DQuadrat Living GmbH

What DQuadrat Living GmbH does

DQuadrat Living GmbH, founded in 2015 and headquartered in Ludwigsburg, Baden-Württemberg, operates a multi-brand hotel, boardinghouse and student-housing portfolio in southern Germany through three proprietary brands — HARBR. hotel & boardinghouse (mid-scale to upscale maritime-styled hotels), Das Schlafwerk (fully digital budget longstay hotels for monteurs, families, backpackers, and Messe visitors), and BE:AT student homes — alongside franchised Accor properties (ibis budget Ludwigsburg, ibis Styles Tübingen) and three HARBR. hotels operating under Radisson Individuals. The company runs 9 locations with approximately 895 rooms and 210 employees, serving roughly 220,000 guests per year.

The operating model is built around full digitalization of the guest journey (online booking, online check-in and check-out, digital room management) particularly within the Das Schlafwerk concept, complemented by in-room technology including rooftop photovoltaic systems, Power Purchase Agreement green-electricity supply, EV charging stations, and refillable EcoCert/Nordic Swan-certified amenities. Vertical integration with sister company DQuadrat Real Estate (part of the Wolff & Müller group) enables in-house project development feeding directly into hotel operations, while franchise affiliations with Accor and Radisson extend distribution through their global loyalty platforms (ALL, Radisson Rewards).

Revenue is generated across room rentals across price segments (from ibis budget to HARBR.), F&B (restaurants, bars, breakfast services, on-site retail of HARBR. signature spirits developed with HEIMAT Distillers), student housing rentals at BE:AT, and franchise/license economics from Radisson Individuals and Accor arrangements. Distribution combines direct-to-consumer brand websites, OTAs, partner booking platforms, and an internal central reservations and corporate sales team. The company reports a 2,000+ room expansion roadmap focused on southern German metropolitan and B/C-locations.

Name

DQuadrat Living GmbH

Legal name

DQuadrat Living GmbH

Website

https://dquadrat-living.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DQuadrat Living GmbH operates a multi-brand hotel, boardinghouse and student-housing portfolio across nine southern German locations under proprietary brands HARBR., Das Schlafwerk and BE:AT, plus Accor (ibis) and Radisson franchises, serving roughly 220,000 guests annually.

Ownership category

akta.pro rank

Product category

Hotel Operations

NAICS

Traveler Accommodation (7211), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Midscale Limited-Service Hotels (THAGABAC)

akta.pro secondary industries

Backpacker Guesthouses & Budget Inns (THAMAIAI), Summer/Conference Housing & Guest Accommodations (EDALACAI)

Keywords

• Hotel operations
• Long-stay accommodation
• Student housing
• Franchise hotel management
• Digital hospitality services

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Revenue: Core revenue from renting rooms across owned and operated hotels: HARBR. hotels (Ludwigsburg, Konstanz, Heilbronn), Das Schlafwerk (Stuttgart-Nord, Köln-Messe), BE:AT student homes, plus franchise-operated ibis budget Ludwigsburg and ibis Styles Tübingen.
2. Food & Beverage: Revenue from on-site restaurants, bars, and breakfast services at HARBR. hotels. Signature HARBR. beverages (HARBR. Rum, HARBR. Lager, HARBR. Gin, HARBR. Barrel Aged Dry Gin developed with HEIMAT Distillers) are offered in hotel bars and sold retail.
3. Longstay / Boarding Rentals: Extended-stay accommodation revenue from Das Schlafwerk (digital longstay for workers, families, backpackers) and BE:AT student homes for students, with flexible short- to long-term rental periods.
4. Franchise Fees and Operator Arrangements: Revenue contribution from franchise operations under Accor (ibis budget, ibis Styles) and Radisson Hotel Group (HARBR. Hotels – a member of Radisson Individuals) brand standards, with operator as franchisee/tenant.
5. Sponsorship and Merchandise: Revenue from branded merchandise including HARBR. signature spirits sold retail, and sponsorship arrangements such as Barock Volleys MTV Ludwigsburg.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

DQuadrat Living GmbH operates a multi-brand portfolio of hotels, boardinghouses, and student housing across southern and western Germany. Its proprietary brands include HARBR. hotel & boardinghouse (midscale to upscale urban hotels in Ludwigsburg, Konstanz, and Heilbronn), Das Schlafwerk (digitally-operated budget long-stay hotels in Stuttgart-Nord and Köln-Messe targeting construction workers, families, and backpackers), and BE:AT student homes (furnished student apartments in Ludwigsburg). It also operates franchise properties under Accor (ibis budget Ludwigsburg, ibis Styles Tübingen) and Radisson Hotel Group (HARBR. Hotels – a member of Radisson Individuals), alongside ancillary branded products such as HARBR. signature spirits and Think, Act & Live certified organic toiletries.

