DQLab

What DQLab does

DQLab is an Indonesian online data science learning platform headquartered in Tangerang, Banten, established circa 2018 and operated under PT Xeratic in association with Yayasan Multimedia Nusantara (UMN). The platform delivers self-paced modules (100+), live bootcamps, and government- and vendor-recognized certifications in R, Python, SQL, Excel, Power BI, and AI/ML, with curriculum delivered through a proprietary learning management system that integrates a Live Code Editor, a ChatGPT-powered learning assistant, and connectors to Google BigQuery, Google Colab, and Looker Studio. Its learner base exceeds 500,000 registered users and over 30 corporate clients spanning SOEs, large private corporates, and universities.

DQLab monetizes through individual subscriptions (IDR 599K–1,299K for 3/6/12 months), bootcamps (IDR 799K–2,500K), BNSP-, Microsoft-, and Pearson VUE–issued certifications (IDR 1,680K–2,500K), B2B corporate training packages under the BETTER offline program, low-ticket hackathon entries (IDR 25K–50K), and an affiliate channel. Revenue is mixed across long-tail consumer subscription volume and episodic B2B enterprise training, with affiliate commissions adding a secondary stream. Pricing points in the IDR 25K–2,500K range position the platform for the Indonesian mass-market learner segment rather than premium enterprise contracts.

The platform has expanded its curriculum into generative AI and workflow automation in 2026, including bootcamps covering Gen AI and n8n, a Pearson VUE–administered AI Specialist credential, and a Vibe Coding module, alongside continued BNSP and Microsoft Office Specialist credentialing partnerships. The UMN/Xeratic parent structure provides institutional content production capacity, while the founder listed is Feris Thia (Xeratic).

Name

DQLab

Legal name

DQLab (operated by Yayasan Multimedia Nusantara and Xeratic)

Website

https://dqlab.id

Company type

Private

Operating status

Operating

Short description

DQLab is an Indonesian online data science education platform offering self-paced courses, live bootcamps, and BNSP-, Microsoft-, and Pearson VUE–recognized certifications. It serves individual learners and Indonesian enterprise clients across consumer subscriptions, B2B corporate training, and credentialing programs with ChatGPT-integrated learning tools.

Ownership category

akta.pro rank

Product category

Online Data Science Education

NAICS

Computer Training (611420), Exam Preparation and Tutoring (611691), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Remote & Live Online Proctoring Platforms (EDAFADAB)

Keywords

• Online data science courses
• Professional certification programs
• Corporate data upskilling
• Data analytics bootcamps
• E-learning platform

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Premium Subscription: Self-paced learning subscription with tiered access (3, 6, and 12-month plans) providing access to 96+ interactive modules, live webinars, e-certificates, e-books, and Xeratic tool training. Subscription prices range from Rp 599,000 (3 months, discounted from Rp 1,848,300) to Rp 1,299,000 (12 months, discounted from Rp 7,380,000). This is the primary recurring revenue stream.
2. Platinum Modules (One-time Purchase): Lifetime-access individual course purchases including titles like 'Cara Cepat dan Mudah Menguasai Excel Tingkat Dasar' (Rp 99,900), 'Marketing Management Fundamental' (Rp 136,000), 'Digital Marketing 101' (Rp 136,000), and other specialized courses sold as perpetual licenses.
3. Bootcamp Programs: Structured, instructor-led virtual bootcamps delivered via Zoom over defined periods. Prices range from Rp 799,000 (Bootcamp Excel) to Rp 2,500,000 (Machine Learning & AI, Gen AI & N8N). Includes 17 live sessions, portfolio guidance, and e-certificates. Bundle packages offer 30-58% discounts.
4. BNSP and Microsoft Certification Exams: Official professional certification exam fees for BNSP (Badan Nasional Sertifikasi Profesi) competency certifications in Data Analyst (Rp 1,800,000), Data Scientist (Rp 2,500,000), Business Intelligence Analyst (Rp 1,900,000), Data Engineer (Rp 1,800,000), and Digital Marketing (Rp 1,800,000). Also includes Microsoft Office Specialist (MOS) Excel Associate and Expert exams at Rp 1,680,000 each.
5. Corporate Training & B2B Services: Enterprise B2B offerings including corporate training programs (customized workshops for companies), talent recommendation (access to vetted data professionals within 2 weeks), and professional data services (project acceleration and complex data problem-solving). Revenue from named clients including SMN Group, Toyota Astra Motor, Gramedia, and various government institutions.
6. Affiliate Program: Referral-based revenue sharing where affiliates earn 30% commission on Premium subscriptions and 20% on Bootcamp transactions. Provides a distribution channel leveraging affiliate networks to drive enrollments.
7. Hackathon Challenges: Short-duration competitive coding events with registration fees (e.g., SQL Hackathon at Rp 50,000, Python Visualization Challenge at Rp 25,000) that also serve as user acquisition and portfolio-building touchpoints.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

DQLab is an Indonesian online education platform that sells self-paced interactive learning modules, instructor-led virtual bootcamps, and certified exam preparation (BNSP, Microsoft MOS, Pearson VUE) in data science, analytics, and AI. It also delivers corporate training programs, talent recommendation services, and professional data services to enterprise clients across Indonesia. The platform combines a Live Code Editor, an integrated AI chatbot (ChatGPT), and Zoom-based virtual classrooms to deliver hands-on, outcome-based learning in Python, R, SQL, Excel, Power BI, and related tools.

