Drivelodge
Drivelodge is a UK family-owned manufacturer of high-top and elevating roof conversions for camper vans, producing 44 vehicle-specific products at its Crosshills facility and selling through direct factory installation plus a network of 50+ approved UK fitters.
- Company typePrivate
- Founded1994
- HeadquartersCrosshills, Keighley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Drivelodge does
Drivelodge, trading as Waring Industries Ltd (UK Companies House 04813994), is a family-owned UK manufacturer specialising in high-top and elevating roof conversions for camper vans. Founded in 1994 by David and Joanne Waring in Skipton, North Yorkshire, the company operates from a purpose-built manufacturing facility in Crosshills, Keighley, and produces 44 vehicle-specific products covering 32 elevated roof variants and 12 high-top roof variants across more than 100 base vehicle models. Core product technology centres on one-piece moulded roof shells manufactured in-house, reinforced with single-piece box-section steel frames, integrated LED lighting systems, and corrosion-resistant stainless steel or anodised aluminium scissor hinges, with all products backed by a standard 5-year warranty.
The company's offerings are sold through two primary channels: direct factory installation at the Crosshills facility and a UK-wide network of approximately 50+ approved and registered fitters. Customers configure roof type, colour, canvas colour, and accessories through an online configurator and receive quote-based pricing. The target customer base consists of individual SMB consumers — primarily owners of Volkswagen Transporter (T5/T6), Ford Transit Custom, Renault Trafic, Toyota Vellfire/Alphard, and Land Rover Defender 110 vehicles — seeking professional-grade roof conversions for personal use cases including family holidays, weekend travel, and overlanding. The company is run day-to-day by second-generation leadership, with James Waring overseeing commercial operations and Joseph Waring handling manufacturing and product development, while founder David Waring remains hands-on in roof design.
Drivelodge monetises through one-time product sales of roof conversions plus professional installation services and accessories, with the UK as the sole operating geography. There is no evidence of external investment, and the company operates as a self-sustaining niche manufacturer with a 25-30 person headcount across design, metal fabrication, woodworking, and canvas production departments.
Drivelodge firmographics
Firmographics- Name
- Drivelodge
- Legal name
- Waring Industries Ltd
- Website
- https://drivelodge.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drivelodge is a UK family-owned manufacturer of high-top and elevating roof conversions for camper vans, producing 44 vehicle-specific products at its Crosshills facility and selling through direct factory installation plus a network of 50+ approved UK fitters.
- Ownership category
- akta.pro rank
Drivelodge industry classification
Industry- Product category
- Campervan Roof Conversions
- NAICS
- Motor Home Manufacturing (336213)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Automotive Roof Systems & Convertible Top Components Manufacturing (Panoramic Roof Modules/Soft Tops) (IMACAKAK)
Keywords
Where Drivelodge is headquartered
LocationHeadquarters
- HQ city
- Crosshills, Keighley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Drivelodge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Roof Conversion Products: Sale of elevating roofs and high-top roofs for various camper van models. Products are professionally installed either at the factory or through approved fitters.
- Professional Installation Services: Factory installation service at the North Yorkshire facility for customers who can deliver their vehicles. Installation is handled by skilled technicians.
- Accessories and Customisation: Additional products including bi-fold elevating beds, removable bed boards, front windows in canvas, scenic canvas options, and colour-coding services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for roof conversions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Drivelodge product offering
Product offeringCore offering
Drivelodge designs, manufactures, and installs elevating and high-top roof conversions for popular camper van base models including Volkswagen T5/T6, Ford Transit Custom, Renault Trafic, Land Rover Defender, and Toyota Vellfire/Alphard. The company offers two main product families (32 elevated roof variants and 12 high-top roof variants), produced at its North Yorkshire factory using a one-piece moulding process, with installation handled either directly at the factory or through a network of approved UK fitters. Each conversion comes with a 5-year standard warranty and can be customised through an online configurator covering roof type, colour, and accessories.
