Jj Ranch

What Jj Ranch does

JJ Ranch, operating as Double JJ Resort, is a 2,000-acre destination resort in Rothbury, Michigan, owned and developed over more than 65 years by the late Walter "Wally" Wojack (1927-2017). The property provides integrated lodging, recreation, dining, and event services across multiple sub-brands and venue formats, including Thoroughbred Suites, log homes, family cabins, condominiums, a loft hotel, and RV/camping sites totaling over 200 units. Core attractions include the 60,000-square-foot Gold Rush Indoor Waterpark (maintained at minimum 82°F year-round), two 18-hole championship golf courses (Arthur Hills Thoroughbred and Grand View), a 3,000-seat rodeo arena, 10+ miles of trails, and 20+ wedding ceremony sites.

The resort operates a direct-to-consumer hospitality business model, generating revenue through overnight accommodations (seasonal rates with first-night deposits), per-use activity passes (waterpark at $29/day, outdoor waterpark at $10, mini golf at $6-$8, snow tubing at $15/session, e-bikes at $25/hour), golf green fees ($45-$75/18 holes), annual golf memberships ($1,200-$2,200/year), three on-site restaurants and bars, and group/event packages (corporate retreats for 35+ guests, weddings up to 300 capacity, scout troop packages at $219/person). Distribution relies on the resort's own website and Reseze.net booking platform, FareHarbor for activities, Tee-On for tee times, and a dedicated group sales team for events. The property also hosts the Electric Forest Festival (50,000+ annual attendees) and the Wally Wojack Memorial Rodeo.

The business is privately held with no disclosed funding rounds, parent company, or institutional investment following the founder's 2017 passing. Technology is limited to standard third-party booking and POS systems; no proprietary technology, AI/ML capabilities, or technology differentiation is present in the available data.

Name

Jj Ranch

Legal name

Double JJ Resort

Website

https://doublejj.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

JJ Ranch (Double JJ Resort) is a 2,000-acre destination resort in Rothbury, Michigan, offering integrated lodging, waterpark, golf, equestrian, dining, and event services to families, corporate groups, wedding parties, golfers, and youth/scout groups via direct-to-consumer bookings.

Ownership category

akta.pro rank

Product category

Destination Resort & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Destination resort
• Hospitality services
• Golf resort
• Equestrian activities
• Wedding venues

