Pernia’s Pop Up Shop
Multi-brand luxury fashion e-commerce platform aggregating 500+ Indian designers across women's, men's, kids' apparel, jewellery and home décor, serving affluent consumers in India and 70+ countries seeking bridal, occasion, and designer ethnic wear.
- Company typePrivate
- Founded2012
- HeadquartersKolkata, India
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pernia’s Pop Up Shop does
Pernia's Pop Up Shop is a multi-brand luxury fashion e-commerce platform founded in 2012 and operated by parent company Purple Style Labs. The platform aggregates collections from over 500 Indian designers — including Anamika Khanna, Amit Aggarwal, Anita Dongre, Manish Malhotra, Tarun Tahiliani, Ritu Kumar, and Masaba — across women's designer ethnic and western wear (lehengas, sarees, anarkalis, gowns), menswear (shirts, suits, sherwanis, footwear), kidswear, jewellery and accessories, and home décor. It serves affluent Indian consumers globally, with primary use cases in bridal trousseau, wedding, festival, and occasion wear, supplemented by resort/travel fashion and lifestyle segments.
The underlying technology is an e-commerce platform supporting multi-currency transactions (INR, USD, EUR, GBP, CAD, AUD, HKD, SGD) and shipping to over 70 countries including the USA, UK, UAE, Australia, Canada, Germany, France, Japan, and Singapore. The operating model is omnichannel, combining the core online storefront (www.perniaspopupshop.com), a dedicated men's site, iOS/Android mobile apps, WhatsApp commerce for personalized ordering, and physical retail Studios offering personal styling appointments and custom fittings. Additional services include curated Celebrity Closet purchases, ready-to-ship items with 7-day delivery, and free international shipping.
The business operates on a transaction-based, direct-to-consumer model, generating revenue from product sales priced per item (ranging from roughly $15 for basic accessories to $600+ for premium designer wear) plus quote-based personal styling services. Go-to-market relies on content marketing (fashion blog, fashion week coverage), celebrity associations (notably investor Shah Rukh Khan), and WhatsApp-based engagement. The company reported revenue of Rs 508 crore (approximately US$60.22 million) for fiscal year 2023-2024 and is privately held with a venture-backed, IPO-oriented trajectory.
Pernia’s Pop Up Shop firmographics
Firmographics- Name
- Pernia’s Pop Up Shop
- Legal name
- Pernia's Pop-Up Shop
- Website
- https://perniaspopupshop.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Multi-brand luxury fashion e-commerce platform aggregating 500+ Indian designers across women's, men's, kids' apparel, jewellery and home décor, serving affluent consumers in India and 70+ countries seeking bridal, occasion, and designer ethnic wear.
- Ownership category
- akta.pro rank
Pernia’s Pop Up Shop industry classification
Industry- Product category
- Luxury Designer Fashion E-commerce
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Fashion & Designer Department Stores (CRAGADAC)
- akta.pro secondary industry
- Luxury Home & Lifestyle Department Stores (CRAGADAG)
Keywords
Where Pernia’s Pop Up Shop is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Pernia’s Pop Up Shop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail: Direct online sales of luxury designer fashion products including womenswear, menswear, kidswear, jewellery, accessories, and home decor. Transaction-based model with product sales to consumers globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
| Other | Pay-as-you-go | Personal Styling Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pernia’s Pop Up Shop product offering
Product offeringCore offering
Pernia's Pop Up Shop operates a multi-brand luxury fashion e-commerce platform aggregating over 500 Indian designer brands under one roof, offering women's ethnic and western wear, men's designer clothing, kidswear, jewellery, accessories, and home décor. The company sells designer collections directly to consumers via its own website, mobile app, and physical Studio stores, with supplementary services such as personal styling consultations, custom fitting, and bridal trousseau curation.
Product overview
Pernia's Pop Up Shop is a luxury designer ethnic clothing e-commerce platform operated by parent company Purple Style Labs. The platform aggregates over 500 Indian designers offering a comprehensive portfolio of women's ethnic and western wear, designer menswear, kidswear, jewellery and accessories, and home décor products. The core offering consists of women's designer ethnic clothing (lehengas, sarees, anarkalis) and men's designer wear (shirts, trousers, occasion wear), supplemented by jewellery, footwear, home décor, physical Studio stores, personal styling services, and a Celebrity Closet curation. The platform features ready-to-ship items with 7-day delivery and free international shipping, targeting affluent customers seeking luxury Indian fashion with global accessibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Designer Ethnic Clothing Luxury designer women's wear including lehengas, sarees, anarkalis, kurta sets, gowns, sherwanis, and occasion wear from top Indian designers like Anita Dongre, Manish Malhotra, Ritu Kumar, and others.
- Men's Designer Wear Designer menswear including casual shirts, formal shirts, kurtas, suits, blazers, tuxedos, trousers, sherwanis, and party wear from brands like Kunal Rawal, Rohit Gandhi & Rahul Khanna, and others.
- Designer Jewellery & Accessories Luxury designer jewellery including necklaces, earrings, cuffs, bracelets, rings, bangles, and accessories like clutches, handbags, potlis, and shawls from brands like Curio Cottage, Isharya, Outhouse, and others.
- Kidswear Designer clothing for boys and girls including lehengas, anarkalis, kurta sets, sherwanis, blazers, and accessories from brands like Fayon Kids, Little Bansi, and others.