Product overview
Drivelodge is a UK-based manufacturer specializing in high-top and elevating roof conversions for camper vans. The product portfolio centers on two main roof system categories: Elevated Roofs (32 variants) and High Top Roofs (12 variants), each designed, manufactured, and tested at their North Yorkshire factory. The Elevated Roof System provides pop-top functionality with additional headroom and sleeping capacity, while the High Top Roof System offers permanent fixed roof conversions. Products are vehicle-specific, covering popular models including Volkswagen T5/T6, Ford Transit Custom, Renault Trafic, Toyota Vellfire/Alphard, Land Rover Defender, and others. All conversions include a standard 5-year warranty and are available through factory installation or a network of approved UK fitters. The company also offers an online configurator tool for customizing roof type, colours, and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Volkswagen T5 & T6 SWB Elevated Roof Front elevating roof conversion for Volkswagen Transporter T5 and T6 short-wheelbase models, designed to maximize interior space with a low-profile aerodynamic design. Targeted at individual campervan owners seeking additional headroom and sleeping space.
- Volkswagen T5 & T6 LWB Elevated Roof Front elevating roof conversion for Volkswagen Transporter T5 and T6 long-wheelbase models, offering extended interior space for comfortable living areas. For individual campervan owners seeking additional headroom in the longer wheelbase variant.
- Ford Transit Custom SWB Elevated Roof Front elevating roof conversion for Ford Transit Custom short-wheelbase models (2012-2022, including 2024+ new shape), enhancing interior space and comfort for individual campervan owners.
- Ford Transit Custom LWB Elevated Roof Front elevating roof conversion for Ford Transit Custom long-wheelbase models (2012-2022, including 2024+ new shape), creating versatile and spacious campervan interiors for individual owners.
- Renault Trafic SWB Elevated Roof Front elevating roof conversion for Renault Trafic short-wheelbase models (2014+), adding valuable headroom for a more comfortable interior for individual campervan owners.
- Renault Trafic LWB Elevated Roof Front elevating roof conversion for Renault Trafic long-wheelbase models (pre-2014 and 2014+), increasing available space with additional headroom for individual campervan owners.
- Land Rover Defender 110 Rear Elevated Roof Rear elevating roof conversion for Land Rover Defender 110, transforming the vehicle into a versatile mobile living space while maintaining off-road capability. Targeted at off-road campervan enthusiasts.
- Toyota Vellfire/Alphard 20 Series High Top Roof High top roof conversion for Toyota Vellfire/Alphard 20 Series, providing permanent increased headroom with seamless factory-fitted appearance for individual owners of premium MPVs.
- Toyota Alphard High Top Roof (pre-2008) High top roof conversion for Toyota Alphard pre-2008 models, creating luxurious and spacious campervan interiors with a permanent headroom solution for individual owners.
- DFSK EC35 Rear Elevated Roof Rear elevating roof conversion for DFSK EC35, providing a cost-effective compact campervan conversion solution with additional headroom for individual owners.
- Volkswagen T5 & T6 SWB High Top Roof High top roof conversion for Volkswagen T5 SWB, providing permanent increased headroom without compromising manoeuvrability for individual campervan owners.
- Professional Roof Installation Service Factory installation service at the Crosshills, North Yorkshire facility for customers who can deliver their vehicles. Installation is handled by skilled technicians and included in the purchase of any Drivelodge roof conversion.
Quantifiable outcome
- 5-year standard warranty on all roof conversions
- +1 more outcomes
Companies that use Drivelodge
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Drivelodge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Drivelodge partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Relive Campers and ConversionsminorApproved Drivelodge fitter based in Trowell, Derbyshire. Midlands-based company specialising in campervan conversions and restorations, providing supply and fit services including pop-top fittings.
- ElevatingRoofsminorApproved fitter based in Stockport, Manchester. Camper roof conversions and vehicle accessories specialist.
- Bay2 CampersminorApproved fitter in Bradford, West Yorkshire. Specialises in bespoke campervan conversions including full conversions, pop-top roofs, kitchens, and storage solutions.
- Kent PoptopsminorApproved fitter in Sevenoaks, Kent. Family-run business described as Kent's only approved supplier and fitter for Drivelodge Motorhomes.
- Northstar ConversionsminorApproved fitter for 10 years, covering Japanese and European vans across the entire UK. Offers 'While You Wait' service on the Isle of Wight.
- Balmoral MotorhomesminorApproved fitter in Bridgend, Wales. Motorhome specialist providing Drivelodge roof installations.
- Innercity Campers LTDminorApproved fitter in Stockport, Manchester. Leading campervan conversion specialist transforming VW Transporters, Ford Transit Customs, and Mercedes Vito vans.
