Eigenbetrieb Kaiserbäder Insel Usedom

What Eigenbetrieb Kaiserbäder Insel Usedom does

Eigenbetrieb Kaiserbäder Insel Usedom is a German municipal tourism enterprise headquartered in Heringsdorf on the island of Usedom in Mecklenburg-Vorpommern, tasked with destination management for the three Imperial Spa (Kaiserbäder) resorts of Ahlbeck, Heringsdorf, and Bansin. The organization operates as a legally and economically independent municipal unit (Eigenbetrieb), with day-to-day tourism operations executed through its subsidiary KaiserbäderTourismusService GmbH. It serves both end-consumer leisure visitors to the Baltic coast and B2B partners including hotels, cultural institutions, and event venues, with direct headcount of 1–10 employees.

The company's product surface spans destination marketing, event programming (2,000+ events annually), tourist information services, and infrastructure stewardship for key assets including the 12-kilometer seaside promenade, the 187-hectare Kur- und Heilwald (healing forest), the 600-capacity event hall, and three physical tourist information offices. Its technology stack comprises a central booking portal, an online event calendar, a webcams network, and the Kaiserbäder Erlebnispfad — a self-guided digital walking trail with 31 interactive information steles — delivered through an esraCMS-based website. A large-format LED wall installed in the Baltic Sea serves as both a tourism attraction and event medium. Ticketing infrastructure is delivered via Reservix and parking operations via Skidata.

The business model is multi-stream and anchored by the mandatory Kurabgabe (tourist spa tax), supplemented by event ticket revenue, parking fees, online shop sales, accommodation booking commissions, and ancillary services such as fishing permits. The Kurabgabe has been restructured into a tiered seasonal pricing schedule for 2026. Commercial partnerships with the OstseeTherme Usedom spa, Hotel Kaiserhof, Aust Konzerte, and Vorpommersche Landesbühne underpin health tourism, cultural programming, and event supply. As a municipal entity, financial statements are not publicly disclosed at the Eigenbetrieb level.

Name

Eigenbetrieb Kaiserbäder Insel Usedom

Legal name

KaiserbäderTourismusService GmbH

Website

https://drei-kaiserbaeder.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Eigenbetrieb Kaiserbäder Insel Usedom is the municipal destination management organization for the Imperial Spa resorts of Ahlbeck, Heringsdorf, and Bansin on the German island of Usedom. Through its subsidiary KaiserbäderTourismusService GmbH it runs tourism marketing, event programming, and mandatory Kurabgabe (tourist tax) collection.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Tour Operators (561520), Traveler Accommodation (7211)

akta.pro primary industry

Lodging Booking & Accommodation Management (HSACAKAC)

akta.pro secondary industries

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Destination management services
• Tourism marketing
• Accommodation booking
• Event ticketing
• Visitor information services

Headquarters

HQ city

Heringsdorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tourism Tax / Kurabgabe Collection: Mandatory visitor levy charged to all guests staying in Ahlbeck, Heringsdorf, and Bansin for recreational purposes. Revenue funds promenade maintenance, repairs, and events. The Kurabgabe grants visitors the UsedomCard providing discounts, free bus transport, and access to sports facilities and public toilets.
2. Event Ticket Sales: Revenue from ticket sales for major events including the Kaiserbäder Sommer Open Air concerts (STAHLZEIT, MONTEZ, Clueso), Rockpoeten festival, Heringsdorfer Bodypainting Festival, and various theater and music performances at venues including the Kaiserbädersaal (capacity 600). Tickets sold via reservix.de and at tourist information offices.
3. Parking Operations: Parking fees collected at multiple parking locations throughout the Kaiserbäder, including Heringsdorf Bahnhof and beach-proximate lots. Online payment system enables post-stay payment within 48 hours.
4. Online Shop Sales: The Kaiserbäder Online Shop (operated by the Eigenbetrieb) sells merchandise, travel guides, maps, and souvenirs related to Ahlbeck, Heringsdorf, and Bansin. Products range from practical travel planning items to commemorative keepsakes.
5. Tourist Information Services & Booking Commission: Central booking service for accommodations, tours (e.g., Swinedelta boat tours with Rudi, Feininger cycling tours), and activities. Commission-based revenue from facilitated bookings through the three tourist information offices.
6. Fishing Permits and Angling Licenses: Sale of Gewässerkarten (fishing area permits) and tourist fishing licenses (Touristenfischereischein) at tourist information offices, particularly Bansin.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

The Eigenbetrieb Kaiserbäder Insel Usedom is a municipal destination management organization (DMO) operating the tourism service company KaiserbäderTourismusService GmbH for the three seaside resorts of Ahlbeck, Heringsdorf, and Bansin on the German island of Usedom. It provides accommodation booking, visitor information, event management, cultural venue operations, parking services, tourist tax administration, and marketing of the destination.

