Bassin Center

What Bassin Center does

Bassin Center for Plastic Surgery is a Florida-based, founder-owned private medical practice specializing in cosmetic and reconstructive plastic surgery, non-surgical aesthetic treatments, and medical/pediatric dermatology. Founded by Dr. Roger Bassin, a Board Certified oculoplastic and facial plastic surgeon with ASOPRS fellowship training, the practice operates three clinic locations across Florida — Orlando (headquarters), Tampa, and The Villages/Lady Lake — serving a direct-to-consumer patient base of adults seeking body contouring (liposuction, Smartlipo, Lipo 360, Brazilian Butt Lift, tummy tucks), facial rejuvenation (LazerLift laser facelift, facelifts, rhinoplasty, eyelid surgery, injectables), breast enhancement, hair restoration (NeoGraft), and general dermatology including Mohs surgery.

The practice's technology portfolio is built on FDA-approved laser-, radiofrequency-, and water-assisted platforms (Smartlipo, BodyTite, Aqualipo, FaceTite, Thermage, EndyMed 3DEEP, Fraxel, Cellulaze, DOT Therapy) combined with branded proprietary techniques such as LazerLift and LowCut Tummy Tuck. Dr. Bassin serves as one of only five Cynosure-designated Smartlipo national training center directors, attracting domestic and international physicians to train in Florida. Revenue is generated entirely through fee-for-service surgical and non-surgical procedures, supplemented by third-party patient financing and a Platinum Membership program; pricing is quote-based rather than publicly disclosed. Marketing relies on a mix of organic social media (Facebook, Instagram, Twitter, YouTube), before/after galleries, patient testimonials and Google reviews (4.9 stars from 72 reviews), and media appearances including The Doctors TV show.

Bassin Center is a privately held, single-owner medical practice with no disclosed parent company, private equity backing, institutional funding, or M&A activity. There is no evidence of AI/ML capabilities, software products, or recurring revenue contracts; the business is fundamentally a services-led, location-based clinical practice whose competitive position rests on surgeon expertise, technique branding, and Florida geographic coverage.

Name

Bassin Center

Legal name

Bassin Center for Plastic Surgery

Website

https://drbassin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bassin Center for Plastic Surgery is a Florida-based, founder-owned private medical practice offering surgical and non-surgical cosmetic procedures, body contouring, facial rejuvenation, and dermatology across three clinic locations in Orlando, Tampa, and The Villages.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery
• Body contouring
• Facial rejuvenation
• Dermatology services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: Fee-for-service surgical procedures including liposuction, facelifts, breast enhancement, body contouring, and other plastic surgery services. Revenue is generated one-time per procedure with no recurring component.
2. Non-Surgical Treatments: Non-invasive aesthetic treatments including injectables (BOTOX, Juvederm, Radiesse, Sculptra, Restylane, Dysport), laser treatments, skin rejuvenation, and other cosmetic procedures.
3. Dermatology Services: Medical and cosmetic dermatology services including general dermatology, pediatric dermatology, skin cancer screening, Mohs surgery, and treatment for conditions like acne, eczema, rosacea, and psoriasis.
4. Financing and Membership Programs: Offers financing options and Platinum Membership program for patient convenience and accessibility to procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bassin Center for Plastic Surgery is a Florida-based private medical practice offering surgical and non-surgical cosmetic and dermatological procedures to individual patients. Core offerings include body contouring (Smartlipo, Lipo 360, Aqualipo, BodyTite, liposuction, tummy tucks), facial rejuvenation (LazerLift, facelift, rhinoplasty, eyelid surgery, injectables), breast enhancement, hair restoration via NeoGraft, and medical/cosmetic dermatology services including Mohs surgery. Procedures are delivered across three clinic locations in Orlando, Tampa, and The Villages, with quote-based pricing, financing options, and a Platinum Membership program.

