Double R Performance

What Double R Performance does

Double R Performance is a privately held, founder-operated Nor-Tech performance boat dealership and full-service marine facility headquartered in Oro-Medonte, Ontario, Canada. Founded in 1999 by Peter Roberts (sales) and Raymond Roberts (technical operations), the company has been an authorized Nor-Tech dealer for Ontario since 2005 and operates a 20,000 sq ft facility on a 6-acre property staffed by a 19-person team. The business sells the Nor-Tech center console and catamaran lineup (340 Sport, 390 Sport, 450 Sport, 400 Super Sport, 4000 Roadster, and 4211) powered exclusively by Mercury Racing 400R and 500R V10 outboards, alongside a certified Mercury Racing parts operation and an in-house service capability spanning drive rebuilds (Alpha/Bravo/XR/M6/M8), dyno testing up to 3,000 HP on a wet-exhaust DTS dynamometer, an 80x20 ft on-site test tank, rigging, fiberglass, paint, and commissioning.

The business model is anchored in a lifecycle relationship rather than transactional sales: new builds are configured through direct consultation with Peter Roberts, delivered with a Birth Certificate provenance document, and then re-engaged through trade-in and upgrade cycles as the same customers move up the Nor-Tech lineup (340 → 390 → 450 → 400SS → 4211). Revenue is generated from new Nor-Tech sales (quote-based, typically $400K–$1.2M+ per unit), used/pre-owned boat sales (inventory ranging from $79,900 to $1,197,450 USD), Mercury Racing parts and engines ($40K–$60K per engine), and full-service marine work. Go-to-market is sales-led and event-driven: every build begins with a conversation with Peter Roberts, supported by owner poker runs, lifestyle events, and a community of 500+ Nor-Tech 390 Sport owners. A Florida service partnership with Southern Marine & RV Sales extends coverage to Southwest Florida near the Nor-Tech factory.

The customer base is narrow and high-value: high-net-worth performance boating enthusiasts and multi-boat owners in Ontario and adjacent markets. Double R holds Mercury Marine, Mercury Racing, Mercury T.E.A.M., and Mercury Certified Service credentials, and operates the only wet-exhaust marine dynamometer in the region. The company is privately held with no external institutional capital and is operated by its founders.

Name

Double R Performance

Legal name

Double R Performance Inc.

Website

https://doublerperformance.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Double R Performance is a privately held, founder-operated authorized Nor-Tech performance boat dealership and full-service marine facility in Oro-Medonte, Ontario, serving high-net-worth performance boating enthusiasts across Ontario and adjacent markets with new and used boat sales, Mercury Racing parts, and full lifecycle service.

Ownership category

akta.pro rank

Product category

Performance Boat Dealership

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Performance boat dealer
• Nor-tech dealer
• Mercury racing dealer
• Marine engine sales
• Boat service center

Headquarters

HQ city

Hawkestone, Oro-Medonte

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Nor-Tech Boat Sales: Sale of new Nor-Tech performance boats (340 Sport, 390 Sport, 450 Sport, 400 Super Sport, 4000 Roadster, 4211) as the primary revenue driver. Custom builds configured through direct consultation with Double R. Authorized Nor-Tech dealer for Ontario since 2005.
2. Used and Pre-Owned Boat Sales: Sale of used and pre-owned high-performance boats including Nor-Tech models and other brands (Cigarette, Donzi, MTI, Hustler, Sunsation, Wright Performance). Inventory includes boats from $79,900 USD to $1,197,450 USD.
3. Parts & Accessories: Sale of Mercury Racing parts, engines, drives, propellers, and Nor-Tech accessories. Merchandise includes 400R V10 ($40,000 USD), 500R V10 ($60,000 USD), Mercury 300/400 Verado engines, and full drive inventory. Mercury T.E.A.M. certified parts department.
4. Service & Repairs: Full-service shop including rigging, dyno testing, engine rebuilds, drive shop, fiberglass and paint, trailer service, and commissioning. Mercury Marine and Mercury Racing certified. Full commissioning and sea trial service.
5. Boat Trade-In and Upgrade Cycle: Double R handles trade-ins when owners upgrade through the Nor-Tech ownership cycle. The company manages placement of used boats and already lines up the next boat for the customer — creating a recurring revenue loop from the same customer base.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Double R Performance is the authorized Nor-Tech dealer for Ontario, selling custom-configured Nor-Tech performance boats (340 Sport through 4211) and Mercury Racing 400R/500R V10 engines, parts, and accessories. The company complements sales with a full-service marine facility offering rigging, dyno testing (up to 3,000 HP), drive rebuilds, fiberglass and paint, on-site test tank commissioning, and trade-in and upgrade management across the full ownership lifecycle.

