What Doxon Toyota does

Doxon Toyota is a privately held, family-owned Toyota franchise dealership headquartered at 3405 Auburn Way N in Auburn, Washington, serving the broader Puget Sound region including Puyallup, Renton, Tacoma, and Federal Way. The business is operated by the Doxon family, which has been in the automotive industry since 1938 (originally as Studebaker and Mercedes dealers) and became a Toyota dealer in 1964, making it the oldest Toyota dealer in Washington State and one of the top volume Toyota dealers in the Puget Sound region. Cooper Doxon serves as General Manager, representing the fifth generation of the family, with Mark Doxon acting as Dealer Principal.

The dealership operates a full-stack automotive retail platform anchored by the Toyota franchise. Core revenue is generated through new Toyota vehicle sales (typically 500+ units in stock spanning the full lineup including Tacoma, Tundra, 4Runner, RAV4, Camry, Corolla, Highlander, Sienna, and electrified models such as Prius, RAV4 Hybrid, and the bZ line), Toyota Certified Pre-Owned and pre-owned vehicle sales across multiple makes, a Toyota-trained service center staffed by over 30 certified technicians, a Genuine Parts department, and ToyotaCare/ToyotaCare Plus maintenance plans. Adjacent revenue lines include the DX Off Road off-road and overlanding accessories store operated in partnership with Ironman 4x4 America, The Garage Café on-site, and cross-border export sales of Toyota Certified pre-owned vehicles to Canadian buyers.

The go-to-market combines a traditional physical showroom with a digital funnel — SmartPath online purchasing, online trade-in valuation, online credit applications through Toyota Financial Services, schedule-a-test-drive, and home/office delivery. Customer segments are horizontally split across general consumers, off-road/overlanding enthusiasts, recent college graduates (via a $500 rebate), military buyers, and Canadian export buyers. Pricing is unit-based with publicly listed MSRPs ranging from approximately $24,975 for a Corolla Hybrid to over $65,000 for fully equipped Tundra and Sequoia models, supplemented by F&I income and service/parts recurring revenue. The technology backbone is standard franchised dealer infrastructure (Dealer eProcess, SmartPath), with no proprietary AI/ML or differentiated platform assets identified.

Name

Doxon Toyota

Legal name

Doxon Toyota

Website

https://doxontoyota.com

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Doxon Toyota is a privately held, five-generation family-owned Toyota franchise dealership in Auburn, Washington, serving the Puget Sound region. It sells new, certified pre-owned, and used vehicles, provides factory-certified service and parts, and operates DX Off Road accessories and The Garage Café.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including all major models (cars, trucks, SUVs, hybrids, EVs). They typically stock over 500 new Toyota vehicles.
2. Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including Toyota Certified Used Vehicles (TCUV) and other makes. Over 100 pre-owned vehicles in stock.
3. Vehicle Servicing and Maintenance: Full-service maintenance and repair using Toyota-trained technicians and Genuine Toyota parts. Includes express maintenance, scheduled maintenance, and recall service.
4. Parts and Accessories: Sale of Genuine Toyota parts, accessories, and overlanding equipment through DX Off Road store.
5. Vehicle Financing: Financing and leasing services through Toyota Financial Services, including credit applications, payment calculators, and various finance products.
6. Café Services: The Garage Café offering food and beverages to customers during their visit.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Doxon Toyota is an authorized Toyota dealership selling new Toyota vehicles and pre-owned vehicles from multiple manufacturers, backed by a Toyota-trained service center for maintenance and repairs using Genuine Toyota parts. The dealership also operates a parts and accessories department (including the DX Off-Road overlanding store) and arranges financing and leasing through Toyota Financial Services, serving retail consumers in the Puget Sound region and Canadian export buyers.

