DreamMaker Bath & Kitchen - A Remodeling Franchise

What DreamMaker Bath & Kitchen - A Remodeling Franchise does

DreamMaker Bath & Kitchen is a privately-held remodeling franchise system operating under the legal entity Worldwide Refinishing Systems Inc., headquartered in Waco, TX. Founded in 1971 as Gnu-Tub (later rebranded DreamMaker in 1999), the company sells franchise rights to entrepreneurs and existing remodelers to operate brick-and-mortar Design Center showrooms serving residential homeowners seeking kitchen and bathroom renovations. As of 2025 the system comprises 44-48 franchise locations across 22-24 US states, with average franchise gross sales of $1,565,320 and average gross profit margins above 46%, placing average franchisees in the top 5% of remodelers nationally.

The core offering combines a retail Design Center showroom model with proprietary business systems including the Transformational Process™ onboarding framework (6-8 week Foundations Prep, Foundations Core, and Simulation phases), a custom estimating system for job pricing, a Customer Management System for project execution, and the DreamMaker Learning Center online training platform. These are supported by a 1:25 coach-to-franchisee ratio, national vendor partnerships delivering group purchasing power across 30+ approved suppliers, and peer networking through Peer Groups, Next Level Groups, and annual Reunions. The technology stack is purpose-built for remodeling operations with a dedicated Technology Coach function rather than adapted from generic tools. Faith-based culture is anchored by the registered Code of Values™ trademark.

DreamMaker generates revenue through three primary streams: a one-time initial franchise fee of $48,000-$75,600 (with 20% discounts for veterans and first responders, $5,000 off for NARI members); ongoing royalty fees on a tiered 7% to 3% of gross sales scale (with preferential 4% to 3% rates for new franchises and conversions in the first two years); and a $4,495 annual software license fee. Total startup investment per franchise ranges from $329,705 to $654,860. Go-to-market is a direct sales-led franchise recruitment process targeting entrepreneurs with $200K+ liquid capital and $450K+ net worth, conducted through an 8-step mutual evaluation spanning approximately 10 weeks including Discovery Day at Waco headquarters. Distribution is exclusively through franchisee-owned Design Centers with exclusive territorial grants, with no third-party resellers.

Name

DreamMaker Bath & Kitchen - A Remodeling Franchise

Legal name

Worldwide Refinishing Systems Inc.

Website

https://dreammakerfranchise.com

Company type

Private

Founded year

1971

Operating status

Operating

Short description

DreamMaker Bath & Kitchen is a privately-held remodeling franchise system that sells franchise rights to operate Design Center showrooms serving residential homeowners in kitchen and bathroom renovations, with 44-48 locations across 22-24 US states and average franchise gross sales of $1.56M.

Ownership category

akta.pro rank

Product category

Home Remodeling Franchise

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Home remodeling franchise
• Bath and kitchen renovation
• Residential remodeling services
• Franchise business opportunity
• Design center showroom

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Initial Franchise Fee: One-time fee for new franchise owners ranging from $48,000 to $75,600 plus $240 per 1,000 additional population over minimum. Discounts available for veterans (20%), first responders (20%), and NARI members ($5,000).
2. Royalty Fees: Ongoing royalty payments ranging from 7% to 3% of gross sales depending on volume tiers. New franchises and conversions receive preferential rates (4% to 3%) for first two years before transitioning to standard 7-3% scale.
3. Software License Fee: Annual software license fee of $4,495 for access to proprietary business management and estimating systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

DreamMaker sells residential bath and kitchen remodeling franchises to entrepreneurs, who then operate a Design Center showroom and deliver full-service remodeling to homeowners. The franchise package includes territory, brand, the Transformational Process™ onboarding, proprietary estimating and customer management software, the DreamMaker Learning Center, a 12-month marketing program, and ongoing coaching from a 1:25 coach-to-franchisee team.

Product overview

DreamMaker Bath & Kitchen is a full-service interior remodeling franchise specializing in kitchen and bathroom renovations. The core offering combines a brick-and-mortar Design Center retail model with comprehensive business systems including the proprietary Transformational Process™ onboarding framework, a custom estimating system, Customer Management System, DreamMaker Learning Center, and Marketing Programs. Franchisees receive franchise coaching, peer networking, and access to 30+ national vendors and approved suppliers. The company operates on a faith-based Code of Values™ and has 44+ locations across 22 states.