Headquarters

HQ city

Rothbury, MI

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lodging & Accommodations: The resort generates primary revenue from overnight accommodations including suites, log homes, condominiums, cabins, loft hotel rooms, and RV/campground sites. Room rates vary by accommodation type and season. A first-night deposit is required at booking.
2. Waterpark Admission: Gold Rush Indoor Waterpark charges $29 day pass for guests ages 3 and older (children 3 and under free). The 60,000 square foot indoor waterpark includes waterslides, wave pool, lazy river, and hot tubs. Outdoor waterpark charges $10 day pass for visitors.
3. Golf Operations: Two 18-hole championship golf courses generate revenue through green fees, cart rentals (included in rates), and pro shop sales. Arthur Hills Thoroughbred Golf Club offers 18 holes for $60 Monday-Thursday and $75 Friday-Sunday. Grand View Golf Course offers 18 holes for $45 Monday-Thursday and $55 Friday-Sunday.
4. Food & Beverage: Three on-site restaurants and bars generate dining revenue: Curly Horse American Bistro (steakhouse), Rustler's Roost (pizza and sandwiches), and Sundance Saloon & Grill. Dining specials include $10 burger nights on Wednesdays and $19 sirloin specials on Thursdays.
5. Equestrian Activities: Horseback riding trail rides and wrangler services are offered as paid activities. Weight limit of 265lbs for riders. Advanced booking recommended, especially for holiday weekends.
6. Snow Tubing: Seasonal snow tubing hill charges $15 per session. 660-foot run with tow rope back to top. Minimum height requirement of 38 inches.
7. Outdoor Waterpark: Back Forty Swimming Hole outdoor waterpark charges $10 day pass for visitors (3 and under free). Resort guests with wristbands receive free admission.
8. Mini Golf: Mystical Forest Indoor Glow Mini-Golf charges $8 for adults and $6 for children. Average play time approximately 45 minutes for 18 holes.
9. E-Bike Rentals: All-terrain e-bike rentals offered at $25/hour plus $100 refundable deposit. Riders must be 16 years or older with valid driver's license.
10. Rodeo Events: Annual Wally Wojack Memorial Rodeo and other rodeo events generate ticket revenue. Adult tickets $12 advance/$15 at gate, children $7 advance/$10 at gate. Additional revenue from BBQ pig roast, carnival games, and beer tent.
11. Golf Memberships: Annual golf memberships provide unlimited golf with benefits including 10% off pro shops, complimentary range balls, member guest discounts, and 10% off food and beverages. Single player memberships range from $1,200 to $1,800 depending on course access.
12. Scout Troop Packages: All-inclusive 2-night, 3-day scout troop packages priced at $219 per person. Minimum 10 scouts required. Includes lodging at Junior J Ranch, activities, and meals.
13. Golf Stay & Play Packages: Summer golf package for two priced at $471.04 total (including tax), includes accommodations, breakfast for two, and 18 holes each at both Grandview and Thoroughbred courses.
14. Group Sales & Events: Corporate retreats, team building events, weddings, and reunions generate revenue through venue rentals, catering, activities, and accommodation packages. Minimum 35 people required for corporate team building. Weddings use various indoor and outdoor venues up to 300 capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Jj Ranch (Double JJ Resort) operates a 2,000-acre western-themed destination resort in Rothbury, Michigan, offering overnight lodging (suites, log homes, condominiums, cabins, loft hotel rooms, RV/campground sites), a 60,000 square-foot indoor waterpark, two 18-hole championship golf courses, horseback riding stables, dining, and event venues. It serves families, corporate groups, wedding parties, golfers, and youth/reunion groups through direct-to-consumer sales of accommodations and recreational activities.

Product overview

Double JJ Resort is a 2,000-acre destination resort offering a diverse portfolio of hospitality services. The core offerings include lodging (Thoroughbred Suites, Log Homes, Homestead Condominiums, Family Cabins, Loft Hotel, and Camping/RV sites) and recreational activities (Gold Rush Indoor Waterpark, Outdoor Waterpark, two championship golf courses, horseback riding, e-bike rentals, snow tubing, and mini golf). The resort also provides dining through Curly Horse American Bistro and Rustler's Roost, event venues for meetings and weddings, and specialized group packages for scouts and corporate teams. The property is organized into themed areas: the Frontier (main check-in, waterpark, dining) and the Back Forty (Old West town, horseback riding, log cabins, outdoor waterpark).

Differentiator

Problem solved

Functional benefit

Brands

• Arthur Hills Thoroughbred Golf Club: 18-hole championship golf course designed by Arthur Hills, opened in 1993, featuring 6,887 yards and 147 slope rating
• Grand View Golf Course
• Gold Rush Indoor Waterpark
• Back Forty Swimming Hole
• Curly Horse American Bistro
• Rustler's Roost
• Wally Wojack Memorial Rodeo

Products and services

• Thoroughbred Suites
• Log Homes
• Homestead Condominiums
• Family Cabins
• Loft Hotel
• Camping/RV Park
• Gold Rush Indoor Waterpark
• Arthur Hills Thoroughbred Golf Club
• Grand View Golf Course
• Horseback Riding Trails & Stables
• E-Bike Rentals
• Snow Tubing Hill
• Mystical Forest Indoor Glow Mini-Golf
• Outdoor Waterpark (Swimming Hole)
• Wally Wojack Memorial Rodeo
• Curly Horse American Bistro
• Rustler's Roost
• Scout Troop Packages
• Wedding Services
• Meeting & Event Spaces
• Annual Golf Memberships

