Dream Mentoring

What Dream Mentoring does

Dream Mentoring is a Belfast-based business and personal-development mentorship company founded by Tom Smyth, a serial entrepreneur who claims 30 years of experience running multiple 7-figure businesses and managing 500+ staff across his UK operations. The company sells a 16-week private mentoring programme available in three tiers — Dream Mentoring (group coaching), Dream Mastermind (group plus monthly 1-on-1 access), and Dream Millionaires (invitation-only, weekly in-person sessions for 6-figure entrepreneurs targeting £1,000,000 in revenue). It also sells a self-paced online course called Massive Action Course (£99, normally £997, 15 modules) and the book 'Fear Less' via Amazon, and offers a separate Alcohol and Addiction Recovery Coaching programme. The product architecture is platform-plus-modules: a WordPress-based membership platform called Winners Win (winnerswin.dreammentoring.co.uk) hosts course content, video series, podcasts, and the Fear Less audiobook, supplemented by a private Facebook community, weekly group coaching calls, and monthly workshops.

The business model is a high-ticket sales-led funnel backed by a low-friction content entry point. Discovery is driven by Tom Smyth's personal brand across Facebook, YouTube, TikTok, LinkedIn, and Instagram, supported by podcast appearances, keynote speaking, and a 'Winners Win' email newsletter. Prospects complete an application form before booking a 30-minute discovery call, after which mentorship pricing is quote-based and not publicly disclosed; the Massive Action Course is priced at £99 with a 100% money-back guarantee. The target customer is primarily UK-based and Northern Irish business owners and entrepreneurs, with secondary reach to high-performing individuals and people in recovery. The company is registered as Dream Mentoring Ltd. in Northern Ireland, is privately held with no external investors disclosed, and operates with a small core team (8 employees per firmographic data) anchored on a single instructor.

Operationally, the model is highly dependent on Tom Smyth's personal availability, particularly for the Dreams Mastermind and Millionaires tiers, which limits scalability. The company claims to have served 150+ business owners with a 97.2% programme completion success rate (figures that are self-reported and unverified by third parties). There is no proprietary technology moat, no AI capability, and no disclosed revenue, funding, or external validation. Geographic reach is concentrated in the UK and Ireland despite the digital delivery model allowing global distribution. The principal risk factors are key-person dependency, unverifiable marketing claims, and a small operating base that constrains both scale and institutional resilience.

Name

Dream Mentoring

Legal name

Dream Mentoring Ltd.

Website

https://dreammentoring.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dream Mentoring is a Belfast-based mentorship company founded by Tom Smyth that delivers 16-week business and personal-development coaching programmes (group, Mastermind, and invitation-only Millionaires tiers), a £99 self-paced 'Massive Action' online course, and the 'Fear Less' book, primarily serving UK SMB owners and entrepreneurs through a sales-led discovery-call funnel.

Ownership category

akta.pro rank

Product category

Business Coaching and Personal Development Mentorship

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

akta.pro secondary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Business mentorship services
• Personal development coaching
• Mindset transformation programs
• Entrepreneur coaching services
• Online personal development courses

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Course Sales: One-time purchase of the Taking Massive Action online course delivered through the membership platform with lifetime access. Course includes 15 modules with video content, participant guides, and access to private support group.
2. Mentorship Programme Fees: Three-tiered mentorship programmes (Dream Mentoring, Dream Mastermind, Dream Millionaires) delivered over 16 weeks with weekly group coaching sessions, monthly workshops, and varying levels of 1-1 access to Tom Smyth. Pricing not publicly disclosed.
3. Book Sales: Sale of Tom Smyth's book 'Fear Less' - an antidote to self-doubt, available through Amazon.
4. Public Speaking: Keynote speaking engagements on sales, business, or mindset topics, booked via email inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dream Mentoring is a business and personal-development mentorship company that sells structured 16-week coaching programmes (Dream Mentoring, Dream Mastermind, and Dream Millionaires tiers), a self-paced online course called the Massive Action Course covering 15 mindset and goal-achievement modules, the Fear Less self-help book, and a recovery coaching programme for alcohol and addiction. Offerings are positioned around Tom Smyth's proprietary Dream Formula (Passion, Purpose, Profit) and are delivered through group and 1-1 sessions as well as a WordPress-based online membership platform.

Product overview

Dream Mentoring is a mentorship and personal development company led by Tom Smyth, offering a platform-plus-modules architecture centred on two primary paid offerings: the Dream Mentoring Program (a 16-week group and one-on-one coaching programme delivered over 6 months, available in three tiers — Dream Mentoring, Dream Mastermind, and the invitation-only Dream Millionaires) and the Massive Action Course (a £99 self-paced online course of 15 modules). Supporting content products include the Fear Less book and audio book, the Alcohol and Addiction Recovery Coaching programme, Make The Shift, plus free media content (A Day in the Life video series, podcasts, and vlogs) all delivered through the Winners Win membership platform. The three tiers of the Dream Mentoring Programme are differentiated by the level of personal access to Tom Smyth: group sessions (Mentoring), group plus monthly 1-on-1s (Mastermind), and group plus weekly in-person sessions (Millionaires).

Differentiator

Problem solved

Functional benefit

Brands

• Massive Action Course: Online course focused on personal development with 15 modules covering goal setting, mindset, and business growth
• Dream Mentoring Programme
• Fear Less
• Dream Mastermind
• Dream Millionaires
• Alcohol and Addiction Recovery Coaching

Quantifiable outcome

• 97.2% programme completion success rate - everyone who joins finishes with results
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2nLL1gNM8EJQBw_rSmD15Q/videos
• Facebookfacebook.com/TomSmythEntrepreneur
• LinkedInlinkedin.com/company/dream-mentoring
• Instagraminstagram.com/tomsmythentrepreneur/?hl=en
• TikToktiktok.com/@tomsmythentrepreneur?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Mentoring