Product overview

DQuadrat Living GmbH operates a multi-brand hotel portfolio in Germany with a focus on Southern Germany. The portfolio comprises three own brands: HARBR. hotel & boardinghouse (maritime-styled hotels in Ludwigsburg, Konstanz, Heilbronn with digital services and branded beverages), Das Schlafwerk (digitally-operated long-stay budget hotels in Stuttgart and Cologne targeting handymen and families), and BE:AT student homes (student housing in Ludwigsburg). Franchise operations include ibis budget Ludwigsburg and ibis Styles Tübingen under Accor, plus three HARBR. hotels affiliated with Radisson Individuals. Supporting products include Think, Act & Live certified organic toiletries and HARBR. proprietary spirits. The company manages approximately 895 rooms across 9 locations, served by 210 employees hosting 220,385 guests annually.

Differentiator

Problem solved

Functional benefit

Brands

• HARBR. hotel & boardinghouse: Maritime elegance meets digital innovation. Versatile room offerings with stylish design, functional amenities, and a 'Wohnzimmer' combining lobby, bar, and restaurant.
• Das Schlafwerk
• BE:AT student homes

Products and services

• HARBR. hotel & boardinghouse Maritime-styled hotels and boardinghouses targeting business travelers, vacationers, and extended-stay guests, featuring digital check-in/check-out, online booking, a combined lobby-bar-restaurant 'Wohnzimmer' concept, and proprietary HARBR. branded beverages. Locations include Ludwigsburg, Konstanz, and Heilbronn.
• Das Schlafwerk Digitally-operated long-stay budget hotels offering affordable single, double, and multi-bed rooms with kitchen facilities, communal areas, and parking for large vehicles. Targets construction workers, families, backpackers, and trade-fair visitors. Combines hotel and boarding house features with fully digital booking and check-in/check-out processes.
• BE:AT student homes Student housing near university campuses and city centers offering modern, affordable furnished accommodations on monthly rental terms. Located in Ludwigsburg.
• ibis budget Ludwigsburg Economy hotel operated under Accor franchise, offering basic comfortable accommodations at budget pricing with a modern design concept following full renovation.
• ibis Styles Tübingen Design hotel operated under Accor franchise, located near Tübingen old town and the Neckar river. Features 126 rooms, a sports bar, and breakfast service, targeting families and business travelers.
• HARBR. Signature Spirits Proprietary alcoholic beverage line including HARBR. Rum, HARBR. Lager, HARBR. Gin, and HARBR. Barrel Aged Dry Gin (aged six months in former rum barrels), offered in HARBR. hotel bars and sold retail.
• Think, Act & Live Pflegeprodukte Certified organic personal care product line for hotel rooms, comprising over 98% natural and biodegradable ingredients, dispensed via refillable containers.

