TV Enterprises LLC - The Doorhickey

What TV Enterprises LLC - The Doorhickey does

TV Productions, Inc., doing business as The Doorhickey, is a privately held, founder-operated consumer hardware company based in Brookings, South Dakota. Co-inventors Ginger Thomson and Jay Vanduch developed and commercialized a vacuum-suction handle attachment that adheres to sliding glass doors to create an auxiliary, repositionable 'handle' enabling hands-free opening and closing using an elbow, arm, hip, or foot. The product requires no tools, screws, or permanent installation, and independent testing at the Arbegast Materials Processing and Joining Laboratory at South Dakota School of Mines and Technology reportedly shows the suction grip exceeds ADA force requirements by a factor of two. Manufacturing is US-based, and the design is positioned both as a general household convenience and an assistive device for individuals with arthritis, hand/wrist limitations, or limb differences.

The commercial footprint consists of two SKUs — a single Doorhickey at $19.99 and a bundle of two at $29.99 with free shipping and a bonus microfiber cloth — sold through a direct-to-consumer Wix storefront (doorhickey.com), Amazon.com (with Prime eligibility and Buy Box placement), and Etsy. The company operates a product-led, organic-social go-to-market with active accounts on TikTok, Instagram, Facebook, YouTube, Twitter/X, and Threads, supplemented by earned media including Amazon Prime Video's 'Buy It Now' business competition show (Episode 12, filmed March 2024), a WGN Radio segment, the 2023 Global Innovation Awards (GIA) Finalist designation, and the 2024 Adaptive Equipment Corner Seal of Approval. Revenue is generated entirely from one-time hardware sales with no recurring component, no disclosed institutional funding, no employees listed, and no parent or subsidiary structure; the company appears bootstrapped and tightly held by its co-founders.

Name

TV Enterprises LLC - The Doorhickey

Legal name

TV Productions, Inc.

Website

https://doorhickey.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TV Productions, Inc. (dba The Doorhickey) is a Brookings, South Dakota-based, founder-operated consumer hardware company that sells a US-made vacuum-suction handle attachment for sliding glass doors through its own website, Amazon, and Etsy, serving both general consumers and individuals with limited hand mobility.

Ownership category

akta.pro rank

Product category

Assistive Door Hardware

NAICS

Hardware Retailers (44414), Locksmiths (561622)

SIC

Cutlery, Handtools & General Hardware (3420), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

akta.pro secondary industries

Smart Locks & Access Control Retail (CRACAGAD), Lock, Latch & Handle Hardware Repair/Replacement (Non-locksmith) (HSAGAEAF)

Keywords

• Assistive door hardware
• Suction cup handles
• Sliding door accessories
• Hands-free door openers
• Mobility aid devices

Headquarters

HQ city

Brookings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time hardware sales of the Doorhickey product through owned e-commerce website and marketplaces. Single unit purchases and bundle deals (two-pack) available. Revenue is generated from product transactions with no recurring component.
2. Marketplace Sales: Sales through Amazon.com and Etsy marketplace platforms, leveraging established e-commerce infrastructure and customer bases. Products are sold at consistent price points with Amazon Prime eligibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels12 records

Core offering

The Doorhickey is a vacuum suction-cup handle attachment that adheres to sliding glass doors to create an auxiliary grip, enabling users to open and close doors hands-free using an elbow, arm, hip, or foot. The product installs in seconds without tools, screws, or permanent modifications, and is sold as a single unit ($19.99) or a bundle of two ($29.99) for inside-and-outside door installation. It is marketed both as a general household convenience product and as an assistive device for individuals with limited hand mobility.

Product overview

The Doorhickey is a hands-free suction-cup handle accessory for sliding glass doors. The product line consists of two offerings: a single unit (Doorhickey - Single, $19.99) and a bundle of two units (Doorhickey - Bundle of Two, $29.99, free shipping). Both products use vacuum suction to attach to glass surfaces, creating an extra handle for hands-free operation. The bundle is designed for use on both inside and outside of the door. The product is proudly made in the USA and serves both general consumers and individuals with limited hand mobility.

