Don Ibérico, Artesanos del Cerdo Ibérico S.L.

What Don Ibérico, Artesanos del Cerdo Ibérico S.L. does

Don Ibérico, Artesanos del Cerdo Ibérico S.L. is a family-owned Spanish artisanal producer of premium Iberian pork products headquartered in Guijuelo, Salamanca — the recognized DOP cradle of Iberian ham. The company owns and operates its full vertical supply chain: a proprietary herd of purebred tronco ibérico pigs is raised in freedom across company-owned dehesas in Castilla y León and Extremadura, with each animal allocated 3+ hectares of pasture for the montanera (acorn-fattening) phase. The company has extended this phase to a proprietary "2 Montaneras" process (two complete montanera cycles), and cures jamón and paleta in natural cellars (bodegas) under controlled humidity and temperature for a minimum of 36 months, using traditional techniques such as the calado bone-needle aroma check. All pieces carry individual barcode traceability and EU regulatory precints.

The product portfolio spans the full premium Iberian spectrum — 100%, 75%, and 50% Iberian breed jamón and paleta across bellota, cebo de campo, and cebo regimes — plus a broad embutidos line (chorizo, salchichón, lomo including limited-edition truffle and ROSCAL variants, coppa, presa, longaniza, vela/fuet, solomillo embuchado) and complementary accessories (jamoneros, knives, cajas de madera, truffle sheep cheese, wine pairings). Offerings are organized into four gift-guide price tiers from €5 to €250+, with flagship items reaching €720 per pack.

Monetization runs through three channels: (1) D2C e-commerce on a Shopify-powered storefront (doniberico.net) shipping globally with multi-currency and multi-language support and a 5%-discount subscription on sliced formats; (2) a dedicated B2B sales motion for charcuteries, gourmet retailers, restaurants, bars, and international importers served through custom quote workflows and CEO-led relationship management; and (3) wedding/event catering packages. Pricing is unit-based, publicly disclosed, and premium-positioned, with the subscription providing the only recurring component. The company markets via Instagram, TikTok, Facebook, an educational blog, SEO, and trade-fair presence, and has earned the maximum 3-star Superior Taste Award plus endorsement by 200+ Michelin-starred chefs via the Instituto del Sabor in 2023.

Name

Don Ibérico, Artesanos del Cerdo Ibérico S.L.

Legal name

DONIBERICOSHOP SLU

Website

https://doniberico.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Don Ibérico is a family-owned Spanish artisanal producer of premium Iberian pork products — jamón, paleta, embutidos — operating from Guijuelo, Salamanca, selling directly to global consumers via Shopify and to B2B clients including 200+ Michelin-starred chefs, charcuteries, and restaurants across Europe, Asia, and Latin America.

Ownership category

akta.pro rank

Product category

Premium Iberian Cured Meats

NAICS

Animal Slaughtering and Processing (3116), Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Retail-Food Stores (5400)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Iberian ham products
• Artisanal cured meats
• Acorn-fed pork
• Premium charcuterie
• Spanish deli meats

Headquarters

HQ city

Guijuelo, Salamanca

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): The primary revenue stream is direct one-time product sales to consumers through the company's Shopify e-commerce platform. Products are sold in various formats: whole pieces (jamón/paleta), sliced portions (loncheado), gift packs, and accessories. International shipping available.
2. Subscription (Recurring Orders): Don Ibérico offers a subscription model for its Blister 5 Sobres Loncheados product, with a 5% monthly discount and automatic recurring delivery. This creates recurring revenue and customer retention.
3. Professional / B2B Sales: Sales to professional clients including charcuteries, gourmet shops, restaurants, bars, and international importers. Customized pricing and bulk quotation requests are handled through dedicated professional contact forms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Don Ibérico is a Spanish artisanal producer and direct-to-consumer retailer of premium Iberian pork products based in Guijuelo, Salamanca. The company breeds and raises its own purebred Iberian pigs in proprietary dehesas across Castilla y León and Extremadura, then cures and sells whole hams (jamón), shoulders (paleta), and embutidos (chorizo, salchichón, lomo, coppa, etc.) primarily through its Shopify e-commerce store with international shipping, alongside a dedicated B2B channel for charcuteries, gourmet retailers, restaurants, and international importers.

Product overview

Don Ibérico operates as an e-commerce platform specializing in premium Iberian pork products from Guijuelo, Salamanca. The core product portfolio centers on whole Iberian hams (Jamón de Bellota 100%, 75%, 50%) and shoulders (Paleta de Bellota 100%, 75%, 50%), differentiated by breed percentage and feeding regime (acorn-fed bellota, cebo de campo). The embutidos (cured meats) line includes chorizo, salchichón, lomo variants (including truffle and ROSCAL limited editions), coppa, presa, longaniza, vela style fuet, and solomillo embuchado. Complementary products include sliced formats (loncheados) in hand-cut and machine-sliced options, gift boxes and sampling packs, aged sheep cheeses with truffle varieties, and selected wines. Accessories for ham preparation include professional rotating stainless steel holders, knives, and sharpening steels. The offering is organized into four gift guide price tiers: Special Details (€5-20), To Surprise (€20-80), Star Gifts (€80-250), and Exclusive Gifts (€250+), reflecting a premium positioning with flagship products achieving 3-star Superior Taste Awards and recognition from 200+ Michelin-starred international chefs.