Product overview

Eigenbetrieb Kaiserbäder Insel Usedom operates a unified destination management platform for the three seaside resorts of Ahlbeck, Heringsdorf, and Bansin on Usedom island. The core offering centers on a tourism information and booking platform that combines accommodation booking, event calendar management, and visitor services. Key products include the Buchungsportal for direct accommodation reservations, the Veranstaltungskalender featuring approximately 2,000 annual events, the UsedomCard visitor benefit card tied to tourist tax, and the Kaiserbäder Erlebnispfad interactive digital tour system. The organization also manages cultural venues (Kaiserbädersaal, Villa Irmgard, Haus des Gastes, Hans Werner Richter-Haus), health/nature attractions (Kur- und Heilwald, Volkssternwarte), sports facilities (Sportstrand, Aktiv-Promenade), and an onlineshop for merchandise and information materials. Additional services include live webcams, event ticketing through Reservix integration, parking payment systems, and a monthly newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Booking Portal
• UsedomCard
• Event Calendar and Ticketing
• Kaiserbäder Erlebnispfad
• Kaiserbädersaal Ahlbeck
• Villa Irmgard (Ahlbeck)
• Haus des Gastes Bansin
• Hans-Werner-Richter-Haus
• Kur- und Heilwald
• Volkssternwarte (Public Observatory)
• LED-Wand im Wasser
• Kaiserbäder Sportstrand
• Chapeau Rouge (Beach Club)
• Guided Tours and Fishing Permits
• Parking Management Services
• Tourist Information Offices
• Kaiserbäder Onlineshop
• Brochure and Print Publication Services
• Seebrücke Ahlbeck and Promenade Operations

Quantifiable outcome

• Kur- und Heilwald visitors can experience a 40% increase in immune cells after a day in the forest
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered supporting and core.

