Théâtre du Double signe
Théâtre du Double signe is a non-profit professional theater company founded in 1985 in Sherbrooke, Quebec, producing major productions, experimental works, and artist residencies, serving Quebec audiences through touring co-productions and a Desjardins-partnered accessibility ticket program.
- Company typePrivate
- Founded1985
- HeadquartersSherbrooke, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Théâtre du Double signe does
Théâtre du Double signe is a private, non-profit professional theater company founded in 1985 in Sherbrooke, Quebec, by Patrick Quintal and Laurence Tardi. The company produces three core categories of theatrical work: "Nos Grandes Occasions" (major productions such as Ismène, Le Palais des Glaces, Querelle de Roberval, and Fanny that deploy full theatrical apparatus), "Les Prétextes" (experimental formats including readings, cabarets, and mini-festivals), and "La Chambre d'ami.e.s" (artist residency program hosting creators such as Daniel Danis). It serves general public and theater audiences across Quebec, with specialization in touring co-productions and, since 2024, an accessibility program distributing tickets to socio-economically disadvantaged citizens through a matching arrangement with Desjardins.
The business model is diversified across ticket sales, corporate workshops (Osez jouer at $500 per 3-hour session for groups up to 14), annual corporate partnership tiers ($5,000 for "Le rôle de soutien"; $15,000-$20,000 for "La grande sortie"), and donations solicited via the Zeffy platform. Revenue is not publicly disclosed. The company collaborates with multiple Quebec theaters (Théâtre du Bic, du Trident, du Tandem, La Bordée, La Licorne, Festival TransAmériques) and has an international relationship with Théâtre du Nord de Lille for the Querelle de Roberval co-production. Distribution channels include the home venue at 250 rue du Dépôt in Sherbrooke, touring productions, and accessibility distribution through community organizations.
The company is led by Hubert Lemire, who has been artistic director since 2021 and additionally assumed the general director role in 2024, consolidating executive leadership. The team is small (5 employees in the company directory) and supported by a board of directors chaired by Maïa Poulin. Marketing occurs through a website, Facebook, Instagram, YouTube, email newsletters, community partnerships, and earned media. There is no disclosed use of technology platforms, AI, or proprietary software; the company's competitive position is built on artistic content, community embeddedness, and partnership networks rather than technology.
Théâtre du Double signe firmographics
Firmographics- Name
- Théâtre du Double signe
- Legal name
- Théâtre du Double signe
- Website
- https://doublesigne.ca
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Théâtre du Double signe is a non-profit professional theater company founded in 1985 in Sherbrooke, Quebec, producing major productions, experimental works, and artist residencies, serving Quebec audiences through touring co-productions and a Desjardins-partnered accessibility ticket program.
- Ownership category
- akta.pro rank
Théâtre du Double signe industry classification
Industry- Product category
- Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Touring Theatre Productions (MPAGABAC)
- akta.pro secondary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Théâtre du Double signe is headquartered
LocationHeadquarters
- HQ city
- Sherbrooke
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Théâtre du Double signe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from theatrical performances and public events at their venue and touring productions across Quebec
- Workshop Fees: Revenue from corporate and group theater initiation workshops (Osez jouer) at $500 per 3-hour session for groups up to 14 people
- Corporate Partnerships: Sponsorship tiers including Le rôle de soutien at $5,000 and La grande sortie at $15,000-$20,000, plus matching donation programs
- Donations and Support: Donations through Zeffy platform and waiting list ticket bank program where purchased tickets provide access for underserved citizens
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Osez jouer Workshop - 3-hour team building experience |
| Other | Annual | Partnership Tier - Le rôle de soutien |
| Other | Annual | Partnership Tier - La grande sortie |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Théâtre du Double signe product offering
Product offeringCore offering
Théâtre du Double signe is a professional theater company that creates and produces major theatrical productions (Nos Grandes Occasions), experimental works (Les Prétextes), and artist residencies (La Chambre d'amis). It also runs theater workshops for the general public, corporate team-building sessions (Osez jouer!), and an accessibility ticket bank (Banque de billets en attente) with matched donations to serve socioeconomically disadvantaged audiences.
Product overview
Théâtre du Double signe is a theater company in Sherbrooke, Quebec offering a portfolio of theatrical products and services centered around three main categories: 'Nos Grandes Occasions' (major theatrical productions featuring full apparatus), 'Les Prétextes' (experimental works including readings and cabarets), and 'La Chambre d'ami.e.s' (artist residencies). Supporting services include 'Les Ateliers-théâtre' (workshops and community activities) and 'Osez jouer!' (team-building theater initiation workshops). The company also operates accessibility initiatives like the 'Banque de billets en attente' (waiting ticket bank) with Desjardins matching donations. Notable productions include 'Fanny' (co-produced with Théâtre du Bic), 'Querelle de Roberval', and 'L'imparadis (Dalia)'.
Differentiator
Problem solved
Functional benefit
Products and services
- Nos Grandes Occasions Major theatrical productions featuring full theatrical apparatus, bringing together artists with complementary expertise and diverse backgrounds for large-scale performances for general audiences.
- Les Prétextes Experimental works including test runs, readings, cabarets, fantasies, whims, mini-festivals, performances, and happenings that invite innovation and creative discovery.
- La Chambre d'ami.e.s Artist residency program that invites artists to stay at the theater and work on their creative process in a supportive environment embodying classical hospitality.
- Osez jouer! Three-hour theater initiation workshops for groups of colleagues, friends, or families, led by professional facilitators, offering team-building and creative experiences in theatrical arts.
