Donnons des Elles au Vélo J-1

Name

Donnons des Elles au Vélo J-1

Legal name

Club Donnons des Elles Au Vélo Evry-Courcouronnes

Website

https://donnonsdeselles.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Event Organization (cycling)

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Women's cycling events
• Amateur cycling tours
• Cycling community clubs
• Cycling merchandise sales
• Cycling training programs

Headquarters

HQ city

Evry-Courcouronnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership tiers ranging from €50 (Adherent/Sympathisant) to €200 (Pratiquante) to €230 (Licenciée/Pack Man) providing access to training, community events, merchandise discounts, and for licensed members, competition participation under the DDEAV club.
2. Event Registration Fees: Revenue from participant registration fees for the J-1 annual event and the Rando des 10 ans anniversary event, with options for different stage segments and distances.
3. Merchandise Sales: Online boutique selling official jerseys (€50-110), shorts/bibs (€120-130), gilets (€80), socks (€25), and water bottles (€10) branded with DDEAV designs from partners like Castelli and F2P.
4. Donations and Patronage: Accepts donations through the website with structured giving levels: €50 (fuel card for volunteer safety motorcyclist), €75-100 (team lunch/van fuel), €150-250 (pressing budget/ambassador outfit), €500-1000 (team dinner/accommodation). Tax receipts provided for donations over €50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Donnons des Elles au Vélo J-1 is a French non-profit association that organizes the J-1 event, an amateur women's cycling ride staged on the Tour de France route one day ahead of the professional peloton. Beyond the signature ride, the association sells cycling merchandise through an online boutique, offers paid community membership packs, and publishes training plans for amateur cyclists.

Product overview

Donnons des Elles au Vélo J-1 is a cycling event organization and women's cycling club based in Evry-Courcouronnes, France. The core offering is the J-1 Project, where teams of 8-9 female amateur cyclists ride the entire Tour de France route one day before the professional men's peloton. The platform also includes community membership packs (Adhérent·e, Pratiquante, Licenciée, Man), an e-commerce boutique selling jerseys, shorts, and accessories from partners Castelli and F2P, a training plan program, and the annual Course des Demois'Elles race. Additional offerings include the La Rando des 10 ans special event and a donation/mécénat program for project support.

Differentiator

Problem solved

Functional benefit

Brands

• J-1: The flagship project where a team of female cyclists rides the Tour de France route one day ahead of the men's peloton. Now in its 12th edition (2026).
• Demois'Elles Race
• Stages DDEAV
• Rando des 10 ans
• Communauté DDEAV

Products and services

• J-1 Cycling Event Annual mass-participation cycling event where amateur female cyclists ride the Tour de France route one day ahead of the professional peloton, with event registration as a paid offering. Targeted at female amateur cyclists in France seeking a unique Tour de France-related riding experience.
• Community Membership Packs Paid annual membership packs that grant access to the J-1 women's cycling community, community benefits, and engagement amenities for amateur cyclists. Targeted at individual female cyclists in France who want ongoing engagement with the association beyond the annual event.
• Online Cycling Merchandise Boutique E-commerce store selling branded cycling merchandise (apparel and accessories) operated directly by the association. Targeted at amateur cyclists, members, and supporters of the J-1 ride and women's cycling community.
• Amateur Cycling Training Plans Structured training plans designed for amateur cyclists preparing for the J-1 ride and other long-distance cycling events. Targeted at amateur female cyclists preparing for mass-participation cycling events.

