Dramox

What Dramox does

Dramox s.r.o. is a Czech online theater streaming platform founded in 2020 that provides on-demand and live access to theatrical performances sourced from more than 250 Czech and international theaters. The catalog spans drama, comedy, musical, opera, ballet, puppetry, and new circus, with content delivered via a web platform, native iOS and Android mobile applications, and dedicated smart TV apps for Samsung Tizen, LG webOS, and Android TV. A live broadcasting capability extends the offering from catch-up viewing to real-time scheduled performance streams.

The business model is a consumer subscription service with a product-led acquisition funnel: a 7-day free trial converts to either a monthly plan at 299 CZK or an annual plan at 2,990 CZK. A defining feature is the revenue-sharing arrangement, under which 55% of subscription fees are passed back to partner theaters, creators, and actors, positioning Dramox simultaneously as a subscription media product and as a digital distribution and supplemental revenue channel for theatrical institutions. Additional monetization surfaces include gift vouchers, a direct-theater support feature enabling viewer contributions beyond the subscription split, and an educational sub-product (Dramox pro školy) targeting schools.

Dramox is privately held and has been wholly owned by Nadace Livesport (Livesport Foundation) since September 2024. Operating geographies are limited to the Czech Republic and Slovakia, and the company has no disclosed headcount, revenue, or external institutional investors. Award entries attributed to the platform relate primarily to partner productions rather than to Dramox itself, indicating that industry recognition accrues to the content rather than the distribution layer.

Name

Dramox

Legal name

Dramox s.r.o.

Website

https://dramox.cz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Dramox is a Czech online theater streaming platform founded in 2020 that offers on-demand and live access to performances from 250+ Czech and international theaters via subscription, passing 55% of fees back to partner theaters.

Ownership category

akta.pro rank

Product category

Theater Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

Keywords

• Theater streaming platform
• Online theater content
• Subscription video streaming
• Performing arts streaming
• Czech theater catalog

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription revenue: Monthly and annual subscription model providing unlimited access to the theater content library. Revenue is shared with partner theaters (55% of subscription fees go back to theaters, creators, and actors).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Dramox is an online theater streaming platform that provides on-demand access to recordings and live broadcasts of theatrical performances from more than 250 Czech and international theaters. Subscribers pay a monthly or annual fee to watch unlimited content across web, mobile, and smart TV devices, and 55% of subscription revenue is returned to partner theaters, creators, and actors.

Product overview

Dramox is an online theater streaming platform offering on-demand access to theatrical performances from over 250 Czech and international theaters. The core platform provides viewing across multiple devices including smart TVs (Samsung Tizen, LG webOS, Android TV), mobile apps (iOS, Android), tablets, and computers. Additional offerings include live broadcasting of performances, educational content for schools, gift vouchers, and a direct support program where theaters receive 55% of subscription revenue. The platform covers various genres including drama, comedy, musical, opera, ballet, puppetry, and new circus. Pricing is 299 CZK per month after a 7-day free trial, or 2,990 CZK annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Dramox Streaming Platform Online streaming platform delivering on-demand access to recordings of theatrical performances from 250+ Czech and international theaters, available via web, iOS/Android mobile apps, and smart TV apps on Samsung Tizen, LG webOS, and Android TV.
• Dramox Live Broadcasting Live streaming of theatrical performances and events with scheduled programming, accessible to Dramox subscribers in real time.
• Dramox for Schools (Pro školy) Educational program offering theatrical content suitable for school curricula for Czech and Slovak schools and educational institutions, accessed via a dedicated platform category.
• Dramox Gift Vouchers (Dárkové poukazy) Gift voucher program that allows customers to purchase Dramox subscriptions as gifts for other individuals.
• Dramox Mobile Applications (iOS and Android) Native mobile applications for iOS and Android that allow subscribers to watch theatrical content on smartphones and tablets.
• Dramox Smart TV Applications (Samsung Tizen, LG webOS, Android TV) Dedicated smart TV applications for Samsung Tizen, LG webOS, and Android TV that allow subscribers to stream theatrical content on televisions.

Quantifiable outcome

• 55% of subscription fees go back to partner theaters, creators, and actors

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 250+ Theaters (Czech Republic and International)coreStrategic or Co-development PartnerDramox partners with 250+ theaters including Dejvické divadlo, Divadlo Na Jezerce, Divadlo Na zábradlí, Slovenské národné divadlo, and many others. These theaters provide content and receive 55% of subscription fees.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Netflix: Global SVOD incumbent with theatrical content (Broadway recordings, theater-originated films) and vast scale/budget. Competes for the same household entertainment budget as Dramox.
• Disney+: Broad incumbent SVOD with strong theatrical-adaptation content (Stage Access title output, filmed Broadway). Competes for premium-content viewing time within households that might otherwise subscribe to a niche service like Dramox.

Others

• YouTube: Free, ad-supported long-form video platform where many theaters independently publish recordings. Functions as a substitute free-tier alternative that constrains Dramox's pricing power and reach.

Direct peers

• Digital Theatre: Streaming platform for recorded theatrical productions, originally built around education and now serving consumers. Comparable content library model and rights relationships with theaters and rights-holders.
• BroadwayHD: Subscription streaming service dedicated to recorded Broadway and West End theatrical performances. Closest functional analogue to Dramox: same product (theater SVOD), same GTM (direct-to-consumer subscription), differentiated only by territory.
• medici.tv: SVOD for classical music, opera, ballet, and dance performances from leading venues worldwide. Highly comparable content category and rights-acquisition motion, with similar partner-revenue economics.
• MUBI: Curated arthouse/independent film SVOD operating in a similar premium-content niche with daily film drops and a hand-picked library. Closely comparable subscription-model premium curation play, though focused on cinema rather than stage.
• Marquee TV: SVOD focused on performing arts — ballet, opera, theater, dance, classical music. Same niche-SVOD model with curated long-form performance content, making it the most direct international comp to Dramox.

Emerging players

• OperaVision: Free, Europe-wide streaming platform for opera and ballet, operated by a consortium of opera houses. Adjacent performer-arts streaming with overlapping content (some of Dramox's partner theaters appear on OperaVision too).
• Stage Plus: Streaming service from a major classical/ballet label offering opera, ballet, and theater on-demand. Direct overlap in the performance-SVOD niche, with rights from leading European houses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dramox-theatre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dramox