Dreams Surf & Skate

What Dreams Surf & Skate does

Dreams Surf & Skate, operating under the legal entity Dreams Events, is a Dutch watersports and skate school founded in 2000 by brothers Ralph and Paul Groenheijde, headquartered at Karel Doormanweg 23 in Ter Heijde, Zuid Holland (Netherlands) — a beach position between Den Haag and Rotterdam. Originally opened as a skate shop in Naaldwijk, the company relocated to Ter Heijde in 2000 and established the beach-based surfschool by 2005. It operates the only surf school in Ter Heijde, supported by an indoor facility (Dreams Playground), a retail shop (dreamsshop.nl), an adjacent beach café (Dreams Beachhouse / Dreams Surf Café), an events business (dreamsevents.nl), a skate school (dreamsskateschool.nl), and a surf travel agency (travel-dreams.nl).

The core offering is surf instruction delivered through age-tiered programs — SurfGuppies (up to 7 years), SurfKids (8-14), SurfTeens (15-18), the Shredders competitive team, and adult/SURFfit group and private lessons — alongside multi-day surfcamps (including overnight Surf & Stay packages), corporate and school group workshops, children's birthday parties, and skill certifications (Surf Diploma, Sea Diploma). Complementary revenue comes from equipment rental and retail of surfboards, wetsuits, skateboards, and accessories. Group capacity spans 10 to 200 persons for corporate outings and school programs. Technology is limited to third-party booking (Vikingbookings) and surf-forecast integrations; no proprietary AI or advanced digital product is in evidence.

Dreams generates revenue through five primary streams: surf lessons, surfcamps, events and workshops, retail shop sales, and equipment rental. Pricing is predominantly quote-based and not publicly disclosed, with one documented price point — a Surf Apnea Clinic at €75 per person. Go-to-market is direct-to-consumer across multiple touchpoints (physical shop, beach school, indoor facility, online booking widget, WhatsApp community groups, and newsletter) serving consumer segments (children, families, adults), institutional segments (schools, BSO after-school care, sports clubs), and corporate groups. The business is entirely founder-owned with no disclosed external funding and no subsidiary or partnership activity beyond co-located arrangements with adjacent businesses.

Name

Dreams Surf & Skate

Legal name

Dreams Events

Website

https://dreamssurfschool.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Dreams Surf & Skate is a 25-year-old Dutch surf and skate school in Ter Heijde (Netherlands) operating the only surfschool at that beach, offering age-tiered surf lessons, surfcamps, events, retail, and rentals for children, adults, families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Surf and Skate School

NAICS

Sports and Recreation Instruction (61162), Recreational Goods Rental (532284), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf, Kitesurf & Wind Sports Adventures (THAJABAK), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

Keywords

• Surf lessons
• Skateboarding instruction
• Surf camps
• Water sports school
• Beach activities

Headquarters

HQ city

Ter Heijde

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Surf Lessons: Weekly group lessons and private lessons for adults and children including SurfKids, SurfTeens, and SurfGuppies programs. Lessons are booked individually or as packages.
2. Surfcamps: Multi-day surfcamps during summer, May break, and holiday periods. Includes accommodation options (Surf & Stay).
3. Events and Workshops: Corporate events, team outings, birthday parties, school activities, BSO programs, and special events like Moederdag Surf and Vaderdag Surf.
4. Retail Shop: Surf and skate retail shop selling boards, wetsuits, clothing, and accessories. Located at Karel Doormanweg 23, Ter Heijde.
5. Equipment Rental: Surfboard and wetsuit rental for customers who want to surf independently.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Dreams Surf & Skate operates a surf and skate school on Ter Heijde beach in the Netherlands. It sells group and private surf lessons, weekly children's programs (SurfGuppies, SurfKids, SurfTeens), multi-day surf camps, equipment rental, school and corporate activity days, children's birthday parties, and a retail shop selling boards, wetsuits, skateboards, and accessories. Complementary services include a beach café and surf travel.

Product overview

Dreams Surf & Skate is a multi-disciplinary surf and skate school established in 2000, located in Ter Heijde (between The Hague and Rotterdam), Netherlands. The core offering centers on surf lessons and programs including group and private surf lessons for adults, the SurfKids program with age-differentiated groups (SurfGuppies, SurfKids, SurfTeens, and Dreams Shredders team), and surf camps for children. Complementary services include skateboarding lessons, children's birthday parties, school programs, equipment rental, a beach café (Dreams Beachhouse), a retail surf/skate shop, surf travel, and special events. The company also offers achievement programs like the Surf Diploma and Sea Diploma for children. The business operates year-round with winter surfing options and indoor pool lessons during colder months.

