What DRK-Heidenheim Rettungsdienst does

DRK-Heidenheim Rettungsdienst is the district chapter (Kreisverband) of the German Red Cross in Landkreis Heidenheim, Baden-Württemberg, operating as a registered charitable association (eingetragener Verein) since 1888 and affiliated with DRK-Landesverband Baden-Württemberg. The organization delivers a multi-vertical humanitarian services portfolio built around four pillars: 24/7 emergency medical services and patient transport via rescue stations in Heidenheim, Nattheim, Giengen, and Gerstetten; comprehensive senior care spanning ambulatory (DRK mobil), day care, short-term care, and inpatient nursing; first aid training including statutory BG-certified courses; and community programs covering blood donation, mountain rescue (Bergwacht), rescue dogs, crisis intervention (PSNV), and clothing projects ('kleiderglück' store and Kleiderkammer). Subsidiary entities DRK-Rettungsdienst Heidenheim and DRK Pflegedienste Heidenheim operate the ambulance and nursing divisions respectively.

The organization is sustained by a hybrid human-capital model combining approximately 10 core listed employees (in the Rettungsdienst subsidiary), 661 active volunteers logging 57,687 hours annually, and 9,851 supporting members. Technology footprint is conventional: TYPO3 CMS website, GPS-enabled Mobilruf devices for the home emergency call service (priced €58/month), and standard ambulance/dispatch infrastructure. There are no proprietary software products, APIs, or AI capabilities.

Revenue derives from six streams: statutory emergency services contracts with public health insurers and Landkreis Heidenheim; subscription membership dues (Fördermitgliedschaft at suggested €30–€90/year); monthly Hausnotruf/Mobilruf subscriptions (€25.50–€58) partially subsidized by Pflegekasse; first aid course fees; senior care reimbursement via Pflegeversicherung; and secondhand clothing sales plus donations/legacies. Pricing is partially publicly disclosed and partially regulated by Pflegeversicherung rates. Go-to-market is community-led, anchored by 19 distributed Bereitschaften volunteer branches, local press coverage, and direct walk-in service at the Schloßhaustraße 98 headquarters.

Name

DRK-Heidenheim Rettungsdienst

Legal name

DRK-Kreisverband Heidenheim e.V.

Website

https://drk-heidenheim.de

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1–10 employees

Short description

DRK-Heidenheim Rettungsdienst is the German Red Cross district chapter in Heidenheim, Baden-Württemberg, providing statutory emergency medical services, comprehensive senior care, first aid training, and humanitarian programs to the Landkreis Heidenheim population.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Home Health Care Services (62161), Emergency and Other Relief Services (624230)

SIC

Services-Health Services (8000), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC)

akta.pro secondary industries

Community Paramedicine & Mobile Integrated Healthcare (MIH/CP) Programs (HLAFANAI), Disaster Medical Assistance & Field Care (DMAT/Field Hospitals) (HLAJAGAE)

Keywords

• Emergency medical services
• Senior care services
• First aid training
• Home emergency monitoring
• Civil protection services

Headquarters

HQ city

Heidenheim a. d. Brenz

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Emergency Services Contracts (Rettungsdienst): Statutory funded emergency medical services and rescue operations contracted through public health insurance (gesetzliche Krankenversicherung) and district (Landkreis) commissioning arrangements.
2. Membership Dues (Fördermitgliedschaft): Recurring membership fees from supporting members, with suggested amounts of €30, €60, or €90 annually, payable monthly, quarterly, semi-annually, or annually.
3. Donations and Legacies: One-time and recurring financial donations, including testamentary bequests (Testamentspende) and project-specific donations such as the 'Heidenheimer Glücksmomente' social project.
4. Course and Training Fees: Revenue from first aid courses (Erste-Hilfe-Ausbildung), occupational health training (Betriebssanitäter), and other educational programs for individuals and companies.
5. Hausnotruf / Mobilruf Services: Monthly service fees for emergency call monitoring and response services for seniors, ranging from €25.50 to €53.00 per month, with potential Pflegekasse reimbursement.
6. Clothing Collection and Secondhand Sales: Revenue from Kleiderprojekte including clothing donation collection and secondhand retail through Kleiderläden and Kleiderkammern.
7. Senior Care Services: Ambulatory care (DRK mobil), day care (Tagespflege), short-term care (Kurzzeitpflege), and full inpatient nursing care, funded through long-term care insurance (Pflegeversicherung) and self-pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

DRK-Heidenheim Rettungsdienst operates 24/7 emergency medical rescue services and patient transport across the Heidenheim district, alongside a comprehensive portfolio of senior care (ambulatory, day, short-term, and inpatient nursing), home and mobile emergency call systems (Hausnotruf/Mobilruf), certified first aid training, blood donation organization, mountain rescue, crisis intervention, second-hand clothing projects, and health promotion programs. The organization delivers services through rescue stations distributed across the district, a district headquarters, dedicated care facilities, and a network of 19 volunteer branches (Bereitschaften).

