Speel- en IJsboerderij De Drentse Koe

What Speel- en IJsboerderij De Drentse Koe does

Speel- en IJsboerderij De Drentse Koe is a family-owned entertainment and ice cream farm operating a single-site family amusement park in Ruinerwold, Drenthe, Netherlands (Wolddijk 23, 7961 NA). The company combines indoor and outdoor play facilities — including play barns, trampolines, cable cars, go-karts, pumptrack, climbing structures, a covered water playground, maize maze, bowling, laser game, and animal enclosures — designed primarily for children from toddler age to roughly 12 years and accompanying parents or grandparents. Parallel to the park, it produces Drentse Koe IJs, an own-brand ice cream since 1999 made from milk sourced from a separate family farm in Dwingeloo. The business was originally a dairy operation (founded as a dairy farm), lost its own herd in 2017, and pivoted fully to play-farm and ice cream operations. A family-owned private company, it employs ~7 permanent staff supplemented by seasonal workers.

The operational technology stack is physical rather than digital — facilities, on-site F&B (Restaurant and Boer & Bar), a mascot-driven visitor experience (Lisa & Loetje characters since 2019), and a venue for organised group events. Distribution spans direct-to-consumer ticket sales via the website and on-site gate (with seasonal low/high pricing and flexticket variants), annual season subscriptions, gift vouchers, and B2B wholesale of Drentse Koe IJs to retailers, campsites, farm shops, and regional recreation outlets. Marketing is regionally focused, leveraging a tri-lingual Dutch/German/English website and dedicated SEO landing pages targeting families from cities across Drenthe, Overijssel, and Friesland (including Zwolle, Assen, Emmen, Meppel, Hoogeveen, Heerenveen, Steenwijk, Hardenberg, and Coevorden).

Revenue is generated across nine identified streams: day tickets, season subscriptions, on-site food and beverage, on-site and wholesale Drentse Koe IJs, birthday party packages (Kalfje and Koe tiers from €15.25 per child), school trips at €13.50 per child, family day packages priced €34.50–€65.50 per adult, corporate packages at €42.50 per person, and family bike rentals. Customer segments include families with young children as the primary segment, primary school groups, and corporate groups for meetings and team-building; B2B ice cream serves a separate wholesale channel. The company has been recognised multiple times as 'Drents Uitje van het Jaar' (Drenthe Day Trip of the Year), operates a 4.6-star Google rating across 2,751 reviews, and recently secured EU LEADER rural-development subsidy for the December 2025 speelschuur expansion.

Name

Speel- en IJsboerderij De Drentse Koe

Legal name

Speel- en IJsboerderij De Drentse Koe

Website

https://drentsekoe.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Speel- en IJsboerderij De Drentse Koe is a family-owned entertainment and ice cream farm in Ruinerwold, Drenthe, Netherlands, operating a single-site family amusement park with indoor and outdoor play attractions alongside an own-brand ice cream business (Drentse Koe IJs, since 1999) sold on-site and wholesale, serving families, schools, and corporate groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Ruinerwold

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Day Tickets and Admission: Visitors pay admission fees to access the park's indoor and outdoor play facilities. Tickets priced differently for low season (weekdays outside school holidays) and high season (weekends, holidays, school vacations). Flextickets available for flexible-date entry.
2. Subscriptions: Annual subscriptions offering unlimited visits during the season. Kids subscription at €67.50, adult subscription at €17.50. Provides recurring revenue from frequent visitors.
3. Food and Beverage (Horeca): On-site restaurant and Boer & Bar serving meals, snacks, coffee, and drinks throughout the park. Revenue from dine-in and take-away food and beverages.
4. Drentse Koe IJs Ice Cream: Own brand ice cream produced from fresh milk from family farm in Dwingeloo since 1999. Sold on-site and through wholesale to retailers, campsites, farm shops, and recreation parks in the region. Sold in 120cc containers, packed per 25 units.
5. Birthday Party Packages: Two party arrangements offered: 'Kalfje' and 'Koe' packages including entry, snack box, unlimited soft drinks for children, coffee/tea for supervisors, and Drentse Koe ice cream. Revenue from group event bookings.
6. Family Day Packages: Multiple family day arrangements with varying food options (feestje, patat, pannenkoeken, soep & broodjes, Chinees buffet, warm & koud buffet, boergondisch). Includes entry, private group room with terrace, food and beverages.
7. School Trip Packages: School trip arrangement at €13.50 per child including unlimited soft drinks and coffee/tea for supervisors, fries with snack or sandwich, and ice cream. Revenue from organized group visits.
8. Corporate Events: Business arrangement at €42.50 per person including reception with coffee/tea and cake, meeting in private room, lunch (soup & sandwiches or fries buffet), activity (bowling or family bike), and closing drink and snack.
9. Family Bike Rental: Family bike rental at €15 per bike (accommodates 4 adults + 2 children). Additional trailers available at €10 each. Treasure hunt available for €10. Provides supplementary revenue during park visits.
10. Gift Vouchers: Gift vouchers sold via email order with payment request. Can be purchased as entry tickets or credit vouchers. Revenue realized upon redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Speel- en IJsboerderij De Drentse Koe operates a family entertainment farm park in Ruinerwold, Drenthe, combining indoor and outdoor play facilities, a four-lane bowling alley, animal paddocks, and Lisa & Loetje mascot shows. The company produces its own Drentse Koe IJs farm ice cream from fresh milk supplied by the family farm in Dwingeloo, sold both on-site and wholesale to retailers. On-site hospitality includes a restaurant and Boer & Bar offering meals, snacks, and beverages.

