Dore Electrics

What Dore Electrics does

Dore Electrics is a privately held Australian industrial electrical component distributor founded in 1988, operating from an Acacia Ridge, Queensland warehouse. It serves manufacturing businesses and organizations in HVAC, industrial automation and control, mining, food and beverage, switchboard building, generator manufacturing, and related sectors. Its catalog includes conduit and fittings, controls and automation, enclosures, hardware, industrial electrical components, and tools, distributed under brands including Phoenix Contact, Eaton, Banner Engineering, Moujen, Schrack Technik, Secure Meters, Smappee, Turck, Auer Signal, BAPI, Conta-Clip, Elsema, and Kyoritsu. Technical examples include M22 Series IP65 pushbutton operators with 12-30V AC/DC LED illumination and 6A at 230V AC contact blocks, and a Phoenix Contact 230V electric crimping tool.

Dore Electrics uses a B2B distribution model with e-commerce, phone sales, and warehouse Click and Collect, plus same-day dispatch across Australia and emergency parts sourcing. Revenue is generated from one-time product sales and distribution margins, with unit pricing ranging from $1.70 to $14,714.07, quote-based pricing for larger orders, and no disclosed subscription model. The disclosed core technology is component distribution and fulfillment rather than a proprietary software platform, API, or AI system; no such capabilities are listed in the input data.

Name

Dore Electrics

Legal name

Dore Electrics

Website

https://doreelectrics.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Dore Electrics is a private Australian industrial electrical component distributor founded in 1988, serving manufacturers, HVAC, automation and control, mining, and food and beverage businesses through e-commerce, phone sales, warehouse pickup, and Australia-wide same-day dispatch.

Ownership category

akta.pro rank

Product category

Industrial Electrical Components Distribution

NAICS

Electrical Equipment Manufacturing (33531), Other Electrical Equipment and Component Manufacturing (3359), Electrical Equipment Manufacturing (3353)

SIC

Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Industrial electrical components
• Electrical distribution
• Automation controls
• Enclosures hardware
• Cable management

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sale of industrial electrical components including switches, enclosures, automation controls, cable management, and tools. Revenue generated from product margins as a distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dore Electrics is an Australian-owned industrial electrical component distributor that stocks and sells conduit & fittings, controls & automation, enclosures, hardware, and industrial components from brands such as Phoenix Contact, Eaton, Banner Engineering, Moujen, Schrack Technik, and Turck. It offers same day dispatch Australia-wide plus Click and Collect from its Acacia Ridge warehouse, with emergency parts sourcing for urgent requirements.

Product overview

Dore Electrics is an Australian-owned and operated electrical components distributor established in 1988, serving industries including manufacturing, HVAC, industrial automation and control, mining, and food and beverage. The company operates as a stockist and distributor offering same day dispatch and warehouse pickup from their Acacia Ridge location. Their product portfolio comprises multiple product categories including Conduit & Fittings, Controls & Automation (featuring contactors, relays, switches, timers, sensors, and variable speed drives), Enclosures (ABS/plastic, aluminium, polyester, mild steel, and stainless steel), Hardware (locks, hinges, handles), and Industrial Components (cable management, circuit protection, power supplies, tools). They distribute products from major brands including Phoenix Contact, Eaton, Banner Engineering, Moujen (M22 Series push button components), Schrack Technik, Secure Meters, Smappee, Turck, Auer Signal, BAPI, Conta-Clip, Elsema, and Kyoritsu.

