DRIVE SMART Virginia

Name

DRIVE SMART Virginia

Legal name

DRIVE SMART Virginia

Website

https://drivesmartva.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Safety Education (Non-Profit Traffic Safety)

NAICS

Automobile Driving Schools (611692)

akta.pro primary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

Keywords

• Traffic safety education
• Distracted driving prevention
• Impaired driving awareness
• Teen driver education
• Seat belt campaigns

Headquarters

HQ city

Richmond, Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Grants and Donations: DRIVE SMART Virginia is a non-profit organization funded primarily through grants (such as a State Farm grant for the driving simulator) and donations. The organization is charged with raising awareness and changing behavior to improve roadway safety in Virginia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DRIVE SMART Virginia is a non-profit organization that delivers traffic safety education programs and awareness campaigns across the Commonwealth of Virginia, with the goal of reducing traffic fatalities and injuries. Its core offerings include a hands-on Distracted Driving Simulator built inside an actual vehicle, the Junior Speed Busters student speed-monitoring program, impaired-driving campaigns (Who's Your Driver?, What's Your Game Plan?), seat belt and phone-down awareness initiatives, the Road We Travel podcast, and the Virginia Partners for Safe Driving membership initiative for businesses and state agencies.

Product overview

DRIVE SMART Virginia is a non-profit traffic safety education organization offering a portfolio of programs and campaigns focused on reducing traffic fatalities and injuries. The core offerings include a Distracted Driving Simulator that provides hands-on education for high school students, the Junior Speed Busters program that engages students in STEM-based speed monitoring activities, and various public awareness campaigns such as Who's Your Driver? and What's Your Game Plan? for impaired driving prevention. Additional programs include The Road We Travel Podcast and the Virginia Partners for Safe Driving membership initiative. The organization operates primarily as an education and outreach entity rather than a technology platform, with no software products or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Who's Your Driver?: A campaign focused on choosing a sober driver and buckling up to prevent impaired driving.
• Virginia Partners for Safe Driving
• Junior Speed Busters
• Drive Smart University

Products and services

• Distracted Driving Simulator

Quantifiable outcome

• 40,000+ high school students reached through the distracted driving simulator program
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Christopher King FoundationcoreStrategic or Co-development PartnerChristopher King Foundation co-sponsors the Junior Speed Busters program alongside DRIVE SMART Virginia. Students and families who participate must acknowledge both organizations in the participation waiver.
• Virginia Partners for Safe DrivingcoreStrategic or Co-development PartnerA membership initiative bringing together businesses, organizations, and state agencies to raise awareness about safe driving through various strategies including distraction-free driving, sharing the road, fleet safety, vulnerable road users, and sober driving. Membership is free.
• Safe Kids WorldwideminorOthersListed as a partner resource on the Junior Speed Busters page, providing additional traffic safety resources and materials for the program.
• AAA Safety PatrolminorOthersListed as a partner resource on the Junior Speed Busters page, providing additional traffic safety resources for the program.
• YOVASO (Virginia Youth Vehicle Occupant Safety Project)minorOthersListed as a partner resource on the Junior Speed Busters page, providing additional teen traffic safety resources for the program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Safe Kids Worldwide: Global non-profit focused on preventing childhood injuries including those involving vehicles — already a listed partner of DRIVE SMART Virginia and shares the same school-and-community outreach model.

Direct peers

• Impact Teen Drivers: Non-profit focused specifically on teen driver safety education around distracted and reckless driving — same target persona and educational mission as DRIVE SMART Virginia's Distracted Driving Simulator program.
• AAA Foundation for Traffic Safety: National non-profit research and education foundation focused on traffic safety, including teen driver safety and distracted driving — directly comparable mission and program mix to DRIVE SMART Virginia, but operating nationally and funded by AAA club dues.
• Students Against Destructive Decisions (SADD): National non-profit empowering teens to address risky driving behaviors including distracted and impaired driving — closely comparable target audience (teen drivers), educational approach, and school-based distribution model.
• Foundation for Advancing Alcohol Responsibility: National non-profit dedicated to fighting drunk driving and underage drinking — directly comparable mission to DRIVE SMART Virginia's impaired driving prevention campaigns and shared reliance on beverage-industry and corporate funding.
• Mothers Against Drunk Driving (MADD): National non-profit focused on impaired driving prevention, victim support, and policy advocacy — directly overlaps with DRIVE SMART Virginia's "Who's Your Driver?" sober driving campaign and DUI awareness mission.
• Governors Highway Safety Association (GHSA): Association representing state highway safety offices — DRIVE SMART Virginia plays an analogous state-level coordinating role for Virginia, making GHSA a natural peer at the national umbrella level.

Broad incumbents

• National Safety Council (NSC): Large, established national non-profit addressing broad safety topics including motor vehicle crashes — overlaps with DRIVE SMART Virginia's traffic safety education but operates across many safety categories.
• Insurance Institute for Highway Safety (IIHS): Insurance-industry-funded non-profit conducting vehicle safety research and advocacy — adjacent peer with shared insurance-industry sponsorship base and overlapping interest in reducing teen crash risk.

Regional players

• YOVASO (Virginia Youth Vehicle Occupant Safety Project): Virginia-based teen traffic safety program — directly comparable state-level peer already listed as a partner resource by DRIVE SMART Virginia, focused on occupant safety among young Virginia drivers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/_WhosYourDriver
• YouTubeyoutube.com/channel/UCaWIbDI2dBB-1k5JH2UOmpw
• Facebookfacebook.com/whosyourdriver
• Instagraminstagram.com/drivesmartva
• LinkedInlinkedin.com/company/drive-smart-virginia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRIVE SMART Virginia