Pernia’s Pop Up Shop

What Pernia’s Pop Up Shop does

Pernia's Pop Up Shop is a multi-brand luxury fashion e-commerce platform founded in 2012 and operated by parent company Purple Style Labs. The platform aggregates collections from over 500 Indian designers — including Anamika Khanna, Amit Aggarwal, Anita Dongre, Manish Malhotra, Tarun Tahiliani, Ritu Kumar, and Masaba — across women's designer ethnic and western wear (lehengas, sarees, anarkalis, gowns), menswear (shirts, suits, sherwanis, footwear), kidswear, jewellery and accessories, and home décor. It serves affluent Indian consumers globally, with primary use cases in bridal trousseau, wedding, festival, and occasion wear, supplemented by resort/travel fashion and lifestyle segments.

The underlying technology is an e-commerce platform supporting multi-currency transactions (INR, USD, EUR, GBP, CAD, AUD, HKD, SGD) and shipping to over 70 countries including the USA, UK, UAE, Australia, Canada, Germany, France, Japan, and Singapore. The operating model is omnichannel, combining the core online storefront (www.perniaspopupshop.com), a dedicated men's site, iOS/Android mobile apps, WhatsApp commerce for personalized ordering, and physical retail Studios offering personal styling appointments and custom fittings. Additional services include curated Celebrity Closet purchases, ready-to-ship items with 7-day delivery, and free international shipping.

The business operates on a transaction-based, direct-to-consumer model, generating revenue from product sales priced per item (ranging from roughly $15 for basic accessories to $600+ for premium designer wear) plus quote-based personal styling services. Go-to-market relies on content marketing (fashion blog, fashion week coverage), celebrity associations (notably investor Shah Rukh Khan), and WhatsApp-based engagement. The company reported revenue of Rs 508 crore (approximately US$60.22 million) for fiscal year 2023-2024 and is privately held with a venture-backed, IPO-oriented trajectory.

Name

Pernia’s Pop Up Shop

Legal name

Pernia's Pop-Up Shop

Website

https://perniaspopupshop.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Multi-brand luxury fashion e-commerce platform aggregating 500+ Indian designers across women's, men's, kids' apparel, jewellery and home décor, serving affluent consumers in India and 70+ countries seeking bridal, occasion, and designer ethnic wear.

Ownership category

akta.pro rank

Product category

Luxury Designer Fashion E-commerce

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Fashion & Designer Department Stores (CRAGADAC)

akta.pro secondary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Luxury fashion ecommerce
• Designer ethnic wear
• Bridal trousseau
• Multi-brand marketplace
• Occasion wear

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail: Direct online sales of luxury designer fashion products including womenswear, menswear, kidswear, jewellery, accessories, and home decor. Transaction-based model with product sales to consumers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pernia's Pop Up Shop operates a multi-brand luxury fashion e-commerce platform aggregating over 500 Indian designer brands under one roof, offering women's ethnic and western wear, men's designer clothing, kidswear, jewellery, accessories, and home décor. The company sells designer collections directly to consumers via its own website, mobile app, and physical Studio stores, with supplementary services such as personal styling consultations, custom fitting, and bridal trousseau curation.