Product overview

Speel- en IJsboerderij De Drentse Koe is a family amusement farm in Ruinerwold, Drenthe, offering a unified family park experience combining indoor and outdoor play facilities. The core offering centers on the Familiepark with indoor play areas (play barns, interactive pixel floor, laser course, bowling, rollerskate track, toddler areas) and outdoor attractions (cable car, go-kart track, trampolines, pumptrack, water playground, maize maze). Complementing the amusement park are Drentse Koe IJs (farm-made ice cream produced since 1999 from local milk, also sold commercially to B2B partners), on-site dining (Restaurant and Boer & Bar), and various event packages including birthday parties, school trips, family day packages, and corporate meetings. Additional offerings include gift vouchers, season subscriptions, flex tickets, and family bike rentals. The park operates year-round with seasonal variations in hours and pricing (high season weekends/holidays, low season weekdays). Lisa & Loetje mascot characters provide live entertainment on weekends.

Differentiator

Problem solved

Functional benefit

Brands

• Drentse Koe IJs: Own farm ice cream made from fresh milk from the family farm in Dwingeloo, produced since 1999
• Lisa & Loetje

Products and services

• Drentse Koe Familiepark (Park Admission) Day ticket admission to the family amusement park in Ruinerwold, granting access to indoor play barns, outdoor playgrounds, animal paddocks, Lisa & Loetje shows, and the on-site restaurant. Priced per person with separate low season and high season rates and age tiers for children and adults.
• Drentse Koe IJs Farm Ice Cream Own brand farm ice cream made since 1999 using fresh milk from the family farm in Dwingeloo. Available in multiple flavors and sold on-site to park visitors and at retail locations.
• Flex Tickets Pre-purchased park admission tickets with a flexible visit date, valid for one year after purchase. Lets visitors choose their visit date after the fact, priced by age tier.
• Season Subscriptions (Abonnementen)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and moderate.

• LEADER DrentheminorOthers · 1 December 2025EU LEADER program for rural development provided subsidy funding for the new play hall (speelschuur) opened December 2025. LEADER supports initiatives for economy, livability, sustainability, and biodiversity in rural areas. De Drentse Koe's expansion contributes to year-round employment and sustainable rural development in Drenthe.
• Uniek SpeelprojectenmoderateStrategic or Co-development PartnerCollaboration for design and installation of the peuterplein (toddler playground). Uniek Speelprojecten worked with De Drentse Koe to create a farm-themed playground facility matching the farm experience. Partnership resulted in custom play equipment designed specifically for the park.

Scale indicators6 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Duinrell: Major Dutch family amusement park in Wassenaar combining theme park rides, a tropical water park (Tikibad), and on-site holiday accommodations. Directly comparable as a multi-attraction Dutch family entertainment destination with bundled ticket, F&B, and merchandise revenue streams.
• Toverland: Dutch family theme park in Limburg with combined indoor and outdoor themed areas designed for families with young children. Comparable all-weather family entertainment concept and customer demographic to De Drentse Koe.
• Drievliet: Dutch family amusement park in The Hague focused on family-friendly rides and attractions. Comparable as a Dutch family entertainment venue competing for the same regional family day-trip spend with combined rides, shows, and F&B.
• Julianatoren: Children's amusement park in Apeldoorn focused specifically on younger children (toddlers through ~10 years), closely matching De Drentse Koe's core demographic. Comparable as a Dutch family entertainment venue targeting young children with combined rides, shows, and themed experiences.
• Avonturenpark Hellendoorn: Dutch family theme park in Overijssel with combined indoor and outdoor attractions, water play elements, and a family-focused positioning. Closely comparable to De Drentse Koe's model of all-weather, multi-generational family entertainment anchored by themed play areas.
• Plopsa (Plopsaland/Plopsa Indoor): Operator of family entertainment parks in the Netherlands and Belgium, including Plopsa Indoor Coevorden located in the same Drenthe province as De Drentse Koe. Directly competes for the same family entertainment spend from households with young children through themed indoor and outdoor attractions.
• Slagharen: Dutch family theme park in Overijssel combining rides, shows, and on-site accommodation. Competes with De Drentse Koe for regional family entertainment trips from the same Drenthe/Overijssel catchment.
• Attractiepark Drouwenerzand: Amusement park located in Drenthe (Drouwen), serving families and tourists in the same northeastern Dutch region as De Drentse Koe. Comparable as a regional family entertainment destination with combined rides and play facilities.

Regional players

• Bobbejaanland: Belgian family theme park located across the Dutch-Belgian border, serving a comparable family entertainment demographic with combined rides, water park, and themed attractions. Comparable concept but operating primarily outside the Netherlands market.

Broad incumbents

• Efteling: Major Dutch theme park and one of the largest family entertainment destinations in the Benelux, with on-site hotel and holiday park. While operating at much larger scale and serving a broader family demographic, Efteling competes for the same Dutch family discretionary entertainment spend as De Drentse Koe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/298linde/videos
• Facebookfacebook.com/DeDrentseKoe
• Instagraminstagram.com/drentsekoe
• LinkedInlinkedin.com/company/speel--en-ijsboerderij-de-drentse-koe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speel- en IJsboerderij De Drentse Koe