Gravity Drinks Co.

What Gravity Drinks Co. does

Gravity Drinks Co. is an Australian better-for-you alcoholic beverage company founded in 2022 and headquartered in Kingston, ACT. It produces hard seltzers, hard sodas, and a higher-strength HardER Soda line, built around a specially brewed alcoholic base combined with natural flavour extracts and filtered water. The product portfolio is positioned as 99% sugar free, under 90 calories per serving, low carb, gluten free, vegan, and made with all-natural flavours; a non-alcoholic 0% Hard Seltzer variant has also been introduced. Sub-brands include Gravity Hard Seltzer (4% ABV and 0%), Gravity Hard Soda (5% ABV, including Lemoncello and Light & Stormy), and Gravity HardER Soda (8% ABV in 250ml cans).

The company operates a hybrid go-to-market: direct-to-consumer e-commerce through a Shopify storefront at drinkgravity.com.au selling cases of 16 x 330ml cans at A$75-$95, alongside national retail distribution through Liquorland, Vintage Cellars, First Choice, independent bottle shops, and on-premise venues. International shipping is also offered. Brand building is driven by endorsements from six Australian athletes, an ambassador/street team program (Gravity Ground Crew, Grass Mates), and a sustainability partnership with AirSeed Tech that plants trees for every sip sold. Branded merchandise (t-shirts and surf caps) is sold as a secondary revenue stream.

At the time of writing, Gravity is privately held with ~11 employees, no disclosed institutional funding or parent company, and no publicly disclosed revenue. Governance is anchored by an Australian Liquor Licence (LIQP770018392), and the operating footprint is single-country domestic with optional international DTC shipping.

Name

Gravity Drinks Co.

Legal name

Gravity Seltzer

Website

https://drinkgravity.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gravity Drinks Co. is an Australian better-for-you alcoholic drinks company founded in 2022 that produces low-sugar, low-calorie, gluten-free hard seltzers, hard sodas, and HardER sodas, selling direct-to-consumer online and through major national liquor retailers to health-conscious, fitness-oriented, and mainstream adult consumers across Australia.

Ownership category

akta.pro rank

Product category

Hard Seltzer and Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Hard seltzer beverages
• Low-calorie alcoholic drinks
• Gluten-free alcoholic beverages
• Ready-to-drink cocktails
• Vegan hard sodas

Headquarters

HQ city

Kingston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Alcoholic beverage sales: Direct-to-consumer online sales of hard seltzers, hard sodas, and hardER sodas. Products sold in cases (16 x 330ml cans) through e-commerce platform. Also distributed through retail partners including Liquorland, Vintage Cellars, and First Choice.
2. Merchandise sales: Sale of branded merchandise including apparel (t-shirts) and accessories (surf caps) through e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Gravity Drinks Co. manufactures and sells a portfolio of better-for-you alcoholic beverages, including hard seltzers (4% ABV), hard sodas (5% ABV), and hardER sodas (8% ABV), plus a non-alcoholic 0% seltzer variant. Products are formulated to be 99% sugar free, low calorie, low carb, gluten-free, and vegan, and are sold directly to consumers via a Shopify e-commerce store and through major Australian liquor retailers (Liquorland, Vintage Cellars, First Choice) and independent bottle shops. The company also sells branded merchandise including t-shirts and surf caps.

Product overview

Gravity Drinks Co. is a better-for-you alcoholic drinks company offering a portfolio of low-sugar, low-calorie, gluten-free alcoholic beverages. The product range consists of three main categories: Gravity Hard Seltzer (available in 4% ABV alcoholic and 0% non-alcoholic variants) with flavours including Watermelon & Salty Lemon, Blood Orange & Passionfruit, and Lime & Cucumber; Gravity Hard Soda (5% ABV) featuring Lemoncello and Light & Stormy varieties; and Gravity HardER Soda (8% ABV) in Citrus Explosion and Ginger and Lime flavours. All beverages are marketed as 99% sugar free, low calorie, gluten-free, and made with all-natural flavours. The company also sells branded merchandise including surf caps and t-shirts.

Differentiator

Problem solved

Functional benefit

Brands

• Gravity Hard Seltzer: Alcoholic sparkling water with hint of flavouring; low sugar, low calories, low carbs, gluten-free, made with natural flavours. Available in 4% and 0% (non-alcoholic) variants.
• Gravity Hard Soda
• Gravity HardER Soda
• Lemoncello™️ Hard Soda