Product overview

DRK-Heidenheim Rettungsdienst is the German Red Cross district association in Heidenheim, a humanitarian non-profit offering a broad portfolio of social, emergency, and health services rather than a single product or platform. Core services include 24/7 rescue and patient transport (Rettungsdienst), first aid training courses (Erste Hilfe), home and mobile emergency call systems for seniors (Hausnotruf/Mobilruf), elderly care services (ambulatory, day, short-term, and inpatient nursing), blood donation organization, mountain rescue (Bergwacht), rescue dog services, crisis intervention, medical event support, and civil protection. Additional offerings include second-hand clothing projects, health promotion programs, therapy dog visits, and youth engagement via the Jugendrotkreuz. The organization operates rescue stations across the district and manages the Pflegezentrum Brenzpark nursing home as its most significant recent infrastructure investment. Services are delivered through a combination of approximately 661 active volunteers and full-time staff, supported by a network of local branches (Bereitschaften) in 19 towns across the district.

Differentiator

Problem solved

Functional benefit

Brands

• DRK mobil: Ambulatory nursing and care services (Ambulante Pflege)
• Heidenheimer Glücksmomente
• Hausnotruf
• Mobilruf
• kleiderglück
• Kleiderkammer

Products and services

• Rettungsdienst (Emergency Rescue Service) 24/7 emergency rescue service and patient transport operating across the Heidenheim district with rescue stations in Nattheim, Gerstetten, Giengen, and other locations. Emergency dispatch via 112 and patient transport at 07361 19222. Serves the general public and is statutorily commissioned by district authorities and health insurers.
• Erste Hilfe (First Aid) Courses Comprehensive portfolio of certified first aid training courses including standard Erste-Hilfe Ausbildung for occupational safety (BG) and driver's licenses, refresher courses, Betriebssanitäter training, defibrillation training, and specialized courses for childcare, caregivers, seniors, sports groups, outdoor settings, and dog first aid. Delivered in-person and online for individuals and companies.
• Hausnotruf (Home Emergency Call) 24/7 home emergency call service for seniors and vulnerable individuals providing safety in their own homes. Two subscription tiers: basic at €25.50/month plus €50 one-time service fee, and a complete package at €53.00/month (or €27.50 with Pflegegrad) including key storage, medical data maintenance, DRK staff emergency response, and one free deployment per month. Additional wrist/pendant transmitters at €5.00/month. Eligible for Pflegekasse subsidy.
• Mobilruf (Mobile Emergency Call) GPS-enabled mobile emergency response service combining mobile phone and home emergency call functionality in one device (Nemo). Subscription from €58.00/month plus €50 one-time service fee. Includes waterproof wrist transmitter, GPS locating, 24/7 monitoring, emergency key storage, and next-of-kin notification. Targets active seniors requiring mobility outside the home.
• Pflegeangebote (Care Services) Comprehensive elderly care services including ambulatory home care (DRK mobil), day care (Tagespflege), short-term care (Kurzzeitpflege), and full inpatient nursing care (Vollstationäre Pflege). Includes the new Pflegezentrum Brenzpark with 45 inpatient and 15 day care places, plus meal delivery service (Essen auf Rädern) and Pflegeversicherung advisory services. Funded through long-term care insurance and self-pay.
• Blutspende (Blood Donation) Organizes regular blood donation appointments throughout the Heidenheim district, supporting the broader German Red Cross blood supply mission that contributes to daily supply of approximately 15,000 people with blood products. Open to all eligible blood donors in the community.
• Bevölkerungsschutz und Katastrophenschutz (Civil Protection and Disaster Relief) Civil protection and disaster relief services including rapid response teams (Schnelleinsatzgruppen/SEG), emergency preparedness coordination, and integration with other emergency services. Statutorily commissioned for disaster protection under German law and integrated into the official civil protection framework of the Heidenheim district.
• Bergwacht (Mountain Rescue) Mountain rescue service operating in the Heidenheim district, covering difficult terrain and mountain emergencies. Includes rescue station 'Hohe Wart' and a dedicated team of trained volunteers and medical staff specializing in alpine rescue operations.
• Kleiderprojekte (Clothing Projects) Second-hand clothing collection and retail operations including the 'kleiderglück' store in Giengen, the Kleiderkammer (clothing distribution center) in Heidenheim, and clothing donation containers across the region. Provides affordable clothing to the community while generating funds for DRK operations.
• Gesundheitsförderung (Health Promotion) Health promotion programs for seniors including group exercise offerings, yoga, gymnastics, water gymnastics, dancing, memory training, and activating home visits. Supports physical fitness and mental resilience into old age for community members.
• Kriseninterventionsdienst (Crisis Intervention Service) Psychosocial crisis intervention and support service (PSNV) for people in acute crisis or after traumatic events, providing immediate emotional support by trained volunteers. Available to individuals and families experiencing emergencies, accidents, or sudden loss.
• Rettungshundearbeit (Rescue Dog Service) Search and rescue dog operations for missing person searches and body recovery, operating across the Heidenheim district. Deployed in coordination with other emergency services for wilderness and disaster search operations.
• Sanitätsdienst (Event Medical Support) Provision of trained medical personnel and first aid stations at public events, festivals, sports events, and large-scale exercises throughout the district. Contracted service for event organizers requiring statutory medical standby coverage.