- Overland Camper ConversionsminorApproved fitter in Cleethorpes, Lincolnshire. Described as Lincolnshire's No.1 rated camper conversion company.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Drivelodge competitors and assessment
Company assessmentDirect peers
- Bilbo's Campers: UK-based campervan converter producing high-top and elevating roof conversions for VW Transporter, Ford Transit, and similar vans. Direct UK competitor serving the same enthusiast customer base as Drivelodge.
- Hillside Leisure: UK-based campervan converter producing elevating roofs and full campervan conversions. Directly comparable to Drivelodge as a UK competitor in the same vehicle platforms with similar customer base of UK campervan enthusiasts.
- Wellhouse Leisure: UK-based campervan conversion specialist producing elevating roof and high-top conversions on Ford Transit Custom, VW Transporter, and other popular van platforms. Direct UK competitor to Drivelodge with overlapping product offerings.
- SCA Dachsysteme: German specialist manufacturer of elevating/pop-top roofs for camper vans. Direct competitor to Drivelodge offering similar vehicle-specific roof conversions across the European market with established brand recognition.
- WildAx Motorhomes: UK manufacturer of campervans and motorhomes based on van chassis including VW and Ford platforms. Comparable as a UK-based competitor using similar conversion techniques and serving the same domestic campervan market.
- Reimo Reisemobil-Center GmbH: Germany-based leading European manufacturer and retailer of pop-top elevating roofs and campervan conversion components. Directly comparable to Drivelodge as both design, manufacture, and sell elevating roof systems for VW, Ford, Renault, and Mercedes vans across Europe.
- CampEasy UK: UK campervan hire and conversion company that installs elevating roofs on its rental fleet. Comparable as a UK player using similar roof conversion technology on the same van platforms, though with a hire-led business model.
- Van-Tamer Conversions: UK campervan conversion specialist offering pop-top roof installations and full conversions on VW Transporter and other popular van models. Comparable as a UK competitor with similar product offerings and target customers.
Broad incumbents
- Westfalia Mobil GmbH: Major European campervan converter and motorhome manufacturer with broad product portfolio including elevating roofs for multiple van platforms. Broader incumbent with significantly larger scale and international dealer network than Drivelodge.
- Auto-Sleepers Group: Established UK motorhome manufacturer producing a wide range of conversions on Peugeot, Fiat, and Ford van platforms. Broader incumbent with deeper product range and longer heritage than Drivelodge, competing in the same UK market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Drivelodge social profiles
Digital presenceDrivelodge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drivelodge leadership team
Management profileNumber of profiles
Profiles6 records
Drivelodge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drivelodge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drivelodge
What does Drivelodge do?
Drivelodge designs, manufactures, and installs elevating and high-top roof conversions for popular camper van base models including Volkswagen T5/T6, Ford Transit Custom, Renault Trafic, Land Rover Defender, and Toyota Vellfire/Alphard. The company offers two main product families (32 elevated roof variants and 12 high-top roof variants), produced at its North Yorkshire factory using a one-piece moulding process, with installation handled either directly at the factory or through a network of approved UK fitters. Each conversion comes with a 5-year standard warranty and can be customised through an online configurator covering roof type, colour, and accessories.
Is Drivelodge a public or private company?
Drivelodge is a private company. It is classified as family owned and is currently operating.
When was Drivelodge founded?
Drivelodge was founded in 1994. It employs 1 to 10 people.
Where is Drivelodge based?
Drivelodge is headquartered in Crosshills, Keighley, United Kingdom, in the Europe region.
How does Drivelodge make money?
Three revenue lines are on record. Roof Conversion Products are the primary driver. The others are professional Installation Services and accessories and Customisation.
Who are Drivelodge's main competitors?
Direct peers on record are Bilbo's Campers, Hillside Leisure, Wellhouse Leisure, SCA Dachsysteme, WildAx Motorhomes, Reimo Reisemobil-Center GmbH, CampEasy UK and Van-Tamer Conversions. Broad incumbents are Westfalia Mobil GmbH and Auto-Sleepers Group.
Does Drivelodge have an API?
No public API is recorded for Drivelodge.
What industry is Drivelodge in?
Drivelodge's product category is Campervan Roof Conversions. Its primary akta.pro industry code is IMACAKAK, Automotive Roof Systems & Convertible Top Components Manufacturing (Panoramic Roof Modules/Soft Tops). Its NAICS code is 336213 and its SIC code is 3713.