- Home Décor Luxury home décor products including designer bed linen, floorings, art, tableware, and beauty & wellness items from brands like Jaipur Rugs, Ritu Kumar Home, and others.
- Studio (Physical Retail) Physical store locations offering in-person shopping experience, personal styling sessions, and appointment bookings for wedding functions and special occasions.
- Personal Styling Services Chat with personal stylists and customer service team available 24x7 to help find outfits, get styling tips, and customize outfits according to needs.
- First Look A digital fashion discovery platform showcasing latest collections and trends from designers.
- Celebrity Closet Curated collection of celebrity-spotted outfits available exclusively for purchase.
Quantifiable outcome
- Ships to 70+ countries worldwide
- +2 more outcomes
Companies that use Pernia’s Pop Up Shop
Customer profileSegments5 records
Ideal customer profiles3 records
Pernia’s Pop Up Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pernia’s Pop Up Shop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 500+ Indian Fashion DesignerscorePlatform hosts collections from 500+ Indian fashion designers including Anamika Khanna, Amit Aggarwal, Anita Dongre, Manish Malhotra, Tarun Tahiliani, Ritu Kumar, Masaba, and many more. Designers list their collections exclusively or primarily on the platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Pernia’s Pop Up Shop competitors and assessment
Company assessmentBroad incumbents
- NET-A-PORTER: Global luxury multi-brand fashion e-commerce platform owned by Richemont. Comparable as the global benchmark for digital luxury aggregation, relevant for international expansion benchmarking and global Indian-diaspora demand.
Emerging players
- Nykaa Fashion: FSN E-Commerce's fashion vertical leveraging Nykaa's beauty customer base to sell Indian designer apparel and accessories. Adjacent competitor with overlap in Indian designer occasion wear but core strength remains beauty.
Direct peers
- Aza Fashions: Mumbai-headquartered luxury multi-brand retailer with strong offline boutiques and an e-commerce site covering Indian designer womenswear, menswear and accessories. Closest direct peer in curated Indian designer occasion wear.
- Carma Online Store: Indian multi-brand luxury and designer fashion e-commerce platform offering Indian and international labels. Comparable as a digital-first luxury aggregator in the same category.
- Ogaan: Established Indian luxury multi-brand retailer operating physical boutiques in Delhi and Mumbai plus an e-commerce site. Comparable in designer brand aggregation, bridal curation and HNI customer base.
- The Collective (Aditya Birla Fashion and Retail): Aditya Birla group's multi-brand luxury retail chain combining Indian and international designer labels across physical stores and online. Comparable luxury aggregator model with conglomerate backing.
- Tata CLiQ Luxury: Direct Indian competitor offering a curated multi-brand luxury fashion marketplace across apparel, accessories and home. Comparable as a Tata-group-backed digital luxury destination targeting similar HNI and occasion-wear customers, with similar brand-aggregation model.
- Le Mill: Mumbai-based luxury multi-brand retailer founded by former French Vogue editor, offering Indian and international designers. Comparable curated Indian designer luxury positioning with physical studio and online presence.
- Myntra Luxe: Luxury vertical of Myntra (Walmart-owned) featuring premium Indian and international designer brands. Direct overlap in Indian designer occasion wear and bridal assortment, with significant traffic advantage.
- Ajio Luxe: Reliance Retail's luxury vertical aggregating Indian and international designer brands online. Direct competitor in Indian multi-brand luxury e-commerce with similar designer assortment and bridal/occasion focus, but with deeper balance-sheet backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pernia’s Pop Up Shop social profiles
Digital presencePernia’s Pop Up Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pernia’s Pop Up Shop leadership team
Management profileNumber of profiles
Profiles1 record
Pernia’s Pop Up Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pernia’s Pop Up Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pernia’s Pop Up Shop
What does Pernia’s Pop Up Shop do?
Pernia's Pop Up Shop operates a multi-brand luxury fashion e-commerce platform aggregating over 500 Indian designer brands under one roof, offering women's ethnic and western wear, men's designer clothing, kidswear, jewellery, accessories, and home décor. The company sells designer collections directly to consumers via its own website, mobile app, and physical Studio stores, with supplementary services such as personal styling consultations, custom fitting, and bridal trousseau curation.
Is Pernia’s Pop Up Shop a public or private company?
Pernia’s Pop Up Shop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pernia’s Pop Up Shop founded?
Pernia’s Pop Up Shop was founded in 2012. It employs 251 to 500 people.
Where is Pernia’s Pop Up Shop based?
Pernia’s Pop Up Shop is headquartered in Kolkata, India, in the Asia region.
How does Pernia’s Pop Up Shop make money?
One revenue line is on record: E-commerce Retail.
Who are Pernia’s Pop Up Shop's main competitors?
NET-A-PORTER is listed as a broad incumbent. Nykaa Fashion is listed as an emerging player. Direct peers are Aza Fashions, Carma Online Store, Ogaan, The Collective (Aditya Birla Fashion and Retail), Tata CLiQ Luxury, Le Mill, Myntra Luxe and Ajio Luxe.
Does Pernia’s Pop Up Shop have an API?
No public API is recorded for Pernia’s Pop Up Shop.
What industry is Pernia’s Pop Up Shop in?
Pernia’s Pop Up Shop's product category is Luxury Designer Fashion E-commerce. Its primary akta.pro industry code is CRAGADAC, Luxury Fashion & Designer Department Stores, with a secondary code of CRAGADAG, Luxury Home & Lifestyle Department Stores. Its NAICS code is 458 and its SIC code is 5600.