Product overview

Doxon Toyota is an automotive dealership offering a comprehensive portfolio of vehicle sales and services. The core offering consists of new Toyota vehicle sales (including 29+ models such as Corolla, Camry, RAV4, Tacoma, Tundra, 4Runner, Highlander, Prius, and their hybrid/electrified variants) and pre-owned vehicle sales spanning multiple manufacturers. The dealership provides integrated services including Toyota Certified Used Vehicles (TCUV) with comprehensive warranty coverage, full-service maintenance and repair through Toyota-trained technicians using Genuine Toyota parts, and ToyotaCare/ToyotaCare Plus maintenance plans. Supporting services include vehicle financing, trade-in valuation, online shopping, SmartPath pricing, and vehicle locator tools. Specialty offerings include DX Off-Road (overlanding parts in partnership with Ironman 4x4 America), The Garage Cafe, and various incentive programs including College and Military rebates. The dealership serves the Auburn, Washington area near Puyallup, Renton, Tacoma, and Federal Way.

Differentiator

Problem solved

Functional benefit

Brands

• DX Off-Road: Off-road and overlanding parts/accessories store operated in partnership with Ironman 4x4 America, serving customers with suspension, wheels, tires, bumpers, lights, canopies, camping gear, and rescue equipment.

Quantifiable outcome

• Over 7 million Toyota Certified Used Vehicles sold nationwide since 1996

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ironman 4x4 AmericacoreStrategic or Co-development PartnerDX OFF-ROAD is Doxon Toyota's newest adventure store opened in partnership with Ironman 4x4 America. The store provides quality overlanding parts and accessories at affordable costs for the local community. They carry parts/accessories for Toyota, Lexus, Jeep, Subaru, GMC, Ford, Chevrolet, and other makes.
• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership since 1964, selling new Toyota vehicles, Toyota Certified Used Vehicles, and providing factory-authorized service and parts. One of the oldest Toyota dealers in the 5-state region.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Lithia Motors: One of the largest franchised auto dealer groups in the US operating hundreds of new vehicle franchises across multiple brands including Toyota. Lithia represents the scaled, multi-point dealership model that contrasts with Doxon's single-point Toyota operation.
• AutoNation: Largest US franchised auto retailer with hundreds of stores across multiple brands including Toyota. Comparable in core new/used vehicle sales and F&I revenue model, but operates at vastly greater scale and geographic diversification.
• Sonic Automotive: Public franchised automotive retailer with new and used vehicle sales, service, and F&I across many brands including Toyota dealerships. Direct comparability in franchise dealership revenue model and service/parts annuity.
• Group 1 Automotive: Multi-brand franchised auto retailer with Toyota franchises among its brand portfolio. Operates new vehicle sales, used vehicle sales (including EchoPark), service, and parts at scale analogous to Doxon's mix.
• Asbury Automotive Group: Franchised automotive retailer with new vehicle, used vehicle, parts, and service operations across multiple brands including Toyota. Highly comparable dealership revenue model, including Clicklane digital retail initiative.
• Penske Automotive Group: Diversified franchised automotive and commercial truck dealer group with premium and volume brands. Comparable franchised dealer model and F&I/service revenue streams, though Penske skews toward luxury brands.
• Berkshire Hathaway Automotive: Parent of Van Tuyl Group, one of the largest privately-held US dealer groups operating franchised dealerships across many brands. Comparable franchised dealership revenue model with national scale advantage over Doxon.
• Hendrick Automotive Group: Largest privately-held US automotive dealer group with franchised new vehicle dealerships, used vehicle operations, and service/parts. Comparable in private family-controlled ownership structure and franchised dealership revenue mix.

Emerging players

• CarMax: Leading used vehicle retailer with strong omnichannel capabilities and proprietary appraisal/financing infrastructure. Direct overlap with Doxon's pre-owned vehicle and trade-in operations, though CarMax does not sell new vehicles or hold a Toyota franchise.
• Carvana: Online used vehicle retailer with home delivery and vending machine pickup model. Competes with Doxon's used vehicle and online shopping (SmartPath) channels, particularly for digitally native consumers in Doxon's service area.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DoxonToyota
• Instagraminstagram.com/DoxonToyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doxon Toyota