Differentiator

Problem solved

Functional benefit

Products and services

• Conduit & Fittings Industrial conduit and fittings for electrical cable protection and routing, including corrugated, liquid tight, NM, and nylon variants. Sold to industrial electricians, switchboard builders, and contractors.
• Controls & Automation Industrial control and automation components including contactors, relays, switches, push buttons, timers, sensors, DIN rail terminals, and variable speed drives. Sold to industrial automation and control system integrators.
• Enclosures Electrical enclosures in ABS/plastic, aluminium, polyester, mild steel, and stainless steel variants for industrial applications. Sold to switchboard builders and panel manufacturers.
• Hardware Industrial hardware including cam locks, door stays, flush locks, handles, hinges, keys, locking mechanisms, quarter turns, and rubber extrusions for enclosures and panels.
• Industrial Components Broad range of industrial electrical components including cable management, circuit protection, crane hoist pendants, float switches, foot switches, heat shrink, power supplies, transformers, rotary encoders, safety control equipment, sirens/bells/tower lights, solenoid valves, switchboard meters, and tools.
• Phoenix Contact Products Distributed Phoenix Contact industrial automation and electrical connection products including terminal blocks, connectors, power supplies, relays, PLCs, safety equipment, industrial communication, and tools.
• Eaton Products Distributed Eaton electrical components including Bussmann fuses, limit switches, Moeller series busbars, motor control (contactors, MCB, MCCB, overloads, RCBO, RCCB), motor protection circuit breakers, proximity sensors, and VSD drives.
• Banner Engineering Products Distributed Banner Engineering industrial automation products including connectivity technology, lighting and indicators, machine safety equipment, safety light curtains, and sensors (photoelectric, radar, ultrasonic).
• M22 Series Push Button Components (Moujen) Industrial pilot devices by Moujen featuring IP65 pushbutton operators with LED illumination (12-30V AC/DC), contact blocks rated 6A at 230V AC, exceeding 5 million switching cycles, including emergency stops, selector switches, and illuminated pushbuttons.
• Power Man Jnr Hydraulic Tools Hydraulic punching system for industrial electrical work including puncher bodies and various kits with different configurations.
• Electric Crimping Tool - CF 500-230V Phoenix Contact electric crimping tool operating at 230V AC, designed for automated crimping operations.

Quantifiable outcome

• Customers don't have to hold stock - parts available same day
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IICAminorStrategic or Co-development PartnerDore Electrics is proud to be a Sponsor of the 2025 IICA Technology Expos. IICA (Instrumentation, Control and Automation Association) Technology Expos are industry events for professionals in the electrical and automation sector.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Element14 (Farnell): Asia-Pacific electronics distributor operating under Premier Farnell. Overlaps with Dore Electrics in industrial controls and electrical components, with a catalogue sales model similar to Dore's e-commerce approach.

Direct peers

• John R. Turk (JR Turk): Australian industrial electrical distributor specializing in automation, control, and instrumentation products. Closest direct peer to Dore Electrics, serving similar manufacturers and industrial customers with comparable brand portfolios.
• Haymans Electrical & Data: Australian family-owned electrical and data distributor with a multi-branch presence. Directly comparable to Dore Electrics in business model, customer profile, and product mix, but at meaningfully larger scale.
• Electrical Distributors (Aust): Independent Australian electrical wholesaler serving industrial customers with a similar mix of switchgear, control, and automation products. Comparable in scale, product breadth, and customer profile to Dore Electrics.

Broad incumbents

• Rexel Australia: One of Australia's largest electrical wholesalers, part of the global Rexel Group. Competes directly with Dore Electrics across industrial electrical components, switchgear, and automation products, but at far greater scale and with a national branch network.
• Lawrence & Hanson: Australia's oldest electrical wholesaler, now part of Sonepar. Distributes industrial electrical products, automation, and cabling across a national network, directly competing with Dore Electrics for the same industrial and OEM customers.
• Sonepar Australia: Global electrical distribution leader operating in Australia through brands including Lawrence & Hanson. Competes broadly with Dore Electrics on industrial electrical components, automation, and switchgear across Australia.
• Middy's (Nilsen Holdings): Major Australian electrical and data wholesaler with over 100 branches. Overlaps with Dore Electrics in industrial electrical components, controls, and automation, but serves a broader contractor and trades customer base.
• RS Components Australia: Global electronics and industrial components distributor with a large Australian catalogue. Competes with Dore Electrics on automation, control, and electrical components, but serves a broader customer base including MRO and prototyping.

Others

• Atlas Steels (components division): Australian industrial products supplier with adjacent electrical and mechanical components. Comparable business model as a domestic B2B distributor serving industrial customers across manufacturing and mining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dore-electrics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dore Electrics