Differentiator

Problem solved

Functional benefit

Brands

• SurfKids: Weekly surf lessons for children in three age groups: SurfGuppies (up to 7 years), SurfKids (8-14 years), and SurfTeens (15-18 years).
• Shredders
• SURFfit
• Surf & Stay
• Dreams Surf Café
• Dreams Beachhouse

Products and services

• Surf Lessons (Group and Private) Group, 3-day, parent-child, SURFfit, and winter surf lessons for adults and families at Ter Heijde beach, plus private surf coaching available year-round.
• SurfKids Program Weekly surf lessons for children in age-segmented groups: SurfGuppies (up to 7), SurfKids (8-14), and SurfTeens (15-18), with the Shredders competitive team for advanced youth surfers.
• Surf Camps Multi-day surf camps for children during summer, May holiday, and the Surf & Stay overnight camp, combining surfing, skateboarding, bodyboarding, skimboarding, powerkiting, and creative workshops.
• Children's Birthday Parties Birthday party packages for children featuring surfing, bodyboarding, skimboarding, powerkiting, beach games, skateboarding, longboarding, BMX, freerunning, graffiti, and indoor options, available on-site or at the customer's location.
• Group Lessons and Workshops Group surf workshops for families, company outings, bachelor parties, and team building events, accommodating groups of 10 to 200 people.
• School and BSO Programs Sports days, gym classes, school trips, class outings, and BSO activities for primary and secondary schools, including water sport days and urban sport days delivered on-site or at Dreams locations.
• Surf and Skate Retail Shop Retail shop at Karel Doormanweg 23, Ter Heijde selling surfboards, wetsuits, skateboards, clothing, and accessories.
• Dreams Beachhouse Café Beach café adjacent to the surf school providing refreshments and seating for customers and visitors.
• Equipment Rental Rental service for surfboards and wetsuits for customers who want to surf independently.
• Surf Travel Surf travel services and organized surf trips run by Dreams.
• Surf Events Special surf events and themed clinics including Mother's Day Surf, Father's Day Surf, Noseride Clinic, Double Trouble competition, SoftToppers, and Longboard Classic.

Quantifiable outcome

• Nederland telt 200 surfbare dagen per jaar (200 surfable days per year in Netherlands)
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Makani BeachminorOthersAdjacent beach establishment at Ter Heijde beach where Dreams surfschool is located. Not an official partnership but a nearby business neighbor that shares the beach location.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Mass-market sporting goods retailer with extensive water sports and skateboarding assortment in the Netherlands. Broad incumbent that competes with the Dreams retail shop on board, wetsuit, and accessories SKUs.
• Billabong: Global surf brand with surf schools, apparel, and accessories across multiple markets. Broad incumbent that competes in the retail and lifestyle segment but does not operate a single-location specialist surf school.
• Rip Curl: Global surf brand with apparel, wetsuits, and surfboards, plus surf school partnerships. Broad incumbent competing in the retail and brand layer relevant to Dreams' shop.

Direct peers

• Surfschool Noordwijk: Surf school at Noordwijk offering lessons, surf camps, and rentals on the Dutch coast. Direct peer in the same North Sea surf school category with overlapping kid and adult lesson offerings.
• Hart Beach Surfschool: Direct Dutch surf school competitor operating in Scheveningen offering surf lessons, camps, and beach lifestyle retail. Most comparable direct peer because it runs the same integrated surf school + retail + events model in the same North Sea market.
• Surfana: Surf school and surf camp operator based in Bloemendaal/Zandvoort, also offering surf lessons, multi-day camps, and retail. Direct peer running a parallel surf school + camp + retail ecosystem in the Netherlands.
• Aloha Surfschool: Scheveningen-based surf school offering group and private lessons, kids' programs, and surf camps. Direct peer with overlapping Dutch North Sea surf instruction offering and B2C family/children programming.
• Surfschool Wijk aan Zee: Surf school operating at Wijk aan Zee, one of the more popular Dutch North Sea breaks, offering lessons, camps, and rental. Direct peer because of identical lesson/camp/rental format at a competing Dutch beach break.

Emerging players

• Surf & Sound: Smaller Dutch surf school and event operator offering lessons and surf-camp experiences. Emerging peer with partial overlap in surf lessons and youth programming at a smaller scale.

Regional players

• Makani Beach: Adjacent beach club at Ter Heijde sharing the coastline with Dreams Surfschool. Regional peer with overlapping beach hospitality footprint and shared customer base, listed as a co-located partner rather than a direct lesson competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dreamsshopnl
• LinkedInlinkedin.com/company/dreams-surf-skate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreams Surf & Skate