Doodle Productions Ltd

What Doodle Productions Ltd does

Doodle Productions Ltd is a privately held creative production company headquartered in Hackney, East London, founded in 2015 (the firmographic record also references 2013). The company operates with a small team of 1-10 employees and specializes in producing intelligent, high-quality STEAM-themed educational content for children, with a core focus on early years (ages 3-7) science learning.

Its product portfolio spans four integrated formats: the animated TV series 'Messy goes to OKIDO' (3 series, 104 episodes, distributed in over 96 countries via CBeebies, HBO Max, and U-Kids China); OKIDO Magazine, a monthly arts-and-science print magazine in continuous circulation since 2007 with over 1 million copies printed and approximately 20,000 monthly readers; the World of OKIDO digital learning app launched in 2022; and a range of STEAM learning toys and games sold through okido.com. In 2025 the company launched Kurio Magazine, a science magazine for children ages 7+, extending the franchise into a new age segment. OKIDO Science Workshops have been co-developed with the British Science Association, providing educational and scientific credibility.

The business model combines four revenue streams: (1) TV animation production fees and licensing/royalty income from broadcasters; (2) recurring print magazine subscriptions; (3) recurring app subscriptions; and (4) hardware sales of STEAM toys through the okido.com e-commerce storefront. GTM is hybrid — B2B via channel partners (CBeebies, HBO Max, U-Kids China) for broadcast distribution and B2C via okido.com, app stores, and content marketing (blog, LinkedIn) for direct consumer sales. The company is founder-controlled, with co-founders Sophie Dauvois, Jules Coke, and Alice Britton on the board alongside CEO Penny Smith and investor director Egmont Kock; no external institutional investment is identified in the available data. Revenue is not publicly disclosed.

Name

Doodle Productions Ltd

Legal name

Doodle Productions Ltd

Website

https://doodle-productions.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Doodle Productions Ltd is a London-based creative production company (1-10 employees) that produces STEAM-themed educational content for children, including the animated TV series 'Messy goes to OKIDO,' OKIDO and Kurio magazines, the World of OKIDO app, and STEAM toys, distributed in over 96 countries.

Ownership category

akta.pro rank

Product category

Children's Educational Media

NAICS

Software Publishers (5132), Graphic Design Services (541430), Printing and Related Support Activities (3231)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Children’s Activity & Workbook Publishing (MPAJAFAG)

akta.pro secondary industries

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Creativity, Art & Music Learning Apps (EDACANAE), STEM & Coding Readiness for Early Learners (EDACANAF)

Keywords

• Children's educational content
• Animated TV production
• STEAM learning media
• Children's magazine publishing
• Educational mobile apps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. TV Animation Production & Licensing: Producing animated TV series including 'Messy goes to OKIDO' for broadcasters like CBeebies, HBO Max, and international distributors. Revenue generated through production fees, licensing deals, and broadcast rights.
2. Magazine Subscriptions: OKIDO magazine distributed monthly to 20,000 readers globally with over 1 million copies printed since 2007. New Kurio Magazine launched in 2025 for older children.
3. Digital App Subscription: World of OKIDO app launched in 2022 offering subscription-based access to digital learning games and interactive content for early years children.
4. Toys & Games Products: STEAM learning toys and games sold to support children's learning journeys, including products available through the OKIDO store.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Doodle Productions Ltd is a creative production company that produces intelligent, high-quality educational content for children. Its core offerings include the animated TV series 'Messy goes to OKIDO' licensed to broadcasters (CBeebies, HBO Max, U-Kids in China), OKIDO and Kurio print magazines for ages 3-7 and 7+, the World of OKIDO digital learning app, and STEAM learning toys and games. Products are designed to support children's science and STEAM learning through multisensory, cross-format experiences.

Product overview

Doodle Productions Ltd is a creative production company that creates intelligent, high-quality content for children. Their product portfolio includes: the animated TV series 'Messy goes to OKIDO' (distributed globally via CBeebies, HBO Max, and regional partners); two print magazines ('OKIDO Magazine' for ages 3-7 and 'Kurio Magazine' for ages 7+); the 'World of OKIDO' digital learning app launched in 2022; and a line of STEAM learning toys and games. These products are designed to support children's learning through play across physical and digital formats, with science education as a core focus area.