Product overview

Bassin Center for Plastic Surgery is a Florida-based plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The practice operates as a unified service offering centered around body contouring (Smartlipo™, Lipo 360, Aqualipo®, BodyTite™, Body-Jet), facial rejuvenation (LazerLift®, facelifts, rhinoplasty, eyelid surgery), breast enhancement (augmentation, lift, reduction), and dermatology services. Non-invasive treatments include injectable fillers (BOTOX®, Juvederm®, Radiesse®, Sculptra®, Restylane®, Dysport®), laser therapies (Fraxel, DOT Therapy), skin tightening (Thermage®, EndyMed 3DEEP™), and hair restoration (NeoGraft). The practice serves patients across three Florida locations (Orlando, Tampa, The Villages®) and is designated as a national Smartlipo™ training center by Cynosure.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartlipo FDA-approved laser liposuction procedure that permanently melts away fat using laser technology to liquefy fat cells for removal, with collagen stimulation and skin tightening benefits and less pain, bruising, and recovery time than traditional liposuction. Targeted at adult patients with stubborn fat deposits resistant to diet and exercise.
• LazerLift Minimally invasive laser facelift that tightens and lifts the lower face, jowls, and jawline without stitches, scalpels, or scars, completed in as little as 30 minutes. Targeted at patients seeking facial rejuvenation with reduced downtime.
• Aqualipo Body contouring procedure using water-assisted liposuction to remove excess fat with minimal invasiveness, less bruising, and less swelling. Targeted at patients seeking gentler fat removal.
• Lipo 360 Comprehensive 360-degree circumferential liposuction targeting the abdomen, obliques, flanks, sides, and lower-to-mid back for full waistline slimming. Targeted at patients seeking comprehensive body contouring.
• BodyTite Radiofrequency-assisted body contouring procedure for skin tightening and fat removal using advanced RF technology. Targeted at patients seeking skin tightening combined with fat reduction.
• Facelift Surgical procedure to reduce visible signs of aging in the face and neck by tightening skin and underlying tissues. Targeted at adult patients seeking comprehensive facial rejuvenation.
• Rhinoplasty Surgical nose reshaping procedure to improve facial proportions and nasal function. Targeted at patients seeking cosmetic or functional nasal improvement.
• Breast Enhancement Procedures Suite of breast procedures including breast augmentation, breast lift, breast reduction, breast implant removal/explant, breast implant replacement, NaturalFill breast enhancement, and gynecomastia treatment. Targeted at women and men seeking breast size or shape changes.
• Mommy Makeover Combined surgical procedures to restore pre-pregnancy body contours, including breast enhancement and abdominal treatments such as tummy tuck and liposuction. Targeted at women seeking post-pregnancy body restoration.
• Tummy Tuck (Abdominoplasty) Surgical procedure to remove excess abdominal skin and fat while tightening underlying muscles. Targeted at patients with loose abdominal skin or separated muscles, often post-pregnancy or after weight loss.
• Brazilian Butt Lift Fat transfer procedure to enhance and contour the buttocks using the patient's own fat. Targeted at patients seeking buttock volume and shape enhancement.
• BOTOX Cosmetic and Neuromodulators Injectable neuromodulator treatments including BOTOX Cosmetic and Dysport for reducing the appearance of facial wrinkles, fine lines, and expression lines. Targeted at adult patients seeking non-surgical facial rejuvenation.
• Dermal Fillers and Injectables Hyaluronic acid, calcium hydroxylapatite, and poly-L-lactic acid injectable treatments including Juvederm, Radiesse, Sculptra, Restylane, and NaturalFill fat transfer for facial volume restoration, wrinkle correction, and lip enhancement. Targeted at patients seeking non-surgical facial volume and contour improvement.
• Kybella Injectable deoxycholic acid treatment for reducing submental fat (double chin). Targeted at patients seeking non-surgical improvement of the chin/neck contour.
• Thermage Skin Tightening Radiofrequency skin tightening treatment for facial and body rejuvenation without surgery. Targeted at patients seeking non-invasive skin tightening and lifting.
• Fraxel Laser Treatments Fractional laser skin resurfacing treatment for improving skin texture, tone, and appearance. Targeted at patients seeking improvement of sun damage, scarring, or uneven skin tone.
• DOT Therapy CO2 Laser Skin Resurfacing CO2 laser skin resurfacing therapy using Dermal Optical Thermolysis (DOT) technology to improve skin texture, lines, and appearance. Targeted at patients seeking more aggressive laser skin rejuvenation.