Product overview

Double R Performance is the Nor-Tech Hi-Performance Boats dealer for Ontario since 2005, offering a complete performance boating ecosystem built around Nor-Tech center console and catamaran boats. The core product lineup includes six Nor-Tech models (340 Sport, 390 Sport, 450 Sport, 400 Super Sport, 4000 Roadster, and 4211) ranging from 34 to 42 feet, powered by Mercury Racing 400R and 500R V10 outboards. Beyond boat sales, the company provides a full suite of services including build consultation, fiberglass and paint work, rigging and commissioning, drive shop rebuilds, dyno testing up to 3,000 HP, and an 80x20 ft on-site test tank. As an authorized Mercury Racing dealer, they also sell engines and parts. The business model centers on the ownership lifecycle: Build, Ride, Upgrade, Repeat.

Differentiator

Problem solved

Functional benefit

Products and services

• Nor-Tech 340 Sport 34 ft Nor-Tech center console performance boat powered by triple Mercury Racing 400R V10 engines (1,200 HP combined). Designed as the entry point to the Nor-Tech/Double R ownership cycle, featuring zero-effort throttles, no tabs, and dialed-in amenities from day one. Sold through personal consultation with Peter Roberts.
• Nor-Tech 390 Sport 39 ft Nor-Tech center console with triple or quad Mercury Racing 400R/500R V10 engines (up to 2,000 HP). The most proven hull in the Nor-Tech lineup, with over 500 units delivered through Double R. Positioned as the natural next step from the 340 Sport.
• Nor-Tech 450 Sport 45 ft Nor-Tech center console powered by triple or quad Mercury Racing 450R V10 engines (up to 1,800 HP). Built for open-water performance and positioned as the step up in center console size within the Nor-Tech lineup.
• Nor-Tech 400 Super Sport 40 ft Nor-Tech center console with quad Mercury Racing 400R or 500R V10 engines (up to 2,000 HP). Marketed as the most talked-about boat in serious performance boating, with the quad 400R configuration delivering 1,600 HP.
• Nor-Tech 4000 Roadster 40 ft Nor-Tech quad outboard catamaran with open cockpit, wide stance, and maximum forward visibility. Built for hard running with deep-tunnel performance technology and positioned as a performance statement model.
• Nor-Tech 4211 42 ft Nor-Tech custom-build center console with quad Mercury Racing 500R V10 engines (2,000 HP combined). Positioned as the pinnacle of the Nor-Tech lineup and ownership cycle, built to order for each owner.
• Mercury Drive Shop Services Full Mercury drive rebuilding service covering Alpha/Bravo (standard stern drives), XR/Bravo XR (high-performance stern drives), and M6/M8 (big-block Mercury Racing drives). Includes complete seal kits, bearing replacements, performance upgrades, and engine rebuilds from carb to EFI and small block to big block. Mercury Marine and Mercury Racing certified.
• DTS Dynamometer Testing In-house DTS Dynamometer marine engine testing up to 3,000 HP with wet exhaust capability, raw-water cooled, computerized print-outs, and up to 2,000 ft-lbs of torque capacity. Described as the only dyno in the region with wet exhaust capability for marine applications. Used for engine validation, commissioning, and pre-delivery testing.
• On-Site Test Tank Commissioning 80 ft by 20 ft on-site test tank for full-throttle water testing of multiple boats simultaneously with test propellers. Used for commissioning and calibration on customer boats before water deployment.
• Build Consultation & Oversight Guided specification of paint, rigging, and options for new Nor-Tech builds through build meetings with experienced staff, plus factory direct oversight from configuration through delivery.
• Parts & Accessories Sale of Mercury Racing parts, engines, drives, propellers, and Nor-Tech accessories via a Mercury T.E.A.M. certified parts department. Includes Mercury Racing 400R V10 ($40,000 USD per engine) and 500R V10 ($60,000 USD per engine), plus Mercury 300/400 Verado engines and full drive inventory.
• Used & Pre-Owned Boat Sales Sale of used and pre-owned high-performance boats including Nor-Tech models and other brands (Cigarette, Donzi, MTI, Hustler, Sunsation, Wright Performance). Inventory ranges from $79,900 USD to over $1,197,450 USD, sourced in part from the Double R Nor-Tech ownership cycle's trade-in placement.