Quantifiable outcome

• 9,851 total members and 57,687 volunteer hours delivered in 2025
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Bike-Center BirkholdminorGTM or Marketing Partner · 4 July 2026Steinheim-based bicycle retailer celebrating its 100th anniversary with atombola, donating entire proceeds to the DRK's 'Heidenheimer Glücksmomente' social project, which fulfills special wishes for people with health or mobility limitations.
• Radiologie und Nuklearmedizin OstalbminorStrategic or Co-development Partner · 13 June 2026Radiology and nuclear medicine practice co-locating in the Brenzpark-Quartier building shared with DRK's Pflegezentrum Brenzpark. Enables convenient diagnostic access for nursing home residents. Practice relocating from two existing Heidenheim sites (Bergstraße and Klinikum) to the new facility, combining operations with state-of-the-art CT, MRI, and X-ray equipment.
• Wohnbau Brenzpark GmbH (Stadtwerke Heidenheim)coreStrategic or Co-development Partner · 15 April 2025Real estate developer and 100% subsidiary of Stadtwerke Heidenheim (city utilities) responsible for constructing the Brenzpark-Quartier on the former slaughterhouse site. DRK is a major tenant, leasing space for its Pflegezentrum Brenzpark nursing facility. The 9,200 sqm development comprises six buildings with 106 apartments plus medical and care facilities.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Caritas Ost-Württemberg: Catholic welfare organization operating Pflegedienste, Hausnotruf, and social services in the same geographic region. Competes for nursing customers, donor support, and government social service contracts.
• AWO Bezirksverband Württemberg e.V. Major German welfare association operating Pflegedienste, senior services, and social programmes in the same region. Competes for care customers, government contracts, and donor/member support.
• DRK-Kreisverband Esslingen e.V. Another Baden-Württemberg Red Cross district chapter providing the same statutory EMS, nursing, training, and volunteer services. Direct structural peer with similar revenue mix and statutory commissioning.
• Johanniter-Unfall-Hilfe e.V. Protestant-rooted German aid organization providing Rettungsdienst, Hausnotruf, Pflege, Erste-Hilfe-Kurse, and volunteer Bereitschaften. Operates in the same regions and competes for the same statutory and member-funded revenue.
• Diakonie Württemberg: Protestant welfare umbrella operating inpatient and ambulatory Pflege, Hausnotruf, and senior services across Baden-Württemberg. Direct competitor in the care vertical with overlapping customer base.
• Arbeiter-Samariter-Bund (ASB) Baden-Württemberg: Competing German humanitarian aid organization operating Rettungsdienst, Pflegedienste, Hausnotruf, and Erste-Hilfe-Kurse in Baden-Württemberg. Competes directly with DRK for statutory contracts, members, and volunteers.
• Malteser Hilfsdienst gGmbH: Catholic-rooted German aid organization operating Rettungsdienst, Hausnotruf, Pflegedienste, Erste-Hilfe-Kurse, and Jugend programmes nationwide. Closest direct peer in mission and service portfolio.
• DRK-Kreisverband Ostalbkreis e.V. Neighboring German Red Cross district chapter in adjacent Ostalbkreis. Operates the same portfolio (Rettungsdienst, Pflege, Erste-Hilfe-Kurse, Bereitschaften) under the same federal DRK framework, making it the most structurally comparable peer.

Broad incumbents

• Falck Rettungsdienst GmbH: Largest private ambulance and EMS operator in Germany. Operates Rettungsdienst and Krankentransport under municipal commissioning, representing the principal commercial alternative to non-profit EMS providers.
• Bayerisches Rotes Kreuz (BRK): State-level Red Cross organization in Bavaria, part of the same national DRK federation. Operates the same service portfolio at much larger scale, providing a comparable reference for service-line economics and federated governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DRK-Kreisverband-Heidenheim-eV-100064559747606
• Instagraminstagram.com/drk_kreisverband_heidenheim
• LinkedInlinkedin.com/company/drk-heidenheim-rettungsdienst

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRK-Heidenheim Rettungsdienst