Quantifiable outcome

• 33,000 km covered since 2015 across all editions
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• MacifcoreGTM or Marketing PartnerInsurance partner providing civil liability insurance recommendations to participants. Macif offers discounted insurance policies for DDEAV community members and is featured as a key partner in the J-1 project.
• CastellicoreGTM or Marketing PartnerOfficial cycling apparel partner providing official jerseys, bib shorts, and wind vests for the J-1 project. Products are sold through DDEAV's e-commerce with Castelli branding. Partnership includes official J-1 2026 and Community 2026 collections.
• LivcoreGTM or Marketing PartnerOfficial bike partner - first manufacturer of bikes for women. Supports the J-1 project and Rando des 10 ans anniversary event with promotional activities and brand visibility.
• MadcapcoreTechnology or IntegrationProvides geolocation services for real-time tracking of the peloton during J-1 stages. Partner logo displayed on the tracking interface showing water points and peloton position.
• Cyclingfans.commajorGTM or Marketing PartnerFounder Pete Geyer explicitly endorses the DDEAV mission: 'Les instances du cyclisme ont trop longtemps négligé le cyclisme féminin et il faut que ça change.' Cyclingfans.com promotes the project to its cycling audience.
• JulbominorGTM or Marketing PartnerEyewear partner providing sunglasses for participants. Featured at the Rando des 10 ans village with a dedicated stand.
• Ministère des Sports, de la Jeunesse et de la vie associativemajorGTM or Marketing PartnerFrench Ministry of Sports provides institutional support and recognition to the J-1 project. Featured partner for multiple editions with logo displayed prominently.
• Squirt LubeminorGTM or Marketing PartnerBicycle lubricant partner providing chain maintenance products. Featured partner for multiple editions.
• Région Ile-de-FrancemajorGTM or Marketing PartnerMajor regional government partner based in the organization's home region of Evry-Courcouronnes. Provides institutional and financial support.
• Ville d'Évry-CourcouronnescoreGTM or Marketing PartnerHome city municipality and founding partner. Club Donnons des Elles Au Vélo Evry-Courcouronnes is based here. City provides ongoing support for club activities and events.
• Puy-de-Dôme DepartmentmajorGTM or Marketing PartnerDepartmental government partner supporting the Rando des 10 ans event and J-1 editions that pass through the region. Hosted the summit ride of Puy-de-Dôme with 100 women participants.
• Crossfit W2SminorGTM or Marketing PartnerFitness partner providing Crossfit training sessions 2-3 times per week (in-person or virtual) for club members as part of physical preparation.
• DiagorisminorGTM or Marketing PartnerDiagnostic services partner supporting the 2026 edition with promotional partnership.
• NovXTelminorGTM or Marketing PartnerTechnology/telecom partner supporting the 2026 edition.
• VulcaniaminorGTM or Marketing PartnerTourist attraction partner in Auvergne region supporting the Rando des 10 ans with promotional presence at the event village.
• Panoramique des DômesminorGTM or Marketing PartnerTourist railway partner in Puy-de-Dôme supporting the Rando des 10 ans event with promotional activities.
• Fédération Française de Cyclisme (FFC)coreStrategic or Co-development PartnerNational cycling federation providing official club affiliation and licensing. The DDEAV club is FFC-affiliated and promotes FFC events. FFC communicates project news through their website, newsletter, and social media.
• EpiniX.netcoreTechnology or IntegrationWeb hosting and platform provider for the J-1 project website. Provides secure data storage behind firewalls, databases, and applications for the online event management system.

Scale indicators16 records

Recent moves5 records

Expansion highlights5 records

Others

• Zwift: Virtual cycling platform and title sponsor of Tour de France Femmes. Comparable through shared women's cycling mission and event partnership ecosystem, though Zwift operates in virtual training rather than physical event organization.
• Fédération Française de Cyclisme (FFC): National cycling federation and DDEAV's affiliate. Comparable as the governing body that licenses competitive cyclists and sanctions events, though FFC operates as regulatory federation rather than grassroots club organizer.
• Liv Cycling: First manufacturer dedicated to women's bikes and a current DDEAV partner. Comparable in mission focus on women's cycling, though operating as commercial OEM rather than event organizer. Strategic partnership makes them both adjacent player and ecosystem participant.

Broad incumbents

• Rapha Cycling Club: Global cycling community and apparel brand with organized rides, membership tiers, and event series. Comparable as a community-driven cycling brand with paid memberships and merchandise revenue, though Rapha operates globally and at much larger scale.
• UCI Gran Fondo World Series: UCI-sanctioned mass participation cycling series held globally. Comparable as a long-distance, mass participation road cycling event organizer for amateur cyclists, though operating at global scale versus DDEAV's Tour-specific format.
• Specialized (women's cycling programs): Major cycling brand actively supporting women's cycling through initiatives like Specialized Women's Racing and global event sponsorship. Comparable in supporting women's cycling advocacy and event sponsorship, though at OEM/manufacturer scale rather than non-profit organizer level.
• France Vélo Tourisme: National organization promoting cycling tourism in France. Comparable as a French organization aggregating cycling routes, events, and experiences at national level, though operating as tourism promotion rather than direct event organizer.
• Tour de France Femmes avec Zwift (ASO): The official women's Tour de France launched in 2022 by ASO, which DDEAV's J-1 project specifically advocated for. Comparable in mission (promoting women's stage racing) and route (France), though DDEAV operates at amateur level while Tour de France Femmes is professional.

Direct peers

• Audax cycling (Brevets de Randonneurs Mondiaux): Long-distance mass participation cycling events organized across France with similar randonnée format. Comparable in event structure (mass participation road cycling with timed groups) and amateur participant focus, though without the elite-cycling advocacy narrative DDEAV carries.
• L'Étape by Tour de France (ASO): Mass participation road cycling events organized by Amaury Sport Organisation, the same organizer of the Tour de France. DDEAV's J-1 follows the same Tour route one day ahead, making L'Étape the closest direct peer in terms of mass participation road cycling event format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/desELLESauVELO
• LinkedInlinkedin.com/company/donnons-des-elles-au-v-lo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Donnons des Elles au Vélo J-1