What Drawing does

Drawing (doing business as Drawing / הדרכות בציור אונליין — "Online Drawing Tutorials") operates a single Hebrew-language website, drawing.co.il, that publishes free step-by-step drawing tutorials for Hebrew-speaking beginners and hobbyist artists, as well as for parents and children. The platform is built on WordPress and serves blog posts organized into categories including beginners (ציור למתחילים), techniques (טכניקות), anime/manga (אנימה), portraits (ציור דיוקנאות), landscapes (ציור נוף), animals, body parts (ציור איברים בגוף), and a dedicated section for young children (לקטנטנים). Tutorials are delivered as illustrated articles with embedded YouTube video walkthroughs; there is no SaaS product, mobile app, paid subscription, or developer-facing API. No founding date, legal entity name, leadership team, ownership structure, funding history, awards, patents, partnerships, or M&A activity is disclosed in the available data.

The business model is indirect: the site provides content at no charge and monetizes, where at all, through Amazon affiliate links embedded in tutorial pages. There is no published pricing, no paid tier, and no disclosed advertising sales operation. The service is offered exclusively through the self-serve website, with single-country (Israel / Hebrew-speaking) geographic scope and no formal enterprise, education, or B2B go-to-market motion. Distribution is entirely organic via search and direct traffic. No institutional investors, parent company, subsidiaries, certifications, regulatory actions, or contractual partnerships have been disclosed.

Name

Drawing

Website

https://drawing.co.il

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Drawing (drawing.co.il) is a Hebrew-language WordPress tutorial blog that publishes free, step-by-step drawing guides with embedded video for beginner and hobbyist artists, as well as children, in Israel.

Ownership category

akta.pro rank

Product category

Online Art Education

NAICS

Fine Arts Schools (61161)

akta.pro primary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Online drawing tutorials
• Art education
• Video tutorials
• Hobby learning
• Step-by-step guides

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Drawing operates a Hebrew-language WordPress content platform that publishes free step-by-step drawing tutorials, including embedded YouTube videos and written guides. Content is organized by skill level (beginners, intermediate, advanced) and subject matter including anime, portraits, landscapes, animals, body parts, and tutorials for young children. The platform delivers instructional content to Hebrew-speaking audiences seeking structured, accessible drawing education at no cost.

Product overview

Drawing is a single-platform online content publication site offering free Hebrew-language drawing tutorials. The site is built on WordPress and publishes step-by-step video and illustrated guides organized by skill level (beginners, intermediate, advanced) and subject matter. Content is delivered exclusively through the website as blog posts with embedded YouTube videos; there is no separate product, module, or add-on. The tutorial portfolio covers drawing for children, anime/manga, techniques (shading, perspective, anatomy), portraits, landscapes, animals, and body parts. The site does not offer a SaaS tool, mobile app, or paid software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Drawing Tutorials (הדרכות בציור אונליין) A Hebrew-language content platform providing free step-by-step video and written drawing tutorials organized by categories (beginners, techniques, anime, portraits, landscapes, body parts, animals, for young children) and tags, targeted at Hebrew-speaking children, parents, and hobbyist artists.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Schoolism: Schoolism is an online art education platform offering video-based courses in drawing, painting, and character design taught by industry professionals. Comparable to drawing.co.il as a video-tutorial-driven art instruction site, though Schoolism skews toward more advanced, illustration-industry-focused learners and is paid/SaaS in model.
• New Masters Academy: New Masters Academy is an online art school offering structured video courses in drawing fundamentals, anatomy, perspective, and portraiture. It is the closest direct peer to drawing.co.il because both deliver progressive drawing instruction organized by classical skill categories (faces, anatomy, perspective, technique) targeted at hobbyist learners seeking step-by-step guidance.
• Drawspace: Drawspace is a long-running online drawing education platform offering structured lessons from beginner to advanced levels across techniques, anatomy, and creative subjects. Like drawing.co.il, Drawspace focuses specifically on drawing instruction as its core vertical and organizes content by skill progression and subject matter, making it a tight functional comparable.

Broad incumbents

• Udemy: Udemy is a global online course marketplace with extensive drawing and illustration course offerings across all skill levels. Comparable to drawing.co.il in product structure (video-based progressive tutorials covering subjects like anime, portraits, and beginner fundamentals) but Udemy operates as a broad, multi-category course platform rather than a niche single-vertical specialist.
• Domestika: Domestika is a creative-learning marketplace offering courses in illustration, drawing, calligraphy, and visual arts from independent instructors. It is comparable to drawing.co.il because both focus on producing structured, tutorial-style creative instruction as their core offering and rely on video-based lessons organized by topic and difficulty level.
• Skillshare: Skillshare is an online learning platform with a large catalog of drawing, illustration, and visual arts classes taught by professional instructors. While Skillshare operates globally in English and serves a much broader creative-education market, it is comparable to drawing.co.il in that both deliver structured art instruction through video content to hobbyist learners seeking progressive skill development.

Emerging players

• Ctrl+Paint: Ctrl+Paint is a digital art education resource offering free and premium video tutorials on drawing fundamentals, color theory, and rendering. Comparable to drawing.co.il because it focuses on delivering progressive, topic-organized visual arts instruction through video lessons, though it skews toward digital media rather than traditional pencil/pencil-medium drawing.
• Proko (YouTube): Proko is a popular art education brand centered on figure drawing, anatomy, and portrait instruction delivered primarily through YouTube video tutorials. It is comparable to drawing.co.il because both deliver free, topic-organized drawing tutorials using the same video-embedded blog/YouTube format and address the same beginner-to-intermediate hobbyist learner persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/drawing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drawing