Differentiator

Problem solved

Functional benefit

Products and services

• Doorhickey - Single A single vacuum suction-cup handle attachment for sliding glass doors that enables hands-free opening and closing using an elbow, arm, hip, or foot. Priced at $19.99 with a satisfaction guarantee (replacement or refund). Designed for individual consumers, homeowners, and individuals with limited hand mobility.
• Doorhickey - Bundle of Two A two-pack bundle of the Doorhickey suction-cup handles - one for the inside and one for the outside of a sliding glass door. Includes a bonus microfiber cloth and free shipping. Priced at $29.99. Designed for installation on both sides of the same door and serves as the company's most popular purchase option.

Quantifiable outcome

• Suction grip withstands double the force of ADA requirements (tested by Arbegast Materials Processing and Joining Laboratory, South Dakota School of Mines and Technology)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Amazon Prime Video - Buy It NowcoreGTM or Marketing Partner · 11 March 2024The Doorhickey was selected to appear on Amazon Prime Video's business competition show 'Buy It Now' (Episode 12). Co-inventors Ginger Thomson and Jay Vanduch pitched to celebrity panelists including Jamie Siminoff (Ring founder), Tony Hawk, and Jenny Freshwater (Amazon executive). The show provided national television exposure and credibility boost. The product is now sold on Amazon.com with Prime eligibility.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Prime-Line Products: Prime-Line Products is a broad manufacturer and distributor of replacement hardware including sliding door handles, locks, and accessories. Directly competes in the sliding door hardware category with a much larger SKU portfolio and broad retail/wholesale distribution.
• Slipstick: Slipstick makes furniture and appliance anti-slip products and sliding door hardware accessories marketed through similar D2C and Amazon channels. Overlaps with Doorhickey in sliding door hardware and suction-based home accessories sold to residential consumers.
• Slide-Co: Slide-Co manufactures sliding door hardware, handles, and rollers for residential and commercial doors. Directly comparable as a sliding door hardware specialist with overlapping end-customer use cases (operating sliding glass doors).

Emerging players

• EZ-ACCESS (Homecare Products): EZ-ACCESS manufactures accessibility ramps and related home-access products. Comparable as a maker of accessibility-focused home products, though focused on ramps rather than door-operation aids.
• Maddak (Sammons Preston): Maddak manufactures daily living aids and adaptive equipment sold through healthcare and medical supply distributors. Comparable as an established assistive-device specialist that the Doorhickey could either partner with or compete against in OT-prescribed channels.
• Stander Inc. Stander makes mobility and daily-living assistive products (bed rails, grab bars, transfer poles) sold direct-to-consumer and through medical supply retailers. Comparable as an assistive-device D2C brand targeting older adults and individuals with limited mobility.
• Able Life: Able Life designs and sells assistive mobility and accessibility products for elderly and disabled users, including bed handles and bath safety items. Comparable as an assistive-device D2C brand serving the same mobility-limited persona.

Broad incumbents

• Kwikset: Kwikset is a major residential door hardware brand offering locks, handles, and smart access products across broad retail channels. Overlaps with Doorhickey in door-handle hardware for residential use, but at far greater scale and category breadth.
• Carex Health Brands: Carex is a broad assistive-products retailer offering daily living aids, mobility, bath safety, and accessibility products through retail and e-commerce. Comparable at the consumer assistive-device category with overlapping target demographics.
• Drive Medical: Drive Medical is a large-scale manufacturer and distributor of durable medical equipment and mobility aids sold through medical supply and D2C channels. Comparable at the assistive-device category level, with overlapping end-user demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doorhickey
• YouTubeyoutube.com/@gingerthomson306/playlists
• Facebookfacebook.com/doorhickey
• Instagraminstagram.com/doorhickey
• TikToktiktok.com/@doorhickey
• LinkedInlinkedin.com/company/tv-enterprises-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Enterprises LLC - The Doorhickey