Quantifiable outcome

• 500+ Nor-Tech 390 Sports delivered — 500+ owners guided through the Nor-Tech ownership cycle
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nor-Tech Performance BoatscoreChannel Partner/ Reseller/ Distributor · 1 January 2005Authorized Nor-Tech dealer for Ontario since 2005. Double R is the central hub for Nor-Tech ownership in Ontario — managing new builds, trade-ins, and the full Build → Ride → Upgrade → Repeat cycle. Factory direct relationship with Nor-Tech in Cape Coral, Florida. Double R oversees every stage of the build from configuration to delivery.
• Mercury RacingcoreChannel Partner/ Reseller/ DistributorAuthorized Mercury Racing dealer for 400R and 500R V10 powerplants. Double R sells, commissions, rigs, and services these engines. Mercury Marine and Mercury Racing certified. Well over 25 years of drive building experience. 2,000 HP maximum combined output capability (Quad 500R).
• Southern Marine & RV SalesminorImplementation/ SI/ Consulting PartnerMercury Certified service shop in Fort Myers, Florida. Service partner for Double R customers needing service in Southwest Florida. Over 30 years in the marine industry. Handles service, warranty work, and parts support for high-performance Mercury applications. Located near the Nor-Tech factory in Cape Coral area.
• Offshore CanadaminorGTM or Marketing PartnerMedia partner and the voice of offshore performance boating in Canada. Double R and Offshore Canada share the same community of serious performance boaters. 6.6K Facebook followers. Partnership provides editorial coverage, community visibility, and shared audience reach.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Performance Boat Center: Missouri-based performance boat dealer specializing in Cigarette, MTI, Nor-Tech, and other high-performance brands with full-service facility. Directly comparable as a multi-brand performance boat dealership serving enthusiast customers with custom builds and Mercury Racing service.
• TNT Custom Marine: Florida-based high-performance marine dealer and service center focused on Nor-Tech and other performance brands with Mercury Racing expertise. Comparable as a regional performance boat dealership with similar build/service offerings and customer base.
• Pier 32 Marine: Florida performance boat dealer offering Nor-Tech, Mystic, and Cigarette with sales, service, and Mercury Racing support. Comparable as a multi-brand performance boat retailer with similar service infrastructure.
• Sundance Marine: Florida-based dealer for high-performance and offshore boats including center console brands. Comparable as a regional performance boat retailer with sales and service capabilities targeting enthusiast buyers.
• Hampton Watercraft & Performance: East Coast performance boat dealer with Mercury Racing expertise and service capabilities. Comparable as a regional performance boat retailer serving HNW enthusiasts with custom builds and rigging services.

Broad incumbents

• Nor-Tech Hi-Performance Boats: The manufacturer of all six models Double R sells, based in Cape Coral, Florida. Comparable as the upstream brand owner with direct factory relationships to multiple dealers including Double R; serves as both supplier and industry context for Double R's positioning.
• MTI (Marine Technology Inc.): Manufacturer of high-performance offshore boats including center consoles and catamarans. Comparable as an alternative brand Double R customers might cross-shop; provides market context for performance boat segment dynamics.
• Cigarette Racing Team: Legendary performance boat manufacturer of offshore racing-inspired powerboats. Comparable as an alternative brand in Double R's used inventory and competitive set for serious performance buyers.
• Mystic Powerboats: Manufacturer of high-performance offshore and catamaran boats with Mercury Racing power. Comparable as a competing performance boat brand that Double R customers might consider as alternatives.
• MarineMax: Largest recreational boat dealer in the US with broad brand portfolio and full-service operations across multiple geographies. Comparable as a scaled marine retail model showing the larger incumbent path, though focused on broader segments beyond high-performance center consoles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@doublerperf
• Facebookfacebook.com/p/Double-R-Performance-100029145927154
• Instagraminstagram.com/double_r_performance
• TikToktiktok.com/@doublerperformance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double R Performance