Differentiator

Problem solved

Functional benefit

Products and services

• DreamMaker Bath & Kitchen Remodeling Franchise Territory-based franchise license for residential bath and kitchen remodeling, sold to entrepreneurs and existing remodelers. Includes brand rights, the Transformational Process™ onboarding, design center concept, proprietary software, training, marketing programs, ongoing coaching, and access to national vendor partnerships. Initial franchise fee $48,000–$75,600 plus $25,000–$250,000 build-out; ongoing royalty 3–7% of gross sales; annual software license $4,495.
• Remodeling Design Centers

Quantifiable outcome

• Franchisees average $1.56M+ in gross sales with 46%+ gross profit margins
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VetFran Program (International Franchise Association)coreGTM or Marketing PartnerDreamMaker is a proud participant in the IFA's VetFran Program, offering honorably discharged U.S. military veterans a 20% discount on the initial franchise fee. The program was started by Doug Dwyer's father Don Dwyer Sr. after the Gulf War.
• National Association of the Remodeling Industry (NARI)coreGTM or Marketing PartnerActive NARI membership provides $5,000 discount on initial franchise fee for fellow NARI members. DreamMaker corporate team members serve on NARI committees and board positions.
• GuildQualitycoreOthersCustomer surveying partnership through which DreamMaker maintains 97% recommendation rate. Franchises submit customers for surveying to track satisfaction and generate testimonials.
• National Kitchen and Bath Association (NKBA)minorOthersDreamMaker corporate team members hold memberships and serve on committees. NKBA projects kitchen and bath sector will generate $235 billion in revenue in 2025.
• National Association of Home Builders (NAHB)minorOthersDreamMaker corporate team members are members and serve on committees including the Remodelers division. Some team members hold Certified Aging-in-Place Specialist designation.
• Franchise Business ReviewcoreOthersThird-party franchise satisfaction research organization. DreamMaker ranked #1 in Home Services category in 2021 and 2024, and Top 50 for 12+ years. FBR rankings used in marketing and lead generation.
• Franchise Benchmark ReviewcoreOthersFranchise research organization providing Franchisee Excellence Awards and Most Innovative Franchise awards. Recognition used for franchise marketing.
• Harvard Joint Center for Housing Studies (JCHS)minorOthersAcademic research organization providing market data on U.S. residential remodeling industry. JCHS reports remodeling market has reached $600B+ and is expected to grow to $608B in 2025.
• Franchise TimesminorOthersFranchise industry publication that includes DreamMaker in Top 400 franchise rankings.
• Qualified RemodelerminorOthersIndustry publication ranking DreamMaker #3 in kitchen and bath remodelers in 2025 Top 500 list.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Re-Bath: Direct competitor offering bath and kitchen remodeling through a franchise model. Closest comparable to DreamMaker's bathroom remodeling focus with a national franchise footprint and similar target homeowner base.
• Bath Fitter: Direct competitor in bath remodeling with a vertically integrated acrylic tub/shower liner manufacturing and franchise installation model. Comparable to DreamMaker in target customer (homeowners), product (bath renovation), and franchise distribution.
• Kitchen Tune-Up: Direct competitor franchise focused on kitchen remodeling and cabinet refinishing/tuning. Comparable target market (homeowners), franchise model, and product overlap with DreamMaker's kitchen remodeling offering.
• Bath Planet: Bath remodeling franchise serving the same homeowner customer as DreamMaker with comparable project economics and franchise structure. Owned by American Bath Group, providing a contrast in scale and corporate backing.
• Kitchen Magic: Kitchen and bath remodeling franchise operating a Design Center-style showroom model very similar to DreamMaker. Direct overlap in product offering (cabinet refacing and full remodel), target customer, and showroom-driven sales motion.

Broad incumbents

• Mr. Handyman: Established home repair and improvement franchise owned by Neighborly. Broader service scope than DreamMaker (handyman, repairs, small remodels) but directly comparable franchise economics, coaching infrastructure, and target customer.
• Neighborly (formerly Dwyer Group): Multi-brand franchisor of home services brands (Mr. Handyman, The Grounds Guys, Rainbow International, etc.). Notable historical connection: VetFran program under which DreamMaker offers veteran discounts was co-founded by Doug Dwyer's father Don Dwyer Sr. through Dwyer Group.
• Authority Brands: Multi-brand franchisor of residential home services including restoration and home improvement brands (e.g., The Grounds Guys, Mister Sparky, Benjamin Franklin Plumbing). Provides PE-backed scale comparison to DreamMaker's single-brand franchisor model.
• The Home Depot (Home Services): Largest home improvement retailer in the U.S. with an installed services offering that competes for the same kitchen/bath remodeling consumer. Represents the broad incumbent against which all franchise remodelers must position.
• Lowe's (Installation Services): National home improvement retailer with installed sales and kitchen/bath remodeling services. Competes with DreamMaker for the same homeowner project dollars and represents a scaled marketing-funded threat at the consumer end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DMBKFranchise
• YouTubeyoutube.com/@dreammakerfranchise
• Facebookfacebook.com/dreammakerbkfranchise
• LinkedInlinkedin.com/company/dreammaker-remodel
• Instagraminstagram.com/dreammakerbkfranchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DreamMaker Bath & Kitchen - A Remodeling Franchise