Doon International School Srinagar

What Doon International School Srinagar does

Doon International School Srinagar is a private, co-educational, English-medium K-12 institution operating under the Akbar Education Trust at HMT, Srinagar, Jammu & Kashmir. Founded in 2014, the school delivers the Central Board of Secondary Education (CBSE) curriculum from LPD (Lower Primary Department) through Grade XII, and has extended its footprint to senior secondary with Grade 11 admissions opened for the 2026 session. Technology integration is modest and operational rather than transformative: classrooms are equipped with tablets for students and teachers, and the school runs a SchoolPad ERP platform for campus login, online fee submission, and admission management. The chairman, Mr. Showkat Hussain Khan, previously established a College of Education in Srinagar in 2006 that scaled to roughly 5,000 students across multiple branches.

The school's differentiation rests on three flagship alliances: the Wilmot Foundation (established 2014, offering exclusive international scholarships and teacher development programs headed by Ms. Sanne Van Oort and former Australian cricketer Dave Whatmore), the M.S. Dhoni Cricket Academy (affiliated 2020, one of 26 national training centers with purpose-built international-level pitches), and Cambridge International (2023, offering international curriculum and assessment pathways, including Cambridge Assessment at the LPD level). Sports and co-curricular infrastructure (cricket, basketball, football, ice hockey medals at Khelo India Winter Games 2020, an international Taekwondo medal in Macau) and event hosting (KIMUN in 2019, inter-school tournaments, Synapse science conference 2026) function as both demand-generation and student-development channels.

Revenue is generated almost entirely through tuition and academic fees governed by an internal Fee Book that is not publicly disclosed; fees can be paid online via net banking, credit card, or debit card, with transaction charges borne by payers. The go-to-market is event-driven and community-led: admissions are announced through the school's website, social media, and print media; prospective families participate in parent-child interaction sessions on campus; and brand visibility is generated through sports achievements, awards (Sri Lankan Government 2023, Mauritius 2022, Indo-Norway 2024, Zee Media 2026), and parent testimonials. The school does not disclose revenue, enrollment figures, or funding, and operates as a single-campus institution concentrated in the Srinagar market.

Name

Doon International School Srinagar

Legal name

Doon School Srinagar

Website

https://doonsrinagar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Doon International School Srinagar is a private CBSE-affiliated co-educational K-12 school in Srinagar, Jammu & Kashmir, offering English-medium education from LPD to Grade XII, differentiated by Wilmot Foundation international scholarships, M.S. Dhoni Cricket Academy affiliation, and Cambridge Assessment pathways.

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• K-12 education
• CBSE affiliated schooling
• Cricket coaching academy
• International exchange programs
• Holistic student development

Headquarters

HQ city

Srinagar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: The school generates revenue primarily through tuition fees charged to students across LPD to Class XII. Fee rules as given in the Fee Book govern all transactions. The school accepts online fee payment via net banking, credit cards, and debit cards with transaction charges borne by the payer.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Doon International School Srinagar is a CBSE-affiliated, English-medium, co-educational K-12 school operating from LPD to Class XII. Its core offering is academic education complemented by specialized sports programs (M.S. Dhoni Cricket Academy), international exposure through the Wilmot Foundation partnership, and Cambridge Assessment for early grades. Revenue is generated through recurring tuition and academic fees collected via the SchoolPad ERP platform.

Product overview

Doon School Srinagar operates as a co-educational CBSE-affiliated institution offering education from LPD (Lower Primary Department) to Class XII. The school functions as a unified educational platform combining core academic delivery with specialized programs including the MS Dhoni Cricket Coaching Academy, Wilmot Foundation international partnership programs, and Cambridge Assessment options for early grades. The product portfolio includes academic education as the core offering supplemented by sports academies, international exchange programs, and seasonal training camps.