Products and services

• Watermelon & Salty Lemon Hard Seltzer (4%) Hard seltzer at 4% ABV with watermelon and salty lemon flavour, made with a specially brewed alcoholic base and natural flavour extracts. 99% sugar free, low calorie, low carb, gluten-free, and vegan. Sold in cases of 16 x 330ml cans.
• Blood Orange & Passionfruit Hard Seltzer (4%) Hard seltzer at 4% ABV blending blood orange with tropical passionfruit, 99% sugar free, low calorie, low carb, gluten-free, and vegan. Sold in cases of 16 x 330ml cans at $75.00 per case.
• Lime & Cucumber Hard Seltzer (4%) Hard seltzer at 4% ABV with zesty lime and cool cucumber, 99% sugar free, low calorie, low carb, gluten-free, and vegan. Sold in cases of 16 x 330ml cans at $95.00 per case.
• Gravity Hard Seltzer (Non-Alcoholic 0%) Non-alcoholic sparkling water seltzer offering the same flavour profile as the alcoholic range for consumers seeking a zero-ABV option.
• Lemoncello Hard Soda (5%) Hard soda at 5% ABV made from artisanal lemoncello crafted from organic lemons and five times distilled premium vodka. Contains 0.2g of sugar and 114 calories per serving. Sold in cases at $95.00 sale price.
• Light & Stormy (Spiced Rum + Ginger + Lime) Premium alcoholic drink combining spiced rum with ginger and lime, marketed as a cleaner take on the classic CC Everyday Drink without the sugar crash.
• Gravity HardER Soda (8%) High-ABV hard soda at 8% ABV in 250ml cans, available in Citrus Explosion and Ginger and Lime varieties. Contains less than 0.5g of sugar and 105 calories per serving.
• Gravity O.G Tee Branded merchandise t-shirt priced at $40.00, marketed for fans who love to feel weightless.
• Surf Cap - Navy Branded mid-profile snapback cap in navy, made of 100% quick dry nylon with a flat peak, priced at $35.00.
• Surf Cap - Sage Branded mid-profile snapback cap in sage, made of 100% quick dry nylon with a flat peak, priced at $35.00.
• Surf Cap - Lemon Branded mid-profile snapback cap in lemon, made of 100% quick dry nylon with a flat peak, priced at $35.00.

Quantifiable outcome

• 99% sugar free
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and major.

• AirSeed TechcoreStrategic or Co-development PartnerGravity sponsors AirSeed Tech who plant trees via drones across Australian bushland for every sip of Gravity consumed. This environmental partnership supports the company's sustainability mission and differentiates the brand through tangible environmental impact.
• Six Australian AthletescoreGTM or Marketing PartnerGravity collaborates with six Australian athletes who passionately endorse and support the brand's mission. These athletes lend their names and expertise to health and fitness, further solidifying the brand's reputation for quality and credibility in the health-conscious consumer segment.
• LiquorlandmajorChannel Partner/ Reseller/ DistributorMajor Australian liquor retailer chain distributing Gravity products alongside their alcoholic seltzer, hard soda, and hardER soda ranges.
• Vintage CellarsmajorChannel Partner/ Reseller/ DistributorPremium Australian liquor retailer chain distributing Gravity products.
• First ChoicemajorChannel Partner/ Reseller/ DistributorAustralian liquor retailer chain distributing Gravity products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barefoot Hard Seltzer: Hard seltzer extension from E&J Gallo's Barefoot brand. Comparable as a flavored alcoholic seltzer competitor with similar mainstream retail distribution in liquor chains.
• Better Beer Brewing Co: Australian better-for-you beer brand positioned on low-carb, all-natural credentials. Direct Australian competitor chasing the same health-conscious adult beverage consumer.
• Topo Chico Hard Seltzer: Hard seltzer line from Coca-Cola leveraging the Topo Chico sparkling water brand. Comparable as a beverage-major-backed competitor in the flavored alcoholic sparkling water category.
• Truly Hard Seltzer: Hard seltzer brand from Boston Beer Company. Directly competes with Gravity in the low-calorie alcoholic seltzer category across multiple flavour profiles.
• Canadian Club & Dry: Mainstream RTD hard soda line from Beam Suntory. Comparable as a competing ready-to-drink alcoholic soda (e.g., CC and Dry Lemon) distributed in the same Australian retail and on-premise channels.
• White Claw: Category-leading hard seltzer brand from Mark Anthony Brands. Most directly comparable as a competitor in the same low-calorie, flavored alcoholic sparkling water segment that Gravity targets.
• Two Bays Brewing Co: Australian craft brewery specializing in gluten-free, low-carb alcoholic beverages. Comparable as a wellness-positioned Australian competitor targeting similar better-for-you purchase occasions.
• Wild Life Brewing Co: Australian craft brewery with a Surf Coast origin and lifestyle-led branding. Comparable as a similarly positioned Australian better-for-you alcoholic brand with coastal and active-community identity.
• Vizzy Hard Seltzer: Hard seltzer brand from Molson Coors, positioned around antioxidant and vitamin C credentials. Comparable as a flavored alcoholic seltzer competitor in the same better-for-you-leaning consumer lane.
• High Noon: Hard seltzer brand from E&J Gallo using vodka and tequila bases. Directly comparable as a competitor in the flavored alcoholic seltzer space, with similar light-strength positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drinkgravity
• Facebookfacebook.com/drinkgravity
• LinkedInlinkedin.com/company/drinkgravity
• Instagraminstagram.com/drinkgravity_
• TikToktiktok.com/@drinkgravity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Drinks Co.