- Banque de billets en attente Accessibility initiative allowing citizens in precarious situations to attend professional theater performances, with a ticket matching program where Desjardins doubles each donated ticket.
- Fanny Theatrical production by Rébecca Déraspe exploring intergenerational conflicts, co-produced with Théâtre du Bic, addressing themes of feminism, engagement, and love with humor and punch.
- Querelle de Roberval Stage adaptation of Kev Lambert's novel about a sawmill workers' strike in Roberval, exploring class struggle, social violence, and capitalism's impact on the working class.
- L'imparadis (Dalia) First chapter of Daniel Danis's theatrical saga 'L'Imparadis', described as a 'novel of speech', featuring a queer and irreverent narrative set in rural Quebec.
Quantifiable outcome
- Hundreds of citizens served per production through accessibility programs
- +1 more outcomes
Companies that use Théâtre du Double signe
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Théâtre du Double signe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Théâtre du Double signe partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Théâtre du TridentcoreCo-production partner for Querelle de Roberval, a major production adapting Kev Lambert's novel.
- Théâtre du TandemcoreCo-production partner for Querelle de Roberval.
- La RubriquecoreCo-production partner for Querelle de Roberval.
- Théâtre français du Centre national des artscoreCo-production partner for Querelle de Roberval.
- Ballet Opéra Pantomime (BOP)coreCo-production partner for Querelle de Roberval, providing sound design.
- Festival TransAmériquescoreCo-production partner for Querelle de Roberval, hosting Montreal presentation.
- Théâtre du Nord de LillecoreCo-production partner for Querelle de Roberval, representing international partnership.
- Théâtre du BiccoreCo-producer of Fanny alongside the Double signe. Both companies share creative direction with Marie-Hélène Gendreau from the Bic and Hubert Lemire from Double signe as co-directors.
- Daniel DaniscoreRenowned author in residence at the Chambre d'amis program, working on L'Imparadis, a four-volume theatrical saga.
- Théâtre les gens d'en basminorCo-diffusion partner for Danserault public reading.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Théâtre du Double signe competitors and assessment
Company assessmentBroad incumbents
- Théâtre français du Centre national des Arts: National theater company in Ottawa co-producing Querelle de Roberval with Double signe. Comparable as French-language professional theater, but operates at national scale and is publicly funded.
- Ex Machina (Robert Lepage): Quebec-based theater company founded by Robert Lepage known for large-scale productions and international touring. Comparable as a French-language Quebec theater producing ambitious productions, but with significantly larger scale and international reach.
Direct peers
- Théâtre La Bordée: Quebec City theater company also identified as a co-production partner of Double signe. Comparable professional producing theater in Quebec with similar artistic ambitions.
- Théâtre du Trident: Quebec City theater company that is a co-production partner with Théâtre du Double signe on Querelle de Roberval. Both operate professional French-language theater in Quebec with similar producing models including touring productions.
- Théâtre de Quat'Sous: Montreal-based independent theater company producing contemporary works. Comparable as a French-language professional theater focused on original and experimental productions within Quebec.
- Théâtre du Bic: Regional Quebec theater company co-producing Fanny with Double signe. Comparable in scale and operating model as a regional professional French-language theater producing original and adapted works.
- Théâtre du Tandem: Quebec-based theater that co-produced Querelle de Roberval with Double signe. Both are professional producing theaters serving Quebec audiences with original and adapted productions.
- La Licorne: Montreal theater identified as a co-production partner for Double signe. Comparable professional French-language theater producing original works in Quebec.
- Théâtre du Rideau Vert: Long-established Montreal theater company producing French-language plays. Comparable as a professional Quebec theater with subscription seasons and community-oriented programming.
Regional players
- Festival TransAmériques (FTA): Montreal-based contemporary performing arts festival hosting Double signe's Querelle de Roberval. Comparable in curating French-language contemporary theater, though operates as a festival rather than a producing company.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Théâtre du Double signe social profiles
Digital presenceThéâtre du Double signe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Théâtre du Double signe leadership team
Management profileNumber of profiles
Profiles9 records
Théâtre du Double signe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Théâtre du Double signe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Théâtre du Double signe
What does Théâtre du Double signe do?
Théâtre du Double signe is a professional theater company that creates and produces major theatrical productions (Nos Grandes Occasions), experimental works (Les Prétextes), and artist residencies (La Chambre d'amis). It also runs theater workshops for the general public, corporate team-building sessions (Osez jouer!), and an accessibility ticket bank (Banque de billets en attente) with matched donations to serve socioeconomically disadvantaged audiences.
Is Théâtre du Double signe a public or private company?
Théâtre du Double signe is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Théâtre du Double signe founded?
Théâtre du Double signe was founded in 1985. It employs 1 to 10 people.
Where is Théâtre du Double signe based?
Théâtre du Double signe is headquartered in Sherbrooke, Canada, in the North America region.
How does Théâtre du Double signe make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are workshop Fees, corporate Partnerships and donations and Support.
Who are Théâtre du Double signe's main competitors?
Broad incumbents on record are Théâtre français du Centre national des Arts and Ex Machina (Robert Lepage). Direct peers are Théâtre La Bordée, Théâtre du Trident, Théâtre de Quat'Sous, Théâtre du Bic, Théâtre du Tandem, La Licorne and Théâtre du Rideau Vert. Festival TransAmériques (FTA) is listed as a regional player.
Does Théâtre du Double signe have an API?
No public API is recorded for Théâtre du Double signe.
What industry is Théâtre du Double signe in?
Théâtre du Double signe's product category is Performing Arts. Its primary akta.pro industry code is MPAGABAC, Touring Theatre Productions, with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71111 and its SIC code is 7990.