Drake Foodmarkets Pty Ltd.

What Drake Foodmarkets Pty Ltd. does

Drake Foodmarkets Pty Ltd., trading as Drakes Supermarkets, is an Australian private grocery retailer founded in 1974 and headquartered in Torrensville, South Australia. The company operates physical supermarket stores across at least two states (South Australia and Queensland), serving general Australian retail consumers with everyday grocery products, private-label items, and brand-name categories including sauces, confectionery, and promotional product tie-ins. Beyond its core supermarket proposition, the company runs a sub-brand, Drakes Cellars, an e-commerce platform at online.drakescellars.com.au that sells wine direct to consumers.

The company's go-to-market combines bricks-and-mortar retail with an online alcohol channel and a digital marketing stack built around competitions, ShopScanWin-style promotions, co-branded campaigns with partners such as Starbucks, and an owned email newsletter list segmented by state. Customer engagement is driven through mid-funnel promotional activity and top-of-funnel email capture, with the website currently collecting email subscriptions with privacy-policy consent. Distribution is exclusively domestic, focused on Australian consumers.

The revenue model is standard grocery retail — margin on goods sold across physical stores, supplemented by direct-to-consumer wine sales through the Drakes Cellars channel — with no publicly disclosed pricing tiers or subscription mechanics. As a Pty Ltd private company, Drake Foodmarkets does not publish revenue, headcount beyond a 13-person corporate figure, ownership structure, funding history, or management team details in the source material available.

Name

Drake Foodmarkets Pty Ltd.

Legal name

Drake Foodmarkets Pty Ltd

Website

https://drakesupermarkets.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Drake Foodmarkets Pty Ltd., trading as Drakes Supermarkets, is an Australian private grocery retailer founded in 1974 and headquartered in Torrensville, South Australia. It operates physical supermarket stores across multiple states and runs Drakes Cellars, an online wine e-commerce platform.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

Keywords

• Grocery retail
• Supermarket chain
• Private label products
• Online wine retail
• Food retail

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

Drake Foodmarkets Pty Ltd. operates as an Australian supermarket chain under the "Drakes Supermarkets" banner, selling grocery and food retail products through physical supermarket locations. The company also operates Drakes Cellars, an online wine retail platform accessible at online.drakescellars.com.au. The company additionally promotes consumer brands through in-store and digital campaigns.

Product overview

Drakes Supermarkets is an Australian supermarket chain operating physical retail locations and online channels. The core offering is grocery/food retail, supplemented by Drakes Cellars, an online wine store accessible at online.drakescellars.com.au. The company also maintains partnerships with external brands such as Starbucks for promotional campaigns and Kids Bake for community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Drakes Cellars: Online wine and cellar store

Products and services

• Drakes Supermarkets Australian supermarket chain offering grocery retail products through physical supermarket locations across Australia, targeted at Australian retail consumers. The chain also runs promotional campaigns and competitions for customer engagement.
• Drakes Cellars Online wine retail platform operated by Drakes, offering wine products through an e-commerce storefront at online.drakescellars.com.au, targeted at Australian consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Metcash: Metcash is the wholesale supplier and brand partner of the IGA network in Australia, which competes with Drakes as a regional/community-focused supermarket alternative to the major chains. Most directly comparable as a counter-duopoly independent grocery platform in the same Australian geographies.
• ALDI Australia: ALDI operates discount supermarkets across Australia including SA and QLD, directly competing with Drakes on price-sensitive grocery baskets. ALDI's continued store rollout is a key share-shift risk for Drakes and a useful benchmark for discount-led competitive dynamics.
• Harris Farm Markets: Harris Farm is an independent, family-led fresh-focused grocery operator with stores across NSW, QLD and ACT. Comparable as a privately held, brand-led Australian grocer pursuing differentiation (fresh, local, digital) against the majors in selected catchments.
• IGA Australia (independent supermarket network): IGA is a nationwide banner group of independent supermarkets in Australia, structurally the closest analogue to Drakes as a regionally anchored, mid-scale supermarket competitor. Both compete for the same shopper segment seeking an alternative to the duopoly.
• Foodland (Drakes' historical SA banner): Foodland is a long-standing South Australian supermarket banner tied to Drakes' heritage and footprint. Closely comparable by geography, scale, and the regional independent-supermarket model that defines Drakes' core business.

Broad incumbents

• Coles Group: Coles is the second pillar of Australia's supermarket duopoly, with national coverage including SA and QLD. Coles' extensive private label, loyalty program (Flybuys/Everyday Rewards), and digital investments set the competitive baseline against which regional operators like Drakes must differentiate.
• Costco Wholesale Australia: Costco operates warehouse club stores across Australia including in SA and QLD. It overlaps with Drakes for bulk grocery shoppers and is a useful benchmark for membership-based and bulk-format grocery competition.
• Woolworths Group Australia: Woolworths is one of the two dominant full-line supermarket operators in Australia, with stores across SA and QLD where Drakes operates. It competes with Drakes for the same grocery basket and broadly defines the category dynamics (private label, loyalty, pricing) that Drakes must navigate.

Others

• Dan Murphy's: Dan Murphy's is Australia's largest specialty off-premise alcohol retailer and the dominant benchmark for the Drakes Cellars e-commerce concept. Directly comparable as a wine-focused retail operator and a potential partnership or competitive reference point for Drakes' online wine sub-brand.

Emerging players

• Thomas Dux Grocer: Thomas Dux is a small-format premium grocer concept that has been trialed in the Australian market. Relevant as an adjacent operator pursuing differentiated grocery retailing to which Drakes could evolve or against which it competes for premium urban shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/drake-foodmarkets-pty-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drake Foodmarkets Pty Ltd.