Differentiator

Problem solved

Functional benefit

Brands

• OKIDO: Arts and science magazine and educational content brand for children ages 3-7, including magazine, TV series, app, and toys.
• Kurio Magazine
• World of OKIDO
• Messy goes to OKIDO

Products and services

• Messy goes to OKIDO Animated TV series produced in partnership with OKIDO featuring comedy adventures that teach children science. 3 series with 104 episodes have been produced and broadcast internationally via CBeebies (UK), HBO Max (international streaming), and U-Kids (China). Licensed to broadcasters for children's educational programming.
• OKIDO Magazine Monthly arts and science magazine subscription for children ages 3-7, featuring make/do, smell, touch, and see activities designed as part of the OKIDO learning framework. Distributed globally with over 1 million copies printed since 2007 and approximately 20,000 monthly readers worldwide.
• Kurio Magazine Science magazine subscription for children ages 7 and older, launched in 2025 following the success of OKIDO Magazine. Designed to continue supporting children's learning and curiosity in science beyond the early years.
• World of OKIDO App Subscription-based digital learning app launched in 2022 providing interactive educational content for early childhood. Features include digital games and stories with sound, animated, and interactive visual elements designed to turn devices into windows for exploration and support physical, cognitive, and social-emotional development through digital play.
• OKIDO STEAM Learning Toys

Quantifiable outcome

• Over 1 million copies of OKIDO magazine printed since 2007
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• OKIDOcoreStrategic or Co-development Partner · 1 January 2015Doodle Productions joined forces with OKIDO in 2015 to produce the hit animated TV series 'Messy goes to OKIDO' for CBeebies. This partnership has produced 3 series with 104 episodes distributed internationally. OKIDO is both a content brand and platform for the company's children's educational content ecosystem including magazines, apps, and toys.
• British Science AssociationcoreStrategic or Co-development PartnerOKIDO Science Workshops have been developed in collaboration with the British Science Association. This partnership provides credibility and alignment with established scientific and educational standards for the company's STEAM learning content.
• CBeebiescoreChannel Partner/ Reseller/ DistributorCBeebies is the primary UK broadcast partner for 'Messy goes to OKIDO' animated series. The partnership began in 2015 when the show was first produced for the channel, making CBeebies a key distribution channel for reaching UK families with young children.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Zoo Animation Studio: UK-based independent children's animation studio producing series such as 'Q Pootle 5' and 'Digby Dragon'. Directly comparable as a UK indie producing animated educational/entertainment content for pre-school broadcasters.
• Toca Boca: Swedish studio producing digital play and creative learning apps for children (e.g. Toca Lab, Toca Nature). Comparable as a developer of imaginative, play-based learning experiences for the early-years segment, similar to the World of OKIDO app.
• Khan Academy Kids: Free early-years educational app from Khan Academy covering reading, writing, math, and science for ages 2-7. Comparable to the World of OKIDO app in age range, subject matter, and digital learning approach.
• Lingokids: Subscription-based early-years educational platform offering interactive learning content (initially English, expanded into STEAM). Closely comparable to the World of OKIDO app in business model and2-7 age focus.
• Hopster: Award-winning pre-school streaming and learning app combining curated TV shows with interactive educational games. Comparable to Doodle Productions in combining TV content and digital learning for ages 2-7.

Broad incumbents

• CBeebies (BBC): BBC's flagship pre-school channel and home of 'Messy goes to OKIDO'. Operates broadly in children's educational programming with vastly greater resources, making it both the primary distribution partner and a benchmark competitor for early-years STEAM content.
• PBS Kids: US public broadcaster's children's network and digital platform offering educational programming and games. Comparable as a broadcaster and publisher of curriculum-aligned STEAM content for young children.
• Sesame Workshop: Non-profit behind Sesame Street, the global benchmark for educational children's media across TV, digital, and print. Comparable as a multi-format, mission-driven children's STEAM/educational content producer.
• Nick Jr. (Paramount): Nickelodeon's pre-school channel and digital offering featuring educational shows and apps. A leading broadcaster/competitor in the same pre-school educational content category as OKIDO.
• Ladybird Books (Penguin Random House): Long-running UK children's book imprint producing learning and activity titles for pre-school and early primary ages. Comparable to OKIDO Magazine and Kurio Magazine as a children's educational publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/doodle-productions-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doodle Productions Ltd