplying fillers to plastics, coatings, and synthetic leather producers. Closest scale and application comparable for 东南新材's calcium carbonate product line.
• 科顺股份 (Keshun Waterproof): Construction waterproofing and sealant producer (300737.SZ) competing with 东南新材's tile adhesives, 益胶泥, and functional mortar lines; comparable construction chemical focus and B2B contractor channel.
• 广西华纳新材料: Major Chinese calcium carbonate producer serving plastics, coatings, and synthetic leather filler applications. Directly comparable to 东南新材's heavy calcium carbonate deep processing business serving the synthetic leather market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%9C%E5%8D%97%E6%96%B0%E6%9D%90%E6%96%99%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 东南新材料股份有限公司