• EndyMed 3DEEP Multi-source radiofrequency skin treatment for non-surgical body contouring and skin tightening. Targeted at patients seeking non-invasive skin tightening and body contouring.
• NeoGraft Hair Restoration Automated hair restoration system using follicular unit extraction (FUE) for natural-looking hair transplant results. Targeted at patients experiencing hair loss seeking surgical restoration.
• Mohs Surgery Micrographic surgery technique for skin cancer removal with precise margin examination, maximizing tissue preservation. Targeted at patients with skin cancer requiring surgical removal.
• Medical Dermatology Services Medical and cosmetic dermatology services including general dermatology, pediatric dermatology, dermatological surgery, skin cancer screening and treatment, and treatment for acne, eczema, rosacea, psoriasis, contact dermatitis, and mole/skin lesion removal. Targeted at patients of all ages (including children) with medical skin conditions.
• Latisse Eyelash Enhancer Prescription eyelash growth treatment for enhancing lash length, thickness, and darkness. Targeted at patients seeking enhanced eyelashes.
• Platinum Membership Program Membership program that helps patients access procedures and pricing benefits at Bassin Center. Targeted at returning patients seeking ongoing access to the practice's services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CynosureflagshipStrategic or Co-development PartnerCynosure, the manufacturer of Smartlipo laser technology, named Bassin Center as a Smartlipo national training center. Dr. Bassin serves as one of only five national training center directors. Doctors from across the nation and internationally travel to train with Dr. Bassin in Florida on Smartlipo procedures.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ideal Image: Ideal Image is a national med-spa chain specializing in non-invasive aesthetic services including laser hair removal, BOTOX, fillers, body contouring, and skin rejuvenation. Overlaps with Bassin Center's non-surgical revenue stream and shares the direct-to-consumer, financing-supported model.
• Mia Aesthetics: Mia Aesthetics is a multi-location cosmetic surgery practice offering liposuction, BBLs, breast augmentation, tummy tucks, and facial procedures at price-competitive rates. Founded in Miami with national expansion, it directly competes for the same patient demographic of value-conscious cosmetic surgery patients in Florida and other states.
• Sono Bello: Sono Bello is the largest U.S. body-contouring and facial rejuvenation specialist chain with 80+ locations nationwide. It competes head-to-head with Bassin Center on liposuction (including laser lipo), facelifts, and similar minimally invasive aesthetic procedures, though Sono Bello is far larger and more operationally standardized.
• Dr. 305 Plastic Surgery (Dr. Miami): Dr. Miami (Dr. Michael Salzhauer) operates a Florida-based, social-media-driven cosmetic surgery practice offering liposuction, BBLs, breast augmentation, and facial procedures. Strong direct-to-consumer brand, comparable in geography, social media strategy, and core service offering.
• New Look New Life Surgical Arts: New Look New Life is a cosmetic surgery practice offering liposuction, breast enhancement, facial rejuvenation, and body contouring from a surgeon-led team. Comparable in scope of services and physician-led model, though concentrated in the New York metro area rather than Florida.
• Goals Plastic Surgery: Goals Plastic Surgery is a multi-location cosmetic surgery practice offering body contouring, breast procedures, facial rejuvenation, and injectables across the Northeast and other metros. It is directly comparable in service mix and direct-to-consumer positioning to Bassin Center.

Broad incumbents

• Cleveland Clinic Cosmetic & Plastic Surgery Center: Cleveland Clinic offers a full cosmetic and reconstructive surgery service line as part of a major academic health system. While not a specialty cosmetic practice, it competes for higher-end patients seeking hospital-system credibility and offers an overlapping procedure menu.
• Mayo Clinic Plastic and Reconstructive Surgery: Mayo Clinic's Plastic Surgery division offers cosmetic and reconstructive procedures as part of a nationally-ranked health system. It is a broad incumbent that competes with Bassin Center for premium and complex cases, particularly in reconstructive and oculoplastic domains where Dr. Bassin has ASOPRS credentials.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bassinmd
• YouTubeyoutube.com/user/bassinplasticsurgery
• Facebookfacebook.com/BassinPlasticSurgery
• Instagraminstagram.com/bassinplasticsurgery
• LinkedInlinkedin.com/company/bassin-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bassin Center