Differentiator

Problem solved

Functional benefit

Products and services

• CBSE Curriculum Education (LPD to Class XII) English-medium, co-educational school providing education from LPD (Lower Primary Department) to Class XII following the Central Board of Secondary Education curriculum, for students in the Kashmir region.
• M.S. Dhoni Cricket Academy Affiliated training center under M.S. Dhoni Cricket Academy offering cricket coaching to students aged 7-19 years with international-level pitches and expert coaches.
• Wilmot Foundation Partnership Programs Global partnership offering teacher development programs and exclusive scholarships at prestigious universities worldwide, headed by Ms. Sanne Van Oort and Mr. Dave Whatmore.
• Cambridge Assessment (LPD) International curriculum and assessment offered for LPD (Lower Primary Department) students, bringing international education standards to the local community.
• Summer Training Camp Sports training camps conducted by international coaches including Dave Whatmore, former Australian cricketer, offering coaching in cricket and other sports.

Quantifiable outcome

• 100% Class X board results achieved by students.
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Cambridge InternationalcoreStrategic or Co-development Partner · 1 January 2023Doon School Srinagar has partnered with Cambridge International to bring international curriculum and exchange programs for the local community. This collaboration aims to provide flexible coursework, customizable curriculum to meet student needs, and building leadership experience through workshops, programs, events, activities, and a child-centric curriculum. The school also offers Cambridge Assessment for LPD students.
• M.S. Dhoni Cricket Academy (MSDCA)flagshipStrategic or Co-development Partner · 1 January 2020Doon School Srinagar is enlisted as an affiliated training center under the M.S. Dhoni Cricket Academy, one of 26 centers across the country. The school has built international-level cricket pitches using Allova soil and black soil sourced from Bikaner, Rajasthan, with the project involving significant investment. The academy offers cricket coaching for boys and girls aged 7 to 19 years from all regions. Dave Whatmore conducted a Summer Training Camp at the school in May 2022.
• Wilmot FoundationflagshipStrategic or Co-development Partner · 1 January 2014Doon School Srinagar has established a partnership with the Wilmot Foundation, a globally recognized organization dedicated to excellence, making it one of the first institutions in India to do so. The alliance is headed by Ms. Sanne Van Oort (Director) and Mr. Dave Whatmore (renowned former Australian cricketer and international coach for Pakistan, Sri Lanka, and Bangladesh). This partnership unlocks global opportunities for faculty and students, offering teacher development programs and exclusive scholarships at prestigious universities around the world.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Woodstock School, Mussoorie: Premium residential K-12 international school in the Indian Himalayas with strong global university placement record. Comparable to Doon Srinagar on the premium international-exposure axis (Wilmot-style global pathways) and serves as a benchmark for aspirational positioning.

Direct peers

• Tyndale Biscoe School: One of the oldest and largest K-12 schools in Srinagar, offering classes up to Class XII with English-medium instruction. Directly comparable in geography, grade range, and competitive positioning against Doon's premium offering.
• Presentation Convent Higher Secondary School: Well-established English-medium K-12 institution in Srinagar with a strong reputation among local families. Competes for the same parent segment on academic rigour, co-curricular programs, and values-based education.
• Doon International School (Dehradun / parent franchise): The original Doon International brand and broader franchise under which Doon School Srinagar operates. Share the same brand identity, marketing playbook, and CBSE positioning, and represent the parent model from which the Srinagar campus is licensed.
• Delhi Public School Srinagar: The most prominent competing CBSE-affiliated K-12 school in Srinagar, serving the same parent segment with English-medium instruction. Directly comparable in curriculum, grade range, and fee-tier positioning, making it the closest head-to-head competitor.
• Burn Hall School Srinagar: Heritage co-educational K-12 institution in Srinagar offering CBSE education with a long-standing reputation. Competes for the same Kashmiri parent base on academic quality and holistic development, comparable in scope and target customer.
• Army Public School Srinagar: Srinagar-based CBSE K-12 school primarily serving army and civilian families in the region. Competes directly for admissions in the same local catchment and operates a comparable co-curricular and sports-oriented model.

Regional players

• Heritage School, Jammu: Premium CBSE-affiliated K-12 day school in Jammu offering technology-enabled classrooms and co-curricular programs. Regionally adjacent to Doon Srinagar within J&K, targeting similar aspirational parent profiles but in a different city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/doonsrinagarofficial
• LinkedInlinkedin.com/company/doon-international-school-srinagar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doon International School Srinagar