Dr Face

What Dr Face does

Dr Face is a privately held aesthetic cosmetic skin clinic headquartered in Richmond, Melbourne, with a secondary location in Shepparton, regional Victoria. It delivers personalised, doctor-led facial aesthetic treatments across a menu that includes facial lines treatment, volume restoration, skin hydration, Rejuran, skin needling, volume dissolving, and adjunct therapeutic treatments for hayfever, headache, and teeth grinding. The clinical team comprises two doctors (Dr Mark Kearns and Dr Elissa Heineke, both FRACGP-qualified) and two registered nurses (Chloe Blackwood and Donna Eakins), with a consulting partnership with plastic surgeon Dr Howard Webster supporting integrated referrals.

The clinic operates an evidence-based, consultation-first model: new patients complete an enquiry form and receive a call back, returning patients use a password-protected portal, and treatments are performed same-day when clinically appropriate. Australian TGA regulations prevent the public listing of prescription-only treatment names or prices, so pricing is conveyed at consultation; the $100 consultation fee is fully redeemable against treatment delivered during the same appointment. The brand differentiates on clinician credentials, personalised treatment plans grounded in individual facial anatomy, and a stated emphasis on natural-looking results and patient safety.

Commercially, Dr Face runs a direct-to-consumer, sales-led motion targeting aesthetic patients across Melbourne and regional Victoria. Marketing relies on a content-rich website plus Facebook and Instagram channels and an opt-in email newsletter. Distribution is anchored in two physical clinic locations with extended hours (early mornings, evenings, Saturdays), supplemented by phone booking and online enquiry/portal access. A minor partnership with Angry Doctor extends the offering into anti-ageing skincare products. Ownership, funding history, and financial performance are not publicly disclosed.

Name

Dr Face

Legal name

Dr Face

Website

https://drface.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr Face is a privately held, doctor-led aesthetic cosmetic skin clinic in Richmond, Melbourne with a second site in Shepparton, serving individual patients across Victoria with personalised facial aesthetic and select therapeutic treatments delivered by two doctors and two registered nurses.

Ownership category

akta.pro rank

Product category

Aesthetic Medical Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHSALADAN

Medical-Grade / Clinical Facials (Dermatology & Med Spa)

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

Keywords

• Aesthetic skin clinic
• Cosmetic skin treatments
• Facial aesthetic services
• Medical aesthetics clinic
• Anti-aging skin treatments

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consultation Services: $100 consultation fee that is redeemable towards treatment performed during the same appointment. Comprehensive assessment includes discussion of concerns, individual needs, and personalised recommendations.
2. Aesthetic Treatment Services: One-time treatment services including facial lines treatment, volume restoration, skin hydration, Rejuran, skin needling, volume dissolving, hayfever treatment, headache treatment, and teeth grinding treatment. Treatments are prescription-based where clinically appropriate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dr Face is a doctor-led aesthetic cosmetic skin clinic providing personalised medical aesthetic treatments to individual patients in Melbourne and regional Victoria. Services include a $100 redeemable consultation and a range of one-time treatments covering facial lines, volume restoration, skin hydration, Rejuran, skin needling, volume dissolving, hayfever, headache, and teeth grinding, delivered by experienced doctors and registered nurses in a sterile clinical environment.

Product overview

Dr Face is an aesthetic cosmetic skin clinic offering a unified service model centred around personalised medical aesthetic treatments. The clinic provides a comprehensive portfolio of treatments including consultation services, facial lines treatments, volume restoration, skin hydration, Rejuran®, skin needling, volume dissolving, and specialised treatments for hayfever, headaches, and teeth grinding. All treatments are delivered by experienced doctors and registered nurses following a personalised consultation-based approach, with prescription-only medicines prescribed where clinically appropriate.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultation Comprehensive consultation with experienced clinicians to assess individual needs and provide personalised treatment recommendations; $100 fee fully redeemable toward treatment performed during the same appointment.
• Facial Lines and Volume Restoration Treatment
• Facial Lines Treatment
• Volume Restoration Treatment
• Skin Hydration Treatment
• Rejuran
• Skin Needling
• Volume Dissolving Treatment
• Hayfever Treatment
• Headache Treatment
• Teeth Grinding and Clenching Treatment

Quantifiable outcome

• Individual results vary from person to person - no specific quantified outcomes provided

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Dr Howard WebstercoreStrategic or Co-development PartnerDr Howard Webster is one of Australia's most experienced plastic surgeons specialising in cosmetic, aesthetic and reconstructive plastic surgery. He has been in private practice since 1994 with particular focus on facial aesthetic surgery. He works closely with the Dr Face team to provide integrated aesthetic solutions. Dr Webster is former President of the Australian Society of Plastic Surgeons and founding Chairman of the Australasian Foundation for Plastic Surgery.
• Angry DoctorminorStrategic or Co-development PartnerAngry Doctor offers simple, effective and affordable anti-ageing skincare developed by a leading plastic surgeon. Mentioned as part of Dr Face's aesthetic solutions ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laser Clinics Australia: Australia's largest network of non-surgical aesthetic clinics offering injectables, skin treatments, and laser services. Comparable to Dr Face on core service offerings and consumer base, though significantly larger and more commoditised.
• Results Laser Clinic: National chain of aesthetic and laser clinics across Australia offering skin treatments, injectables, and cosmetic services. Comparable to Dr Face on core service offerings and consumer-facing model.
• Me Clinic: Established Melbourne cosmetic clinic offering a wide range of aesthetic and skin treatments including injectables, laser, and skin rejuvenation. Comparable to Dr Face as a Melbourne-based, multi-treatment private practice.
• Clear Skincare Clinics: Australian chain of skin and aesthetic clinics offering injectables, laser, and skin treatments. Comparable to Dr Face on service mix and D2C customer base, though operates at significantly larger scale.
• Australian Skin Clinics: One of Australia's largest chains of cosmetic skin clinics offering injectables, skin treatments, and consultations across multiple locations. Directly comparable to Dr Face on service portfolio, target customer, and doctor-led positioning.
• Artisan Aesthetic Clinics: Melbourne-based doctor-led aesthetic clinic offering injectables, skin treatments, and facial rejuvenation. Direct competitor in the same geography (Melbourne/Victoria) with a comparable doctor-led, personalised-care model.
• The Skin Clinicians: Australian aesthetic clinic offering facial injectables, skin rejuvenation, and personalised treatment plans. Comparable to Dr Face on doctor-led approach and service mix.

Broad incumbents

• Ideal Image: One of the largest US chains of medical aesthetic clinics offering injectables, laser treatments, and skin services. Comparable to Dr Face as a doctor-led aesthetic provider at scale, though operating in a different geography.

Regional players

• Cosmetic Image Clinics: Australian cosmetic clinic network offering injectables, skin treatments, and aesthetic procedures. Comparable to Dr Face on service portfolio, though primarily operating in Queensland rather than Victoria.

Emerging players

• Therapie Clinic: International chain of aesthetic clinics offering non-surgical cosmetic treatments across Ireland, UK, and other markets. Comparable to Dr Face on service portfolio; relevant for benchmarking multi-site expansion of a doctor-led aesthetic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hellodrface
• Instagraminstagram.com/hellodrface
• LinkedInlinkedin.com/company/dr-face

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr Face