Differentiator

Problem solved

Functional benefit

Products and services

• Jamón de Bellota 100% Ibérico | 2 Montaneras Premium whole Iberian ham from 100% purebred acorn-fed Iberian pigs, aged minimum 36 months, with two montaneras (acorn-feeding seasons). Awarded the 3-star Superior Taste Award and chosen by 200+ international Michelin-starred chefs.
• Paleta de Bellota 100% Ibérica | 2 Montaneras Premium shoulder of 100% purebred acorn-fed Iberian pig, double montanera aged. Unique in the market to receive the Superior Taste Award with 3 stars (maximum).
• Jamón de Bellota Ibérico (75% Raza Ibérica) Acorn-fed Iberian ham with 75% Iberian breed content, identified by red official seal. At same quality level as 100% Iberian products due to unique bellota levels in the market.
• Paleta de Bellota Ibérica (75% Raza Ibérica) Acorn-fed Iberian shoulder with 75% Iberian breed content, identified by red official seal. Provides ideal balance between fat and lean meat for exceptional juiciness.
• Jamón de Cebo de Campo Ibérico (50% Raza Ibérica) Field-fed Iberian ham with 50% Iberian breed content, identified by green official seal. Features smooth and sweet flavor with rich fat nuances.
• Paleta de Cebo de Campo Ibérica (50% Raza Ibérica) Field-fed Iberian shoulder with 50% Iberian breed content. More economical format while maintaining quality characteristics of Iberian products.
• Chorizo de Bellota 100% Ibérico | 2 Montaneras Artisanal acorn-fed 100% Iberian chorizo, made with first-quality lean meats, seasoned with paprika and natural products, cured over oak wood smoke.
• Salchichón de Bellota 100% Ibérico | 2 Montaneras Artisanal acorn-fed 100% Iberian salchichón, made with selected lean meats, pepper, nutmeg, garlic and oregano, lightly smoked over oak wood.
• Lomo de Bellota 100% Ibérico | Premium 2 Montaneras Premium acorn-fed 100% Iberian loin, cleaned and deprived of fat, seasoned and stuffed in natural casing. Most noble piece of international charcuterie.

Quantifiable outcome

• More than 200 international Michelin-starred chefs have selected Don Ibérico products, recognized by the Instituto del Sabor in 2023
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationDon Ibérico's e-commerce platform (doniberico.net) is powered by Shopify technology. Shopify provides the platform infrastructure for the online store, payment processing, customer account management, order fulfillment, and data analytics. The company uses Shopify's customer account API (OAuth integration) for the cuenta.doniberico.net authentication portal.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Señorío de Montanera: Extremadura-based Iberian pig producer and processor operating under the Dehesa de Extremadura DOP, with both retail and B2B channels. Comparable to Don Ibérico in supply chain control (own herds), product mix, and DOP-region positioning.
• Fermín: Spanish Iberian cured-meat producer with established US distribution and broader product range of embutidos and hams. Comparable to Don Ibérico in product portfolio and international premium positioning.
• Arturo Sánchez: Salamanca-based artisanal Iberian ham producer with own herd and traditional curing. Comparable to Don Ibérico in product range, regional terroir, and family/heritage positioning, with similar emphasis on quality over volume.
• Cinco Jotas (Sánchez Romero Carvajal): Premium 100% Iberian acorn-fed ham producer from Jabugo (Huelva DOP), widely regarded as the benchmark Spanish Iberian brand with global distribution. Directly comparable to Don Ibérico in product, customer (Michelin-starred chefs, premium retail), and DOP-region positioning.
• Dehesa de la Jaraba: Spanish Iberian producer with own dehesa, acorn-fed pigs, and B2B/DTC channels. Comparable to Don Ibérico in own-herd vertical integration and premium Iberian positioning, though at smaller scale.
• Joselito: Family-owned premium Iberian producer (Salamanca) known for jamón and embutidos sold into top restaurants and gourmet retailers globally. Closely comparable to Don Ibérico on heritage, premium positioning, family ownership, and DTC distribution model.

Regional players

• Prosciutto di San Daniele (Consorzio): Italian DOP dry-cured ham producer consortium with similar heritage-driven, terroir-protected positioning and multi-year aging. Comparable to Don Ibérico as a regional premium cured-meat peer rather than a direct Iberian competitor.
• Prosciutto di Parma (Consorzio): Italian DOP cured ham producer consortium with similar multi-year aging process and premium positioning. Comparable to Don Ibérico as a category peer in premium cured meat, though serving primarily Italian and broader EU demand rather than Iberian products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/donIbericoArtesanos
• Instagraminstagram.com/doniberico
• TikToktiktok.com/@doniberico
• LinkedInlinkedin.com/company/don-iberico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don Ibérico, Artesanos del Cerdo Ibérico S.L.