• esraSoft and esraCMS by Kaindl InformaticssupportingTechnology or IntegrationThe Kaiserbäder website and event calendar system are implemented using esraSoft and esraCMS software by Kaindl Informatics, providing the technical infrastructure for the destination's digital platform, event listings, and booking integrations.
• reservix GmbHcoreChannel Partner/ Reseller/ Distributorreservix.de serves as the primary ticketing platform for major Kaiserbäder events including the Sommer Open Air concerts, Rockpoeten festival, and all theater performances at the Chapeau Rouge and other venues. It is the official event ticketing partner.
• Faszination Usedom mehrblicke (Rudi)coreChannel Partner/ Reseller/ DistributorFaszination Usedom mehrblicke, operated by Rudi, is a local tour operator offering Swinedelta boat tours (including the Abenteuer-Tour at €75/pp and the XXL extended tour). Rudi is promoted as an official tour partner, with bookings and meeting points facilitated through the tourist information offices. Contact: Seestraße 47a, Seebad Bansin; 0171 6500770; [email protected]
• Aust KonzertecoreStrategic or Co-development PartnerAust Konzerte is the co-organizer and promoter of the Kaiserbäder Sommer Open Air concert series, bringing national acts including STAHLZEIT, MONTEZ, and Clueso to the Eventplatz Heringsdorf. The partnership represents a co-development GTM relationship for annual summer concert programming.
• Skidata (ecom.webhost.skidata.com)supportingTechnology or IntegrationSkidata provides the online parking payment system used at the Heringsdorf Bahnhof parking lot, enabling visitors to pay parking tickets online within 48 hours via their platform (ecom.webhost.skidata.com and car.webhost.skidata.com).
• Vorpommersche Landesbühne (Chapeau Rouge Theater)coreStrategic or Co-development PartnerThe Vorpommersche Landesbühne operates the Chapeau Rouge (red theater tent) on the Heringsdorf promenade from May to September annually since 1991. The theater hosts a rotating program of drama, comedy, cabaret, children's theater, and readings, making it a core cultural asset for the Kaiserbäder destination.
• Hotel Kaiserhof Heringsdorf (Kaiserbädersaal)coreStrategic or Co-development PartnerThe Hotel Kaiserhof Heringsdorf houses the Kaiserbädersaal, a 600-capacity event hall managed as a cultural venue for concerts, varieté, musicals, theater, and lectures. The venue is a key component of the destination's event infrastructure and is marketed through the Kaiserbäder channels.
• OstseeTherme UsedomsupportingChannel Partner/ Reseller/ DistributorOstseeTherme Usedom is a partner facility offering spa, wellness, and therapeutic services in Ahlbeck. The facility includes five pools, a sauna world, Kurmittelhaus (therapy center), and sports/fitness studio. It is promoted via the UsedomCard and included in the destination's wellness tourism offering. Information flyers for the spa are available at tourist information offices.
• Treetop Walks (Baumwipfelpfad Usedom)supportingChannel Partner/ Reseller/ DistributorBaumwipfelpfad Usedom, operated by Treetop Walks, is a treetop adventure walkway attraction located at Am Bahnhof 12 in Heringsdorf. It is promoted as a major attraction on the Kaiserbäder website and through the event calendar, including circus performances (Usedom Up).
• 50+ UsedomCard Partner BusinessescoreChannel Partner/ Reseller/ DistributorOver 50 local businesses participate in the UsedomCard program, offering discounts and benefits to cardholders. These include accommodation providers, restaurants, shops, sports facilities, and activity providers. The program provides partners with distribution through the Kaiserbäder marketing channels and ticketing/information infrastructure.
• Gemeinde Ostseebad HeringsdorfsupportingOthersThe municipality of Ostseebad Heringsdorf is the governing authority overseeing the Kaiserbäder area. The Eigenbetrieb operates under municipal governance. The partnership enables online Touristfischereischein (tourist fishing permit) applications via the municipality's citizen services portal.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ostsee-Holstein-Tourismus e.V. Regional tourism association for the Schleswig-Holstein Baltic coast. Runs destination marketing and an accommodation search platform analogous to the Kaiserbäder Buchungsportal, targeting a similar German leisure-traveler base.
• Fischland-Darß-Zingst Tourismus GmbH: Tourism organization for the adjacent Fischland-Darß-Zingst peninsula on the German Baltic coast. Competes for the same Berlin and northern German catchment with a comparable mix of beach, wellness, and nature-based experiences.
• Fehmarn Tourismus GmbH: DMO for the Baltic island of Fehmarn, with comparable functions: tourist information offices, Kurabgabe collection, event calendar, and booking of accommodations and activities. Similar in scale and infrastructure footprint to the Kaiserbäder operation.
• Eifel Tourismus GmbH: German regional DMO comparable in scope (multi-municipality destination management, event programming, booking portal, tourist card) but in a domestic nature-based segment rather than Baltic beach — useful comparable for marketing structure, even if product is adjacent rather than directly substitutable.
• Tourismuszentrale Rügen: Rügen is Germany's largest island and the closest direct competitor to Usedom for Baltic beach vacations; its tourism board operates a comparable booking portal, event calendar, and Kurkarte-style loyalty system with similar seasonal Kurabgabe mechanics.
• Sylt Marketing GmbH: Marketing organization for the North Sea island of Sylt — a similarly small, premium German island destination with comparable DMO responsibilities (booking platform, event calendar, tourist tax administration, multi-office tourist information network).
• Usedom Tourismus GmbH: Umbrella DMO for the entire Usedom island, including the Kaiserbäder towns. Operates the island-wide Gastgeberkatalog accommodation catalogue and cross-island marketing that overlaps with the Eigenbetrieb's booking portal and event programming.

Broad incumbents

• Tourismusverband Mecklenburg-Vorpommern: State-level tourism marketing body for the federal state containing Usedom. Operates one tier above the Kaiserbäder DMO, providing umbrella branding, market research, and B2B marketing that the Eigenbetrieb draws upon and feeds into.
• Tourismus-Agentur Schleswig-Holstein: State tourism marketing agency for Schleswig-Holstein. Functions as an umbrella DMO with broader portfolio (North Sea, Baltic, Holstein Switzerland) — comparable in role but larger and more diversified than the Kaiserbäder operation.
• Tourismus-Marketing Brandenburg GmbH: State-level tourism marketing organization for Brandenburg, the inland neighbor feeding catchment into Usedom via Berlin. Operates an analogous multi-channel destination marketing platform and accommodation search portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCve_HP4KhrSbFssc0X_RgHg
• Facebookfacebook.com/kaiserbaeder
• Instagraminstagram.com/kaiserbaeder_usedom
• TikToktiktok.com/@kaiserbaeder_auf_usedom
• LinkedInlinkedin.com/company/eigenbetrieb-kaiserb%C3%A4der-insel-usedom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Eigenbetrieb Kaiserbäder Insel Usedom