Quantifiable outcome

• Gold Rush Waterpark maintained at minimum 82°F year-round
• +2 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Super Kicker Rodeo ProductionscoreStrategic or Co-development Partner · 5 September 2026Fourth-generation rodeo company performing at more than 25 locations each season. The rodeo features eight events including Bull Riding, Bareback Bronc Riding, Cowgirl Barrel Racing, Ranch Bronc Riding, Saddle Bronc Riding, Team Roping, Rodeo Clown Acts, and kids' activities. Contact: (231) 832-3707.
• National Aquatics Safety Company (NASCO)coreStrategic or Co-development PartnerPrivate consulting firm specializing in aquatic risk management. NASCO performs unannounced operational audits three times per year at each facility, testing professionalism, scanning techniques, rescue skills, and ability to manage aquatic emergencies. The partnership includes ongoing drills and skills tests during hours of operation.
• Electric Forest FestivalminorStrategic or Co-development PartnerMajor music festival held annually on the resort property. The festival is now in its over 70th year since founder Wally Wojack led an effort in 1955 to replant the area with white pine seedlings that now host the festival. The event attracts over 50,000 attendees each year.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor Certificate of Excellence 2011 recipient. Resort maintains presence on TripAdvisor for reviews and customer engagement.
• West Michigan Tourism AssociationminorGTM or Marketing PartnerRegional tourism partnership with Byron Bay area tourism organizations including White Lake Area Chamber of Commerce.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crystal Mountain Resort: Northwest Michigan four-season resort with lodging, golf, indoor waterpark, skiing, and event venues. Closest direct competitor to Double JJ in terms of integrated resort amenities and family/corporate group targeting.
• Boyne Highlands Resort: Sister property to Boyne Mountain in northern Michigan offering lodging, golf, and ski amenities. Comparable four-season resort footprint competing for similar Michigan family and group travelers.
• Silver Birches Resort: Smaller Michigan lakeside resort with lodging, dining, and event/wedding spaces. Comparable family-oriented lodging and wedding venue positioning in the Michigan leisure market.
• Wilderness Resort (Wisconsin Dells): Wisconsin Dells family resort combining large indoor/outdoor waterparks, multiple lodging tiers, and group/event programming — closely comparable to Double JJ's multi-amenity Midwest destination resort model.
• Grand Traverse Resort and Spa: Northern Michigan resort with multiple golf courses, large lodging inventory, meeting/event facilities, and wedding venues. Comparable lodging + golf + group events model at similar scale to Double JJ.
• Boyne Mountain Resort: Michigan destination resort with lodging, Avalanche Bay Indoor Waterpark, multiple golf courses, skiing, and spa — directly comparable to Double JJ's resort + indoor waterpark + golf model in the same regional market.

Others

• West Michigan Tourism Association: Regional destination marketing organization for West Michigan tourism. Existing marketing partnership and overlap in audience for Double JJ's regional leisure travelers; not a competitor but a comparable ecosystem participant.

Regional players

• Amway Grand Plaza Hotel: Grand Rapids-based full-service hotel with extensive meeting/event space. Comparable Michigan hospitality operator for corporate and group bookings, though primarily urban rather than destination-resort focused.

Broad incumbents

• Great Wolf Lodge: National chain of indoor waterpark resorts with year-round family lodging and packaged activities. Larger, branded competitor with significantly broader marketing reach than Double JJ's indoor waterpark.
• Kalahari Resorts: Large-format indoor waterpark resort and convention properties across the U.S. Overlaps with Double JJ's indoor waterpark and family/group offerings but operates at a meaningfully larger scale with broader amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/doublejjresort
• YouTubeyoutube.com/user/doublejjresort
• Facebookfacebook.com/DoubleJJResort
• Instagraminstagram.com/doublejjresort
• LinkedInlinkedin.com/company/jj-ranch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jj Ranch