Product overview

Pernia's Pop Up Shop is a luxury designer ethnic clothing e-commerce platform operated by parent company Purple Style Labs. The platform aggregates over 500 Indian designers offering a comprehensive portfolio of women's ethnic and western wear, designer menswear, kidswear, jewellery and accessories, and home décor products. The core offering consists of women's designer ethnic clothing (lehengas, sarees, anarkalis) and men's designer wear (shirts, trousers, occasion wear), supplemented by jewellery, footwear, home décor, physical Studio stores, personal styling services, and a Celebrity Closet curation. The platform features ready-to-ship items with 7-day delivery and free international shipping, targeting affluent customers seeking luxury Indian fashion with global accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Designer Ethnic Clothing Luxury designer women's wear including lehengas, sarees, anarkalis, kurta sets, gowns, sherwanis, and occasion wear from top Indian designers like Anita Dongre, Manish Malhotra, Ritu Kumar, and others.
• Men's Designer Wear Designer menswear including casual shirts, formal shirts, kurtas, suits, blazers, tuxedos, trousers, sherwanis, and party wear from brands like Kunal Rawal, Rohit Gandhi & Rahul Khanna, and others.
• Designer Jewellery & Accessories Luxury designer jewellery including necklaces, earrings, cuffs, bracelets, rings, bangles, and accessories like clutches, handbags, potlis, and shawls from brands like Curio Cottage, Isharya, Outhouse, and others.
• Kidswear Designer clothing for boys and girls including lehengas, anarkalis, kurta sets, sherwanis, blazers, and accessories from brands like Fayon Kids, Little Bansi, and others.
• Home Décor Luxury home décor products including designer bed linen, floorings, art, tableware, and beauty & wellness items from brands like Jaipur Rugs, Ritu Kumar Home, and others.
• Studio (Physical Retail) Physical store locations offering in-person shopping experience, personal styling sessions, and appointment bookings for wedding functions and special occasions.
• Personal Styling Services Chat with personal stylists and customer service team available 24x7 to help find outfits, get styling tips, and customize outfits according to needs.
• First Look A digital fashion discovery platform showcasing latest collections and trends from designers.
• Celebrity Closet Curated collection of celebrity-spotted outfits available exclusively for purchase.

Quantifiable outcome

• Ships to 70+ countries worldwide
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 500+ Indian Fashion DesignerscoreStrategic or Co-development PartnerPlatform hosts collections from 500+ Indian fashion designers including Anamika Khanna, Amit Aggarwal, Anita Dongre, Manish Malhotra, Tarun Tahiliani, Ritu Kumar, Masaba, and many more. Designers list their collections exclusively or primarily on the platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NET-A-PORTER: Global luxury multi-brand fashion e-commerce platform owned by Richemont. Comparable as the global benchmark for digital luxury aggregation, relevant for international expansion benchmarking and global Indian-diaspora demand.

Emerging players

• Nykaa Fashion: FSN E-Commerce's fashion vertical leveraging Nykaa's beauty customer base to sell Indian designer apparel and accessories. Adjacent competitor with overlap in Indian designer occasion wear but core strength remains beauty.

Direct peers

• Aza Fashions: Mumbai-headquartered luxury multi-brand retailer with strong offline boutiques and an e-commerce site covering Indian designer womenswear, menswear and accessories. Closest direct peer in curated Indian designer occasion wear.
• Carma Online Store: Indian multi-brand luxury and designer fashion e-commerce platform offering Indian and international labels. Comparable as a digital-first luxury aggregator in the same category.
• Ogaan: Established Indian luxury multi-brand retailer operating physical boutiques in Delhi and Mumbai plus an e-commerce site. Comparable in designer brand aggregation, bridal curation and HNI customer base.
• The Collective (Aditya Birla Fashion and Retail): Aditya Birla group's multi-brand luxury retail chain combining Indian and international designer labels across physical stores and online. Comparable luxury aggregator model with conglomerate backing.
• Tata CLiQ Luxury: Direct Indian competitor offering a curated multi-brand luxury fashion marketplace across apparel, accessories and home. Comparable as a Tata-group-backed digital luxury destination targeting similar HNI and occasion-wear customers, with similar brand-aggregation model.
• Le Mill: Mumbai-based luxury multi-brand retailer founded by former French Vogue editor, offering Indian and international designers. Comparable curated Indian designer luxury positioning with physical studio and online presence.
• Myntra Luxe: Luxury vertical of Myntra (Walmart-owned) featuring premium Indian and international designer brands. Direct overlap in Indian designer occasion wear and bridal assortment, with significant traffic advantage.
• Ajio Luxe: Reliance Retail's luxury vertical aggregating Indian and international designer brands online. Direct competitor in Indian multi-brand luxury e-commerce with similar designer assortment and bridal/occasion focus, but with deeper balance-sheet backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PerniasPopUp
• LinkedInlinkedin.com/company/perniaspopupshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pernia’s Pop Up Shop