Product overview

DQLab is an Indonesian online Data Science and AI learning platform offering a modular portfolio of educational products. The core offerings consist of Belajar Mandiri (self-paced modules), Bootcamp (live virtual intensive programs), BETTER Training (corporate offline training), and Challenges (hackathon competitions). Supporting products include Corporate Service for enterprise talent and training solutions, and an Affiliate Program. The platform provides programming courses in Python, R, SQL, Excel, and Pentaho, with integrated AI features powered by ChatGPT. Certification offerings include BNSP professional certifications, Microsoft Office Specialist (MOS), and Pearson VUE AI Specialist exams.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 500,000+ users have upgraded their skills and careers through DQLab
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Universitas Multimedia Nusantara (UMN)coreStrategic or Co-development Partner · 1 January 2006UMN is the institutional founding partner of DQLab. Founded in 2006, UMN is an ICT-based university with A-level accreditation that provides academic credibility, physical campus facilities (including the New Media Tower headquarters), and co-develops curriculum content. DQLab is owned by Yayasan Multimedia Nusantara. The relationship is mutual — UMN provides institutional backing, faculty, and campus facilities while DQLab provides practical data science curriculum and career pathways for UMN students.
• XeraticcoreStrategic or Co-development Partner · 1 January 2005Xeratic is a business consulting and data warehousing company established since 2005 that provides data solutions adopted by major Indonesian companies across multiple industry sectors. Founder Feris Thia leads Xeratic. DQLab provides Xeratic with a talent pipeline and training arm. Free Xeratic tool training valued at Rp 2.5 million is included in DQLab subscription packages. The relationship is mutual — Xeratic contributes industry expertise, tools, and real-world case studies while DQLab serves as an upskilling and talent sourcing platform.
• BNSP (Badan Nasional Sertifikasi Profesi)coreStrategic or Co-development PartnerBNSP is the Indonesian National Professional Certification Agency. DQLab is an official certification partner authorized to administer BNSP competency exams for Data Analyst, Data Scientist, Business Intelligence Analyst, Data Engineer, and Digital Marketing. BNSP provides regulatory legitimacy and government-recognized credentials; DQLab provides training preparation and a testing center for BNSP certification candidates.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft is the global technology provider whose Microsoft Office Specialist (MOS) certification programs (Excel Associate and Excel Expert) are offered through DQLab. Microsoft provides the certification framework and global credential brand recognition; DQLab provides preparation courses and administers certification exams as a certified testing partner.
• SMN GroupmajorChannel Partner/ Reseller/ DistributorSMN Group is a major Indonesian conglomerate with subsidiary companies including Protelindo. SMN Group has engaged DQLab for multiple corporate training programs including Data Visualization with Sigma Computing, Data Analysis & Visualization with Python, and other data upskilling initiatives. DQLab serves as the training provider delivering programs to SMN Group employees across subsidiaries.
• Toyota Astra MotormajorChannel Partner/ Reseller/ DistributorToyota Astra Motor engaged DQLab for the 'DX Community Meet & Greet Batch 1' corporate training program focused on data-driven decision-making through dashboard development. This is a flagship enterprise client engagement demonstrating DQLab's capability to serve major Indonesian automotive companies.
• GramediamajorChannel Partner/ Reseller/ DistributorGramedia, Indonesia's largest book retail chain, partnered with DQLab for an 'AI for Productivity & Work Application' corporate training program. The program covers AI fundamentals, Machine Learning, and practical business applications, serving Gramedia's corporate upskilling needs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hacktiv8: Indonesian coding and data science bootcamp offering intensive instructor-led programs. Direct peer - same market (Indonesia), same audience (career switchers and professionals), and overlapping curriculum in Python, SQL, and data analytics.
• Algoritma Data Science School: Indonesia-based data science education provider offering bootcamps and corporate training in Python, R, SQL, and machine learning. Direct competitor for the same Indonesian professional upskilling segment.
• RevoU: Indonesian tech education platform with intensive bootcamps in data analytics, product management, and software engineering. Direct peer in the Indonesian career-launch / upskilling category with similar pricing tiers and B2B offerings.
• DataCamp: Global data science and AI learning platform with subscription-based interactive courses in Python, R, SQL, and ML. Closest global peer in product format (self-paced modules + live code editor) and target learner (data professionals).

Broad incumbents

• Coursera: Global MOOC platform offering university-partnered data science and AI specializations. Overlaps with DQLab's curriculum breadth and corporate enterprise offering, but does not localize content to the same degree for Indonesia.
• Udemy: Global marketplace for self-paced technical courses including data science, Python, SQL, and Excel. Competes on price and breadth but lacks Indonesian localization, certification authority, and live bootcamp/community elements.
• Zenius: Established Indonesian EdTech platform (now under Ruangguru) historically focused on K-12 and increasingly professional test prep. Comparable in local market reach and Indonesian-language content production, but heavier in academic K-12 than data/AI upskilling.
• Ruangguru: Indonesia's largest EdTech company offering K-12 tutoring plus professional upskilling (Skill Academy). Compares to DQLab on Indonesian market presence and B2C subscription model, but operates at a much larger scale and broader scope.

Regional players

• Progate: Japan-origin coding education platform with a strong Indonesian user base. Comparable product format (self-paced, in-browser code editor, beginner-friendly curriculum) and overlapping learner persona in early-career tech upskilling.

Emerging players

• MyEduSolve: Indonesian digital education provider focused on Microsoft and global certification exam preparation. Comparable on the certification/credentialing side of DQLab's business, particularly MOS and BNSP-aligned tracks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DQLab.ID
• LinkedInlinkedin.com/company/dqlab
• Instagraminstagram.com/dqlab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DQLab