Quantifiable outcome

• 220,385 guests served in 2024 across all properties
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• HEIMAT Distillers (Schwaigern)minorStrategic or Co-development Partner · 1 October 2024HEIMAT Distillers in Schwaigern developed HARBR. signature spirits in collaboration with DQuadrat Living: HARBR. Rum, HARBR. Gin, HARBR. Lager, and HARBR. Barrel Aged Dry Gin (aged 6 months in former HARBR. Rum barrels). These spirits are offered in HARBR. hotel bars and sold retail in branded packaging.
• Barock Volleys MTV Ludwigsburg / Herren 1minorGTM or Marketing Partner · 1 October 2024Official sponsor of the Barock Volleys volleyball team (2nd Bundesliga) from October 2024, supporting their goal to reach the first division. The partnership includes financial support, visibility at games, and online/analog marketing exposure. Many DQuadrat Living employees have personal ties to local volleyball teams.
• Karlshöhe LudwigsburgminorOthers · 1 October 2024DQuadrat Living supports the Karlshöhe Ludwigsburg (social institution for people with disabilities) through participation in the 'Karlshöher Herzle' bread campaign (donating 50 cents per loaf sold), provision of the Karlshöher Herzle bread at hotel breakfasts, and broader charitable engagement. Part of the company's regional social responsibility program.
• Wolff & Müller AkademieminorStrategic or Co-development Partner · 1 January 2024Wolff & Müller is the parent group of DQuadrat Real Estate/DQuadrat Living. DQuadrat Living leverages the Wolff & Müller Akademie for employee training and development, integrated into the D² Living AcadeMe platform alongside content from Accor and Radisson.
• SOS KinderdorfminorOthers · 1 January 2024At each new hotel opening, a DQuadrat Living shareholder enters into a sponsorship (Patroenschafter) with SOS Kinderdorf, a charitable organization supporting children and youth.
• Wohnungsnotfallhilfe LudwigsburgminorOthers · 1 January 2024DQuadrat Living supports the Wohnungsnotfallhilfe Ludwigsburg (homelessness assistance organization) as part of its social engagement program, alongside Karlshöhe, Kinderschutzbund Heilbronn, and Kinder- und Jugendhospizarbeit Konstanz.
• Kinderschutzbund HeilbronnminorOthers · 1 January 2024Supported charitable organization in Heilbronn, one of several social partners in DQuadrat Living's regional CSR portfolio (alongside Karlshöhe, Wohnungsnotfallhilfe, and Kinder- und Jugendhospizarbeit Konstanz).
• Kinder- und Jugendhospizarbeit KonstanzminorOthers · 1 January 2024Supported charitable organization in Konstanz, part of DQuadrat Living's multi-city social responsibility engagement across its hotel locations.
• Fair Job Hotels (e.V.)coreStrategic or Co-development Partner · 1 January 2016Official member of Fair Job Hotels, a values-based association promoting transparency, fair pay, flexible working hours, modern training, and collaborative development in the German hotel industry. The membership is actively used in employer branding and reflects DQuadrat Living's commitment to fair employment practices.
• DQuadrat Real Estate GmbH (Parent/Sister Company)coreStrategic or Co-development Partner · 1 January 2015DQuadrat Living GmbH is a 100%-owned subsidiary of DQuadrat Real Estate GmbH, which is part of the Wolff & Müller group. DQuadrat Real Estate develops hotel properties (HARBR., Das Schlafwerk, BE:AT) and hands them over to DQuadrat Living for operations. This vertical integration from project development to hotel operations is a key strategic differentiator.

Scale indicators8 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Motel One Group: Germany's leading budget-lifestyle hotel chain with ~60,000 rooms across Europe. Directly comparable as a multi-brand budget-to-midscale operator in German urban markets, competing for similar business and leisure travelers as HARBR. and ibis Styles.
• Dormero Hotels: German hotel operator with properties across multiple German cities, combining proprietary and franchise brands. Comparable as a privately held multi-brand German hotel operator competing for similar business and leisure segments.
• Prizeotel: German design-focused budget hotel brand (under Radisson Hotel Group). Comparable to DQuadrat Living's HARBR. design-led properties and shares the Radisson franchise relationship.
• HR Group: Frankfurt-based hotel operator managing multiple brands and franchise agreements across Germany. Closely comparable as a multi-brand German hotel operator with franchise partnerships and a property portfolio of similar scale to DQuadrat Living.
• Lindner Hotels: Mid-market German hotel operator with own-brand properties across major German cities. Comparable scale to DQuadrat Living with a focus on German-domestic travelers and conference/event business, similar to HARBR.'s positioning.
• B&B Hotels: Major European economy hotel chain with ~30,000 rooms in Germany. Directly competes with ibis budget and Das Schlafwerk at the budget price point, sharing a similar franchise/owner-operator model and OTA-driven distribution approach.
• Achat Hotels: German mid-market hotel chain operating across German cities. Comparable to DQuadrat Living in terms of mid-scale positioning, geographic focus on German secondary cities, and mid-sized portfolio.

Broad incumbents

• Radisson Hotel Group: Global hotel group and franchise partner of DQuadrat Living (HARBR. Hotels – a member of Radisson Individuals). Comparable as a broad incumbent in the same industry, though operates at vastly larger scale globally.
• Accor SA: Global hotel group and major franchise partner of DQuadrat Living (ibis budget, ibis Styles). Comparable as a broad incumbent in the same hotel industry, though Accor operates at vastly larger scale internationally.
• Maritim Hotels: Established German hotel chain with properties across Germany. Comparable to HARBR. hotels in mid-market business/leisure positioning, with broader national footprint and conference facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dquadrat-living-gmbh
• Instagraminstagram.com/dquadratliving

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DQuadrat Living GmbH